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Show Results For
-
All HBS Web
(4,575)
- People (15)
- News (861)
- Research (2,774)
- Events (14)
- Multimedia (37)
- Faculty Publications (1,885)
- 20 Oct 2021
- Blog Post
Mobilizing Private Sector Action For Racial Equity in Milwaukee: SE Summer Fellow Zach Komes (MBA 2022)
The HBS Summer Fellows Program enables students to apply their classroom training as they explore career opportunities in roles or regions where compensation is generally lower than the traditional MBA level. We are connecting with some...
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- 15 Feb 2022
- Video
Johnson - Healthcare & Technology
Jacob M. Cook
Jake Cook is a Lecturer of Business Administration in the Marketing Unit at Harvard Business School and an entrepreneur with a deep-seated passion for e-commerce, digital marketing, and AI.
As a Cofounder and CEO of... View Details
- June 2016 (Revised November 2021)
- Case
chotuKool: 'Little Cool,' Big Opportunity
By: Rory McDonald, Derek van Bever and Efosa Ojomo
In 2013, a team led by Gopalan Sunderraman, vice president of corporate development at Godrej & Boyce Mfg. Co. Ltd.—one of the companies owned by Godrej Group, a large Indian conglomerate—was preparing to launch an innovative low-cost refrigerator. Developed expressly...
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Keywords:
Disruptive Innovation;
Emerging Markets;
Entrepreneurship;
Growth and Development Strategy;
Marketing Strategy;
Consumer Products Industry;
India
McDonald, Rory, Derek van Bever, and Efosa Ojomo. "chotuKool: 'Little Cool,' Big Opportunity." Harvard Business School Case 616-020, June 2016. (Revised November 2021.)
- February 2008 (Revised December 2023)
- Case
Digital Music: From MP3 to Streaming
By: Willy Shih
The emergence of the MP3 file-based music format not only disrupted the market for portable audio players, it also impacted the business models of major record labels. Modularity, and the commoditization spillover enabled by modularity in the personal computer...
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Keywords:
Recording;
Digital Devices;
Digital Media;
Digital Music;
Digital;
Digital Economics;
Consumer Electronics;
Customer Value and Value Chain;
Disruptive Innovation;
Technological Innovation;
Information Technology;
Music Industry;
Technology Industry;
Electronics Industry;
United States
Shih, Willy. "Digital Music: From MP3 to Streaming." Harvard Business School Case 608-119, February 2008. (Revised December 2023.)
- May 2022
- Teaching Note
Volkswagen and Suzuki: A Match Made in Heaven (A)? and An Alliance Breaks Down (B1, B2)
By: Ranjay Gulati and Bradley Turner
Teaching Note for HBS Case Nos. 420-037, 420-038, and 420-039.
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- 14 Jul 2023
- Blog Post
Harvard Business School Announces Its 2023-2024 Blavatnik Fellows
Harvard Business School (HBS) has announced the 2023-2024 cohort of Blavatnik Fellows. Celebrating its tenth anniversary, the Blavatnik Fellowship in Life Science Entrepreneurship was launched View Details
- Article
Selling to Many Countries Within the U.S.
By: Frank V. Cespedes and Michael Wong
In pursuing growth, many companies have plans to sell to emerging markets like the so-called B-R-I-C nations (Brazil, Russia, India, China), but they overlook significant ethnic markets within the United States. For example, the combined African-American and Hispanic...
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Keywords:
Management Style;
Ethnicity;
Sales;
Business Growth and Maturation;
Marketing Communications;
Business Plan;
Emerging Markets;
Debates;
Business Strategy;
Growth and Development;
Growth and Development Strategy;
United States
Cespedes, Frank V., and Michael Wong. "Selling to Many Countries Within the U.S." MIT Sloan Management Review 52, no. 1 (Fall 2010).
- 02 Jan 2020
- News
British invasion: The UK fintechs taking on the US
- September 2020 (Revised June 2023)
- Exercise
Artea: Designing Targeting Strategies
By: Eva Ascarza and Ayelet Israeli
This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The...
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Keywords:
Algorithmic Data;
Race And Ethnicity;
Experimentation;
Promotion;
"Marketing Analytics";
Marketing And Society;
Big Data;
Privacy;
Data-driven Management;
Data Analytics;
Data Analysis;
E-Commerce Strategy;
Discrimination;
Targeted Advertising;
Targeted Policies;
Targeting;
Pricing Algorithms;
A/B Testing;
Ethical Decision Making;
Customer Base Analysis;
Customer Heterogeneity;
Coupons;
Algorithmic Bias;
Marketing;
Race;
Gender;
Diversity;
Customer Relationship Management;
Marketing Communications;
Advertising;
Decision Making;
Ethics;
E-commerce;
Analytics and Data Science;
Retail Industry;
Apparel and Accessories Industry;
United States
Ascarza, Eva, and Ayelet Israeli. "Artea: Designing Targeting Strategies." Harvard Business School Exercise 521-021, September 2020. (Revised June 2023.)
- 15 May 2015
- Blog Post
How to Get a Global Perspective at HBS
Though HBS is based in Boston, the MBA program is inherently a global experience. Traveling to an emerging market is part of the first year curriculum, over 70 countries are...
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- 25 Apr 2012
- News
Appliances For Everyone
- 06 Aug 2014
- News
Firms bemoan stalled changes on visa limits
- 21 Nov 2013
- News
Bangladesh’s Garment Factories Still Aren’t Safe
- 19 May 2021
- Blog Post
Instagram Takeover - Ja’ Saint-Tulias (MBA 2022)
Ja’ Saint-Tulias (MBA 2022) is a forward-thinking, aspiring digital beauty marketing leader, and storyteller with an extensive background in chemical engineering and View Details
- February 2014 (Revised August 2016)
- Case
Strava
By: Joseph B. Lassiter III, William A. Sahlman and Sid Misra
Strava is a new fast-growing social network for the avid cyclist and runner. The Strava case traces the entrepreneurial journey of two serial entrepreneurs who have been co-founders in a prior venture, and who have co-founded Strava 3 years ago. The protagonists must...
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Keywords:
Entrepreneurship;
Cycling;
Biking;
Running;
Sports;
Technology;
Mobile App;
Mobile;
GPS;
Motivation;
Behavioral Science;
Founders;
Term Sheet;
Investment;
Terms;
Silicon Valley;
Lifestyle;
Strava;
Financing;
Fundraising;
Angel;
Valuation;
Growth;
Forecast;
Business Startups;
Business Plan;
Trends;
Forecasting and Prediction;
Decision Choices and Conditions;
Corporate Entrepreneurship;
Institutional Investing;
Collaborative Innovation and Invention;
Innovation Leadership;
Innovation Strategy;
Innovation and Management;
Technological Innovation;
Management Succession;
Growth Management;
Growth and Development Strategy;
Market Timing;
Bicycle Industry;
Consumer Products Industry;
Technology Industry;
Sports Industry;
Web Services Industry;
California;
New England
- 10 Sep 2010
- News
The Strengths and Many Weaknesses of State Capitalism
- 14 Sep 2023
- Blog Post
MBAs Accelerate Their Social Enterprise Ventures
The Social Enterprise Accelerator is offered to students in the summer between their first and second year, supporting student founders in the development of their social impact startup. During the summer of...
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- Web
Helping and harnessing business to address society’s greatest challenges. | Institute for Business in Global Society
Entrepreneurship Initiative The Arthur Rock Center for Entrepreneurship is a vital resource to HBS students and a champion for entrepreneurship at HBS. Health Care Initiative...
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