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Show Results For
-
All HBS Web
(15,872)
- People (38)
- News (4,221)
- Research (9,390)
- Events (98)
- Multimedia (273)
- Faculty Publications (7,762)
- November 2013 (Revised June 2014)
- Case
E-Cigarettes: Marketing Versus Public Health
By: John A. Quelch and Margaret L. Rodriguez
Electronic cigarettes (e-cigarettes) were heralded by some as a healthcare game changer, enabling smokers to switch to a new product which carried lower risk of cancer. However, there were concerns about the public health risk of e-cigarettes, particularly the chance...
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Keywords:
Public Health;
Tobacco;
Smoking;
Cigarettes;
Electronic Cigarettes;
Cancer;
Lung;
Lorillard;
Philip Morris;
Safety;
Technological Innovation;
Conflict of Interests;
Market Entry and Exit;
Marketing;
Health;
Advertising;
Consumer Products Industry;
Health Industry
Quelch, John A., and Margaret L. Rodriguez. "E-Cigarettes: Marketing Versus Public Health." Harvard Business School Case 514-059, November 2013. (Revised June 2014.)
- TeachingInterests
Driving Digital Strategy (DIGS)
By: Sunil Gupta
Digital technologies have changed the way consumers search for information, communicate with each other, and buy products. Rapid changes in technology and consumer behavior have had a profound impact on business models and marketing practices. This program equips...
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- November 2010 (Revised July 2011)
- Case
FreshTec: Revolutionizing Fresh Produce
By: Jose B. Alvarez and Ryan Johnson
Entrepreneurial produce packaging firm, which has developed a disruptive technology that keeps fresh produce and flowers fresh for significantly longer, faces strategic growth decisions. CEO Bob Wright must decide how best to bring his company's unique packaging...
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Keywords:
Decision Making;
Disruptive Innovation;
Leadership;
Growth and Development Strategy;
Product Launch;
Supply Chain;
Value Creation;
Service Industry
Alvarez, Jose B., and Ryan Johnson. "FreshTec: Revolutionizing Fresh Produce." Harvard Business School Case 511-059, November 2010. (Revised July 2011.)
- October 2009 (Revised March 2011)
- Case
Qualcomm Incorporated 2009
By: David B. Yoffie, Andrei Hagiu and Elizabeth A. Kind
Paul Jacobs, chairman and CEO of Qualcomm Incorporated, smiled as he reflected on the success of Qualcomm's code division multiple access (CDMA) technology. By the summer of 2009, CDMA was the basis for all third generation technologies available for cellular...
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Keywords:
Business Units;
Diversification;
Mobile and Wireless Technology;
Growth and Development Strategy;
Telecommunications Industry
Yoffie, David B., Andrei Hagiu, and Elizabeth A. Kind. "Qualcomm Incorporated 2009." Harvard Business School Case 710-433, October 2009. (Revised March 2011.)
- March 2023
- Case
Mirakl: Growing The Marketplace Economy
By: Antonio Moreno, Santiago Gallino and Emilie Billaud
Mirakl provided the technology and seller network required for companies like Macy's, Best Buy, Walmart, Siemens, or Carrefour to simply design, launch, and administer a marketplace that included products from third-party sellers. What began as a basic business idea in...
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Keywords:
Business Growth and Maturation;
Business Startups;
Transformation;
Technological Innovation;
Growth and Development Strategy;
Internet and the Web;
Technology Adoption;
Sales;
Information Technology Industry;
Information Technology Industry;
Information Technology Industry;
Europe;
France;
Paris;
United States
Moreno, Antonio, Santiago Gallino, and Emilie Billaud. "Mirakl: Growing The Marketplace Economy." Harvard Business School Case 623-054, March 2023.
- December 1998 (Revised October 2007)
- Case
Tele-Communications, Inc.: Accelerating Digital Deployment
The top management team at Tele-Communications, Inc. (TCI), the largest U.S. cable company, conceived and implemented a dramatic operational turnaround and a radical new technology strategy over an 18-month period beginning in late 1996.
