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Show Results For
-
All HBS Web
(4,621)
- People (9)
- News (1,984)
- Research (1,963)
- Events (3)
- Multimedia (2)
- Faculty Publications (1,154)
- 04 Dec 2007
- First Look
First Look: December 4, 2007
but online dating websites force them to screen by searchable attributes (such as income, or religion). We demonstrate that people spend too much time searching for options online for too little payoff in offline dates (Study 1), in part because users desire View Details
Keywords:
Martha Lagace
- June 2023
- Supplement
Clash of Two Giants Simulation Exercise
By: Feng Zhu and Marco Iansiti
Many markets are organized around platforms that connect consumers with complementary applications and services. These platforms are two-sided because both sides - consumers and those providing applications or services - need access to the same platform to interact. A...
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- 11 Jan 2018
- Working Paper Summaries
Brokers and Order Flow Leakage: Evidence from Fire Sales
- September 2000 (Revised April 2001)
- Case
Kana Communications
Kana is a young Internet software company wondering how it should react to the rapid emergence of Application Service Providers (ASPs), firms that host software applications for customers who can reach those via the Internet. ASPs may be a new channel of distribution...
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Keywords:
Change Management;
Internet and the Web;
Applications and Software;
Distribution Channels;
Web Services Industry
Sarvary, Miklos. "Kana Communications." Harvard Business School Case 501-003, September 2000. (Revised April 2001.)
- October 2002 (Revised December 2003)
- Case
Collabrys, Inc. (A)-The Evolution of a Startup
By: Dorothy A. Leonard and Brian DeLacey
The CEO of a two-year-old start-up must now decide whether to become a technology provider or a service agency. In a time of enormous uncertainty about the viability of various business models for Internet-delivered services and products, Collabrys has survived the...
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Keywords:
Risk and Uncertainty;
Internet and the Web;
Corporate Entrepreneurship;
Corporate Strategy;
Technological Innovation;
Cost vs Benefits;
Partners and Partnerships;
Business Growth and Maturation;
Business Startups;
Corporate Finance;
United States
Leonard, Dorothy A., and Brian DeLacey. "Collabrys, Inc. (A)-The Evolution of a Startup." Harvard Business School Case 603-064, October 2002. (Revised December 2003.)
- July 2000 (Revised October 2000)
- Case
Cisco Systems: Are You Ready? (A)
By: James L. Heskett and John P. Morgridge
An Internet service provider, INS, in which Cisco Systems has a minority ownership stake, receives an offer of $3.1 billion from Cisco's rival Lucent. Cisco's management has to decide whether to act on a request from INS management that Cisco make a counteroffer. The...
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Keywords:
Corporate Strategy;
Management Analysis, Tools, and Techniques;
Ownership Stake;
Strategic Planning;
Innovation and Management;
Technology;
Information Technology Industry;
Information Technology Industry
Heskett, James L., and John P. Morgridge. "Cisco Systems: Are You Ready? (A)." Harvard Business School Case 901-002, July 2000. (Revised October 2000.)
- June 2018
- Article
Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged
By: Clarence Lee, Elie Ofek and Thomas Steenburgh
We study how digital service firms can develop an active customer base, focusing on two questions. First, how does the way that customers use the service postadoption to meet their own needs (personal usage) and to interact with one another (social usage) vary across...
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Keywords:
Customer Engagement;
Adoption Routes;
Word-of-Mouth;
Digital Marketing;
Bayesian Estimation;
Customers;
Communication;
Consumer Behavior;
Marketing;
Internet and the Web;
Analytics and Data Science
Lee, Clarence, Elie Ofek, and Thomas Steenburgh. "Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged." Management Science 64, no. 6 (June 2018): 2473–2495. (Lead Article.)
Navid Mojir
(Navid is visting MIT Sloan for the 2023-24 academic year).
Navid Mojir is an assistant professor of business administration in the Marketing Unit. He teaches Business Marketing and Sales
- Article
The Cost Structure, Customer Profitability, and Retention Implications of Self-Service Distribution Channels: Evidence from Customer Behavior in an Online Banking Channel
By: Dennis Campbell and Frances X. Frei
This paper uses the context of online banking to investigate the consequences of employing self-service distribution channels to alter customer interactions with the firm. Using a sample of retail banking customers observed over a 30-month period at a large U.S. bank,...
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Keywords:
Cost;
Service Operations;
Distribution Channels;
Consumer Behavior;
Internet and the Web;
Banks and Banking;
Technology Adoption;
Service Delivery;
Market Transactions;
Market Participation;
Profit;
Retail Industry;
Banking Industry;
United States
Campbell, Dennis, and Frances X. Frei. "The Cost Structure, Customer Profitability, and Retention Implications of Self-Service Distribution Channels: Evidence from Customer Behavior in an Online Banking Channel." Management Science 56, no. 1 (January 2010): 4–24. (Lead Article.)
- Web
Find Answers - MBA
code for the GMAT is HRLX892. For more information on the GMAT, please visit www.gmac.com. If you have applied to HBS in the past and decide to reapply, report your scores on your application. However, you will NOT need to have the...
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- September 2022
- Case
Proactive for Her
By: Rembrand Koning and Kairavi Dey
Proactive for Her began amid the COVID-19 pandemic, in August 2020 as a digital platform to provide accessible, evidence-based, primary, preventive non-judgmental healthcare services for Indian women, who were often dissuaded from seeking help as premarital sex and...
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Keywords:
Women's Health;
Healthcare;
India;
Start-up;
Telehealth;
Digital Platforms;
Health Care and Treatment;
Customer Focus and Relationships;
Business Startups;
Health Industry;
Asia;
South Asia;
India
Koning, Rembrand, and Kairavi Dey. "Proactive for Her." Harvard Business School Case 723-351, September 2022.
