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Show Results For
-
All HBS Web
(12,215)
- People (20)
- News (1,652)
- Research (8,970)
- Events (24)
- Multimedia (42)
- Faculty Publications (7,403)
- June 1989 (Revised May 1993)
- Supplement
Rossin Greenberg Seronick & Hill, Inc. (B)
By: John A. Quelch
Teaching objectives: 1) to show how aggressive marketing can lead to allegations of misconduct, 2) to consider responses under crisis management, and 3) to explore the importance of credibility within marketing communications.
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Quelch, John A. "Rossin Greenberg Seronick & Hill, Inc. (B)." Harvard Business School Supplement 589-125, June 1989. (Revised May 1993.)
- October 2010 (Revised November 2010)
- Case
The NFL's Digital Media Strategy
By: Anita Elberse, C. Kelsey Calhoun and Daven Johnson
In late 2009, Brian Rolapp, senior vice president of media strategy and digital media for the NFL, was faced with the challenge of determining the league's strategic approach to the wireless market—and presenting his views to NFL team owners. What was the league's best...
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Keywords:
Business Model;
Marketing Channels;
Marketing Strategy;
Media;
Distribution Channels;
Mobile and Wireless Technology;
Sports Industry
Elberse, Anita, C. Kelsey Calhoun, and Daven Johnson. "The NFL's Digital Media Strategy." Harvard Business School Case 511-055, October 2010. (Revised November 2010.)
- March 2017 (Revised March 2022)
- Case
Flashion: Art vs. Science in Fashion Retailing
By: Kris Ferreira and Karim R. Lakhani
Kate Wilson, retail analytics manager at Flashion, a fashion flash-sale site, is tasked with developing analytics to optimize pricing for first-exposure products on the site. Many in the industry have relied on years of experience and intuition to determine pricing—can...
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Keywords:
Analytics;
Pricing;
Data;
Service Operations;
Forecasting and Prediction;
Internet and the Web;
Technology Adoption;
Mathematical Methods;
Decision Making;
E-commerce;
Retail Industry;
Retail Industry;
United States
Ferreira, Kris, and Karim R. Lakhani. "Flashion: Art vs. Science in Fashion Retailing." Harvard Business School Case 617-059, March 2017. (Revised March 2022.)
- October 1995
- Case
Groupe Danone Prepares for the Next Century
By: Ray A. Goldberg and Elizabeth Ashcroft
Danone is the largest food company in France and is in the top ten in the world, but most of its activity is in France, Spain, and Italy. How does it become a global company? Should it? How does it leverage its leadership in yogurt, biscuits, and mineral water?
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Keywords:
Decision Choices and Conditions;
Global Strategy;
Goods and Commodities;
Marketing Strategy;
Strategic Planning;
Expansion;
Food and Beverage Industry
Goldberg, Ray A., and Elizabeth Ashcroft. "Groupe Danone Prepares for the Next Century." Harvard Business School Case 596-054, October 1995.
Marco Iansiti
Marco Iansiti, David Sarnoff Professor of Business Administration,is a codirector of the Laboratory for Information Science at Harvard and of the Digital Initiative at HBS.
Prof. Iansiti's research examines the digital transformation of companies and... View Details
- 18 Sep 2007
- First Look
First Look: September 18, 2007
price risks in upstream markets for fossil fuels. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=706015 HCA, Inc. Harvard Business School Case 207-076 Focuses on the buyout of HCA by three private...
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Keywords:
Martha Lagace
- July 1989 (Revised April 1996)
- Case
AUCNET: TV Auction Network System
The AUCNET system links buyers and sellers in the wholesale used car market in Japan. Video images delivered via videodisk or satellite along with an inspector's opinion and objective character based data are used to conduct a realtime auction over computers and...
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Keywords:
Information Technology;
Market Entry and Exit;
Auctions;
Service Industry;
Japan;
United States
Konsynski, Benn R. "AUCNET: TV Auction Network System." Harvard Business School Case 190-001, July 1989. (Revised April 1996.)
