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- Faculty Publications (192)
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- All HBS Web (885)
- Faculty Publications (192)
- February 2022 (Revised January 2023)
- Case
Huazhu: A Chinese Hotel Giant's Journey of Digital Transformation
By: Feng Zhu, Yulin Fang, Bonnie Yining Cao and Duan Yang
Based in Shanghai, China, Huazhu Group, the world’s third-largest hotel operator, was known for its standardized IT system. It helped the company boost efficiency during the COVID-19 pandemic. Chief Digital Officer Xinxin Liu also faced some longer-term challenges:...
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Keywords:
Hotel Industry;
COVID-19 Pandemic;
Labor;
Business or Company Management;
Emerging Markets;
Information Technology;
Operations;
Strategy;
Digital Transformation;
Accommodations Industry;
China;
United States;
Singapore;
Germany;
Hong Kong
Zhu, Feng, Yulin Fang, Bonnie Yining Cao, and Duan Yang. "Huazhu: A Chinese Hotel Giant's Journey of Digital Transformation." Harvard Business School Case 622-071, February 2022. (Revised January 2023.)
- August 2018 (Revised February 2023)
- Case
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
By: Jill Avery and Ayelet Israeli
As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating...
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Keywords:
DTC;
Direct To Consumer Marketing;
Health Care;
Mobile;
Attribution;
Experimentation;
Experiments;
Churn/retention;
Customer Lifetime Value;
Internet Marketing;
Big Data;
Analytics;
A/B Testing;
CRM;
Advertising;
Marketing;
Marketing Channels;
Marketing Strategy;
Media;
Brands and Branding;
Marketing Communications;
Digital Marketing;
Consumer Behavior;
Acquisition;
Growth and Development Strategy;
Customer Focus and Relationships;
Social Media;
E-commerce;
Analytics and Data Science;
Health Industry;
Consumer Products Industry;
United States;
North America;
Europe
Avery, Jill, and Ayelet Israeli. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Case 519-011, August 2018. (Revised February 2023.)
- January 2007
- Article
Introducing the First Management Control Systems: Evidence from the Retail Sector
By: Tatiana Sandino
Focusing on a sample of US retailers, I study the management control systems (MCS) that firms introduce when they first invest in controls, and identify four categories of initial MCS, which are defined in terms of the purposes these MCS fulfill. The first category,...
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Keywords:
Management Control Systems;
Entrepreneurial Organizations;
Firm Growth;
Corporate Strategy;
Entrepreneurship;
Management Systems;
Growth and Development Strategy
Sandino, Tatiana. "Introducing the First Management Control Systems: Evidence from the Retail Sector." Accounting Review 82, no. 1 (January 2007): 265–293. (Awarded the Outstanding Doctoral Dissertation Award, 2005, Management Accounting Section, American Accounting Association;
Awarded the Emerging Scholar Competitive Manuscript Award, 2011, Foundation for Applied Research, Institute of Management Accountants.)
- May 2020
- Article
Negotiating a Better Future: How Interpersonal Skills Facilitate Inter-Generational Investment
By: Nava Ashraf, Natalie Bau, Corinne Low and Kathleen McGinn
Using a randomized control trial, we examine whether offering adolescent girls nonmaterial resources—specifically, negotiation skills—can improve educational outcomes in a low-income country. In so doing, we provide the first evidence on the effects of an intervention...
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Keywords:
Negotiation;
Competency and Skills;
Training;
Age;
Gender;
Education;
Investment;
Outcome or Result;
Developing Countries and Economies
Ashraf, Nava, Natalie Bau, Corinne Low, and Kathleen McGinn. "Negotiating a Better Future: How Interpersonal Skills Facilitate Inter-Generational Investment." Quarterly Journal of Economics 135, no. 2 (May 2020): 1095–1151.
- 24 May 2013
- Working Paper Summaries
Improving Store Liquidation
Jerry R. Green
Jerry R. Green
David A. Wells Professor of Political Economy
John Leverett Professor in the University
Harvard University
Jerry Green is the John Leverett Professor in the University and the David A. Wells... View Details
- 23 Jan 2008
- First Look
First Look: January 23, 2008
Working PapersA Resource Belief-Curse: Oil and Individualism Authors:Rafael Di Tella, Juan Dubra, and Robert MacCulloch Abstract We study the correlation between a belief concerning individualism and a measure of luck in the US during the period 1983-2004. The...
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Keywords:
Martha Lagace
- October 2004
- Case
DNA Traceability at Maple Leaf Foods
By: Ray A. Goldberg, Joan McRobbie and Matthew L. Reisman
Maple Leaf Foods is concerned about the bovine spongiform encephalopathy (Mad Cow Disease) issue in Canada and the reputation of Canadian meat products in the domestic and global markets. DNA can now trace products from sow and piglets to consumer pork products....
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- March 2011 (Revised February 2014)
- Case
Cree, Inc.: Which Bright Future?
By: David J. Collis, Mary Furey and Matthew Shaffer
After its founding in the late 1980s, Cree Inc. quickly grew into a major player in the emerging LED market. By 2007, technological improvements in LEDs had made them suitable for TV, computer, and mobile "backlighting"; and concerns over global warning led to calls to...
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Keywords:
Cree;
LEDs;
Lighting Market;
Clean Tech;
Energy Policy;
Semiconductors;
North Carolina;
Business Growth and Maturation;
Forecasting and Prediction;
Innovation and Management;
Decision Choices and Conditions;
Market Entry and Exit;
Competitive Strategy;
Corporate Strategy;
Technology Adoption;
Electronics Industry;
Green Technology Industry;
Manufacturing Industry;
United States;
North Carolina;
Raleigh
Collis, David J., Mary Furey, and Matthew Shaffer. "Cree, Inc.: Which Bright Future?" Harvard Business School Case 711-457, March 2011. (Revised February 2014.)
