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All HBS Web
(5,135)
- Faculty Publications (1,384)
Show Results For
-
All HBS Web
(5,135)
- Faculty Publications (1,384)
- Research Summary
Managing Marketspace Service Interfaces
Jeffrey F. Rayport is focusing on the strategic challenges that face businesses selling information-intensive products and services. A key strategic issue in such businesses is the dematerialization of information-intensive products and services as a consequence of... View Details
- 2015
- Other Teaching and Training Material
Marketing Reading: Digital Marketing
- 2023
- Chapter
Marketing Through the Machine’s Eyes: Image Analytics and Interpretability
- Research Summary
Moving Beyond Direct-to-Consumer
Changing consumer behaviors have redefined what it means to be direct to consumer ("DTC"). What once began online a decade ago as a distribution and disintermediation strategy has since evolved into a multifaceted approach for the modern-day brand.
The... View Details
- Teaching Interest
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In the consumer/retail space, brands are often companies’ most valuable assets and sources of their sustainable competitive advantage. But, managing brands to achieve their full value potential... View Details
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Professor MacKay combines theory and measurement to deliver new insights about price competition and consumer preferences. In current and published papers, his research addresses how strategic pricing decisions may be influenced by algorithms, long-term contracts,... View Details
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Professor Tamayo studies dynamic competition for customer membership. Generally, firms that implement a membership model charge a... View Details
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Research Thrust
- Forthcoming
- Article
Sampling Bias in Entrepreneurial Experiments
- 2010
- Other Unpublished Work
Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions
- Research Summary
Seeing Thought
- Research Summary
Strategy and Technology
Professor Yoffie’s research examines different aspects of strategy and technology. His most recent research has focused on three areas. The first research topic looks at the dynamics of cooperation and competition among “complements.” In a number of articles and... View Details
- Forthcoming
- Article