- October 1999 (Revised March 2000)
- Background Note
Venture Capital Negotiations: VC versus Entrepreneur
By: Robert J. Robinson and Noam T. Wasserman
Introduces students to the challenging negotiations between venture capitalists and entrepreneurs. Explores interests, sources of negotiating power, barriers to reaching agreement, and common contractual terms. Describes how the parties try to reduce information...
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Robinson, Robert J., and Noam T. Wasserman. "Venture Capital Negotiations: VC versus Entrepreneur." Harvard Business School Background Note 800-170, October 1999. (Revised March 2000.) (2000.)
- Forthcoming
- Article
Improving Customer Compatibility with Tradeoff Transparency
By: Ryan W. Buell and MoonSoo Choi
Through a large-scale field experiment with 393,036 customers considering opening a credit card account with a nationwide retail bank, we investigate how providing transparency into an offering’s tradeoffs affects subsequent rates of customer acquisition and long-run...
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Keywords:
Transparency;
Customer Selection;
Customer Compatibility;
Retention;
Service Operations;
Service Delivery;
Marketing Strategy;
Marketing Communications;
Customer Focus and Relationships;
Customer Satisfaction;
Banking Industry;
Australia
Buell, Ryan W., and MoonSoo Choi. "Improving Customer Compatibility with Tradeoff Transparency." Management Science (forthcoming). (Pre-published online May 8, 2024.)
- September–October 2021
- Article
Internalization of Advertising Services: Testing a Theory of the Firm
By: Alvin J. Silk, Birger Wernerfelt and Shuyi Yu
In 1956, a group of trade associations representing publishers and independent advertising agencies signed a consent decree aimed at ending a set of trade practices that for half a century effectively precluded advertisers from owning and operating in-house agencies....
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Keywords:
Internationalization;
Specialization;
Theory Of The Firm;
Advertising Agencies;
Advertising;
Organizational Structure;
Theory
Silk, Alvin J., Birger Wernerfelt, and Shuyi Yu. "Internalization of Advertising Services: Testing a Theory of the Firm." Marketing Science 40, no. 5 (September–October 2021): 946–963.
- September 2019 (Revised February 2022)
- Supplement
Glenn Defense Marine Asia (B)
By: Susanna Gallani, Anja Anliker, Luke Hodges and Amram Migdal
This case describes the growth of Glenn Defense Marine Asia (GDMA) under the leadership of Leonard Glenn Francis. GDMA provided ship husbanding and logistical support services to the United States Navy when Navy ships visited various ports in Southeast Asia. The case...
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Keywords:
Business Ventures;
Business Growth and Maturation;
Crime and Corruption;
Ethics;
Fairness;
Moral Sensibility;
Values and Beliefs;
Governance;
Corporate Accountability;
Governance Controls;
Government and Politics;
Law;
Contracts;
Lawfulness;
Operations;
Service Industry;
Service Industry;
Asia;
Southeast Asia;
Malaysia;
Singapore
Gallani, Susanna, Anja Anliker, Luke Hodges, and Amram Migdal. "Glenn Defense Marine Asia (B)." Harvard Business School Supplement 120-037, September 2019. (Revised February 2022.)
- September 2019 (Revised February 2022)
- Case
Glenn Defense Marine Asia (A)
By: Susanna Gallani, Anja Anliker, Luke Hodges and Amram Migdal
This case describes the growth of Glenn Defense Marine Asia (GDMA) under the leadership of Leonard Glenn Francis. GDMA provided ship husbanding and logistical support services to the United States Navy when Navy ships visited various ports in Southeast Asia. The case...
View Details
Keywords:
Business Ventures;
Business Growth and Maturation;
Crime and Corruption;
Ethics;
Fairness;
Moral Sensibility;
Values and Beliefs;
Governance;
Corporate Accountability;
Governance Controls;
Government and Politics;
Law;
Contracts;
Lawfulness;
Operations;
Service Industry;
Service Industry;
Asia;
Southeast Asia;
Malaysia;
Singapore
Gallani, Susanna, Anja Anliker, Luke Hodges, and Amram Migdal. "Glenn Defense Marine Asia (A)." Harvard Business School Case 120-036, September 2019. (Revised February 2022.)
- June 2010
- Article
The Pathologies of Online Display Advertising Marketplaces
By: Benjamin Edelman
Display advertising marketplaces place "banner" ads on all manner of popular sites. While these services are widely used, they suffer significant challenges, including weak user response and low accountability for both advertisers and web site publishers. I survey a...
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Keywords:
Misleading and Fraudulent Advertising;
Online Advertising;
Cost;
Corporate Accountability;
Information Publishing;
Consumer Behavior;
Relationships;
Web Sites
Edelman, Benjamin. "The Pathologies of Online Display Advertising Marketplaces." Art. 2. ACM SIGecom Exchanges (June 2010).
- 19 Feb 2019
- Working Paper Summaries
Relative Performance Transparency: Effects on Sustainable Choices
- Web
Required Curriculum - MBA
will gain An understanding of foundational data science concepts and techniques that can inform business insights and decisions. Exposure to R statistical programming language to manipulate, analyze, and visualize data. Knowledge of how...
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- 19 May 2008
- Research & Ideas
Connecting School Ties and Stock Recommendations
would come out strong, in fact ties from non–Ivy League schools were just as powerful, the researchers learned. They detail the results and implications in an HBS working paper, "Sell Side School Ties" [PDF]. "Our findings suggest that agents in...
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