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All HBS Web
(7,011)
- Faculty Publications (1,145)
- September 1997 (Revised October 1997)
- Case
Bayer AG (A)
By: John A. Quelch
Bayer's senior executives convene in Germany to consider submitting a $1 billion bid that would recover the Bayer brand name and trademark cross in North America, both of which were confiscated by the U.S. government after World War I. The group also sets out to assess...
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Keywords:
Management Teams;
Brands and Branding;
War;
Communication;
Trademarks;
Acquisition;
Government and Politics;
Biotechnology Industry;
Pharmaceutical Industry;
Germany;
North America;
United States
Quelch, John A., and Robin Root. "Bayer AG (A)." Harvard Business School Case 598-031, September 1997. (Revised October 1997.)
- September 1997
- Case
Bayer AG (B)
By: John A. Quelch
Bayer's senior executives detail the communications challenge program that resulted from the company's reacquisition of its brand name and trademark cross, which gave Bayer one name worldwide for the first time since World War I.
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Keywords:
Globalized Firms and Management;
War;
Acquisition;
Trademarks;
Brands and Branding;
Communication Strategy;
Biotechnology Industry;
Pharmaceutical Industry;
Germany
Quelch, John A., and Robin Root. "Bayer AG (B)." Harvard Business School Case 598-032, September 1997.
- September 1997
- Case
Siam Cement Group, The: Corporate Philosophy (B)
By: Lynn S. Paine and Prompilai Khunaphante
In 1996, senior executives of Thailand's Siam Cement Group must decide whether to apply its management philosophy and code of ethics when doing business outside of Thailand. The status of the code in joint ventures and contractual relationships is of particular...
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Keywords:
Ethics;
Decision Making;
Joint Ventures;
Corporate Strategy;
Cross-Cultural and Cross-Border Issues;
Policy;
Construction Industry;
Thailand
Paine, Lynn S., and Prompilai Khunaphante. "Siam Cement Group, The: Corporate Philosophy (B)." Harvard Business School Case 398-019, September 1997.
- June 1997 (Revised May 1998)
- Case
Mobil USM&R (A1)
By: Robert S. Kaplan
First of a two-part case on the development and use of a Balanced Scorecard (BSC) at Mobil's US Marketing and Refining Division. Split from the original (A) case to give students an opportunity to suggest objectives and measures for the division's initial BSC, without...
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Keywords:
Balanced Scorecard;
Measurement and Metrics;
Restructuring;
Corporate Strategy;
Organizational Change and Adaptation;
Growth and Development Strategy;
Management Teams;
Marketing Strategy;
Motivation and Incentives;
Mining Industry;
Energy Industry;
United States
Kaplan, Robert S. "Mobil USM&R (A1)." Harvard Business School Case 197-120, June 1997. (Revised May 1998.)
- June 1997 (Revised May 1998)
- Case
Mobil USM&R (A2)
By: Robert S. Kaplan
Second of a two-part case on the development and use of a Balanced Scorecard (BSC) at Mobil's US Marketing and Refining Division. This case describes the completed BSC, and how this was linked to the BSCs of the independent business units and the internal service...
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Keywords:
Balanced Scorecard;
Performance Evaluation;
Management Teams;
Management Practices and Processes;
Executive Compensation;
Motivation and Incentives;
Corporate Strategy;
Energy Industry;
Mining Industry;
United States
Kaplan, Robert S. "Mobil USM&R (A2)." Harvard Business School Case 197-121, June 1997. (Revised May 1998.)
- June 1997
- Case
VeriFone: The Transaction Automation Company (A) Abridged
Describes VeriFone's new organizational model and its role in catapulting VeriFone to a market leadership position. Examines the impact of information technology and information access on the ability to leverage global resources, market responsiveness, and...
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Keywords:
Information Technology;
Organizational Structure;
Globalized Markets and Industries;
Information Management;
Strategic Planning;
Resource Allocation;
Leadership Development;
Information Technology Industry
McFarlan, F. Warren. "VeriFone: The Transaction Automation Company (A) Abridged." Harvard Business School Case 397-116, June 1997.
- April 1997 (Revised May 1997)
- Case
Mercer Management Consulting's "Grow to Be Great" (A): The Growth Initiative
By: Dorothy A. Leonard and Carin-Isabel Knoop
In late 1994, James Down, member of Mercer's Executive Committee, has to decide whether or not he should push ahead with the writing and publication of a book on growth--at a time when the more successful business publications focus on reengineering and cost cutting....
