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    • All HBS Web  (375)
      • Faculty Publications  (30)

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      • March 2022 (Revised May 2022)
      • Case

      Reclaiming the Land of Purple: Purpl’s Mission to Unlock Finance in Lebanon

      By: Lauren Cohen and Grace Headinger
      Karl Naim, Co-Founder and CEO of Purpl, embarked on a venture to lower remittance costs for his native Lebanon. Since October 2019, the Lebanese economy had entered a free fall as its banking sector collapsed and large swathes of its population were plunged into...  View Details
      Keywords: Business Startup; Fintech; Inflation; Deflation; Cross-border Frictions; Remittances; Business Startups; Diasporas; Financial Crisis; Money; Entrepreneurship; Cross-Cultural and Cross-Border Issues; Poverty; Financial Institutions; Banking Industry; Financial Services Industry; Technology Industry; Lebanon
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      Cohen, Lauren, and Grace Headinger. "Reclaiming the Land of Purple: Purpl’s Mission to Unlock Finance in Lebanon." Harvard Business School Case 222-078, March 2022. (Revised May 2022.)
      • February 2022
      • Teaching Note

      Magrabi: Fulfilling the Vision for the Future

      By: John Beshears
      Teaching Note for “Magrabi: Fulfilling the Vision for the Future” (Harvard Business School Case No. 920-009).  View Details
      Keywords: Habit; Retail; Sales Effectiveness
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      Beshears, John. "Magrabi: Fulfilling the Vision for the Future." Harvard Business School Teaching Note 922-034, February 2022.
      • February 17, 2022
      • Article

      How to Build a Life: The Seven Habits That Lead to Happiness in Old Age

      By: Arthur C. Brooks
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      Brooks, Arthur C. "How to Build a Life: The Seven Habits That Lead to Happiness in Old Age." The Atlantic (February 17, 2022).
      • 2022
      • Book

      From Strength to Strength: Finding Meaning, Success, and Deep Purpose in the Second Half of Life

      By: Arthur C. Brooks
      Many of us assume that the more successful we are, the less susceptible we become to the sense of professional and social irrelevance that often accompanies aging. But the truth is, the greater our achievements and our attachment to them, the more we notice our...  View Details
      Keywords: Aging; Meaning In Life; Purpose; Personal Development and Career; Success; Happiness; Satisfaction
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      Brooks, Arthur C. From Strength to Strength: Finding Meaning, Success, and Deep Purpose in the Second Half of Life. New York, NY: Portfolio/Penguin, 2022.
      • January 2022
      • Article

      Rational Habit Formation: Experimental Evidence from Handwashing in India

      By: Reshmaan Hussam, Atonu Rabbani, Giovanni Reggiani and Natalia Rigol
      We test the predictions of the rational addiction model, reconceptualized as rational habit formation, in the context of handwashing in rural India. To track handwashing, we design soap dispensers with timed sensors. We test for rational habit formation by informing...  View Details
      Keywords: Handwashing; Habit; Monitoring; Behavior; Health; Motivation and Incentives
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      Hussam, Reshmaan, Atonu Rabbani, Giovanni Reggiani, and Natalia Rigol. "Rational Habit Formation: Experimental Evidence from Handwashing in India." American Economic Journal: Applied Economics 14, no. 1 (January 2022): 1–41. (Lead Article.)
      • July 2021
      • Article

      Creating Exercise Habits Using Incentives: The Trade-off Between Flexibility and Routinization

      By: John Beshears, Hae Nim Lee, Katherine L. Milkman, Robert Mislavsky and Jessica Wisdom
      Habits involve regular, cue-triggered routines. In a field experiment, we tested whether incentivizing exercise routines—paying participants each time they visit the gym within a planned, daily two-hour window—leads to more persistent exercise than offering flexible...  View Details
      Keywords: Behavior And Behavioral Decision Making; Healthcare; Exercise; Habit; Routine; Health; Behavior; Decision Making
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      Beshears, John, Hae Nim Lee, Katherine L. Milkman, Robert Mislavsky, and Jessica Wisdom. "Creating Exercise Habits Using Incentives: The Trade-off Between Flexibility and Routinization." Management Science 67, no. 7 (July 2021): 4139–4171.
      • May 2021
      • Case

      Roku 2021

      By: David B. Yoffie and Daniel Fisher
      This case is used to explore the strategic concept of "look forward, reason back." Roku in 2021 is trying to figure out the future of television and streaming media. Students are asked to provide a vision for television and streaming media (that is, Look Forward) by...  View Details
      Keywords: Television Entertainment; Forecasting and Prediction; Decision Choices and Conditions; Strategy; Strategic Planning; Media and Broadcasting Industry
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      Yoffie, David B., and Daniel Fisher. "Roku 2021." Harvard Business School Case 721-480, May 2021.
      • 2022
      • Working Paper