- May 2016 (Revised December 2016)
- Case
Camposol
By: David E. Bell and Natalie Kindred
With $289 million in 2015 revenues, Camposol is a Peruvian grower, exporter, and marketer of fruits and vegetables, with a focus on the high-growth, high-margin blueberry category. Camposol aspires to become Peru’s first multinational branded produce company. It...
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Keywords:
Blueberries;
Avocado;
Asparagus;
Agriculture;
Peru;
Retail;
Produce;
Agricultural Production;
Branding;
Brand Strategy;
Commercialization;
Camposol;
Aquaculture;
Agribusiness;
Marketing;
Trade;
Vertical Integration;
Strategy;
Marketing Strategy;
Family Business;
Growth and Development;
Growth Management;
Food;
Supply Chain;
Distribution;
Agriculture and Agribusiness Industry;
Agriculture and Agribusiness Industry;
Agriculture and Agribusiness Industry;
Agriculture and Agribusiness Industry;
Peru;
South America;
United States;
China
Bell, David E., and Natalie Kindred. "Camposol." Harvard Business School Case 516-111, May 2016. (Revised December 2016.)
- March 2022 (Revised February 2023)
- Case
Pakistan Rising: Bazaar's Growth Story (A)
By: Paul A. Gompers and Gamze Yucaoglu
The case opens in September 2021 as Hamza Jawaid and Saad Jangda, co-founders of Bazaar technologies (Bazaar), the Pakistani high growth B2B e-commerce marketplace, are contemplating whether the year-and-a half old startup should also venture into offering financing to...
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Keywords:
B2B;
Business Model;
Emerging Markets;
For-Profit Firms;
Strategy;
Digital Platforms;
Information Technology;
Value Creation;
Globalization;
Competition;
Expansion;
Profit;
Resource Allocation;
Diversification;
Corporate Strategy;
Pakistan
Gompers, Paul A., and Gamze Yucaoglu. "Pakistan Rising: Bazaar's Growth Story (A)." Harvard Business School Case 822-098, March 2022. (Revised February 2023.)
- February 2010
- Case
Revitalizing Dell
By: Jan W. Rivkin
Dell Inc., with its vaunted Direct Model, defined success in the personal computer industry for more than a decade. Starting in the mid-2000s, however, the company fell on hard times. In 2009, Michael Dell and his management team must figure out why the Direct Model...
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Keywords:
Business Model;
Change Management;
Industry Growth;
Competitive Strategy;
Competitive Advantage;
Computer Industry
Rivkin, Jan W. "Revitalizing Dell." Harvard Business School Case 710-442, February 2010.
- June 1989 (Revised November 1991)
- Supplement
Ingersoll-Rand (B): Managing Multiple Channels--1986
Peter Baldwin takes over Clabough's job and is charged with the responsibility to improve sales force morale, control expenses, and improve market share.
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Keywords:
Salesforce Management;
Supply and Industry;
Management Teams;
Industrial Products Industry
Rangan, V. Kasturi. "Ingersoll-Rand (B): Managing Multiple Channels--1986." Harvard Business School Supplement 589-122, June 1989. (Revised November 1991.)
- June 1994
- Supplement
Rudi Gassner at BMG International, Video
By: Linda A. Hill
Shows excerpts from a class discussion with Gassner and an MBA class. He describes his leadership style and the challenges he faces as the senior executive of a global entertainment enterprise.
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Keywords:
Entertainment;
Globalization;
Leadership Style;
Problems and Challenges;
Entertainment and Recreation Industry
Hill, Linda A. "Rudi Gassner at BMG International, Video." Harvard Business School Video Supplement 494-524, June 1994.
- April 2020
- Article
Long-term Firm Growth: An Empirical Analysis of U.S. Manufacturers 1959–2015
By: Giovanni Dosi, Marco Grazzi, Daniele Moschella, Gary P. Pisano and Federico Tamagni
Firm growth is an essential feature of market economies, shaping together macroeconomic performance and the evolution of industry structures. As a potential indicator of organizational “fitness” within a competitive environment, firm growth is also a central concern to...
