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Show Results For
-
All HBS Web
(9,824)
- People (18)
- News (1,535)
- Research (6,878)
- Events (37)
- Multimedia (31)
- Faculty Publications (4,870)
- January 2014
- Supplement
J.C. Penney's 'Fair and Square' Strategy (B): Out with the New, In with the Old
By: Elie Ofek, Jill Avery and Jose B. Alvarez
In his August 2012 earnings call, CEO Ron Johnson urged investors to be patient and stay the course with the revised JC Penney marketing strategy despite mounting negative financial indicators. The heart of the strategy was the "Fair and Square" approach to pricing....
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Ofek, Elie, Jill Avery, and Jose B. Alvarez. "J.C. Penney's 'Fair and Square' Strategy (B): Out with the New, In with the Old." Harvard Business School Supplement 514-085, January 2014.
- November 1995 (Revised February 1996)
- Case
Monsanto Company: The Coming of Age of Bio-Technology
By: Ray A. Goldberg and Thomas N. Urban Jr
Monsanto has one product, Roundup, accounting for 30% of company net income and is going off patent. How should the company position itself and its products in the future?
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Goldberg, Ray A., and Thomas N. Urban Jr. "Monsanto Company: The Coming of Age of Bio-Technology." Harvard Business School Case 596-034, November 1995. (Revised February 1996.)
- December 2010
- Article
Why You Aren't Buying Venezuelan Chocolate
By: Rohit Deshpandé
The article discusses the "provenance paradox," wherein consumers are unwilling to buy high-quality products from regions not commonly associated with excellence in certain product categories. Venezuelan chocolate maker Chocolates El Rey does little international...
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Keywords:
Geographic Location;
Global Strategy;
Globalized Markets and Industries;
Brands and Branding;
Marketing Strategy;
Product Marketing;
Emerging Markets;
Food and Beverage Industry;
Venezuela
Deshpandé, Rohit. "Why You Aren't Buying Venezuelan Chocolate." Harvard Business Review 88, no. 12 (December 2010).
- March 2006 (Revised April 2006)
- Case
NOK (A)
By: Das Narayandas and Kate Attea
Highlights issues that a multidivision firm faces as it moves from managing products for profit to managing customers for profit.
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Keywords:
Business Divisions;
Transformation;
Customer Focus and Relationships;
Profit;
Management;
Product Marketing;
Organizations;
Commercialization
Narayandas, Das, and Kate Attea. "NOK (A)." Harvard Business School Case 506-040, March 2006. (Revised April 2006.)
- March 1992 (Revised March 1998)
- Case
Adam Opel AG (B)
By: Hugo Uyterhoeven
Should General Motors make a strategic manufacturing investment in East Germany after becoming number one in this market through an aggressive marketing strategy? The proposal, dependent on government assistance and based on a number of uncertain economic assumptions,...
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Keywords:
Transformation;
Investment;
Government and Politics;
Leadership;
Marketing Strategy;
Production;
Organizational Structure;
Strategy;
Germany
Uyterhoeven, Hugo. "Adam Opel AG (B)." Harvard Business School Case 392-101, March 1992. (Revised March 1998.)
- August 2005 (Revised July 2014)
- Case
Can Bollywood Go Global?
By: Geoffrey Jones, Namrata Arora, Surachita Mishra and Alexis Lefort
Considers the opportunities and challenges facing Indian film producers in accessing the global film market. Provides a historical context by describing the history of the cinema and the rise of Hollywood to global dominance by the 1920s. Although film industries...
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Keywords:
History;
Competition;
Film Entertainment;
Globalized Markets and Industries;
Product Development;
Motion Pictures and Video Industry;
India
Jones, Geoffrey, Namrata Arora, Surachita Mishra, and Alexis Lefort. "Can Bollywood Go Global?" Harvard Business School Case 806-040, August 2005. (Revised July 2014.)
- 01 Sep 2020
- Cold Call Podcast
How to Launch a New Biosciences Product: Start Small or Dive in?
- September 2000 (Revised September 2005)
- Case
New Beetle, The
By: Rajiv Lal and Nilanjana R. Pal
Volkswagen of America introduced the New Beetle at the Detroit auto show in January 1998 to rave reviews from the automobile press and industry gurus. Elisabeth Vanzura, marketing director of Volkswagen American had the challenging task of converting this enthusiasm to...
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Keywords:
Decisions;
Leadership;
Marketing;
Marketing Communications;
Product Positioning;
Market Entry and Exit;
Sales;
Auto Industry;
United States
Lal, Rajiv, and Nilanjana R. Pal. "New Beetle, The." Harvard Business School Case 501-023, September 2000. (Revised September 2005.)
- November 2009 (Revised October 2010)
- Case
AME Learning Inc.
