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All HBS Web
(1,738)
- Faculty Publications (208)
- February 2005 (Revised June 2007)
- Case
Unilever in India: Hindustan Lever's Project Shakti--Marketing FMCG to the Rural Consumer
By: V. Kasturi Rangan and Rohithari Rajan
With liberalization of India's economy and the opening up of markets to foreign multinationals such as Procter & Gamble, the Indian subsidiary of Unilever--Hindustan Lever Ltd. (HLL)--was under pressure to grow revenues and profits. HLL had a long and stellar record of...
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Keywords:
Economy;
Market Entry and Exit;
Business Subsidiaries;
Revenue;
Profit;
Market Participation;
Programs;
Rural Scope;
Poverty;
Multinational Firms and Management;
Consumer Products Industry;
Beauty and Cosmetics Industry;
India
Rangan, V. Kasturi, and Rohithari Rajan. "Unilever in India: Hindustan Lever's Project Shakti--Marketing FMCG to the Rural Consumer." Harvard Business School Case 505-056, February 2005. (Revised June 2007.)
- September 2004 (Revised May 2006)
- Case
Bohemian Crowns: Ceskoslovenska Obchodni Banka (A)
By: Rawi E. Abdelal, Vincent Dessain and Monika Stachowiak
Tells the story of the Czech transition from a centrally planned to a free market economy, describing the first economic reforms, the fixed-exchange rate regime, and the voucher privatization. Also explains why, in the middle of the 1990s, the Czech Republic...
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Keywords:
History;
Currency Exchange Rate;
Credit;
Government Administration;
Decisions;
Economic Systems;
Expansion;
Mergers and Acquisitions;
Developing Countries and Economies;
Banks and Banking;
Banking Industry;
Czech Republic
Abdelal, Rawi E., Vincent Dessain, and Monika Stachowiak. "Bohemian Crowns: Ceskoslovenska Obchodni Banka (A)." Harvard Business School Case 705-007, September 2004. (Revised May 2006.)
- August 2004 (Revised July 2006)
- Case
PROPECIA TM: Helping Make Hair Loss History
By: Marta Wosinska and Youngme E. Moon
In late 1997, Tom Casola, brand manager for Propecia, debates the best approach to market this breakthrough one-a-day pill for hair loss. This launch would be atypical for a prescription drug because of the key position of the consumer. As a result, the team's...
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Keywords:
Advertising;
Communication Strategy;
Customers;
Marketing Communications;
Marketing Strategy;
Product Launch;
Product;
Performance Effectiveness;
Problems and Challenges;
Quality;
Pharmaceutical Industry
Wosinska, Marta, and Youngme E. Moon. "PROPECIA TM: Helping Make Hair Loss History." Harvard Business School Case 505-035, August 2004. (Revised July 2006.)
- January 2004 (Revised February 2005)
- Case
Timberland and Community Involvement (Abridged Version)
By: James E. Austin and James Quinn
When Jeffrey Swartz became the third generation in his family to lead the Timberland Co., he made community involvement an integral part of the company's strategy. Under Swartz's leadership, Timberland formed a close partnership with City Year, the national corps of...
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Keywords:
Philanthropy and Charitable Giving;
Business and Community Relations;
Business and Stakeholder Relations;
Corporate Strategy;
Manufacturing Industry
Austin, James E., and James Quinn. "Timberland and Community Involvement (Abridged Version)." Harvard Business School Case 304-086, January 2004. (Revised February 2005.)
- December 2003 (Revised October 2005)
- Case
High-Definition TV: The Grand Alliance
Describes political and economic forces that influenced the development of an all-digital, high-definition television (HDTV) standard in the United States between 1986 and 1996. Outlines the stakes for various government and industry participants in the...
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Keywords:
Decision Choices and Conditions;
Investment;
Policy;
Management Practices and Processes;
Emerging Markets;
Standards;
Business and Government Relations;
Networks;
Research and Development;
Technology Adoption;
Entertainment and Recreation Industry;
Technology Industry;
Japan;
Europe;
United States
Eisenmann, Thomas R. "High-Definition TV: The Grand Alliance." Harvard Business School Case 804-103, December 2003. (Revised October 2005.)
- October 2003 (Revised January 2016)
- Exercise
The BCPC Internet Strategy Team: An Exercise
By: Amy C. Edmondson and Laura Feldman
This short fictional case forms the basis of a team decision-making exercise. The case, inspired by a real decision facing a major telecommunications company, describes a cross-functional management team convened by the CEO for the purpose of developing a...