      Behavioral Transmission

      By: Reshmaan Hussam and Dayea Oh
      Behavior change programs, including much of early education curricula, assume the positive transmission of behavior from one context to another. We randomize a hand hygiene edutain-ment program in schools in Bangladesh to trace school-to-home transmission of...  View Details
      Keywords: Handwashing; Interventions; Public Health; Health; Behavior; Change; Bangladesh
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      Hussam, Reshmaan, and Dayea Oh. "Behavioral Transmission." Working Paper, January 2022.
      • 2020
      • Book

      Hidden Truths: What Leaders Need to Hear But Are Rarely Told

      By: David G. Fubini
      Hidden Truths delivers profound and rarely discussed insights about C-suite jobs that provide aspiring leaders with practical, new skills that will equip them for the immense challenges of their desired jobs. Through 14 illuminating chapters, accomplished...  View Details
      Keywords: Executive Development; Leadership; Managerial Roles; Competency and Skills
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      Fubini, David G. Hidden Truths: What Leaders Need to Hear But Are Rarely Told. Wiley, 2020.
      • August 2020
      • Article

      Macroeconomic Drivers of Bond and Equity Risks

      By: John Y. Campbell, Carolin E. Pflueger and Luis M. Viceira
      Our new model of consumption-based habit generates time-varying risk premia on bonds and stocks from loglinear, homoskedastic macroeconomic dynamics. Consumers' first-order condition for the real risk-free bond generates an exactly loglinear consumption Euler equation,...  View Details
      Keywords: Consumption-based Habit Formation; Consumption Euler Equation; Time-varying Risk Premia; Inflation Dynamics; Bond-stock Correlation; Risk and Uncertainty; Bonds; Macroeconomics
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      Campbell, John Y., Carolin E. Pflueger, and Luis M. Viceira. "Macroeconomic Drivers of Bond and Equity Risks." Journal of Political Economy 128, no. 8 (August 2020): 3148–3185.
      • March 2020
      • Case

      Behavior Change for Good

      By: Max Bazerman, Michael Luca and Marie Lawrence
      In 2017, Katy Milkman and Angela Duckworth created Behavior Change for Good (BCFG)—a behavioral science initiative founded with the goal of helping people achieve long-term behavior change in the areas of personal health, financial decisions (savings), and education....  View Details
      Keywords: Behavioral Science; Interventions; Behavior; Change; Health
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      Bazerman, Max, Michael Luca, and Marie Lawrence. "Behavior Change for Good." Harvard Business School Case 920-049, March 2020.
      • 2020
      • Chapter

      Ethical Business, Corruption and Economic Development in Comparative Perspective

      By: Janet Hunter and G. Jones
      This chapter contextualises the drivers of corruption in Turkish business through comparisons with Japan and India in the late 19th century. It identifies the developmental state as a common driver of corruption. Catching up by using extensive state intervention had...  View Details
      Keywords: Corruption; Crime and Corruption; Economic Growth; Turkey; Middle East; Central Asia; Japan; India
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      Hunter, Janet, and G. Jones. "Ethical Business, Corruption and Economic Development in Comparative Perspective." Chap. 10 in Business, Ethics and Institutions: The Evolution of Turkish Capitalism in Global Perspectives, edited by Asli M. Colpan and G. Jones, 224–245. New York: Routledge, 2019.
      • May 2019
      • Background Note

      Developing Yourself as a Leader: A Framework for Millennial High Potentials & Emerging Leaders: How to PACE Your Self-Development

      By: Ethan Bernstein and Kirstin Lynde
      Millennials are redefining what it means to develop future leaders. In business organizations, leadership development—defined as “the expansion of a person's capacity to be effective in leadership roles and processes“—has traditionally been the work of corporate...  View Details
      Keywords: Talent and Talent Management; Human Resources; Leadership Development; Leadership Style; Leadership; Goals and Objectives; Management Skills; Management Style
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      Bernstein, Ethan, and Kirstin Lynde. "Developing Yourself as a Leader: A Framework for Millennial High Potentials & Emerging Leaders: How to PACE Your Self-Development." Harvard Business School Background Note 419-045, May 2019.
      • 2021
      • Working Paper

      Consumer Inertia and Market Power

      By: Alexander MacKay and Marc Remer
      We study the pricing decision of firms in the presence of consumer inertia. Inertia, which can arise from habit formation, brand loyalty, and switching costs, generates dynamic pricing incentives. These incentives mediate the impact of competition on market power in...  View Details
      Keywords: Consumer Inertia; Market Power; Dynamic Competition; Demand Estimation; Consumer Behavior; Markets; Performance; Competition; Price
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      MacKay, Alexander, and Marc Remer. "Consumer Inertia and Market Power." Harvard Business School Working Paper, No. 19-111, April 2019. (Revised January 2022. Direct download.)
      • March 2019
      • Case

