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- Faculty Publications (556)
Show Results For
- All HBS Web (2,343)
- Faculty Publications (556)
- January – February 2008
- Article
The Dangers of Wishful Thinking
By: Richard S. Tedlow and David Ruben
Too many U.S. businesses (including tires, super-markets, and information technology) have been infected with the disease of denial. The answer? In Lincoln's words, “We must disenthrall ourselves.”
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Keywords:
Knowledge Acquisition;
Knowledge Use and Leverage;
Leadership;
Growth and Development Strategy;
Success;
Behavior;
Cognition and Thinking
Tedlow, Richard S., and David Ruben. "The Dangers of Wishful Thinking." The American: A Magazine of Ideas (January–February 2008).
- 2023
- Working Paper
Learning About Demand in the Long-tail: The Role of Competitive Monitoring
By: Ayelet Israeli and Eric Anderson
With the growth of e-commerce and increasing price transparency, there has been tremendous interest in the adoption and competitive consequences of algorithmic pricing. A premise of algorithmic pricing is that firms monitor competitors' prices and then their pricing...
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- 17 Feb 2003
- Research & Ideas
Tales of the Newly-minted MBA
downturn in 2001, however, Anderson said that the dialogue changed, shifting to her suitability for the work at hand. "That was a conversation I was absolutely unprepared for," she recalled. "I questioned every aspect View Details
Keywords:
by Julia Hanna
- September 2019
- Case
Shell: A Company of Opportunity?
By: Joseph B. Fuller and Emer Moloney
The Opportunity Hub was a cloud-based platform that enabled managers to market projects they were working on and associated resourcing needs as “Opportunity Owners” and employees, or “Opportunity Seekers,” to browse these statements of need and engage when they had...
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Keywords:
Business Divisions;
Change Management;
Competency and Skills;
Experience and Expertise;
Talent and Talent Management;
Energy;
Energy Sources;
Non-Renewable Energy;
Renewable Energy;
Human Resources;
Employees;
Retention;
Collaborative Innovation and Invention;
Innovation and Management;
Innovation Strategy;
Technological Innovation;
Jobs and Positions;
Job Design and Levels;
Knowledge Sharing;
Knowledge;
Knowledge Use and Leverage;
Labor;
Human Capital;
Labor Unions;
Leading Change;
Resource Allocation;
Organizational Change and Adaptation;
Performance Evaluation;
Performance Productivity;
Strategic Planning;
Projects;
Motivation and Incentives;
Business Strategy;
Social and Collaborative Networks;
Technology Platform;
Chemical Industry;
Energy Industry;
Information Technology Industry;
Technology Industry;
United Kingdom;
Netherlands
Fuller, Joseph B., and Emer Moloney. "Shell: A Company of Opportunity?" Harvard Business School Case 320-025, September 2019.
- Web
The Founding of U.S. Steel and the Power of Public Opinion | Baker Library | Bloomberg Center | Harvard Business School
it was through them that he reached the American public.”6 Early on, U.S. Steel began to employ a variety of PR strategies intended to create a positive image of the industry....
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- 08 Aug 2022
- HBS Case
Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS
the product of heavy government investment to create a unique cultural export. Music agencies built acts using an idol system that managed all aspects of stars’ lives and...
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- 27 Feb 2019
- Research & Ideas
The Hidden Cost of a Product Recall
steps could help most R&D-centric companies: Create recall recovery teams. A specialized group of managers with deep knowledge about a company’s products and the recall process might keep a company from...
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- 15 Dec 2021
- Research & Ideas
The 10 Most Popular Articles of 2021
rules for senior managers trying to forge a new hybrid path. 10. When Your Nerves Get the Best of You, Change the Narrative Anxiety can hobble even the most confident leaders. Francesca Gino offers three View Details
Keywords:
by Danielle Kost
- 14 Jun 2010
- Research & Ideas
The Hard Work of Measuring Social Impact
major social problem, the harder it becomes to measure your impact because it is tougher to isolate cause and effect. It's no longer a simple linear relationship, but a complex set of relationships." A nonprofit's operational View Details
Keywords:
by Julia Hanna
- 2016
- Report
Review of Competitiveness Frameworks: An Analysis Conducted for the Irish National Competitiveness Council
By: Christian H.M. Ketels
The report reviews recent research on competitiveness as well as the use of competitiveness frameworks applied in leading international competitiveness rankings and in national competitiveness assessments. The report includes four main parts: The initial chapter...
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Ketels, Christian H.M. "Review of Competitiveness Frameworks: An Analysis Conducted for the Irish National Competitiveness Council." Report, Dublin, Ireland, April 2016.
