Filter Results
:
(11,355)
Show Results For
-
All HBS Web
(11,355)
- People (55)
- News (3,309)
- Research (5,026)
- Events (42)
- Multimedia (152)
- Faculty Publications (2,703)
Show Results For
-
All HBS Web
(11,355)
- People (55)
- News (3,309)
- Research (5,026)
- Events (42)
- Multimedia (152)
- Faculty Publications (2,703)
- January 2019
- Case
Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case
By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the terms of the Nestlé acquisition, each of the purchased...
View Details
Keywords:
Brand Equity;
Marketing;
Market Research;
Qualitative Research;
Marketing Communication;
Customer Satisfaction;
Brands and Branding;
Consumer Behavior;
Marketing Communications;
Marketing Strategy;
Food and Beverage Industry;
United States;
North America;
Italy
Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case." Harvard Business School Case 519-061, January 2019.
- 16 Jan 2019
- Research & Ideas
What Football Firings Teach Managers About Staying Relevant
with stakeholders. The most successful managers strive to be strong communicators and work effectively with key stakeholders. Even some of View Details
- 30 Jan 2020
- Research & Ideas
The Upside of Highlighting a Product's Downsides
running.” “By doing so, managers and customers alike stand to learn a lot about how well the company’s offerings fit with customers’ needs and preferences, so that better decisions can be made on both...
View Details
Keywords:
by Danielle Kost
- 15 Dec 2008
- Research & Ideas
The Surprisingly Successful Marriages of Multinationals and Social Brands
to managers and stimulating reflection among scholars, a new working paper by HBS professors James E. Austin and Herman B. "Dutch" Leonard looks at how and why such acquisitions occur and how to...
View Details
- 17 Aug 2006
- Working Paper Summaries
Unfinished Business: The Impact of Race on Understanding Mentoring Relationships
- 15 Jun 2021
- News
The Path out of Polarization
true, which sounds a lot like the moment through which we’re living, but they managed to get there without Twitter and Facebook and YouTube. I do have a certain kind of hope...
View Details
- 21 Oct 2002
- Research & Ideas
The Parable of the Bungled Baggage And the Unhappy Customer
Sasser's presentation is part of the Faculty Seminar Series sold through Harvard Business School Publishing.One of the companies I've had chance...
View Details
Keywords:
by W. Earl Sasser
- 04 Jan 2021
- Blog Post
The First Alumni of the MS/MBA: Engineering Sciences Program
curriculum. 2020 introduced the opportunity to expand and innovate upon these existing alumni relationships and to build upon the groundwork laid by the Class View Details
- 13 May 2013
- Blog Post
The Social Side of an Internship
there was this: I recently had the privilege of attending a baseball game with other interns at the media company I am interning for this summer. View Details
Keywords:
Entertainment / Media / Sports
- 2013
- Book
Manufacturing Morals: The Values of Silence in Business School Education
By: Michel Anteby
Corporate accountability is never far from the front page and Harvard Business School trains many future business leaders. But how does HBS formally and informally ensure its members embrace proper business standards? Relying on his faculty experience, Michel Anteby... View Details
Keywords:
Ethics;
Moral Sensibility;
Business Education;
Higher Education;
Education;
Education Industry;
United States
Anteby, Michel. Manufacturing Morals: The Values of Silence in Business School Education. University of Chicago Press, 2013.
- 03 Jan 2011
- Research & Ideas
Most Popular Articles of 2010
Judging by the most-read articles and faculty working papers over the last year, our readers continue to be fascinated by the emergence View Details
Keywords:
by Staff
- July 2001
- Exercise
Working with Your "Shadow Partner": Building a High Tech Investment Portfolio
By: Dwight B. Crane and Richard L. Nolan
Team-based exercise designed to illustrate the use of the Internet directly by executives. Requires going on the Internet to search for information required to construct a high-tech investment portfolio.
View Details
Crane, Dwight B., and Richard L. Nolan. Working with Your "Shadow Partner": Building a High Tech Investment Portfolio. Harvard Business School Exercise 302-029, July 2001.
- 09 Jun 2020
- News
It won’t be business as usual in the post-COVID world
- April 2007 (Revised April 2008)
- Case
Corrections Corporation of America
By: Edward J. Riedl
This case illustrates a comprehensive valuation of a publicly traded firm specializing in building and managing prisons. Students must assess the firm's strategy and risks, evaluate key financial reports, derive forecasts of future performance, and use these forecasts...
View Details
Keywords:
Financial Statements;
Buildings and Facilities;
For-Profit Firms;
Crime and Corruption;
Forecasting and Prediction;
Risk Management;
Valuation;
Construction Industry;
Public Administration Industry;
Service Industry
Riedl, Edward J. "Corrections Corporation of America." Harvard Business School Case 107-071, April 2007. (Revised April 2008.)
- 01 Dec 1997
- News
A Piece of the Action
able to greatly increase our knowledge of the region and develop a deep understanding of business practices that cut across functional boundaries, from finance to human...
View Details
Keywords:
Susan Young
- November 1981
- Supplement
Corning Glass Works International, Part I, Interviews with Division Managers, Video
Presents tapes of interviews with Forrest Behm (previously president of Corning International), Bill Hudson (ex-country manager, international business manager, world board chairman, and current product division manager), and Van Campbell (corporate treasurer)....
View Details
Bartlett, Christopher A., and Michael Y. Yoshino. "Corning Glass Works International, Part I, Interviews with Division Managers, Video." Harvard Business School Video Supplement 882-512, November 1981.
- 01 Jun 2009
- Lessons from the Classroom
The Challenges of Investing in Science-Based Innovation
Education program called Managing Breakthroughs—From Science to Enterprise. "Wall Street has conventional and not always accurate measures of a company's value." Take Bank View Details
- 2013
- Working Paper
An Empirical Study of the Spillover Effects of Workload on Patient Length of Stay
By: Jillian Berry Jaeker and Anita Tucker
We use two years of inpatient data from 243 California hospitals to quantify the relationship between hospital-level workload and patient length of stay (LOS), and its "spillover" effects across patient types. Patients are categorized as medical or surgical, and the...
View Details
Keywords:
Workload;
Processing Times;
Healthcare;
Working Conditions;
Performance Productivity;
Time Management;
Health Care and Treatment;
Health Industry;
California
Berry Jaeker, Jillian, and Anita Tucker. "An Empirical Study of the Spillover Effects of Workload on Patient Length of Stay." Harvard Business School Working Paper, No. 13-052, December 2012. (Revised July 2013.)
- 16 May 2005
- Research & Ideas
Confronting the Reality of Web Services
Knowledge. "The organizational challenge comes as all stakeholders get together and hammer out common definitions. This might not seem like the kind of work that leads to...
View Details
Keywords:
by Sara Grant