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Show Results For
-
All HBS Web
(5,088)
- People (6)
- News (1,106)
- Research (3,293)
- Events (18)
- Multimedia (5)
- Faculty Publications (2,184)
- June 1994 (Revised October 2001)
- Case
Mrs. Fields, Inc. (1988-1992)
By: Lynda M. Applegate, Keri O. Pearlson and Randi Wade Purchia
Continues the story of Mrs. Fields Cookies. Explores the new challenges the company faced managing its geographic growth and its expansion of products and markets through combination stores. Details the decision of Debbi and Randy Fields to delegate management...
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Keywords:
Organizational Change and Adaptation;
Expansion;
Growth Management;
Organizational Structure;
Globalization;
Information Management;
Food and Beverage Industry
Applegate, Lynda M., Keri O. Pearlson, and Randi Wade Purchia. "Mrs. Fields, Inc. (1988-1992)." Harvard Business School Case 194-065, June 1994. (Revised October 2001.)
- January 2004
- Background Note
Cross-Border Listings and Depositary Receipts
By: Mihir A. Desai, Maria Raga-Frances, Ami Dave, Mark Veblen and Kathleen Luchs
This case describes the varied instruments that have evolved to facilitate investments in foreign corporations, emphasizing American Depositary Receipts (ADRs) and cross-border listings. It describes the different types of ADRs and the regulatory requirements foreign...
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Keywords:
Financial Markets;
Cross-Cultural and Cross-Border Issues;
Business History;
Research;
Motivation and Incentives;
United States
Desai, Mihir A., Maria Raga-Frances, Ami Dave, Mark Veblen, and Kathleen Luchs. "Cross-Border Listings and Depositary Receipts." Harvard Business School Background Note 204-022, January 2004.
- March 2005 (Revised April 2007)
- Case
Comergent Technologies Inc.: Enterprise E-Commerce
By: V. Kasturi Rangan and Marie Bell
Coming out of the 2001 high-tech industry recession, this venture capital start-up has to come up with a marketing plan to break even and grow. Its innovative e-commerce software provides unique customer relationship management solutions, but it has to convince...
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Keywords:
Business Startups;
Customer Relationship Management;
Financial Crisis;
Collaborative Innovation and Invention;
Business or Company Management;
Marketing Strategy;
Problems and Challenges;
Software;
Information Technology Industry
Rangan, V. Kasturi, and Marie Bell. "Comergent Technologies Inc.: Enterprise E-Commerce." Harvard Business School Case 505-016, March 2005. (Revised April 2007.)
- Web
IBISWorld | Baker Library | Bloomberg Center | Harvard Business School
Luxury Goods Technology Venture Capital & Private Equity Company and Industry Resources Database AttributesCategories Consumer Industries Science & Technology Industries International Markets General Industry View Details
- April 1992 (Revised April 1996)
- Case
Harcourt Brace Jovanovich, Inc.
By: Hugo Uyterhoeven
The board and management of General Cinema has to determine whether the acquisition of Harcourt Brace Jovanovich (HBJ), thereby entering the publishing business, makes strategic sense. The case describes HBJ's involvement in several segments of the publishing industry:...
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Uyterhoeven, Hugo. "Harcourt Brace Jovanovich, Inc." Harvard Business School Case 392-045, April 1992. (Revised April 1996.)
- 22 Jun 2021
- Blog Post
Why Many Businesses Are Becoming More Vocal In Support of LGBTQ Rights
internal practices on LGBTQ issues, investing in culture, benefits, and marketing to welcome LGBTQ workers and customers, and to telegraph inclusion and openness. Political activism has been slower in coming. In recent years, however,...
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Keywords:
All Industries
- September 1999 (Revised February 2004)
- Case
WebSpective Software, Inc. (A)
By: Michael J. Roberts, Joseph B. Lassiter III, John T. Gourville and Sun Ming Wong
Describes the situation at WebSpective, a software company that develops products to help companies manage the network of servers that support their Websites. Describes the use of "concept engineering" tools to interview customers, determine their needs and the...
