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All HBS Web
(1,174)
- Faculty Publications (257)
- Article
The Country Effect: Leveraging the Origin of a Brand for the Global Markets
By: Rohit Deshpandé
Deshpandé, Rohit. "The Country Effect: Leveraging the Origin of a Brand for the Global Markets." Harvard Business Review América Latina 85, no. 8 (August 2007): 2–6.
- June 2007 (Revised January 2008)
- Case
BBC Worldwide: Global Strategy
By: John A. Quelch and Carin-Isabel Knoop
In January 2007, John Smith, chief executive officer of BBC Worldwide (BBC WW), the commercial arm of the British Broadcasting Corporation (BBC), was preparing to meet with his senior managers to discuss BBC WW's global strategy options. BBC WW exploited and exported...
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Keywords:
Global Strategy;
Brands and Branding;
Marketing Channels;
Expansion;
Internet;
Media and Broadcasting Industry;
Great Britain
Quelch, John A., and Carin-Isabel Knoop. "BBC Worldwide: Global Strategy." Harvard Business School Case 507-034, June 2007. (Revised January 2008.)
- December 2006 (Revised August 2009)
- Case
Disney Consumer Products: Marketing Nutrition to Children
By: David E. Bell and Laura Winig
In an effort to capture market share in the children's foods category, Disney Consumer Products (DCP) debuted a broad line of "better for you" foods, ranging from fresh fruits and vegetables to frozen meals, through a partnership with Kroger supermarkets. In answer to...
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Keywords:
Age;
Nutrition;
Brands and Branding;
Corporate Social Responsibility and Impact;
Partners and Partnerships;
Social Issues;
Consumer Products Industry;
Food and Beverage Industry
Bell, David E., and Laura Winig. "Disney Consumer Products: Marketing Nutrition to Children." Harvard Business School Case 507-006, December 2006. (Revised August 2009.)
- July 2006 (Revised October 2006)
- Case
Lenovo: Building A Global Brand
By: John A. Quelch and Carin-Isabel Knoop
Announced in December 2004, the $1.75 billion acquisition of IBM's PC division by Lenovo, China's largest PC maker, made headlines around the world. A relative upstart in the business, Lenovo acquired the division of IBM that invented the PC in 1981. While Lenovo was...
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Keywords:
Marketing Strategy;
Multinational Firms and Management;
Information Infrastructure;
Global Strategy;
Acquisition;
Brands and Branding;
Manufacturing Industry;
Computer Industry;
China
Quelch, John A., and Carin-Isabel Knoop. "Lenovo: Building A Global Brand." Harvard Business School Case 507-014, July 2006. (Revised October 2006.)
- May 2006 (Revised June 2006)
- Case
Icebreaker: The China Entry Decision
By: Joseph B. Lassiter III and Dan Heath
Jeremy Moon, CEO of Icebreaker, maker of merino-fiber activewear, thinks about the strengths and weaknesses of staying focused on his rapidly expanding U.S. and European markets vs. broadening his attack to include China. If he enters China, should he continue his...
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Keywords:
Brands and Branding;
Product Positioning;
Global Strategy;
Expansion;
Decision Choices and Conditions;
Market Entry and Exit;
Marketing Strategy;
Apparel and Accessories Industry;
China;
United States;
Europe
Lassiter, Joseph B., III, and Dan Heath. "Icebreaker: The China Entry Decision." Harvard Business School Case 806-195, May 2006. (Revised June 2006.)
- March 2006 (Revised April 2007)
- Case
Harley-Davidson: Preparing for the Next Century
By: Richard L. Nolan and Suresh Kotha
Harley-Davidson Co. exemplifies a remarkable management-led business transformation of a long standing manufacturing company. The company successfully met global competition and continues to innovate to maintain its market position.
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Keywords:
Brands and Branding;
Transformation;
Change Management;
Innovation and Invention;
Competitive Strategy;
Manufacturing Industry;
Motorcycle Industry
Nolan, Richard L., and Suresh Kotha. "Harley-Davidson: Preparing for the Next Century." Harvard Business School Case 906-410, March 2006. (Revised April 2007.)
- February 2006
- Case
Bumble and bumble: Building a Successful Business in Beauty and Fashion
By: Nancy F. Koehn and Erica Helms
Explores the creation and subsequent rise of Bumble and bumble, a trend-setting hair-care company. Analyzes the vision and achievements of the founding entrepreneur, Michael Gordon, and charts the evolution of the company within the $230 billion global beauty industry....
