Filter Results
:
(851)
Show Results For
-
All HBS Web
(3,345)
- Faculty Publications (851)
Show Results For
-
All HBS Web
(3,345)
- Faculty Publications (851)
- November – December 1996
- Article
What Is Strategy?
By: M. E. Porter
Today's dynamic markets and technologies have called into question the sustainability of competitive advantage. Under pressure to improve productivity, quality, and speed, managers have embraced tools such as TQM, benchmarking, and reengineering. Dramatic operational...
View Details
Keywords:
Strategy
Porter, M. E. "What Is Strategy?" Harvard Business Review 74, no. 6 (November–December 1996): 61–78.
- October 1996 (Revised January 1997)
- Case
Mt. Auburn Hospital
By: F. Warren McFarlan and Jaan Elias
In December of 1993, two of Boston's largest and best known hospitals, Massachusetts General and Brigham and Women's, announced that they were setting aside their historic rivalry to form an alliance and build a regional health network. The announcement set off a wave...
View Details
Keywords:
Health Care and Treatment;
Negotiation Offer;
Alliances;
Networks;
Social Enterprise;
Horizontal Integration;
Health Industry;
Boston
McFarlan, F. Warren, and Jaan Elias. "Mt. Auburn Hospital." Harvard Business School Case 397-083, October 1996. (Revised January 1997.)
- September 1996 (Revised May 1997)
- Case
Mobil USM&R (C): Lubricants Business Unit
By: Robert S. Kaplan
The general manager of a Lubricants Business Unit in Mobil's U.S. Marketing and Refining division launched a project to develop a Balanced Scorecard (BSC) for his unit. The purpose was to provide focus for all employees of the unit, enabling it to operate on an...
View Details
Keywords:
Balanced Scorecard;
Employees;
Customization and Personalization;
Performance Evaluation;
Measurement and Metrics;
Management Teams;
Projects;
Energy Industry;
Mining Industry;
United States
Kaplan, Robert S. "Mobil USM&R (C): Lubricants Business Unit." Harvard Business School Case 197-027, September 1996. (Revised May 1997.)
- May 1996 (Revised November 2018)
- Case
Ecolab, Inc.
By: Ashish Nanda
By 1993, Ecolab has established a dominant market position in the institutional cleaning industry. As the company’s principal competitor, Diversify, drives sales aggressively, Ecolab president Al Schuman faces a choice about how best to market Ecolab’s offerings....
View Details
Keywords:
Customer Relationship Management;
Employees;
Retention;
Marketing Strategy;
Risk Management;
Service Industry
Nanda, Ashish. "Ecolab, Inc." Harvard Business School Case 396-371, May 1996. (Revised November 2018.)
- March 1996 (Revised April 2006)
- Case
Global Equity Markets: The Case of Royal Dutch and Shell
By: Kenneth A. Froot and Andre F. Perold
Royal Dutch and Shell common stocks are securities with linked cash flow, so that the ratio of their stock prices should be fixed. In fact, the ratio is highly variable, moving with the markets where the securities are intensively traded. Royal Dutch trades more...
View Details
Keywords:
International Equity Markets;
International Cost Of Capital;
Cross-border Valuation;
International Finance;
Equity;
Cost of Capital;
Valuation;
Cash Flow
Froot, Kenneth A., and Andre F. Perold. "Global Equity Markets: The Case of Royal Dutch and Shell." Harvard Business School Case 296-077, March 1996. (Revised April 2006.)
- February 1996 (Revised February 2008)
- Case
Toshiba: Ome Works
By: H. Kent Bowen, Janice H. Hammond, Sylvie Ryckebusch and Hiroshi Uchikoga
In 1995, Toshiba was the market leader in portable computer sales worldwide. This case describes the assembly of portable notebook computers in Toshiba's Ome factory in Ome, Japan, providing insights into some of the reasons for Toshiba's success. In addition to...
View Details
Keywords:
Factories, Labs, and Plants;
Employees;
Job Design and Levels;
Production;
Hardware;
Japan
Bowen, H. Kent, Janice H. Hammond, Sylvie Ryckebusch, and Hiroshi Uchikoga. "Toshiba: Ome Works." Harvard Business School Case 696-059, February 1996. (Revised February 2008.)