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Keywords:
Entrepreneurship;
Management Practices and Processes;
Customers;
Customer Focus and Relationships;
Communication Intention and Meaning;
Product Development;
Product Marketing;
Management Analysis, Tools, and Techniques;
Customer Satisfaction;
Marketing Strategy;
Information Technology Industry
Roberts, Michael J., Joseph B. Lassiter III, John T. Gourville, and Sun Ming Wong. "WebSpective Software, Inc. (A)." Harvard Business School Case 800-136, September 1999. (Revised February 2004.)
- 01 Sep 2023
- News
Money Does Grow on (Family) Trees
on his land. Kearns has documented it all. “Genealogy is an opportunity to uncover, be inspired by, and share stories of all people,” says Kearns, a marketing director for Amazon Web Services and board member of the nonprofit National...
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- Program
Audit Committees in a New Era of Governance
contribution. You will acquire the frameworks to align corporate strategy with financial reporting—and help your company operate more effectively in today's rigorous market and regulatory environment. You may also be interested in the...
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- January 2001 (Revised June 2001)
- Case
COFIDIS
An offspring of French catalog marketer 3 Suisses, and a popular sponsor of Tour de France, Cofidis sells consumer credit over the phone, defying conventional banking with a product policy and a communication strategy that perfectly fits the company's comparative...
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Keywords:
Marketing Strategy;
Internet and the Web;
Marketing Communications;
Competitive Advantage;
Product;
Credit;
Financial Services Industry;
France
Wathieu, Luc R. "COFIDIS." Harvard Business School Case 501-055, January 2001. (Revised June 2001.)
- July 2005 (Revised September 2016)
- Case
24 Hour Fitness (A): The Rise, 1983–2004
By: John R. Wells, Elizabeth A. Raabe and Gabriel Ellsworth
In October 2004, Mark S. Mastrov, CEO of 24 Hour Fitness, reflected on how far his company had come in just over 20 years. From humble beginnings in 1983 in San Leandro, California, 24 Hour Fitness had grown to become the largest privately-owned health-club chain in...
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Keywords:
24 Hour Fitness;
Mark Mastrov;
Health Clubs;
Fitness;
Gyms;
Chain;
Weight Loss;
Exercise;
Personal Training;
Retention;
Sales Force Compensation;
Incentive Systems;
Buildings and Facilities;
Business Growth and Maturation;
Business Model;
For-Profit Firms;
Customers;
Customer Focus and Relationships;
Customer Satisfaction;
Private Equity;
Revenue;
Geographic Scope;
Multinational Firms and Management;
Nutrition;
Business History;
Employees;
Recruitment;
Selection and Staffing;
Human Capital;
Business or Company Management;
Goals and Objectives;
Growth and Development Strategy;
Marketing;
Operations;
Service Operations;
Private Ownership;
Problems and Challenges;
Sales;
Salesforce Management;
Sports;
Strategy;
Business Strategy;
Competition;
Competitive Advantage;
Competitive Strategy;
Corporate Strategy;
Expansion;
Segmentation;
Information Technology;
Internet;
Technology Platform;
Web;
Web Sites;
Capital Structure;
Performance;
Organizational Structure;
Organizational Culture;
Health Industry;
United States;
California;
San Francisco
Wells, John R., Elizabeth A. Raabe, and Gabriel Ellsworth. "24 Hour Fitness (A): The Rise, 1983–2004." Harvard Business School Case 706-404, July 2005. (Revised September 2016.)
- 2021
- Working Paper
Accounting for Product Impact in the Interactive Media and Services Industry
By: DG Park, George Serafeim and Katie Trinh
We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the interactive media and services industry. We design a monetization methodology that allows us to calculate monetary impact...