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Keywords:
Groups and Teams;
Decision Making;
Risk and Uncertainty;
Information Management;
Perspective;
Product Launch;
Internet and the Web;
Knowledge Sharing;
Telecommunications Industry
Edmondson, Amy C., and Laura Feldman. "The BCPC Internet Strategy Team: An Exercise." Harvard Business School Exercise 604-035, October 2003. (Revised January 2016.) (Six supplements available for Chris Berkowitz, Dana Jones, Jan Trow, Kim Wilson, Leslie Rhee, and Terry Maneri.)
- November 2002 (Revised November 2005)
- Case
MontGras: Export Strategy for a Chilean Winery
By: David J. Arnold, Howard H. Stevenson and Alexandra de Royere
MontGras, a medium-sized Chilean winery, has to formulate an export strategy. It has to decide whether to emphasize the U.S. or U.K. markets, which also offer different positioning and pricing proposals. It has twice failed to penetrate the U.S. market because...
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Keywords:
Decision Choices and Conditions;
Cost Management;
Global Strategy;
Growth and Development Strategy;
Marketing Strategy;
Product Positioning;
Business and Stakeholder Relations;
Business Strategy;
Valuation
Arnold, David J., Howard H. Stevenson, and Alexandra de Royere. "MontGras: Export Strategy for a Chilean Winery." Harvard Business School Case 503-044, November 2002. (Revised November 2005.)
- June 2002 (Revised July 2002)
- Case
NTT DoCoMo: Marketing i-mode
By: Youngme E. Moon
i-mode is a wireless Internet service offered in Japan by NTT DoCoMo. In just three years, the service has won over 30 million subscribers and achieved a 60% share of Japan's mobile Internet market, making it the most successful mobile data service in the world. It is...
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Keywords:
Price;
Marketing;
Marketing Channels;
Market Entry and Exit;
Market Participation;
Success;
Competition;
Internet and the Web;
Technology Adoption;
Mobile and Wireless Technology;
Telecommunications Industry;
Japan
Moon, Youngme E. "NTT DoCoMo: Marketing i-mode." Harvard Business School Case 502-031, June 2002. (Revised July 2002.)
- January 2002 (Revised June 2002)
- Background Note
The Rise and Decline of e-Consulting
By: Ashish Nanda and M. Julia Prats
E-consulting began as a specialized consulting service in the late 1990s. In January 2000, more than 100 firms were characterized as e-consultants. By December 2001, more than 50% of these firms had disappeared. This case tracks the rapid rise and sharp decline of...
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Nanda, Ashish, and M. Julia Prats. "The Rise and Decline of e-Consulting." Harvard Business School Background Note 902-175, January 2002. (Revised June 2002.)
- December 2000
- Background Note
Online Market Makers
By: Thomas R. Eisenmann and Chris Hackett
Describes the business model for online market makers, firms that use the Internet to organize a marketplace, providing participants with a virtual "place" to trade, rules to govern their exchanges, and infrastructure to support trading. First it proposes a definition...
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Eisenmann, Thomas R., and Chris Hackett. "Online Market Makers." Harvard Business School Background Note 801-308, December 2000.
- November 2000 (Revised July 2001)
- Case
Intuit QuickBooks
By: Rajiv Lal and Punima P Kochikar
Internet QuickBooks, a successful product with a strong brand and an 85% share of retail sales, was faced with the challenge of meeting market growth expectations in a mature, slowing market segment. Generating recurring revenues by providing value-added online...
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Keywords:
Budgets and Budgeting;
Decisions;
Growth and Development;
Brands and Branding;
Market Participation;
Problems and Challenges;
Internet and the Web;
Value;
Web Services Industry
Lal, Rajiv, and Punima P Kochikar. "Intuit QuickBooks." Harvard Business School Case 501-054, November 2000. (Revised July 2001.)
- December 1999 (Revised April 2001)
- Case
Avon Products China (A)
By: Lynn S. Paine and Jennifer Gui
In April 1998, when the Chinese central government bans all forms of direct selling in China in April 1998, executives at Avon China must decide how to respond. The first direct sales company to enter China after its opening to outsiders, Avon sparked widespread...
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Keywords:
Crisis Management;
Sales;
Trade;
Business and Government Relations;
Government and Politics;
Market Participation;
China
Paine, Lynn S., and Jennifer Gui. "Avon Products China (A)." Harvard Business School Case 300-053, December 1999. (Revised April 2001.)
- December 1999 (Revised January 2002)
- Background Note
Overview of the Project Finance Market, An
By: Benjamin C. Esty, Suzanne I. Harris and Kathleen G. Krueger
This case introduces the field of project finance and supplies a statistical overview of the project finance market as of the mid=to late 1990s. It consists of four sections. The first section defines project finance and contrasts it with other well-known forms of...