- November 1995 (Revised February 1996)
- Case
Monsanto Company: The Coming of Age of Bio-Technology
By: Ray A. Goldberg and Thomas N. Urban Jr
Monsanto has one product, Roundup, accounting for 30% of company net income and is going off patent. How should the company position itself and its products in the future?
View Details
Goldberg, Ray A., and Thomas N. Urban Jr. "Monsanto Company: The Coming of Age of Bio-Technology." Harvard Business School Case 596-034, November 1995. (Revised February 1996.)
- November 1995 (Revised March 2004)
- Case
Massachusetts General Hospital: CABG Surgery (A)
By: Steven C. Wheelwright and James Weber
A cross-functional team at Massachusetts General Hospital tries to reengineer the service delivery process (the "care path") for heart bypass surgery (CABG) in order to shorten hospital stays (and lower costs) while maintaining/enhancing the quality of care provided.
View Details
Keywords:
Health Care and Treatment;
Medical Specialties;
Business Processes;
Mission and Purpose;
Product Positioning;
Product Marketing;
Management Practices and Processes;
Customer Satisfaction;
Service Delivery;
Service Operations;
Fair Value Accounting;
Ethics;
Pharmaceutical Industry;
Health Industry;
Massachusetts
Wheelwright, Steven C., and James Weber. "Massachusetts General Hospital: CABG Surgery (A)." Harvard Business School Case 696-015, November 1995. (Revised March 2004.)
- October 1995
- Case
Robert Mondavi Corporation
By: Ray A. Goldberg and Thomas N. Urban Jr
As the Mondavi Corp. moves from a private to a public company and increases the number of types of wine it sells, how does it position itself in various segments of the market and what brand and distribution system is most important?
View Details
Keywords:
Globalized Markets and Industries;
Brands and Branding;
Distribution;
Product Positioning;
Going Public;
Expansion;
Change;
Food and Beverage Industry
Goldberg, Ray A., and Thomas N. Urban Jr. "Robert Mondavi Corporation." Harvard Business School Case 596-031, October 1995.
- June 1995 (Revised September 2019)
- Teaching Note
Richardson Sheffield
By: Christopher A. Bartlett and Ashish Nanda
This note was prepared to aid instructors in the use of "Richardson Sheffield," HBS No. 392-089. The case traces Bryan Upton’s 20-plus years as managing director of a Sheffield-based cutlery company and describes the strategic and organizational actions he took to...
View Details
Keywords:
Development;
General Management;
Human Resources;
Management;
Leadership;
Strategy;
United Kingdom
- March 1995 (Revised March 2001)
- Case
The Black & Decker Corporation (A): Power Tools Division
By: Robert J. Dolan
Presents Black & Decker's performance against a Japanese competitor and others in the power tools market. Black & Decker is anxious to regain its market share leadership in particular segments of the market.
View Details
Keywords:
Brands and Branding;
Product Positioning;
Marketing Strategy;
Product Launch;
Competition;
Globalization;
Construction Industry;
Consumer Products Industry
Dolan, Robert J. "The Black & Decker Corporation (A): Power Tools Division." Harvard Business School Case 595-057, March 1995. (Revised March 2001.)
- March 1995 (Revised June 1995)
- Supplement
The Black & Decker Corporation (B): "Operation Sudden Impact"
By: Robert J. Dolan
Describes Black & Decker's strategy for the tradesmen market.
View Details
Keywords:
Brands and Branding;
Product Positioning;
Competition;
Globalization;
Construction Industry;
Consumer Products Industry
Dolan, Robert J. The Black & Decker Corporation (B): "Operation Sudden Impact". Harvard Business School Supplement 595-060, March 1995. (Revised June 1995.)
- March 1995
- Supplement
The Black & Decker Corporation (C): "Operation Sudden Impact" Results, 1992-94
By: Robert J. Dolan
Describes the initial results of Black & Decker's strategy in the United States.
View Details
Keywords:
Brands and Branding;
Product Positioning;
Competition;
Globalization;
Construction Industry;
Consumer Products Industry;
United States
Dolan, Robert J. The Black & Decker Corporation (C): "Operation Sudden Impact" Results, 1992-94. Harvard Business School Supplement 595-061, March 1995.