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Keywords:
Product Innovation;
Impact;
Impact Investing;
Impact Measurement;
ESG;
ESG (Environmental, Social, Governance) Performance;
ESG Ratings;
Social Corporate Responsibility;
Corporate Social Responsibility;
Social Impact;
Product Design;
Product Positioning;
Society;
Product;
Environmental Sustainability;
Measurement and Metrics;
Framework;
Corporate Social Responsibility and Impact;
Social Media;
Technology Industry
Park, DG, George Serafeim, and Katie Trinh. "Accounting for Product Impact in the Interactive Media and Services Industry." Harvard Business School Working Paper, No. 21-134, June 2021.
- Web
Finance Curriculum - Faculty & Research
create value. Topics covered include: Basic analytical skills and principles of corporate finance. Functions of modern capital markets and financial institutions. Standard techniques of analysis, including capital budgeting, discounted...
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- June 2020
- Case
Extended Reality Extends into Enterprise?
By: David B. Yoffie, Kaushal Jain, Amy Villasenor, Vicky Xu and Annie Yang
While the growth of virtual reality started in gaming, the industry was increasingly focused on enterprise applications in 2020. This note explores the market opportunities and challenges for virtual reality and augmented reality in the enterprise, while diving into a...
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Keywords:
Virtual Reality;
Augmented Reality;
Enterprise Computing;
Organizations;
Information Technology;
Markets;
Opportunities;
Strategy
Yoffie, David B., Kaushal Jain, Amy Villasenor, Vicky Xu, and Annie Yang. "Extended Reality Extends into Enterprise?" Harvard Business School Case 720-472, June 2020.
- 24 Feb 2015
- First Look
First Look: February 24
adequacy, actuarial standards, accounting standards, and auditing practice. In these areas, corporate managers and financial experts such as auditors and bankers possess the technical expertise necessary for informed regulation, enjoy...
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Keywords:
Sean Silverthorne
- Web
Women’s health is more than female anatomy and our reproductive system—it’s about unraveling centuries of inequities due to living in a patriarchal healthcare system. - Blog: Health Supplement
Public Health Over the years, women working in healthcare have been asked why “women’s health” solutions are not just “health solutions.” We’ve been asked if we really need to build separate care paths for women. We’ve been told the View Details
Debora L. Spar
Debora Spar is the Jaime and Josefina Chua Tiampo Professor of Business Administration at Harvard Business School and Senior Associate Dean for Business and Global Society. Her current research focuses on issues of gender and technology, and the interplay between... View Details
Keywords:
information;
information;
information;
information;
information;
information;
information;
information;
information;
information
- September 2017 (Revised March 2023)
- Case
Careem: Raising a Unicorn
By: Shikhar Ghosh and Alpana Thapar
This case follows two ex-McKinsey consultants, Magnus Olsson and Mudassir Sheikha, who in search of their true purpose decide to found Careem, a Dubai-based ride-hailing service. Following its launch in July 2012, Careem experiences rapid growth of 30% per month in the...
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Keywords:
Entrepreneurship;
Business Startups;
Information Technology;
Organizational Culture;
Decision Making;
Growth Management;
Organizational Change and Adaptation;
Transportation Industry;
Technology Industry;
Middle East;
North Africa;
United Arab Emirates
Ghosh, Shikhar, and Alpana Thapar. "Careem: Raising a Unicorn." Harvard Business School Case 818-022, September 2017. (Revised March 2023.)
- 07 Oct 2013
- Research & Ideas
The Case for Combating Climate Change with Nuclear Power and Fracking
meaningful and economically sustainable," he says. Lassiter's Market-based Proposal His proposed market-based solution? "I think each energy source—oil, natural gas, wind, nuclear, solar, etc.—should have a market price based not only on...
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- March 2022 (Revised July 2022)
- Teaching Note
Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences
By: Jill Avery
Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales...
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Keywords:
Brand Management;
Virtual Reality;
Augmented Reality;
B2B;
E-commerce;
Technology Platform;
Marketing;
Marketing Communications;
Marketing Strategy;
Brands and Branding;
Digital Marketing;
Internet and the Web;
Growth Management;
Customer Relationship Management;
Customer Value and Value Chain;
Social Media;
Applications and Software;
Digital Platforms;
Advertising Industry;
United States