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All HBS Web
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- Faculty Publications (2,279)
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- Article
Long Term Impact of Promotion and Advertising on Consumer Brand Choice
By: Carl Mela, Sunil Gupta and Donald R. Lehmann
Keywords:
Product Marketing;
Advertising;
Brands and Branding;
Decision Choices and Conditions;
Customers
Mela, Carl, Sunil Gupta, and Donald R. Lehmann. "Long Term Impact of Promotion and Advertising on Consumer Brand Choice." Journal of Marketing Research (JMR) 34, no. 2 (May 1997): 248–261. (Winner of American Marketing Association. Marketing Communications Special Interest Group Best Paper Award presented by American Marketing Association. Winner of Marketing Science Institute Best Paper Award To honor the authors of the MSI working papers that have made the most significant contribution to marketing practice and thought presented by Marketing Science Institute. Winner of Paul E. Green Award For the best article in the Journal of Marketing Research that demonstrates the greatest potential to contribute significantly to the practice of marketing research presented by American Marketing Association Foundation. Winner of William F. O'Dell Award For the Journal of Marketing Research article that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice presented by American Marketing Association.)
- March 1997 (Revised March 1997)
- Case
Business Teams at Rubbermaid, Inc.
By: Teresa M. Amabile and Dean Whitney
Rubbermaid, a consumer-products company widely praised for its innovation, has instituted a company-wide experiment to stimulate innovation even further. The experiment consists of creating small cross-functional business teams within each division, with each team...
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Keywords:
Organizational Change and Adaptation;
Innovation Strategy;
Groups and Teams;
Innovation and Management;
Corporate Entrepreneurship;
Consumer Products Industry;
United States
Amabile, Teresa M., and Dean Whitney. "Business Teams at Rubbermaid, Inc." Harvard Business School Case 897-165, March 1997. (Revised March 1997.)
- March 1997 (Revised November 2013)
- Case
Purity Steel Corporation, 2012
By: Robert L. Simons and Antonio Davila
Managers introduce a new performance evaluation system based on sales growth and return-on-investment (ROI). A branch manager wonders whether his new warehouse should be leased to mitigate the impact on ROI. Formulas and performance calculations are provided. A...
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Keywords:
Investment Return;
Judgments;
Motivation and Incentives;
Performance Efficiency;
Compensation and Benefits;
Salesforce Management;
Performance Consistency;
Performance Productivity;
Steel Industry
Simons, Robert L., and Antonio Davila. "Purity Steel Corporation, 2012." Harvard Business School Case 197-082, March 1997. (Revised November 2013.)
- February 1997 (Revised July 2004)
- Case
Walden Woods
By: William J. Poorvu and Arthur I Segel
In 1984, Mortimer Zuckerman and Ed Linde, through their firm, Boston Properties (BP), acquired land in Concord, MA to build a 147,000-square-foot, first-class suburban office building. BP proceeded to go through the permitting and approval process with the town and was...
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Keywords:
Risk and Uncertainty;
Decision Choices and Conditions;
Entrepreneurship;
Property;
Environmental Sustainability;
Conflict and Resolution;
Real Estate Industry;
Massachusetts
Poorvu, William J., and Arthur I Segel. "Walden Woods." Harvard Business School Case 897-070, February 1997. (Revised July 2004.)
- 1997
- Chapter
Negotiating Rationally: The Power and Impact of the Negotiator's Frame
By: M. A. Neale and M. H. Bazerman
- December 1996
- Background Note
Environmental Behavior And Corporate Reputation
Greyser, Stephen A. "Environmental Behavior And Corporate Reputation." Harvard Business School Background Note 597-014, December 1996.
- October 1996 (Revised April 1997)
- Case
Tweeter etc.
By: John T. Gourville and George Wu
In the early 1990s, Tweeter etc., a small regional retailer of higher-end audio and video equipment, faced increasing competitive pricing pressures from several large regional and national consumer electronics chains. In response, in 1993, they introduced "Automatic...
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Keywords:
Advertising;
Customer Focus and Relationships;
Price;
Market Entry and Exit;
Supply Chain Management;
Competition;
Electronics Industry;
Retail Industry
Gourville, John T., and George Wu. "Tweeter etc." Harvard Business School Case 597-028, October 1996. (Revised April 1997.)