- February 2011
- Article
The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography
By: Neeru Paharia, Anat Keinan, Jill Avery and Juliet B. Schor
We introduce the concept of an underdog brand biography (UBB) to describe an emerging trend in branding in which firms author an historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential...
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Keywords:
Marketing;
Brand Management;
Brands;
Brand Building;
Brand Positioning;
Competitive Positioning;
Advertising;
Marketing Communication;
Biography;
Brands and Branding;
Product Marketing;
Emerging Markets;
Network Effects;
Demand and Consumers;
Marketing Communications;
Cost vs Benefits;
Perspective;
Advertising Campaigns;
Marketing Strategy;
Apparel and Accessories Industry;
Advertising Industry;
Beauty and Cosmetics Industry;
Consumer Products Industry;
Fashion Industry;
Food and Beverage Industry
Paharia, Neeru, Anat Keinan, Jill Avery, and Juliet B. Schor. "The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography." Journal of Consumer Research 37, no. 5 (February 2011): 775–790. (Finalist, 2014 Best Article Award for a paper published in JCR in 2011.)
- 14 Mar 2019
- News
The Merchant of Osaka
cancer still progressing, he and his wife decided it was time to stop treatment. At the age of 74, Sato-san settled in for his final stages in the heart of his home—the altar to his ancestors to his left,...
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Keywords:
Health, Social Assistance
- 13 Aug 2008
- Research & Ideas
The Inner Life of Leaders
progress in life and in business. HBS Working Knowledge asked Zaleznik to reflect on the inner life of leaders. Martha Lagace: Your book is an intellectual and introspective discussion View Details
Keywords:
by Martha Lagace
- 21 Nov 2005
- Research & Ideas
The Geography of Corporate Giving
Academy of Management Review, HBS professor Christopher Marquis and coauthors Gerald Davis and Mary Ann Glynn develop a framework for understanding an important aspect of this...
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Keywords:
by Sean Silverthorne
- 11 Aug 2014
- HBS Case
The Business of Behavioral Economics
achieved, they forfeit their pledge to a friend or charity. The reason the strategy works, says Norton, is that instead of prohibiting behavior, as most diets do, it allows users to continue their behavior...
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- 2023
- Working Paper
Personalized Game Design for Improved User Retention and Monetization in Freemium Games
By: Eva Ascarza, Oded Netzer and Julian Runge
One of the most crucial aspects and significant levers that gaming companies possess in designing
digital games is setting the level of difficulty, which essentially regulates the user’s ability to
progress within the game. This aspect is particularly significant in...
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Keywords:
Freemium;
Retention/churn;
Field Experiment;
Field Experiments;
Gaming;
Gaming Industry;
Mobile App;
Mobile App Industry;
Monetization;
Monetization Strategy;
Games, Gaming, and Gambling;
Mobile and Wireless Technology;
Customers;
Retention;
Product Design;
Strategy
Ascarza, Eva, Oded Netzer, and Julian Runge. "Personalized Game Design for Improved User Retention and Monetization in Freemium Games." Harvard Business School Working Paper, No. 21-062, November 2020. (Revised December 2023.)
- April 1997 (Revised July 1997)
- Case
KPMG Peat Marwick U.S.: One Giant Brain
Demonstrates how organizations can move toward creation of processes and information technology infrastructures for effective knowledge management in order to enhance performance and productivity. More specifically, describes the knowledge management strategy of KPMG...
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Keywords:
Internet;
Information Technology;
Knowledge Management;
Service Industry;
Consulting Industry;
United States
Alavi, Maryam. "KPMG Peat Marwick U.S.: One Giant Brain." Harvard Business School Case 397-108, April 1997. (Revised July 1997.)
- 2009
- Working Paper
Opening Up or Shutting Down? The Effects of Multiple Identities on Problem Solving
Across three studies, I investigate the distinct effects of multiple identity conflict and enhancement within people on two crucial aspects of resolving problems with others: integrative behavior and openness. The results of two studies support the hypotheses that...
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- March 2006 (Revised March 2007)
- Background Note
Winning Legally: Using the Law to Create Value, Marshal Resources, and Manage Risk
Describes the four components of legal astuteness: the attitudes, proactive approach, judgment, and knowledge necessary to manage the legal aspects of business effectively. Identifies a number of legal tools legally astute managers can use during different phases of...
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Bagley, Constance E. "Winning Legally: Using the Law to Create Value, Marshal Resources, and Manage Risk." Harvard Business School Background Note 806-138, March 2006. (Revised March 2007.)
- 02 Jan 2012
- Research & Ideas
Most Popular Articles of 2011
badly. Other apparent areas of interest in the last 12 months included corporate social responsibility, marketing techniques, and, of course, the ubiquitous Lady Gaga. Here are the Top 10 most-read articles...
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Keywords:
by Staff