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Keywords:
Corporate Entrepreneurship;
Brands and Branding;
Mergers and Acquisitions;
Business Strategy;
Financial Condition;
Business Growth and Maturation;
Success;
Distribution;
Beauty and Cosmetics Industry;
Fashion Industry
Koehn, Nancy F., and Erica Helms. "Bumble and bumble: Building a Successful Business in Beauty and Fashion." Harvard Business School Case 806-084, February 2006.
- November 2005
- Case
Inventec Corporation
By: Krishna G. Palepu and Ingrid Vargas
Inventec Corp., with $4.5 billion in annual revenues, was one of Taiwan's leading original design manufacturers (ODMs). Inventec designed and manufactured electronic products such as computers, servers, MP3 players, PDAs, and cellular telephones for client companies...
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Keywords:
Multinational Firms and Management;
Competitive Strategy;
Emerging Markets;
Manufacturing Industry;
Electronics Industry;
China;
India
Palepu, Krishna G., and Ingrid Vargas. "Inventec Corporation." Harvard Business School Case 106-016, November 2005.
- October 2005 (Revised August 2006)
- Case
Haier: Taking a Chinese Company Global
By: Krishna G. Palepu, Tarun Khanna and Ingrid Vargas
In 2005, Haier, China's leading appliance manufacturer, had over $12 billion in worldwide sales and was the third-ranked global appliance brand behind Whirlpool and GE. Describes Haier's rise from a defunct refrigerator factory in China's Qingdao province to an...
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Keywords:
Global Strategy;
Brands and Branding;
Manufacturing Industry;
Consumer Products Industry;
China
Palepu, Krishna G., Tarun Khanna, and Ingrid Vargas. "Haier: Taking a Chinese Company Global." Harvard Business School Case 706-401, October 2005. (Revised August 2006.)
- September 2005 (Revised April 2007)
- Case
Spyder Active Sports - 2004
By: Belen Villalonga, Dwight B. Crane and James Quinn
David Jacobs founded a high-end ski apparel company in 1978. He successfully built and grew the company, establishing a major international brand that appealed to ski racers and other active skiers. In 1995, he sought external financing to support further growth of the...
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Keywords:
Private Ownership;
Private Equity;
Financial Liquidity;
Business Exit or Shutdown;
Valuation;
Brands and Branding;
Wealth;
Family Business;
Financing and Loans;
Globalization;
Apparel and Accessories Industry;
Sports Industry;
Colorado
Villalonga, Belen, Dwight B. Crane, and James Quinn. "Spyder Active Sports - 2004." Harvard Business School Case 206-027, September 2005. (Revised April 2007.)
- 2005
- Book
Renewing Unilever: Transformation and Tradition
By: Geoffrey Jones
This book examines the history of Unilever over the last half century. Managing such a firm in the era of globalization posed enormous challenges. The book covers the company's strategies and provides compelling evidence of its decision-making, marketing, brand...
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Keywords:
Business History;
Decision Making;
Organizational Culture;
Globalization;
Transformation;
Human Resources;
Business Strategy;
Brands and Branding;
Innovation and Invention;
Consumer Products Industry
Jones, Geoffrey. Renewing Unilever: Transformation and Tradition. Oxford: Oxford University Press, 2005.
- May 2005 (Revised January 2008)
- Case
Inniskillin and the Globalization of Icewine
By: Geoffrey G. Jones and Jillian Hirasawa
Deals with the growth of the icewine industry and follows Vincor International as it creates an international market for its Inniskillin Icewine--a luxury alcoholic beverage consumed as a dessert wine. Gives the history of the alcoholic beverage industry in Canada and...
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Keywords:
Global Strategy;
Globalized Markets and Industries;
Marketing Strategy;
Product Marketing;
Luxury;
Food and Beverage Industry;
Canada
Jones, Geoffrey G., and Jillian Hirasawa. "Inniskillin and the Globalization of Icewine." Harvard Business School Case 805-129, May 2005. (Revised January 2008.)
- April 2005 (Revised February 2006)
- Case
L'Oreal and the Globalization of American Beauty
By: Geoffrey G. Jones, David Kiron, Vincent Dessain and Anders Sjoman
Examines L'Oreal's acquisition of leading U.S. cosmetics brands, including Maybelline, Redken, and Kiehl's, and their subsequent renewal and globalization. Reviews the history of L'Oreal, now the world's largest cosmetics company, from its origins in France in 1907....