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Esty, Benjamin C., Suzanne I. Harris, and Kathleen G. Krueger. "Overview of the Project Finance Market, An." Harvard Business School Background Note 200-028, December 1999. (Revised January 2002.)
- December 1999 (Revised March 2002)
- Case
Hunter Business Group: TeamTBA
By: Das Narayandas and Elizabeth R. Caputo
The Hunter Business Group (HBG), a direct marketing consulting firm specializing in reorganizing the sales and marketing efforts of industrial firms, uses integrated customer contact technologies (including field sales, telephone, and mail) as a means of...
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Keywords:
Communication Technology;
Marketing Communications;
Marketing Reference Programs;
Marketing Strategy;
Market Participation;
Sales;
Value Creation;
Consulting Industry
Narayandas, Das, and Elizabeth R. Caputo. "Hunter Business Group: TeamTBA." Harvard Business School Case 500-030, December 1999. (Revised March 2002.)
- Article
Truncation Strategies in Matching Markets--In Search of Advice for Participants
By: A. E. Roth and U. G. Rothblum
Roth, A. E., and U. G. Rothblum. "Truncation Strategies in Matching Markets--In Search of Advice for Participants." Econometrica 67, no. 1 (January 1999): 21–43.
- December 1998
- Case
NHL 1998: "The Coolest Game in Nagano"
By: Stephen A. Greyser and Kirk A. Goldman
Explores the National Hockey League's participation in the 1998 Winter Olympics, for which a "winter break" was taken from the regular schedule. The benefits and risks associated with the NHL's Olympic participation are one specific focus. In addition, the case address...
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Keywords:
Risk Management;
Brands and Branding;
Marketing Communications;
Opportunities;
Competitive Strategy;
Expansion
Greyser, Stephen A., and Kirk A. Goldman. NHL 1998: "The Coolest Game in Nagano". Harvard Business School Case 599-024, December 1998.
- January 1995 (Revised November 1996)
- Case
Avalon Information Services, Inc.
By: Lynn S. Paine and Wilda White
The Privacy Review Committee of Avalon Information Services must decide how to deal with concerns voiced by its retail supermarket customers about the privacy of consumer data collected through Avalon's point-of-sale data collection program. One customer is proposing...
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Keywords:
Mission and Purpose;
Safety;
Demand and Consumers;
Rights;
Analytics and Data Science;
Information Technology;
Ethics;
Information Industry
Paine, Lynn S., and Wilda White. "Avalon Information Services, Inc." Harvard Business School Case 395-036, January 1995. (Revised November 1996.)
- September 1993 (Revised December 1997)
- Case
Loctite Corp.: International Distribution
By: John A. Quelch
Loctite Corp., dissatisfied with the sales growth achieved by its independent distributor in Hong Kong, is considering whether to find a new distributor or acquire a controlling interest in a wholly owned subsidiary covering Hong Kong and possibly other markets....
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Keywords:
Decision Choices and Conditions;
Marketing;
Distribution Channels;
Globalization;
Market Participation;
Industrial Products Industry;
Hong Kong
Quelch, John A., and David J. Arnold. "Loctite Corp.: International Distribution." Harvard Business School Case 594-021, September 1993. (Revised December 1997.)
- November 1991 (Revised June 1997)
- Case
Micom Caribe (A)
By: David M. Upton and Joshua D. Margolis
Describes the Puerto Rican manufacturing plant of a transnational company. The award-winning plant has dramatically improved the quality of flexibility of its operations, by taking a radical approach to manufacturing. The methods center on the use of specific...
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Keywords:
Business Plan;
Multinational Firms and Management;
Management Analysis, Tools, and Techniques;
Product Launch;
Production;
Performance Improvement;
Quality;
Strategy;
Manufacturing Industry
Upton, David M., and Joshua D. Margolis. "Micom Caribe (A)." Harvard Business School Case 692-002, November 1991. (Revised June 1997.)
- November 1991 (Revised October 1993)
- Supplement
British Airways: ""Go for It, America!"" Promotion (B)
Provides details on the results of the campaign for British Airways (BA) in terms of expenditure by BA, press coverage, effect on bookings, and effect on overall market share.
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Keywords:
Advertising Campaigns;
Cost Management;
Information Publishing;
Marketing Strategy;
Market Participation;
Aerospace Industry
Greyser, Stephen A. British Airways: ""Go for It, America!"" Promotion (B). Harvard Business School Supplement 592-050, November 1991. (Revised October 1993.)