By: Thomas R. Eisenmann and Ann Leamon
Justin Joffe is about to graduate from HBS in Spring 2009. He must decide whether to join his father's company, Toronto-based AME Learning, as president working alongside his father who will be CEO. AME has been in business for 12 years, mostly as a small consulting...
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Keywords:
Business Model;
Family Business;
Age;
Private Equity;
Financing and Loans;
Growth and Development Strategy;
Family and Family Relationships
Eisenmann, Thomas R., and Ann Leamon. "AME Learning Inc." Harvard Business School Case 810-065, November 2009. (Revised October 2010.)
- March 1998 (Revised July 1998)
- Case
Boston Duck Tours,1996: Has Boston Gone Quackers?
By: Myra M. Hart and Stephanie Dodson
While on vacation in Memphis, former investment manager Andy Wilson discovers a unique "tour bus" that travels over land and through water. He decides to transplant the concept to Boston and to add both historical and theatrical features to the amphibious tour. As he...
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Keywords:
Opportunities;
Creativity;
Entrepreneurship;
Financing and Loans;
Problems and Challenges;
Business Startups;
Tourism Industry;
Tennessee;
Boston
Hart, Myra M., and Stephanie Dodson. "Boston Duck Tours,1996: Has Boston Gone Quackers?" Harvard Business School Case 898-189, March 1998. (Revised July 1998.)
- 27 Jun 2017
- First Look
First Look at New Research and Ideas, June 27
should Cantel consider? Should the company stick to infection control or add other products to its offering to leverage its customer relationships? How much would a drive into international markets help? And...
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Keywords:
Sean Silverthorne
- January 1996
- Background Note
Brand Valuation Methodology: A Simple Example
By: Alvin J. Silk
Provides a simple illustration of a methodology for making a financial evaluation of a brand.
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Silk, Alvin J. "Brand Valuation Methodology: A Simple Example." Harvard Business School Background Note 596-092, January 1996.
- 2012
- Other Unpublished Work
Strategic responses to collective activism in the U.S. biomass sector
By: Shon R. Hiatt
Almost all companies face constraints and pressure from collective activists. Using tactics such as protests, boycotts, and lobbying, social movement organizations and collective actors can draw significant media attention to issues facing industries and organizations,...
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- April 1995
- Case
Minnetonka Corporation: From Softsoap to Eternity
Minnetonka Corp. which was founded in 1964, began as a niche player in the gift soap and novelty toiletries markets. In 1980, it entered--and managed to capture a piece of--the mass bar-soap market with pump-dispensed Softsoap liquid soap. In 1984, the company took on...
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Brandenburger, Adam M. "Minnetonka Corporation: From Softsoap to Eternity." Harvard Business School Case 795-163, April 1995.
- 15 Dec 2014
- Research & Ideas
Deconstructing the Price Tag
itemizes what it spends on cotton, cutting, sewing, dyeing, finishing, and transporting each shirt, consumers become more attracted to the brand and more likely to purchase. “By unpacking the costs, you have the opportunity to explain everything you did for the...
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- Web
Entrepreneurship & Innovation - MBA
ventures from Black founders. Taking the Risk to Start a Company at Business SchoolAparna Atluru 23 DEC 2019 | MBA Students There is never a good time to start a company, so you have to go ahead and take the risk. “If you don’t ever try, you won’t know. Don’t ever...
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- December 2004 (Revised February 2005)
- Case
Cheetah Conservation Fund Bush Project, The
Laurie Marker, head of the Cheetah Conservation Fund, is trying to form a for-profit institution, the Bush Project, to control the bush encroachment problem in Namibia. Bush encroachment not only destroys the general ecosystem, but it also has a harmful impact on the...
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Keywords:
Social Enterprise;
For-Profit Firms;
Emerging Markets;
Environmental Sustainability;
Financial Strategy;
Africa
Hecht, Peter A., and Judith Walls. "Cheetah Conservation Fund Bush Project, The." Harvard Business School Case 205-046, December 2004. (Revised February 2005.)
- June 1987 (Revised May 1990)
- Case
John Deere Component Works (B)
By: Robert S. Kaplan
Having installed an activity-based system, the division is now exploring the insight provided by that system. In particular, it is studying the economics of lot-size process planning and product mix management.
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Keywords:
Activity Based Costing and Management;
Production;
Business or Company Management;
Planning;
Cost Accounting;
Cost Management;
Product Marketing;
Management Practices and Processes;
Consumer Products Industry;
Consumer Products Industry
Kaplan, Robert S. "John Deere Component Works (B)." Harvard Business School Case 187-108, June 1987. (Revised May 1990.)
- 09 Feb 2018
- Research & Ideas
Big Hits: The Best of the 2018 Super Bowl Ads
experts to weigh in on 2018’s top spots. Jill Avery Senior Lecturer of Business Administration 2017 was a somber and contentious year for the United States. So it came as no surprise on Super Bowl Sunday to see marketers compile a...
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