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All HBS Web
(973)
- News (67)
- Research (849)
- Events (4)
- Multimedia (1)
- Faculty Publications (599)
- January 1985 (Revised June 1993)
- Case
Turner Construction Co.
In June, 1984, a vice president at Turner Construction Co. must decide whether to approve a construction project being considered by one of Turner's territorial offices and how to manage that territory general manager's apparent reluctance to pursue another account...
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Keywords:
Organizational Structure;
Projects;
Market Entry and Exit;
Integration;
Contracts;
Marketing Strategy;
Sales;
Business or Company Management;
Business Offices;
Geographic Location;
Construction Industry
Cespedes, Frank V. "Turner Construction Co." Harvard Business School Case 585-031, January 1985. (Revised June 1993.)
- February 2003 (Revised August 2003)
- Case
Disposable Diaper Industry in 2003, The
Updates the continuing developments in the disposable diaper industry from 1994 to 2003. Investigates new product innovation, global expansion, and emerging competitors in the highly competitive diaper industry, including the rise of training pants and ventures into...
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Coughlan, Peter J., and Jenny Illes. "Disposable Diaper Industry in 2003, The." Harvard Business School Case 703-491, February 2003. (Revised August 2003.)
- April 2006 (Revised April 2007)
- Case
Endeca Technologies: New Growth Opportunities
By: Paul A. Gompers and Kristin Perry
Steve Papa, CEO of Endeca Technologies, must decide whether to expand into a new market with a new application of his company's technology. Endeca has experienced significant success with its information access software in the online retail industry, and in September...
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Keywords:
Decision Choices and Conditions;
Market Entry and Exit;
Production;
Organizational Structure;
Partners and Partnerships;
Opportunities;
Expansion;
Internet and the Web;
Applications and Software;
Information Technology Industry
Gompers, Paul A., and Kristin Perry. "Endeca Technologies: New Growth Opportunities." Harvard Business School Case 206-041, April 2006. (Revised April 2007.)
- July 2023
- Case
HealthVerity: Real World Data and Evidence
By: Satish Tadikonda
Andrew Kress (CEO and founder) and his team had built a promising marketplace business at HealthVerity serving its core market in healthcare, with a focus on pharmaceutical R&D and services. Thus far, HealthVerity’s products had been unique to the pharma and pharma...
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Tadikonda, Satish. "HealthVerity: Real World Data and Evidence." Harvard Business School Case 824-019, July 2023.
- February 1998 (Revised February 1999)
- Case
FreeMarkets OnLine
Describes the marketing strategy of an entrepreneurial start-up engaged in electronic purchasing for large manufacturers. By creating an electronic bidding platform, the company has been able to cut down procurement costs by about 15%. The case question concerns how...
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Keywords:
Cost Management;
Growth and Development Strategy;
Marketing Strategy;
Bids and Bidding;
Market Entry and Exit;
Digital Platforms;
Production;
Electronics Industry
Rangan, V. Kasturi. "FreeMarkets OnLine." Harvard Business School Case 598-109, February 1998. (Revised February 1999.)
- August 2007
- Module Note
Managing Networked Businesses: Platform Evolution Module
Offers an overview of conceptual content and pedagogical guidance for instructors using a six-session module, "Platform Evolution," from "Managing Networked Businesses" (MNB), a case-based MBA elective course on platform-mediated networks. The module explores the...
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Keywords:
Business Ventures;
Networks;
Business or Company Management;
Rights;
Business Strategy;
Problems and Challenges;
Multi-Sided Platforms;
Market Transactions;
Innovation and Invention;
Marketing;
Competition;
Market Entry and Exit
Eisenmann, Thomas R. "Managing Networked Businesses: Platform Evolution Module." Harvard Business School Module Note 808-063, August 2007.
- December 2001 (Revised April 2002)
- Case
Synthes
Synthes is the recognized leader in the U.S. orthopedic implant market, with a 50% market share in the metallic plates, rods, and screws used to fix severe bone fractures. Synthes' marketplace strength lies in the strength of its sales force and in the quality and...