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Keywords:
Firm Growth;
Organizations;
Growth and Development;
Theory;
Analysis;
Production;
Data and Data Sets
Dosi, Giovanni, Marco Grazzi, Daniele Moschella, Gary P. Pisano, and Federico Tamagni. "Long-term Firm Growth: An Empirical Analysis of U.S. Manufacturers 1959–2015." Industrial and Corporate Change 29, no. 2 (April 2020): 309–332.
- March 1982 (Revised September 1985)
- Case
Sealed Air Corporation
By: Robert J. Dolan
Market leadership and technological innovation have marked Sealed Air's participation in the U.S. protective packaging market. Several small regional producers have introduced products which are less effective than Sealed Air's but similar in appearance and cheaper....
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Keywords:
Product Marketing;
Product;
Technological Innovation;
Supply and Industry;
Competitive Advantage;
Consumer Products Industry;
United States
Dolan, Robert J. "Sealed Air Corporation." Harvard Business School Case 582-103, March 1982. (Revised September 1985.)
- April 1993 (Revised June 1994)
- Supplement
MathSoft, Inc. (B)
Describes the president's decision regarding MathSoft's marketing channels and communications methods, and the company's sales results during the next five quarters. The (A) case market response model is also updated.
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Keywords:
Communication Technology;
Forecasting and Prediction;
Curriculum and Courses;
Learning;
Knowledge Sharing;
Growth and Development Strategy;
Marketing Channels;
Education Industry
Rangan, V. Kasturi. "MathSoft, Inc. (B)." Harvard Business School Supplement 593-095, April 1993. (Revised June 1994.)
- 14 Apr 2021
- Research & Ideas
The High Cost of the Slow COVID Vaccine Rollout
dollars in value, Kominers and his co-authors reported in Market Design to Accelerate COVID-19 Vaccine Supply in the March 12 issue of Science. “The value of being able to produce vaccines at scale the...
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- February 2001 (Revised March 2003)
- Case
Extricity Inc.
Extricity provides software that triggers and automates information flows between collaborating businesses. Its products interface with the legacy information systems already in use by customers, extract information from them, and send this information over the...
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Keywords:
Product Positioning;
Internet and the Web;
Information Technology;
Applications and Software;
Information Technology Industry
McAfee, Andrew P., and Gregory Bounds. "Extricity Inc." Harvard Business School Case 601-113, February 2001. (Revised March 2003.)
- June 2014
- Teaching Note
Andreessen Horowitz
By: Thomas Eisenmann
Andreessen Horowitz (a16z), a venture capital firm launched in 2009, has quickly broken into the VC industry's top ranks, in terms of its ability to invest in Silicon Valley's most promising startups. The case recounts the firm's history; describes its co-founders'...
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- October 2023 (Revised November 2023)
- Case
Rheaply: Circularity For Every Business
By: Rembrand Koning and Alicia Dadlani
In March 2023, Garry Cooper, cofounder and CEO of Chicago-based Rheaply, needed to demonstrate that Rheaply’s expanded vision could translate into building cash flows and metrics needed to raise a Series B and turn the business into a model for financial and...
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Keywords:
Business Startups;
Social Entrepreneurship;
Technological Innovation;
Environmental Sustainability;
Entrepreneurial Finance;
Technology Industry;
Green Technology Industry;
United States;
Illinois;
Chicago
Koning, Rembrand, and Alicia Dadlani. "Rheaply: Circularity For Every Business." Harvard Business School Case 724-351, October 2023. (Revised November 2023.)
- April 1961 (Revised April 1986)
- Background Note
Case of the Unidentified U.S. Industries, The
Examines the impact of the nature of an industry on: 1) general patterns of the need for funds (asset allocation); 2) the methods of meeting these needs; and 3) the financial results of most firms in the industry.
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Williams, Charles M. "Case of the Unidentified U.S. Industries, The ." Harvard Business School Background Note 261-001, April 1961. (Revised April 1986.)