      HOPI: Turkey's Shopping Companion

      By: Sunil Gupta, Donald Ngwe and Gamze Yucaoglu
      The case opens in 2017 as Onur Erbay, CEO of HOPI, a multi-vendor loyalty platform, is contemplating a critical decision. The case chronicles the origins of Boyner Group, the parent company of HOPI and a major retailer in Turkey, and development of retail and customer...  View Details
      Keywords: Loyalty Programs; Multi-vendor Platform; Retail; Big Data; Customer Relationship Management; Mobile and Wireless Technology; Business Model; Analytics and Data Science; Competitive Strategy; Decision Making; Technology Industry; Retail Industry; Turkey
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      Gupta, Sunil, Donald Ngwe, and Gamze Yucaoglu. "HOPI: Turkey's Shopping Companion." Harvard Business School Case 519-057, March 2019.
      • 2019
      • Book

      Love Your Enemies: How Decent People Can Save America from the Culture of Contempt

      By: Arthur C. Brooks
      To get ahead today, you have to be a jerk, right?

      Divisive politicians. Screaming heads on television. Angry campus activists. Twitter trolls. Today in America, there is an “outrage industrial complex” that prospers by setting American against...  View Details
      Keywords: Political Participation; Political Culture; Moral Sensibility; Government and Politics; Society; United States
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      Brooks, Arthur C. Love Your Enemies: How Decent People Can Save America from the Culture of Contempt. New York: Broadside Books, 2019. (National bestseller.)
      • August 2018 (Revised September 2018)
      • Case

      Predicting Purchasing Behavior at PriceMart (A)

      By: Srikant M. Datar and Caitlin N. Bowler
      This case follows VP of Marketing, Jill Wehunt, and analyst Mark Morse as they tackle a predictive analytics project to increase sales in the Mom & Baby unit of a nationally recognized retailer, PriceMart. Wehunt observed that in the midst of the chaos that surrounded...  View Details
      Keywords: Data Science; Analytics and Data Science; Analysis; Consumer Behavior; Forecasting and Prediction
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      Datar, Srikant M., and Caitlin N. Bowler. "Predicting Purchasing Behavior at PriceMart (A)." Harvard Business School Case 119-025, August 2018. (Revised September 2018.)
      • 2012
      • Book

      Sleeping with Your Smartphone: How to Break the 24-7 Habit and Change the Way you Work

      By: Leslie A. Perlow
      Does it have to be this way? Can't resist checking your smartphone or mobile device? Sure, all this connectivity keeps you in touch with your team and the office—but at what cost? In "Sleeping with Your Smartphone," Leslie Perlow reveals how you can disconnect and...  View Details
      Keywords: Time Management; Internet and the Web; Groups and Teams; Performance Productivity; Globalized Firms and Management; Service Industry
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      Perlow, Leslie A. Sleeping with Your Smartphone: How to Break the 24-7 Habit and Change the Way you Work. Harvard Business Review Press, 2012.
      • Article

      From Thinking Too Little to Thinking Too Much: A Continuum of Decision Making.

      By: Dan Ariely and Michael I. Norton
      Due to the sheer number and variety of decisions that people make in their everyday lives-from choosing yogurts to choosing religions to choosing spouses-research in judgment and decision making has taken many forms. We suggest, however, that much of this research has...  View Details
      Keywords: Decision Making; Cognition and Thinking; Judgments; Research; Problems and Challenges
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      Ariely, Dan, and Michael I. Norton. "From Thinking Too Little to Thinking Too Much: A Continuum of Decision Making." Wiley Interdisciplinary Reviews: Cognitive Science 2, no. 1 (January–February 2011): 39–46.
      • November 2008 (Revised March 2018)
      • Case

      Transformation of COFCO in a Changing Environment

      By: Ray A. Goldberg and Kefei Yang
      China's COFCO, the country's leading edible oil and food importer and exporter and its largest food manufacturer, had in its 50-plus years of operation undergone four stages of transformation and was about to embark on a fifth. The global agriculture system was...  View Details
      Keywords: Food; Leadership; Change Management; Transformation; Globalization; Organizational Change and Adaptation; Food and Beverage Industry; China
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      Goldberg, Ray A., and Kefei Yang. "Transformation of COFCO in a Changing Environment." Harvard Business School Case 909-403, November 2008. (Revised March 2018.)
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