- June 2024
- Article
Real Growth in Space Manufacturing Output Substantially Exceeds Growth in the Overall Space Economy
By: Tina Highfill and Matthew Weinzierl
Accurately measuring real economic output in the space economy is made difficult by the rapid increase in capabilities and decrease in prices of launch and satellite technologies achieved over the past two decades. Nominal measures of output in space will tend to...
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Highfill, Tina, and Matthew Weinzierl. "Real Growth in Space Manufacturing Output Substantially Exceeds Growth in the Overall Space Economy." Acta Astronautica 219 (June 2024): 236–242.
- 2021
- Article
Fair Influence Maximization: A Welfare Optimization Approach
By: Aida Rahmattalabi, Shahin Jabbari, Himabindu Lakkaraju, Phebe Vayanos, Max Izenberg, Ryan Brown, Eric Rice and Milind Tambe
Several behavioral, social, and public health interventions, such as suicide/HIV prevention or community preparedness against natural disasters, leverage social network information to maximize outreach. Algorithmic influence maximization techniques have been proposed...
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Rahmattalabi, Aida, Shahin Jabbari, Himabindu Lakkaraju, Phebe Vayanos, Max Izenberg, Ryan Brown, Eric Rice, and Milind Tambe. "Fair Influence Maximization: A Welfare Optimization Approach." Proceedings of the AAAI Conference on Artificial Intelligence 35th (2021).
Joshua D. Coval
Joshua Coval, Professor of Business Administration in the Finance Area, joined HBS in July 2001. Prior to joining HBS, Joshua was an Assistant Professor of Finance at the University of Michigan Business School where he was on the faculty since 1996.... View Details
Keywords:
information technology industry;
information technology industry;
information technology industry;
information technology industry;
information technology industry;
information technology industry;
information technology industry;
information technology industry;
information technology industry;
information technology industry;
information technology industry;
information technology industry;
information technology industry;
information technology industry;
information technology industry;
information technology industry;
information technology industry;
information technology industry;
information technology industry;
information technology industry
- 26 Jul 2006
- Research & Ideas
The Strategic Way to Go to Market
complement to carry certain aspects of the selling job that were very expensive to deliver in the past. After a direct sales pitch, much follow-on work can now be more efficiently and effectively done through the Internet. More View Details
Keywords:
by Sean Silverthorne
- 24 Mar 2002
- Research & Ideas
The Trick of Balancing Business and Government
always informed and always sees what the government is trying to achieve and can contribute to that effort beforehand, he said. Nkosana Moyo and Elliott Harris "After the fact, because they've been involved from the very beginning,...
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Keywords:
by Martha Lagace
Paul A. Gompers
Paul Gompers, Professor of Business Administration at the Harvard Business School, specializes in research on financial issues related to start-up, high growth, and newly public companies. Professor Gompers has an appointment in both the View Details
- August 2023
- Supplement
Reimagining Hindustan Unilever (B)
By: Sunil Gupta and Rachna Tahilyani
In April 2023, as the CEO and MD of Hindustan Unilever (HUL), India’s largest fast-moving consumer goods (FMCG) firm, prepared to hand over the firm’s reins to his successor, he proudly reflected on the last decade. His quest to digitally transform HUL into an...
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- January 2002 (Revised February 2002)
- Case
Postgirot Bank and Provment AB: Managing the Cost of IT Operations
By: F. Warren McFarlan and Nancy Bartlett
Describes a specific approach for measuring the efficiency of the groups of computers inside an organization and suggests ways this tool may be used to reduce the company's computing investment while maintaining service. It is a software-enabled industrial engineering...
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Keywords:
Cost Management;
Investment;
Management Analysis, Tools, and Techniques;
Management Style;
Information Technology;
Applications and Software
McFarlan, F. Warren, and Nancy Bartlett. "Postgirot Bank and Provment AB: Managing the Cost of IT Operations." Harvard Business School Case 302-061, January 2002. (Revised February 2002.)
- July 2021
- Article
Redistribution through Markets
By: Piotr Dworczak, Scott Duke Kominers and Mohammad Akbarpour
Policymakers frequently use price regulations as a response to inequality in the markets they control. In this paper, we examine the optimal structure of such policies from the perspective of mechanism design. We study a buyer-seller market in which agents have private...
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Keywords:
Optimal Mechanism Design;
Redistribution;
Inequality;
Welfare Theorems;
Market Design;
Equality and Inequality
Dworczak, Piotr, Scott Duke Kominers, and Mohammad Akbarpour. "Redistribution through Markets." Econometrica 89, no. 4 (July 2021): 1665–1698. (Authors' names are in certified random order.)
- December 2015 (Revised February 2016)
- Case
Ocado
By: José Alvarez, David E. Bell and Damien McLoughlin
In 2015, U.K.-based Ocado was the world's largest pure player in the online home-delivery grocery business and was gaining a growing share of the highly competitive U.K. grocery market. Ocado had made heavy investments in technology, including a highly automated...
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Keywords:
Ocado;
Grocery;
Retail;
Online Grocery;
Supermarket;
Delivery Models;
Service Models;
United Kingdom;
Technology;
Operations Management;
Digital Platforms;
Competition;
Internet and the Web;
Service Operations;
Service Delivery;
Supply Chain;
Marketing;
Retail Industry;
Food and Beverage Industry;
United Kingdom
- 15 Jul 2008
- First Look
First Look: July 15, 2008
exploring the conditions under which investable tax credits may be the most effective mechanism to deliver a production subsidy and discusses the desirability of employing investable tax credits in other policy domains. Estimates of tax expenditures under this program...
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Keywords:
Martha Lagace