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Keywords:
Technological Innovation;
Organizational Culture;
Business Growth and Maturation;
Knowledge Management;
Product Development;
Information Publishing;
Books;
Consulting Industry;
Publishing Industry
Leonard, Dorothy A., and Carin-Isabel Knoop. Mercer Management Consulting's "Grow to Be Great" (A): The Growth Initiative. Harvard Business School Case 697-084, April 1997. (Revised May 1997.)
- January 1997
- Case
Dr. Sergio Ceccuzzi and SMI: Negotiating Cross-Border Acquisitions in Europe (B)
Since the 1960s, SMI has quietly executed a series of brilliantly negotiated takeovers throughout Europe, often acquiring companies much larger than itself. Despite formidable obstacles, SMI has managed to acquire state-owned competitors in Italy and France, as well as...
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Keywords:
Acquisition;
Corporate Governance;
International Relations;
Negotiation Tactics;
Consolidation;
Mining Industry;
Europe
Sebenius, James K. "Dr. Sergio Ceccuzzi and SMI: Negotiating Cross-Border Acquisitions in Europe (B)." Harvard Business School Case 897-085, January 1997.
- January–February 1997
- Comment
Comment on: 'When An Executive Defects,' by Anurag Sharma, Idalene F. Kesner, Kenneth Coleman, Stephen Greyser, et al.
By: S. A. Greyser
Keywords:
Management
Greyser, S. A. "Comment on: 'When An Executive Defects,' by Anurag Sharma, Idalene F. Kesner, Kenneth Coleman, Stephen Greyser, et al." Harvard Business Review 75, no. 1 (January–February 1997).
- October 1996 (Revised May 2001)
- Case
Cantuga Farmworkers Clinic (A)
By: James E. Austin and Catherine Overholt
The board of directors of a rural health clinic fires its executive director. The case elaborates the evolution and progress of the clinic under this director during a period of growth and a changing health care environment. Factors contributing to and questioning the...
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Keywords:
Health Care and Treatment;
Resignation and Termination;
Managerial Roles;
Organizational Change and Adaptation;
Performance Evaluation;
Problems and Challenges;
Rank and Position;
Social Enterprise;
Health Industry
Austin, James E., and Catherine Overholt. "Cantuga Farmworkers Clinic (A)." Harvard Business School Case 797-041, October 1996. (Revised May 2001.)
- September 1996
- Case
Silicon Graphics, Inc. (B)
By: Marco Iansiti and Alan D. MacCormack
After the release of the "Challenge" computer in 1993, Silicon Graphics executives meet to discuss the follow-up project. Should they pursue an incremental improvement to the Challenge, or opt for a radically new design recently demonstrated at Stanford University?
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Keywords:
Decisions;
Technological Innovation;
Management Practices and Processes;
Product Development;
Hardware;
Computer Industry
Iansiti, Marco, and Alan D. MacCormack. "Silicon Graphics, Inc. (B)." Harvard Business School Case 697-038, September 1996.
- September 1996 (Revised September 1999)
- Case
Mobil USM&R (A): Linking the Balanced Scorecard
By: Robert S. Kaplan
The CEO of the marketing and refining division of a major oil company is in the midst of implementing a profit turnaround. He transforms the strongly centralized, functionally-organized division into 17 independent business units and 14 internal service companies. The...
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Keywords:
Organizational Change and Adaptation;
Measurement and Metrics;
Management Practices and Processes;
Organizational Design;
Balanced Scorecard;
Corporate Strategy;
Mining Industry;
Energy Industry
Kaplan, Robert S. "Mobil USM&R (A): Linking the Balanced Scorecard." Harvard Business School Case 197-025, September 1996. (Revised September 1999.)
- August 1996
- Case
ThermoLase
By: William A. Sahlman and Andrew S. Janower
John Hansen, CEO of ThermoLase, must develop a plan of action to exploit the company's new development-stage revolutionary hair removal technology with negligible revenues and a $500 million market capitalization. This nascent public Thermo Electron spin out company...
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Keywords:
Business or Company Management;
Corporate Entrepreneurship;
Venture Capital;
Business Strategy;
Growth and Development Strategy;
Business Plan;
Beauty and Cosmetics Industry
Sahlman, William A., and Andrew S. Janower. "ThermoLase." Harvard Business School Case 897-002, August 1996.
