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All HBS Web
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- People (1)
- News (148)
- Research (691)
- Events (16)
- Multimedia (3)
- Faculty Publications (279)
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- November 2019
- Article
How Do Sales Efforts Pay Off? Dynamic Panel Data Analysis in the Nerlove-Arrow Framework
By: Doug J. Chung, Byungyeon Kim and Byoung G. Park
This paper evaluates the short- and long-term value of sales representatives’ detailing visits to different types of physicians. By understanding the dynamic effect of sales calls across heterogeneous physicians, we provide guidance on the design of optimal call...
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Keywords:
Nerlove-Arrow Framework;
Stock-of-goodwill;
Dynamic Panel Data;
Serial Correlation;
Instrumental Variables;
Sales Effectiveness;
Detailing;
Analytics and Data Science;
Sales;
Analysis;
Performance Effectiveness;
Pharmaceutical Industry
Chung, Doug J., Byungyeon Kim, and Byoung G. Park. "How Do Sales Efforts Pay Off? Dynamic Panel Data Analysis in the Nerlove-Arrow Framework." Management Science 65, no. 11 (November 2019): 5197–5218.
- November 2021
- Article
Panel Experiments and Dynamic Causal Effects: A Finite Population Perspective
By: Iavor Bojinov, Ashesh Rambachan and Neil Shephard
In panel experiments, we randomly assign units to different interventions, measuring their outcomes, and repeating the procedure in several periods. Using the potential outcomes framework, we define finite population dynamic causal effects that capture the relative...
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Keywords:
Panel Data;
Dynamic Causal Effects;
Potential Outcomes;
Finite Population;
Nonparametric;
Mathematical Methods
Bojinov, Iavor, Ashesh Rambachan, and Neil Shephard. "Panel Experiments and Dynamic Causal Effects: A Finite Population Perspective." Quantitative Economics 12, no. 4 (November 2021): 1171–1196.
- Article
Earnings Dynamics and Measurement Error in Matched Survey and Administrative Data
By: Dean Hyslop and Wilbur Townsend
This article analyzes earnings dynamics and measurement error using a matched longitudinal sample of individuals’ survey and administrative earnings. In line with previous literature, the reported differences are characterized by both persistent and transitory factors....
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Keywords:
Earnings Dynamics;
Measurement Error;
Panel Data;
Validation Study;
Business Earnings;
Measurement and Metrics;
Forecasting and Prediction
Hyslop, Dean, and Wilbur Townsend. "Earnings Dynamics and Measurement Error in Matched Survey and Administrative Data." Journal of Business & Economic Statistics 38, no. 2 (2020).
How Do Sales Efforts Pay Off? Dynamic Panel Data Analysis in the Nerlove-Arrow Framework
This paper evaluates the short- and long-term value of sales representatives’ detailing visits to different types of physicians. By understanding the dynamic effect of sales calls across heterogeneous physicians, we provide guidance on the design of optimal call...
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- 06 Jul 2017
- Working Paper Summaries
Do All Your Detailing Efforts Pay Off? Dynamic Panel Data Methods Revisited
- July 2005
- Article
The Consequences of Labor Market Flexibility: Panel Evidence Based on Survey Data
By: Rafael Di Tella and Robert MacCulloch
We introduce a new data set on hiring and firing restrictions for 21 OECD countries for the period 1984 –1990. The data are based on surveys of business people in the countries covered, so the indices we use are subjective in nature. Controlling for country and time...
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Keywords:
Job Security Provisions;
Subjective Data;
Unemployment;
Employment;
Labor;
Markets;
Data and Data Sets
Di Tella, Rafael, and Robert MacCulloch. "The Consequences of Labor Market Flexibility: Panel Evidence Based on Survey Data." European Economic Review 49, no. 5 (July 2005): 1225–59.
- 2015
- Working Paper
Selling to a Moving Target: Dynamic Marketing Effects in US Presidential Elections
By: Doug J. Chung and Lingling Zhang
We examine the effects of various political campaign activities on voter preferences in the domain of US Presidential elections. We construct a comprehensive data set that covers the three most recent elections, with detailed records of voter preferences at the...