- October 1996 (Revised December 1996)
- Case
United Electric Controls
By: H. Kent Bowen, Jody H. Gittell and Sylvie Ryckebusch
United Electric Controls (UE) was a small, traditional family-owned manufacturing company when Dave Reis, the youngest member of the Reis family, took over the business. This case describes Reis's efforts to change UE's traditional work practices in order to make the...
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Keywords:
Change Management;
Family Business;
Production;
Business Strategy;
Human Resources;
Organizational Change and Adaptation;
Decisions;
Growth and Development Strategy;
Information Technology;
Electronics Industry;
Manufacturing Industry;
United States
Bowen, H. Kent, Jody H. Gittell, and Sylvie Ryckebusch. "United Electric Controls." Harvard Business School Case 697-006, October 1996. (Revised December 1996.)
- September 1996 (Revised May 1997)
- Case
Mobil USM&R (C): Lubricants Business Unit
By: Robert S. Kaplan
The general manager of a Lubricants Business Unit in Mobil's U.S. Marketing and Refining division launched a project to develop a Balanced Scorecard (BSC) for his unit. The purpose was to provide focus for all employees of the unit, enabling it to operate on an...
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Keywords:
Balanced Scorecard;
Employees;
Customization and Personalization;
Performance Evaluation;
Measurement and Metrics;
Management Teams;
Projects;
Energy Industry;
Mining Industry;
United States
Kaplan, Robert S. "Mobil USM&R (C): Lubricants Business Unit." Harvard Business School Case 197-027, September 1996. (Revised May 1997.)
- August 1996 (Revised October 1996)
- Case
Suzanne de Passe at Motown Productions (A1)
By: Linda A. Hill and Jaan Elias
Illustrates: 1) the impact of a manager's leadership style on corporate culture, direction, and performance; 2) the concept of fit between leadership style and the requirements of situations in which managers find themselves; and 3) the need for managers to adapt their...
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Keywords:
Management Style;
Race;
Organizational Culture;
Success;
Leadership Style;
Gender;
Management Teams;
Change Management;
Situation or Environment;
Creativity;
Relationships;
Music Industry;
Entertainment and Recreation Industry
Hill, Linda A., and Jaan Elias. "Suzanne de Passe at Motown Productions (A1)." Harvard Business School Case 497-015, August 1996. (Revised October 1996.)
- July 1996 (Revised January 1997)
- Case
Northwest Airlines: Strategic Alliance and Strategic Position--May 1996
By: Leonard A. Schlesinger and Davis Dyer
Describes the strategic position of Northwest Airlines in 1996 and discusses its financial rebound and changes and improvements since the 1993 restructuring agreement. Describes the company's new strategy and its management of principal strategic assets, focusing at...
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Keywords:
Air Transportation;
Restructuring;
Alliances;
Competitive Strategy;
Government Administration;
Cooperation;
Business Strategy;
Air Transportation Industry;
United States;
Netherlands
Schlesinger, Leonard A., and Davis Dyer. "Northwest Airlines: Strategic Alliance and Strategic Position--May 1996." Harvard Business School Case 897-034, July 1996. (Revised January 1997.)
- July 1996 (Revised June 1998)
- Case
Gillette Indonesia
By: John A. Quelch
The country manager of Gillette Indonesia is reviewing his 1996 marketing plan and considering whether the pace of market development and mix of product sales can be impacted by the level and type of Gillette expenditures in the market.
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Keywords:
Marketing Strategy;
Multinational Firms and Management;
Emerging Markets;
Forecasting and Prediction;
Product Marketing;
Manufacturing Industry;
Consumer Products Industry;
Indonesia
Quelch, John A., and Diane Long. "Gillette Indonesia." Harvard Business School Case 597-009, July 1996. (Revised June 1998.)
- July 1996 (Revised January 2024)
- Case
THG Management Services
By: Regina E. Herzlinger and D. Scott Lurding
THG Management is in the second module of the Innovating in Health Care course that discusses how to start an innovative health care firm, in this case, a firm that deals with health insurance. THG Management, now bankrupt, examines the risks of lack of diversification...