- July 1996
- Article
Executive Succession, Strategic Reorientation and Performance Growth: A Longitudinal Study in the U.S. Cement Industry in Stable Environments
By: Michael Tushman and L. Rosenkopf
Keywords:
Management;
Strategy;
Performance;
Growth and Development;
Information;
Balance and Stability;
Construction Industry;
United States
Tushman, Michael, and L. Rosenkopf. "Executive Succession, Strategic Reorientation and Performance Growth: A Longitudinal Study in the U.S. Cement Industry in Stable Environments." Management Science 42, no. 7 (July 1996): 939–953.
- March 1996 (Revised January 2002)
- Case
CIBA Vision: The Daily Disposable Lens Project (A)
By: Gary P. Pisano
Examines CIBA Vision's decision on whether to launch a major new R&D initiative to develop a low-cost, daily disposable contact lens, and how to organize such a project should it proceed. One group of executives favors setting up a small, autonomous project team...
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Keywords:
Product Development;
Operations;
Research and Development;
Decision Making;
Production;
Strategy;
Management;
Organizational Design;
Globalization;
Medical Devices and Supplies Industry
Pisano, Gary P. "CIBA Vision: The Daily Disposable Lens Project (A)." Harvard Business School Case 696-100, March 1996. (Revised January 2002.)
- November 1995
- Case
The Benetton Group
By: James L. Heskett
The management of the Benetton Group includes senior executives advocating two different strategies: 1) expanding manufacturing to develop economies in order to grow Benetton's sales in those markets, and/or, 2)find ways to provide additional support to retailers, some...
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Keywords:
Marketing Strategy;
Business Strategy;
Global Strategy;
Sales;
Growth and Development;
Distribution;
Distribution Channels
Heskett, James L. "The Benetton Group." Harvard Business School Case 396-177, November 1995.
- Article
Investing in Distressed Situations: A Market Survey
By: S. C. Gilson
The risks of investing in distressed companies—a practice popularly known as "vulture" investing—are highly firm specific and idiosyncratic. Investors who are adept at managing these risks, who understand the legal rules that must be followed in corporate bankruptcy,...
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Gilson, S. C. "Investing in Distressed Situations: A Market Survey." Financial Analysts Journal 51, no. 6 (November–December 1995): 8–27.
- October 1995 (Revised March 1996)
- Case
Executive Shirt Company, Inc.
By: Janice H. Hammond and Sylvie Ryckebusch
The Executive Shirt Co. is contemplating a move into custom-made shirts. The company's general manager has charged two of his managers to come up with plans for incorporating production of custom shirts into the existing manufacturing process.
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Keywords:
Change Management;
Production;
Strategic Planning;
Expansion;
Apparel and Accessories Industry;
United States
Hammond, Janice H., and Sylvie Ryckebusch. "Executive Shirt Company, Inc." Harvard Business School Case 696-071, October 1995. (Revised March 1996.)
- August 1995 (Revised August 1995)
- Case
CIGNA Property and Casualty Reengineering (A)
By: Richard L. Nolan, Donna B. Stoddard, Chiara Francalanci and Elise C Martin
Reengineering was introduced at CIGNA Corp. in 1988. CIGNA entered a second wave reengineering effort through a major project at CIGNA P&C, one of CIGNA's larger businesses. P&C was in financial crisis and as a result brought in a new executive team in 1991 to head the...
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Keywords:
Transformation;
Cost vs Benefits;
Design;
Growth and Development;
Analytics and Data Science;
Growth and Development Strategy;
Balanced Scorecard;
Financial Crisis;
Crisis Management;
Projects;
Information Technology;
Insurance Industry
Nolan, Richard L., Donna B. Stoddard, Chiara Francalanci, and Elise C Martin. "CIGNA Property and Casualty Reengineering (A)." Harvard Business School Case 196-059, August 1995. (Revised August 1995.)
- April 1995 (Revised April 1995)
- Case
Pillsbury: Customer Driven Reengineering
By: Robert S. Kaplan
Pillsbury is transforming itself from an integrated producer of flour and bakery products to a value-added supplier of premium branded products. After initial successes applying activity-based costing to manufacturing operations, two senior executives decide to...
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Keywords:
Organizational Change and Adaptation;
Production;
Cost Management;
Activity Based Costing and Management;
Customer Value and Value Chain;
Food and Beverage Industry
Kaplan, Robert S. "Pillsbury: Customer Driven Reengineering." Harvard Business School Case 195-144, April 1995. (Revised April 1995.)