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All HBS Web
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- Faculty Publications (1,980)
- January 1989 (Revised December 1991)
- Case
British Airways: ""Go for It, America!"" Promotion (A)
Senior marketing executives of a major international airline are deciding on a strategy to address a crisis situation precipitated by a series of terrorist acts. The company is experiencing the worst downturn ever in its U.S.-U.K. travel business due to media reports...
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Keywords:
Advertising Campaigns;
Crime and Corruption;
Crisis Management;
Management Teams;
Time Management;
Marketing Strategy;
Perception;
Value Creation;
Travel Industry;
United Kingdom;
United States
Greyser, Stephen A. British Airways: ""Go for It, America!"" Promotion (A). Harvard Business School Case 589-089, January 1989. (Revised December 1991.)
- January 1989 (Revised July 1991)
- Case
Bank for International Development, Software Case
By: W. Carl Kester and Timothy A. Luehrman
A hypothetical case in which an assistant treasurer of a supranational bank is asked to determine in which currencies it has been cheaper ex post to borrow. An integral part of the case is a Lotus 1-2-3 worksheet containing monthly data on yen and dollar interest...
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Keywords:
Decisions;
Interest Rates;
International Finance;
Relationships;
Currency;
Management Analysis, Tools, and Techniques;
Analytics and Data Science;
Inflation and Deflation
Kester, W. Carl, and Timothy A. Luehrman. "Bank for International Development, Software Case." Harvard Business School Case 289-034, January 1989. (Revised July 1991.)
- December 1988 (Revised December 1989)
- Background Note
Country Analysis Framework
By: James E. Austin
Presents basic framework for country analysis as used in Business, Government, and the International Economy course.
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Austin, James E. "Country Analysis Framework." Harvard Business School Background Note 389-080, December 1988. (Revised December 1989.)
- December 1988
- Case
Navistar International Corp.: Charting a New Course
By: Stephen A. Greyser and Norman Klein
Greyser, Stephen A., and Norman Klein. "Navistar International Corp.: Charting a New Course." Harvard Business School Case 589-068, December 1988.
- November 1988 (Revised December 1992)
- Teaching Note
Foreign Exchange Market Background Note and Problem Set, The (TN)
By: W. Carl Kester
Teaching Note for (9-287-033).
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Keywords:
International Finance
- October 1988 (Revised May 1998)
- Teaching Note
Lotus Development Corp.: Entering International Markets, Note on Comparative Advantage, & Note on Sources of Comparative Advantage, TN
By: David B. Yoffie
Teaching Note for (9-387-034), (9-387-023), and (9-387-024).
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- September 1988
- Case
Frontier Airlines, Inc. (A) (Condensed)
Describes a regional airline that is on the losing end of a strategic application of information technology. Management is focusing on internal data processing issues while its principal, and larger, competitor is using its computerized reservations system to gain...
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Keywords:
Adoption;
Business Strategy;
Competitive Strategy;
Information Technology;
Air Transportation;
Air Transportation Industry
McFarlan, F. Warren. "Frontier Airlines, Inc. (A) (Condensed)." Harvard Business School Case 189-074, September 1988.
- September 1988
- Supplement
Reebok Commercials--1988, Video
By: John A. Quelch
Set of seven commercials to accompany Reebok International Ltd.
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Quelch, John A. "Reebok Commercials--1988, Video." Harvard Business School Video Supplement 889-507, September 1988.
- September 1988 (Revised June 1993)
- Case
Ring Medical
Describes the progress of a new product launch (HCS-100, a hospital communication system). Ring Medical has sold only five systems in six months against an annual target of 30. There is a lack of agreement internally on how the new product effort should be organized....
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Rangan, V. Kasturi. "Ring Medical." Harvard Business School Case 589-046, September 1988. (Revised June 1993.)
- September 1988 (Revised November 1989)
- Case
Honeywell, Inc.: International Organization for Commercial Avionics (A)
Keywords:
Air Transportation Industry
Cespedes, Frank V. "Honeywell, Inc.: International Organization for Commercial Avionics (A)." Harvard Business School Case 589-042, September 1988. (Revised November 1989.)
- September 1988
- Case
Honeywell, Inc.: International Organization for Commercial Avionics (B)
Cespedes, Frank V. "Honeywell, Inc.: International Organization for Commercial Avionics (B)." Harvard Business School Case 589-043, September 1988.
- September 1988 (Revised July 2000)
- Case
Alex Dean
By: Shoshana Zuboff, Dave DeLong and Kathleen Scharf
Traces the evolution of Alex Dean's internal and external careers, exploring his psychological and emotional development, as well as seemingly dramatic shifts in career direction from research scientist to venture capitalist. Designed to encourage students to reflect...