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Keywords:
Managed Care;
Capitation;
Entrepreneurship;
Insurance;
Health Care and Treatment;
Risk Management;
Motivation and Incentives;
Expansion;
Health Industry;
Insurance Industry
Herzlinger, Regina E., and D. Scott Lurding. "THG Management Services." Harvard Business School Case 197-011, July 1996. (Revised January 2024.)
- December 1995 (Revised November 1996)
- Background Note
Corporate Purpose and Responsibility
By: Lynn S. Paine
Presents several conceptions of corporate purpose and responsibility as articulated by a variety of groups and individuals during the period 1970-95. Included are materials from the Business Roundtable, the American Law Institute, the Royal Society of Arts and...
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Paine, Lynn S. "Corporate Purpose and Responsibility." Harvard Business School Background Note 396-201, December 1995. (Revised November 1996.)
- 1995
- Chapter
Incentive Problems in Financial Contracting: Impacts on Corporate Financing, Investment, and Risk Management Policies
By: K. Froot
Keywords:
Catastrophe Risk;
Corporate Finance;
Cost Of Capital;
Banking And Insurance;
Asset Pricing;
Hedging;
Banking;
Decision Choice And Uncertainty;
Financial Markets;
Insurance;
Policy;
Risk Management;
Natural Disasters;
Insurance Industry
Froot, K. "Incentive Problems in Financial Contracting: Impacts on Corporate Financing, Investment, and Risk Management Policies." Chap. 7 in The Global Financial System: A Functional Perspective, by D. B. Crane, K. A. Froot, Scott P. Mason, André Perold, R. C. Merton, Z. Bodie, E. R. Sirri, and P. Tufano, 225–261. Boston: Harvard Business School Press, 1995. (Revised from Harvard Business School Working Paper No. 95-020.)
- August 1995 (Revised December 1997)
- Case
Encyclopaedia Britannica (A)
Examines the growth of the CD-ROM publishing industry and its impact on the Encyclopaedia Britannica Co., which chose to ignore it.
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Keywords:
Information Technology;
Organizational Change and Adaptation;
Information Publishing;
Publishing Industry
Rayport, Jeffrey F., and Thomas A. Gerace. "Encyclopaedia Britannica (A)." Harvard Business School Case 396-051, August 1995. (Revised December 1997.)
- 1995
- Chapter
Investment in Pollution Compliance Options: The Case of Georgia Power
By: F. L. Reinhardt and M. Edleson
Keywords:
Pollutants;
Investment;
Environmental Sustainability;
Corporate Social Responsibility and Impact;
Energy Industry;
Georgia (state, US)
Reinhardt, F. L., and M. Edleson. "Investment in Pollution Compliance Options: The Case of Georgia Power." In Real Options in Capital Investment: Models, Strategies, and Applications, edited by L. Trigeorgis. Westport, CT: Praeger, 1995.
- June 1995 (Revised September 1996)
- Case
Union Carbide's Bhopal Plant (A)
By: Debora L. Spar
In December 1984, a Union Carbide plant in Bhopal, India, sprung a leak, releasing thousands of gallons of highly toxic gas into the atmosphere. By the time the leak was sealed, over 2,000 people had died. In a series of three excerpts from published accounts, the case...
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Keywords:
Ethics;
Corporate Social Responsibility and Impact;
Chemicals;
Foreign Direct Investment;
Chemical Industry;
United States;
India
Spar, Debora L., Suzanne Hull, and Julia Kou. "Union Carbide's Bhopal Plant (A)." Harvard Business School Case 795-070, June 1995. (Revised September 1996.)
- June 1995 (Revised September 2019)
- Teaching Note
Richardson Sheffield
By: Christopher A. Bartlett and Ashish Nanda
This note was prepared to aid instructors in the use of "Richardson Sheffield," HBS No. 392-089. The case traces Bryan Upton’s 20-plus years as managing director of a Sheffield-based cutlery company and describes the strategic and organizational actions he took to...
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Keywords:
Development;
General Management;
Human Resources;
Management;
Leadership;
Strategy;
United Kingdom