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Keywords:
Multi-channel Marketing;
Personal Selling;
Advertising;
Political Campaigns;
Dynamic Panel Data;
Instrumental Variables;
Marketing Communications;
Political Elections;
Advertising Campaigns;
United States
Chung, Doug J., and Lingling Zhang. "Selling to a Moving Target: Dynamic Marketing Effects in US Presidential Elections." Harvard Business School Working Paper, No. 15-095, June 2015. (Revised December 2015.)
- September–October 2013
- Article
The Dynamic Advertising Effect of Collegiate Athletics
By: Doug J. Chung
I measure the spillover effect of intercollegiate athletics on the quantity and quality of applicants to institutions of higher education in the United States, popularly known as the "Flutie Effect." I treat athletic success as a stock of goodwill that decays over...
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Keywords:
Choice Modeling;
Entertainment Marketing;
Heterogeneity;
Panel Data;
Structural Modeling;
Rights;
Analytics and Data Science;
Higher Education;
Ethics;
Consumer Behavior;
Advertising;
Sports;
Advertising Industry;
Education Industry
Chung, Doug J. "The Dynamic Advertising Effect of Collegiate Athletics." Marketing Science 32, no. 5 (September–October 2013): 679–698. (Lead article. Featured in HBS Working Knowledge.)
- 2021
- Working Paper
Population Interference in Panel Experiments
By: Iavor I Bojinov, Kevin Wu Han and Guillaume Basse
The phenomenon of population interference, where a treatment assigned to one experimental unit affects another experimental unit's outcome, has received considerable attention in standard randomized experiments. The complications produced by population interference in...
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Bojinov, Iavor I., Kevin Wu Han, and Guillaume Basse. "Population Interference in Panel Experiments." Harvard Business School Working Paper, No. 21-100, March 2021.
- November 2001 (Revised October 2017)
- Supplement
GuestFirst Hotel (B): Taking Advantage of Panel Data
By: Frances X. Frei and Dennis Campbell
Supplements the (A) case.
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Keywords:
Accommodations Industry
Frei, Frances X., and Dennis Campbell. "GuestFirst Hotel (B): Taking Advantage of Panel Data." Harvard Business School Supplement 602-111, November 2001. (Revised October 2017.)
- February 1996
- Article
Explaining the Term Structure of Interest Rates: A Panel Data Approach
By: E. S. Mayfield and R. Murphy
Mayfield, E. S., and R. Murphy. "Explaining the Term Structure of Interest Rates: A Panel Data Approach." Journal of Economics and Business 48, no. 1 (February 1996): 11–21.
- January 2021 (Revised May 2021)
- Case
Amazon Shopper Panel: Paying Customers for Their Data
By: Eva Ascarza and Ayelet Israeli
This case introduces a new Amazon program that has consumers upload their receipts from transactions outside of Amazon, in exchange for money. Through the discussion, the case aims to explore issues in customers’ privacy in the digital age, the value of customers’ own...
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Keywords:
Data Analytics;
Data Privacy;
Data Management;
"Marketing Analytics";
Marketing Communication;
Marketing Research;
Data-driven Management;
E-Commerce Strategy;
Ethical Decision Making;
CRM;
Consumer Protection;
Targeted Advertising;
Targeted Policies;
Data Ownership;
Marketing;
Research;
Marketing Communications;
Analytics and Data Science;
Management;
Customer Relationship Management;
Ethics;
E-commerce;
Retail Industry;
Technology Industry;
United States
Ascarza, Eva, and Ayelet Israeli. "Amazon Shopper Panel: Paying Customers for Their Data." Harvard Business School Case 521-058, January 2021. (Revised May 2021.)
- 1998
- Working Paper
The Consequences of Labour Market Flexibility: Panel Evidence Based on Survey Data
By: Rafael Di Tella and Robert MacCulloch
- February 2017
- Article
How Much Is a Win Worth? An Application to Intercollegiate Athletics
By: Doug J. Chung
Intercollegiate athletics in the United States have become a multibillion-dollar industry over the past several decades. In this study, we investigate the short- and long-term direct monetary effects of operating a winning athletics program for an academic institution...