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Keywords:
Personal Development and Career;
Jobs and Positions;
Emotions;
Research and Development;
Venture Capital
Zuboff, Shoshana, Dave DeLong, and Kathleen Scharf. "Alex Dean." Harvard Business School Case 489-039, September 1988. (Revised July 2000.)
- August 1988 (Revised November 1989)
- Case
Reebok International Ltd.
By: John A. Quelch
Reebok executives are reviewing the company's advertising and promotion programs for the second half of 1988. These include sponsorship of the 1988 Summer Olympics and a rock concert tour organized by Amnesty International. In addition, Reebok is launching a new...
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Keywords:
Marketing Strategy;
Music Entertainment;
Advertising Campaigns;
Sports;
Advertising Industry;
Apparel and Accessories Industry;
Sports Industry
Quelch, John A. "Reebok International Ltd." Harvard Business School Case 589-027, August 1988. (Revised November 1989.)
- 1988
- Chapter
Adjustment of the U.S. and Japanese External Imbalances
By: K. A. Froot
Froot, K. A. "Adjustment of the U.S. and Japanese External Imbalances." In Papers and Proceedings of the Fourth Economic Planning Agency International Symposium, edited by M. Yoshitomi, 287–304. Economic Planning Agency (Japan), 1988.
- August 1988
- Article
Credibility, Real Interest Rates, and the Optimal Speed of Trade Liberalization
By: K. A. Froot
Froot, K. A. "Credibility, Real Interest Rates, and the Optimal Speed of Trade Liberalization." Journal of International Economics 25, nos. 1-2 (August 1988): 71–93. (Revised from NBER Working Paper No. 2358, May 1987.)
- 1988
- Chapter
Explaining the Demand for Dollars: International Rates of Return, and the Expectations of Chartists and Fundamentalists
By: Jeffrey A. Frankel and Kenneth A. Froot
Keywords:
Currencies;
Exchange Rates;
International Macroeconomics;
Monetary Policy;
Currency Controls;
Fixed Exchange Rates;
Floating Exchange Rates;
Currency Bands;
Currency Zones;
Currency Areas;
Rational Expectations;
Currency Exchange Rate;
Asset Pricing;
Macroeconomics
Frankel, Jeffrey A., and Kenneth A. Froot. "Explaining the Demand for Dollars: International Rates of Return, and the Expectations of Chartists and Fundamentalists." Chap. 2 in Macroeconomics, Agriculture, and Exchange Rates, edited by R. Chambers and P. Paarlberg, 25–80. Boulder, CO: Westview Press, 1988.
- July 1988 (Revised May 1989)
- Background Note
On the Economics of a Parking Garage
By: David E. Bell
Introduces notions of cash flow, net present value, and internal rate of return by estimating the profitability of a parking garage.
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Bell, David E. "On the Economics of a Parking Garage." Harvard Business School Background Note 189-004, July 1988. (Revised May 1989.)
- May 1988 (Revised November 1990)
- Case
Airbus vs. Boeing (B): The Storm Intensifies
Discusses the growing competition faced by U.S. producers of civil aircraft due to the success and expanding product line of Airbus Industries. Designed to foster discussion of international trade policy as it affects producers in the industry and to encourage firm...
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Keywords:
Trade;
Policy;
Negotiation;
Competition;
Competitive Strategy;
Aerospace Industry;
United States
Salter, Malcolm S. "Airbus vs. Boeing (B): The Storm Intensifies." Harvard Business School Case 388-145, May 1988. (Revised November 1990.)
- May 1988 (Revised March 1990)
- Case
Matsushita Electric Industrial (MEI) in 1987
By: Christopher A. Bartlett and Sumantra Ghoshal
Describes the development of Matsushita's international operations and the building of its dominant competitive position in the consumer electronics industry. Picks up the major challenges facing the company in 1987 as both its product focus and geographic posture are...
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Keywords:
Global Strategy;
Goods and Commodities;
Product Positioning;
Problems and Challenges;
Business Strategy;
Competitive Strategy;
Value;
Electronics Industry
Bartlett, Christopher A., and Sumantra Ghoshal. "Matsushita Electric Industrial (MEI) in 1987." Harvard Business School Case 388-144, May 1988. (Revised March 1990.)
- February 1988 (Revised November 1994)
- Background Note
Note on Fundamental Parity Conditions
By: W. Carl Kester and Richard P. Melnick
Provides a simple framework for analyzing expected exchange rate movements. Basic parity and equilibrium conditions are presented including purchasing power parity, forward parity, interest rate parity, the domestic Fisher effect, and the international Fisher effect...
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Kester, W. Carl, and Richard P. Melnick. "Note on Fundamental Parity Conditions." Harvard Business School Background Note 288-016, February 1988. (Revised November 1994.)