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Keywords:
Management;
Corporate Strategy;
Problems and Challenges;
Brands and Branding;
Business History;
Globalization;
Acquisition;
Beauty and Cosmetics Industry;
Consumer Products Industry;
France;
United States
Jones, Geoffrey G., David Kiron, Vincent Dessain, and Anders Sjoman. "L'Oreal and the Globalization of American Beauty." Harvard Business School Case 805-086, April 2005. (Revised February 2006.)
- October 2004 (Revised July 2013)
- Case
Making China Beautiful: Shiseido and the China Market
By: Geoffrey G. Jones, Akiko Kanno and Masako Egawa
Describes the multinational growth of Shiseido, the world's fourth-largest cosmetics company, with a focus on its strategy in China since 1981. Explores the challenges facing firms in the globalization of a culturally specific industry such as cosmetics. The Japanese...
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Keywords:
Cross-Cultural and Cross-Border Issues;
Globalized Firms and Management;
Growth and Development Strategy;
Resource Allocation;
Competition;
Beauty and Cosmetics Industry;
China;
Japan
Jones, Geoffrey G., Akiko Kanno, and Masako Egawa. "Making China Beautiful: Shiseido and the China Market." Harvard Business School Case 805-003, October 2004. (Revised July 2013.)
- September 20, 2004
- Comment
How Consumers Value Global Brands
By: Douglas Holt, John A. Quelch and Earl L. Taylor
In 2002, we carried out a two-stage research project in partnership with the market research company Research International/USA to find out how consumers in different countries value global brands. First, we conducted a qualitative study in forty-one countries to...
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Keywords:
Global Brands;
Brand Value;
Multi-national Brands;
Social Responsibility;
Global Range;
Multinational Firms and Management;
Globalized Markets and Industries;
Brands and Branding;
Social Marketing;
Corporate Social Responsibility and Impact
Holt, Douglas, John A. Quelch, and Earl L. Taylor. "How Consumers Value Global Brands." Harvard Business School Working Knowledge (September 20, 2004).
- September 2004
- Article
How Global Brands Compete
By: Douglas B. Holt, John A. Quelch and Earl Taylor
Holt, Douglas B., John A. Quelch, and Earl Taylor. "How Global Brands Compete." Harvard Business Review 82, no. 9 (September 2004): 68–75.
- June 2004 (Revised November 2004)
- Case
Birth of the Swatch, The
By: Youngme E. Moon
In 1993, the Swatch is the best-selling watch in history. Traces the history of the watch industry up to the early 1980s, when the Swatch was introduced. Describes the various elements that made the Swatch different from any watch the industry had ever seen. Also...
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Keywords:
History;
Management;
Product Positioning;
Marketing Strategy;
Business Startups;
Brands and Branding;
Manufacturing Industry
Moon, Youngme E. "Birth of the Swatch, The." Harvard Business School Case 504-096, June 2004. (Revised November 2004.)
- April 2004 (Revised September 2004)
- Case
IKEA Invades America
By: Youngme E. Moon
In 2002, the IKEA Group is the world's top furniture retailer, with 154 stores worldwide. In the United States, IKEA operates 14 stores, all of which have been enormously popular despite their self-service requirements. The company's goal is to have 50 stores in...
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Keywords:
Growth and Development Strategy;
Brands and Branding;
Product Positioning;
Goals and Objectives;
Competitive Advantage;
Globalized Firms and Management;
Retail Industry;
United States
Moon, Youngme E. "IKEA Invades America." Harvard Business School Case 504-094, April 2004. (Revised September 2004.)
- April 2004
- Case
Marks & Spencer: The Phoenix Rises - A Multimedia Case Study
By: Joseph L. Bower
Enables students to interactively research the steps Marks & Spencer's top executives took to restore prosperity and explore in depth the major issues remaining. The perspective is that of Luc Vandevelde, who arrived at the venerable U.K. retailer in 2001, and that of...
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Keywords:
Brands and Branding;
Corporate Strategy;
Management Teams;
Retail Industry;
United Kingdom
Bower, Joseph L. "Marks & Spencer: The Phoenix Rises - A Multimedia Case Study." Harvard Business School Multimedia/Video Case 304-034, April 2004.