- March 1995
- Supplement
The Black & Decker Corporation (D): DeWalt Opportunities in Europe and Japan
By: Robert J. Dolan
Describes Black & Decker's challenges in international markets, particularly in Europe and Japan.
View Details
Keywords:
Brands and Branding;
Product Positioning;
Competition;
Globalization;
Problems and Challenges;
Construction Industry;
Consumer Products Industry;
Japan;
Europe
Dolan, Robert J. "The Black & Decker Corporation (D): DeWalt Opportunities in Europe and Japan." Harvard Business School Supplement 595-062, March 1995.
- September 1994 (Revised October 1994)
- Case
Guinness PLC
By: Ray A. Goldberg and Grant Kelley
Changing demographics, new types of competition, and new attitudes toward alcoholic beverages force the company to rethink priorities.
View Details
Keywords:
Transformation;
Demographics;
Product Positioning;
Competitive Strategy;
Food and Beverage Industry
Goldberg, Ray A., and Grant Kelley. "Guinness PLC." Harvard Business School Case 595-021, September 1994. (Revised October 1994.)
- September 1994 (Revised September 1994)
- Case
Acer Group, The: Vision for the Year 2000
By: D. Quinn Mills and Richard C. Wei
In the early 1990s, Acer, Inc. set two goals: to be a top-five PC company worldwide in 1995 and to be a global consortium of companies by the year 2000. The company identified potential obstacles concerning capital, image, number of experienced international managers,...
View Details
Keywords:
Mission and Purpose;
Goals and Objectives;
Management Analysis, Tools, and Techniques;
Organizational Structure;
Global Strategy;
Multinational Firms and Management;
Experience and Expertise;
Marketing Strategy;
Production;
Rank and Position;
Business Strategy;
Capital;
Computer Industry;
Japan
Mills, D. Quinn, and Richard C. Wei. "Acer Group, The: Vision for the Year 2000." Harvard Business School Case 495-001, September 1994. (Revised September 1994.)
- June 1994
- Case
Green Marketing at Rank Xerox
Xerox Corp. is on the verge of launching a new line of photocopiers made largely from refurbished or recycled parts. In spite of this reclaimed content, the company intends to position the machines as "new." The move is a response to growing environmental pressures in...
View Details
Keywords:
Product Positioning;
Machinery and Machining;
Environmental Sustainability;
Manufacturing Industry;
Consumer Products Industry;
Europe
Rayport, Jeffrey F. "Green Marketing at Rank Xerox." Harvard Business School Case 594-047, June 1994.
- June 1994 (Revised August 1994)
- Case
Cunard Line Ltd.: Managing Integrated Marketing Communications
Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional...
View Details
Keywords:
Advertising Campaigns;
Marketing Communications;
Marketing Strategy;
Product Positioning;
Consumer Behavior;
Organizational Structure;
Identity;
Balance and Stability;
Shipping Industry
Greyser, Stephen A. "Cunard Line Ltd.: Managing Integrated Marketing Communications." Harvard Business School Case 594-046, June 1994. (Revised August 1994.)
- February 1994 (Revised May 1995)
- Case
Eastman Kodak Co.: Funtime Film
By: Robert J. Dolan
Eastman Kodak has suffered significant declines in film market share at the hands of lower priced branded producers and private label products. The case presents Kodak's proposal to launch a new economy brand of film to combat these rivals.
View Details
Keywords:
Product Positioning;
Competition;
Price;
Product Launch;
Brands and Branding;
Consumer Products Industry
Dolan, Robert J. "Eastman Kodak Co.: Funtime Film." Harvard Business School Case 594-111, February 1994. (Revised May 1995.)
- December 1993 (Revised March 1997)
- Case
Recruiting at Bowles Hollowell Conner & Co.
By: John J. Gabarro, Herminia M. Ibarra, John P. Kotter and Andrew P. Burtis
Examines the recruiting process of Bowles Hollowell Conner & Co. (BHC), an investment banking firm known for its work with middle market companies. Specifically, presents a profile of the firm and its recruiting process and then examines that process through the firm's...
View Details
Gabarro, John J., Herminia M. Ibarra, John P. Kotter, and Andrew P. Burtis. "Recruiting at Bowles Hollowell Conner & Co." Harvard Business School Case 494-071, December 1993. (Revised March 1997.)