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Keywords:
Dynamic Panel Data;
Heterogeneity;
Instrumental Variables;
Intercollegiate Athletics;
Educational Finance;
Entertainment Marketing;
Higher Education;
Marketing;
Sports;
Revenue;
Education Industry;
United States
Chung, Doug J. "How Much Is a Win Worth? An Application to Intercollegiate Athletics." Management Science 63, no. 2 (February 2017): 548–565.
- Article
Consistent Covariance Matrix Estimation with Cross-Sectional Dependence and Heteroskedasticity in Cross-Sectional Financial Data
By: K. A. Froot
Keywords:
Econometrics;
Panel Estimation;
Autocorrelation;
Heteroskedasticity;
Mathematical Methods;
Economics
Froot, K. A. "Consistent Covariance Matrix Estimation with Cross-Sectional Dependence and Heteroskedasticity in Cross-Sectional Financial Data." Journal of Financial and Quantitative Analysis 24, no. 3 (September 1989): 333–355. (Revised from NBER Technical Working Paper No. 62.)
- 2003
- Working Paper
The Flattening Firm: Evidence from Panel Data on the Changing Nature of Corporate Hierarchies
By: Raghuram G. Rajan and Julie Wulf
Using a detailed database of managerial job descriptions, reporting relationships, and compensation structures in over 300 large U.S. firms, we find that firm hierarchies are becoming flatter. The number of positions reporting directly to the CEO has gone up...
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Rajan, Raghuram G., and Julie Wulf. "The Flattening Firm: Evidence from Panel Data on the Changing Nature of Corporate Hierarchies." NBER Working Paper Series, No. 9633, April 2003. (Published in Review of Economics & Statistics 2006.)
- November 2006
- Article
The Flattening Firm: Evidence from Panel Data on the Changing Nature of Corporate Hierarchies
By: Raghuram G. Rajan and Julie Wulf
Using a detailed database of managerial job descriptions, reporting relationships, and compensation structures in over 300 large U.S. firms, we find that firm hierarchies are becoming flatter. The number of positions reporting directly to the CEO has gone up...
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Keywords:
Geographic Location;
Change;
Business Ventures;
Compensation and Benefits;
Rank and Position;
Wages;
Motivation and Incentives;
Organizational Change and Adaptation;
Jobs and Positions;
United States
Rajan, Raghuram G., and Julie Wulf. "The Flattening Firm: Evidence from Panel Data on the Changing Nature of Corporate Hierarchies." Review of Economics and Statistics 88, no. 4 (November 2006): 759–773.
- 2013
- Dissertation
Designing Freemium: A Model of Consumer Usage, Upgrade, and Referral Dynamics
By: Clarence Lee, Vineet Kumar and Sunil Gupta
Abstract. Over the past decade "freemium" (free + premium) has become the dominant business model among internet start-ups for its ability to acquire and monetize a large install-base with limited marketing resources. Freemium is a hybrid strategy where a firm offers...
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My data sets
CHAT. The cross-country historical adoption (chat) dataset is an unbalanced panel dataset with information on the adoption of over 100 technologies in more than 150 countries since 1800. We discuss the main aim of CHAT, its scope and limitations, as... View Details
- November 2014
- Article
The Dynamics of Firm Lobbying
By: William R. Kerr, William F. Lincoln and Prachi Mishra
We study the determinants of the dynamics of firm lobbying behavior using a panel data set covering 1998–2006. Our data exhibit three striking facts: (i) few firms lobby, (ii) lobbying status is strongly associated with firm size, and (iii) lobbying status is highly...
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Keywords:
Lobbying;
Political Economy;
H-1B;
Organizational Change and Adaptation;
Policy;
Immigration
Kerr, William R., William F. Lincoln, and Prachi Mishra. "The Dynamics of Firm Lobbying." American Economic Journal: Economic Policy 6, no. 4 (November 2014): 343–379.