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Keywords:
Technological Innovation;
Value Creation;
Operations;
Information Management;
Business Strategy;
Information Technology Industry;
Information Technology Industry;
United States
Eisenmann, Thomas R. "Tele-Communications, Inc.: Accelerating Digital Deployment." Harvard Business School Case 899-141, December 1998. (Revised October 2007.)
- April 2009
- Case
SAP AG: Orchestrating the Ecosystem
By: Marco Iansiti and Karim R. Lakhani
Business ecosystems require careful orchestration and strategic choices regarding make/buy/partner decisions and membership access. This case examines the strategic and technological issues related to managing SAP's thriving ecosystem of user communities, software...
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Keywords:
Decision Choices and Conditions;
Organizational Structure;
Partners and Partnerships;
Business Strategy;
Technology Industry
Iansiti, Marco, and Karim R. Lakhani. "SAP AG: Orchestrating the Ecosystem." Harvard Business School Case 609-069, April 2009.
- 25 Mar 2016
- HBS Seminar
Curtis Keith, Harvard University, Blavatnik Biomedical Accelerator
Michael E. Porter
Michael Porter is an economist, researcher, author, advisor, speaker and teacher. Throughout his career at Harvard Business School, he has brought economic theory and strategy concepts to bear on many of the most challenging problems facing corporations, economies... View Details
Keywords:
information technology industry;
information technology industry;
information technology industry;
information technology industry;
information technology industry;
information technology industry;
information technology industry;
information technology industry;
information technology industry
- December 2002 (Revised February 2003)
- Case
Wyndham International: Fostering High-Touch with High-Tech
By: Lynda M. Applegate and Gabriele Piccoli
Examines a hotel chain's attempt to use information technology to achieve market dominance and build customer loyalty during a period of global industry decline.
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Keywords:
Entrepreneurship;
Competitive Strategy;
Customer Focus and Relationships;
Customer Satisfaction;
Technological Innovation;
Information Technology;
Growth and Development Strategy;
Business Strategy;
Accommodations Industry
Applegate, Lynda M., and Gabriele Piccoli. "Wyndham International: Fostering High-Touch with High-Tech." Harvard Business School Case 803-092, December 2002. (Revised February 2003.)
- Article
Why Every Organization Needs an Augmented Reality Strategy
By: Michael E. Porter and James E. Heppelmann
While the physical world is three-dimensional, most data is trapped on two-dimensional pages and screens. This gulf between the real and digital worlds prevents us from fully exploiting the volumes of information now available to us. Augmented reality (AR), a set of...
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Keywords:
Technological Innovation;
Innovation Strategy;
Organizational Change and Adaptation;
Performance Effectiveness
Porter, Michael E., and James E. Heppelmann. "Why Every Organization Needs an Augmented Reality Strategy." Harvard Business Review 95, no. 6 (November–December 2017): 46–57.
- 01 Mar 2018
- What Do You Think?
Two Decades Later, is the 'New Economy' Finally Here?
in September, 2000. It described the enthusiasm at that time for a "New Economy," one driven by information technology and characterized by “greater growth and lower...
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Keywords:
by James Heskett
- February 2001 (Revised June 2001)
- Case
ClubTools, Inc.
By: Paul W. Marshall and Kristin Perry
Discusses the development of an Internet start-up by a recent HBS graduate. Details the company's business plan, incubation, technology development, marketing strategy, and search for funding.
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Keywords:
Business Startups;
Business Plan;
Cash Flow;
Marketing Strategy;
Financing and Loans;
Technological Innovation;
Internet and the Web;
Forecasting and Prediction
Marshall, Paul W., and Kristin Perry. "ClubTools, Inc." Harvard Business School Case 801-164, February 2001. (Revised June 2001.)