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Keywords:
Innovation and Invention;
Risk Management;
Marketing Strategy;
Product Launch;
Market Entry and Exit;
Product Development;
Problems and Challenges;
Competition;
Manufacturing Industry;
United States
Gourville, John T. "Synthes." Harvard Business School Case 502-008, December 2001. (Revised April 2002.)
- January 2018
- Case
Ørsted Goes Global
By: Joseph L. Bower and Elena Corsi
The European leader in offshore wind, the Danish Ørsted is building a global position and entering markets where offshore wind is nascent. The case examines the transformations in strategy leading to Ørsted’s success and the challenges of adopting that strategy in...
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Keywords:
Off-shore Wind;
Managing Global Expansion;
Business Strategy;
Renewable Energy;
Expansion;
Global Range;
Market Entry and Exit
Bower, Joseph L., and Elena Corsi. "Ørsted Goes Global." Harvard Business School Case 918-404, January 2018.
- September 1993 (Revised December 1993)
- Case
Cott Corp.: Private Label in the 1990s
By: Ray A. Goldberg and Robert S. Kaplan
Private label cola, Cott, gets 30% of the market in Canada. How does it move into the U.S. market? How do retailers evaluate its benefit costs? Does Cott use an existing structure or build new ones? Does Cott diversify from drink to snack foods?
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Keywords:
Private Sector;
Cost Management;
Labels;
Growth and Development Strategy;
Market Entry and Exit;
Industry Structures;
Diversification;
Food and Beverage Industry
Goldberg, Ray A., and Robert S. Kaplan. "Cott Corp.: Private Label in the 1990s." Harvard Business School Case 594-031, September 1993. (Revised December 1993.)
- 2012
- Article
Wider dem sauren Mund. Beiersdorfs U.S.-Geschaeft mit der Zahnpastamarke Pebeco
By: G. Jones and Christina Lubinski
This article examines the growth and ultimate demise of the toothpaste brand Pebeco, which was created by the German personal care company Beiersdorf in 1903. The brand was an enormous international success, becoming for a time the largest toothpaste brand in the...
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Keywords:
Growth and Development;
Market Entry and Exit;
Problems and Challenges;
Marketing Strategy;
Markets;
Change;
Customers;
Social Psychology;
Science;
Brands and Branding;
Competitive Strategy;
Consumer Products Industry;
United States;
Germany
Jones, G., and Christina Lubinski. "Wider dem sauren Mund. Beiersdorfs U.S.-Geschaeft mit der Zahnpastamarke Pebeco." Hamburger Wirtschafts-Chronik 9 (2012): 141–165.
- 25 Mar 2011
- Working Paper Summaries
How Do Incumbents Fare in the Face of Increased Service Competition?
- February 1993 (Revised September 1994)
- Case
Hewlett-Packard Imaging Systems Division: Sonos 100 C/F Introduction
By: Frank V. Cespedes and Marie Bell
The marketing manager for the Imaging Systems business unit (ISY) at Hewlett-Packard Medical Products Group is considering channel strategy and channel management issues raised by the upcoming introduction of a new cardiac imaging product. Product marketing's plans...
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Keywords:
Marketing Channels;
Product Marketing;
Product Launch;
Market Entry and Exit;
Distribution Channels;
Sales;
Competitive Strategy
Cespedes, Frank V., and Marie Bell. "Hewlett-Packard Imaging Systems Division: Sonos 100 C/F Introduction." Harvard Business School Case 593-080, February 1993. (Revised September 1994.)
- April 2004 (Revised August 2004)
- Teaching Note
BuildingBlocks International
BuildingBlocks International (BBI) plans to accomplish its mission to help children in developing countries succeed in school by bringing management expertise to local organizations. Two years after founding BBI, however, the team hasn't figured out exactly how to make...
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- 19 Sep 2023
- HBS Case
How Will the Tech Titans Behind ChatGPT, Bard, and LLaMA Make Money?
publicly available online. The barriers to entry for AI are not as high as it may seem. So many companies will be in the game, at least for specific vertical AI models and applications. Rand: Is it too soon to tell which business model...
