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Show Results For
-
All HBS Web
(1,837)
- People (6)
- News (425)
- Research (1,028)
- Events (3)
- Multimedia (7)
- Faculty Publications (319)
- 17 May 2022
- News
Robert F. Lanzillotti Prize for Assistant Professor Alex MacKay
- January 2019 (Revised October 2020)
- Technical Note
Brand Storytelling
By: Jill Avery
Marketers have long appreciated the value and power of storytelling. Stories fill brands with resonant and relevant meaning and empower brands to serve as critical elements in the lives of consumers. Mastering the art of brand storytelling is an increasingly important...
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Keywords:
Brand Communication;
Brand Management;
Brand Storytelling;
Marketing;
Marketing Communications;
Brands and Branding;
Marketing Strategy;
Advertising;
Consumer Behavior;
Consumer Products Industry
Avery, Jill. "Brand Storytelling." Harvard Business School Technical Note 519-049, January 2019. (Revised October 2020.)
- July 2012 (Revised August 2012)
- Case
Global Knowledge Management at Danone (A) (Abridged)
By: Amy C. Edmondson and David Lane
This case explores French consumer goods company Danone's novel approach to knowledge management. In 2007, Human Resource Chief (Executive Vice President) Franck Mougin assesses the company's knowledge-sharing tools and considers his options going forward. Through...
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Keywords:
Decision Choices and Conditions;
Employee Relationship Management;
Knowledge Management;
Knowledge Sharing;
Social and Collaborative Networks;
Expansion;
Consumer Products Industry;
France
Edmondson, Amy C., and David Lane. "Global Knowledge Management at Danone (A) (Abridged)." Harvard Business School Case 613-003, July 2012. (Revised August 2012.)
- November 2001 (Revised July 2011)
- Case
Grupo Elektra
By: David J. Arnold, Gustavo Herrero and Luiz Felipe Monteiro
Grupo Elektra is Latin America's largest consumer finance company based on credit sales in its hard goods retail outlets. It has started to internationalize in Latin America but now must to decide whether to enter the U.S. Hispanic market and which of its two core...
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Keywords:
Decision Choices and Conditions;
Emerging Markets;
Global Strategy;
Financial Services Industry;
Retail Industry;
Latin America;
United States;
Mexico
Arnold, David J., Gustavo Herrero, and Luiz Felipe Monteiro. "Grupo Elektra". Harvard Business School Case 502-039, November 2001. (Revised July 2011.)
- 12 Jan 2016
- News
Opinion: It’s safe to eat Chipotle burritos — and buy some stock
- 17 Nov 2020
- News
2020’s Best Places to Shop on Black Friday
- 05 Jul 2023
- Cold Call Podcast
How Unilever Is Preparing for the Future of Work
Gunnar Trumbull
Gunnar Trumbull is the Phillip Caldwell Professor of Business Administration at Harvard Business School.
Professor Trumbull’s primary area of expertise in political economy, with a focus on consumer and regulatory politics. His book Strength in... View Details
- 29 Jun 2021
- News
Procter & Gamble’s Lean Innovation Transformation
- 15 Apr 2015
- News
Larry Summers' full-throated endorsement of online lending
- 05 May 2022
- Research & Ideas
Why Companies Raise Their Prices: Because They Can
School. Despite the steady increase, shoppers still bought their favorite breakfast cereals, paper towels, and other consumer goods during the decade and a half before the pandemic began, write MacKay,...
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Keywords:
by Rachel Layne
- 03 Jul 2008
- News
A Better Solution for China
- 2007
- Working Paper
The 'Fees → Savings' Link, or Purchasing Fifty Pounds of Pasta
By: Michael I. Norton and Leonard Lee
Many consumers have had the experience of entering discount membership clubs to make a few purchases, only to leave with enough pasta to outlast a nuclear winter. We suggest that the presence of membership fees can lead consumers to infer a "fees → savings" link,...
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Norton, Michael I., and Leonard Lee. "The 'Fees → Savings' Link, or Purchasing Fifty Pounds of Pasta." Harvard Business School Working Paper, No. 08-029, November 2007.
- Research Summary
Dynamic Demand Estimation in Platform and Two-Sided Markets
This
paper develops techniques to structurally estimate consumer demand
in general platform-intermediated and two-sided markets. By
estimating both sides of the market simultaneously, the methodology
presented here is able to (1) endogenize the utility of a platform
as...
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- December 2010 (Revised February 2013)
- Case
Logoplaste: Global Growing Challenges
By: Juan Alcacer and Anthony John Morrison Leitao
In 2010, Logoplaste, a top 10 manufacturer of rigid plastic containers, was debating a more dramatic expansion strategy as a means to guarantee the company's continued success. The company, which began with a few plants in Portugal in the 1990s, now had 60 plants...
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Keywords:
Business Growth and Maturation;
Global Range;
Global Strategy;
Partners and Partnerships;
Expansion
Alcacer, Juan, and Anthony John Morrison Leitao. "Logoplaste: Global Growing Challenges." Harvard Business School Case 711-411, December 2010. (Revised February 2013.)
- 22 Apr 2015
- Working Paper Summaries
Is No News (Perceived as) Bad News? An Experimental Investigation of Information Disclosure
- November 1991
- Case
Magic Johnson: Endorsements ""After""...?
On Thursday, November 7, 1991, Los Angeles Lakers star Earvin "Magic" Johnson announced his retirement from basketball in the wake of having tested positive for HIV, the virus that causes AIDS. Magic Johnson was one of the most popular figures in sports, both...
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Keywords:
Marketing Strategy;
Value;
Sports;
Advertising;
Alliances;
Problems and Challenges;
Decision Choices and Conditions;
Brands and Branding;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry
Greyser, Stephen A. Magic Johnson: Endorsements ""After""...? Harvard Business School Case 592-057, November 1991.
- 20 Nov 2007
- Working Paper Summaries