- May 1999 (Revised November 2000)
- Case
AES Global Values
By: Lynn S. Paine
Members of the development team for the AES Corp.'s power plant project in India must decide what plant technology to specify in their application for techno-economic clearance from the government of India's Central Electric Authority. Their choice is between more...
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Keywords:
Business Ventures;
Corporate Social Responsibility and Impact;
Environmental Sustainability;
Energy Generation;
Technology Adoption;
Energy Industry;
India;
United States
Paine, Lynn S. "AES Global Values." Harvard Business School Case 399-136, May 1999. (Revised November 2000.)
- April 2004 (Revised July 2008)
- Case
Showdown on the Waterfront: The West Coast Port Dispute (B)
By: Kathleen L. McGinn and Dina R. Pradel
New technology underlies a protracted dispute between West Coast longshoremen and their employers. Severe economic consequences lead to government intervention in the dispute.
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Keywords:
Economics;
Negotiation Process;
Business and Government Relations;
Labor and Management Relations;
Conflict and Resolution;
Shipping Industry;
Western United States
McGinn, Kathleen L., and Dina R. Pradel. "Showdown on the Waterfront: The West Coast Port Dispute (B)." Harvard Business School Case 904-067, April 2004. (Revised July 2008.)
- September 2001 (Revised October 2001)
- Case
Priceline.com v. Microsoft (A)
Describes Priceline's patent of its "reverse auction" pricing mechanism, its discussions with Microsoft regarding Microsoft's license of the patent for its Expedia service, Microsoft's subsequent use of the technology without a license, and Priceline's decision whether...
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Keywords:
Entrepreneurship;
Technological Innovation;
Patents;
Rights;
Business or Company Management;
Strategy;
Software;
Information Technology Industry
Bagley, Constance E., and Michael J. Roberts. "Priceline.com v. Microsoft (A)." Harvard Business School Case 802-074, September 2001. (Revised October 2001.)
- March 1988 (Revised September 1993)
- Case
United Services Automobile Association (USAA)
Under the leadership of Robert F. McDermott, USAA has been transformed from a property and casualty insurance company with $200 million in assets in the late 1960s to a $11 billion financial services empire in 1988. The case illustrates the value of having a CEO drive...
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Keywords:
Business or Company Management;
Leadership;
Information Technology;
Financial Services Industry;
Insurance Industry;
United States
Vitale, Michael R. "United Services Automobile Association (USAA)." Harvard Business School Case 188-102, March 1988. (Revised September 1993.)
- March 2009 (Revised May 2011)
- Case
Addleshaw-Goddard LLP
By: Robert G. Eccles, Amy C. Edmondson and James Weber
Addleshaw-Goddard (AG), the 15th largest law firm in the U.K., is seeking ways to serve larger clients on more important legal matters. Part of this strategy involves its "Client Development Centre (CDC)," an innovative idea and set of services launched by Dr. Jim...
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Keywords:
Price;
Innovation and Invention;
Service Operations;
Partners and Partnerships;
Competitive Advantage;
Diversification;
Legal Services Industry;
United Kingdom
Eccles, Robert G., Amy C. Edmondson, and James Weber. "Addleshaw-Goddard LLP." Harvard Business School Case 409-056, March 2009. (Revised May 2011.)
- October 2009 (Revised June 2010)
- Case
Hulu: An Evil Plot to Destroy the World?
By: Anita Elberse and Sunil Gupta
In July 2009, Jason Kilar, the chief executive officer of Hulu, is debating whether the online video aggregator should move away from a purely advertising-supported model, and whether it should participate in an industry-wide initiative to develop and test...
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Keywords:
Advertising;
Business Model;
Television Entertainment;
Distribution Channels;
Service Operations;
Internet and the Web;
Media and Broadcasting Industry;
Media and Broadcasting Industry
Elberse, Anita, and Sunil Gupta. "Hulu: An Evil Plot to Destroy the World?" Harvard Business School Case 510-005, October 2009. (Revised June 2010.)