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- 16 Jul 2012
- Working Paper Summaries
Selection, Reallocation, and Spillover: Identifying the Sources of Gains from Multinational Production
Keywords:
by Laura Alfaro & Maggie X. Chen
- August 2008
- Case
The Chubb Corporation in China
By: Li Jin, Michael Shih-ta Chen and Aldo Sesia
The Chubb Corporation, headquartered in the U.S., was the holding company for a number of property and casualty insurance companies which operated in 29 countries. In 1979, the Chinese government, as part of its "reform and open" policy invited a delegation of Chubb...
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Keywords:
Insurance;
Globalized Firms and Management;
Growth and Development Strategy;
Emerging Markets;
Market Entry and Exit;
Business and Government Relations;
Insurance Industry;
China;
United States
Jin, Li, Michael Shih-ta Chen, and Aldo Sesia. "The Chubb Corporation in China." Harvard Business School Case 209-021, August 2008.
- August 1990 (Revised February 1991)
- Case
Whirlpool Corp.
By: Michael Y. Yoshino and Sarah D. Hall
Examines the company's global strategy and potential acquisition of Philips' major domestic appliance operations in Europe in light of increasing trends toward globilization in the major appliance industry. Allows discussions weighing the advantages and risks of...
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Keywords:
Acquisition;
Joint Ventures;
Global Strategy;
Market Entry and Exit;
Risk and Uncertainty;
Opportunities;
Competitive Strategy;
Consumer Products Industry;
Europe
Yoshino, Michael Y., and Sarah D. Hall. "Whirlpool Corp." Harvard Business School Case 391-037, August 1990. (Revised February 1991.)
- May 1999 (Revised August 1999)
- Case
Victory Supermarkets: Expansion Strategy?
By: David E. Bell and Ann Leamon
Jay DiGeronimo, president of a 16-store supermarket chain, is trying to decide the timing and method for expanding his chain. The family-owned company could continue in a maintenance mode, with each family member running one store. It could expand slowly using a new...
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Keywords:
Budgets and Budgeting;
Cost vs Benefits;
Trade;
Investment;
Market Entry and Exit;
Supply Chain Management;
Private Ownership;
Competition;
Expansion;
Retail Industry
Bell, David E., and Ann Leamon. "Victory Supermarkets: Expansion Strategy?" Harvard Business School Case 599-054, May 1999. (Revised August 1999.)
- May 2022
- Supplement
Maestro Pizza (B): The Competition Awakens
By: Ramon Casadesus-Masanell and Fares Khrais
Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of...
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Keywords:
Competitive Strategy;
Competitive Advantage;
Competition;
Market Entry and Exit;
Emerging Markets;
Business Startups;
Corporate Entrepreneurship;
Product Positioning;
Disruption;
Disruptive Innovation;
Advertising;
Advertising Campaigns;
Social Media;
Forecasting and Prediction;
Crisis Management;
Growth and Development Strategy;
Brands and Branding;
Product Development;
Production;
Service Delivery;
Business Growth and Maturation;
Financial Statements;
Cost Management;
Analysis;
Quality;
Performance Consistency;
Customer Satisfaction;
Profit;
Family Ownership;
Food and Beverage Industry;
Saudi Arabia;
Middle East
Casadesus-Masanell, Ramon, and Fares Khrais. "Maestro Pizza (B): The Competition Awakens." Harvard Business School Supplement 722-400, May 2022.
- March 2002 (Revised January 2003)
- Case
Microsoft: Positioning the Tablet PC
By: Youngme E. Moon and Christina L. Darwall
Microsoft is preparing for the launch of the Tablet PC, which allows users to use a pen (stylus) to run Windows and Windows applications, annotate documents, and create handwritten documents for later reference or even conversion to text. Microsoft's original equipment...
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Keywords:
Technological Innovation;
Product Positioning;
Market Entry and Exit;
Information Infrastructure;
Applications and Software;
Computer Industry
Moon, Youngme E., and Christina L. Darwall. "Microsoft: Positioning the Tablet PC." Harvard Business School Case 502-051, March 2002. (Revised January 2003.)