Show Results For
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All HBS Web
(9,320)
- Faculty Publications (3,001)
Show Results For
-
All HBS Web
(9,320)
- Faculty Publications (3,001)
- Teaching Interest
Digital Marketing Strategy
When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details
- Forthcoming
- Article
Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals
- Teaching Interest
Driving Digital Strategy (DIGS)
- Teaching Interest
Executive Education: Finance for Senior Executives
Finance for Senior Executives provides the frameworks to strategically use financial resources and position your company for future success. By examining corporate finance from both internal and external perspectives, this HBS Executive Education
- Research Summary
Financial Markets and Corporate Governance
- Forthcoming
- Article
Going Beyond the 'Self' in Self-control: Interpersonal Consequences of Commitment Strategies
- Forthcoming
- Article
Improving Customer Compatibility with Tradeoff Transparency
- Research Summary
Management Control Systems in Multiunit Companies
Professor Sandino conducts research on early-stage multiunit companies that introduce management control systems to help maintain operations, as well as company culture, as they grow, but also to enable adaptation to the different markets that they serve. Building... View Details
- Research Summary
Managing International Trade and Investment
- Research Summary
Managing Marketspace Service Interfaces
Jeffrey F. Rayport is focusing on the strategic challenges that face businesses selling information-intensive products and services. A key strategic issue in such businesses is the dematerialization of information-intensive products and services as a consequence of... View Details
- Research Summary
Managing Networked Businesses
- Teaching Interest
Marketing Strategies for Profitable Growth—China
- 2023
- Chapter
Marketing Through the Machine’s Eyes: Image Analytics and Interpretability
- Research Summary
Mastering Strategy Execution
Professor Robert Simons’ research encompasses three areas of management accountability that are the foundation for successful strategy execution: organization design, performance measurement and control, and risk management. In addition, Simons is interested in the... View Details
- Research Summary
Moving Beyond Direct-to-Consumer
Changing consumer behaviors have redefined what it means to be direct to consumer ("DTC"). What once began online a decade ago as a distribution and disintermediation strategy has since evolved into a multifaceted approach for the modern-day brand.
The... View Details
- Teaching Interest
Overview
Launching Technology Ventures
Launching Technology Ventures (LTV) is designed for students who are actively working on their own startups or who will work at early-stage startups. The course material is, in particular, focused on new businesses in the...
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- Research Summary
Overview
- Research Summary
Overview
- Research Summary
Overview
Published October, 2015
China since the 1980s has been the scene of unprecedented efforts at urban construction and growth, even in the absence of privatization of ownership... View Details
- Research Summary