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Show Results For
-
All HBS Web
(4,547)
- People (5)
- News (856)
- Research (2,683)
- Events (22)
- Multimedia (23)
- Faculty Publications (1,284)
- 28 Jan 2015
- Research & Ideas
Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections
Republican presidential candidates, but the results could help many marketing teams decide how to allocate scarce resources between mass advertising and personal selling efforts, or, as the researchers call...
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by Dina Gerdeman
- Web
Capturing Contemporary Latin American Business History - Creating Emerging Markets
new materials generated by the Business History Initiative’s Creating Emerging Markets project could transform research and teaching in management studies and business history in Latin America. Scholars and...
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- 2003
- Book
The Slow Pace of Fast Change: Bringing Innovations to Market in a Connected World
By: Bhaskar Chakravorti
Innovation's encounter with the market results in a game of both high risk and high stakes. Often its outcome defies common sense: Superior new products flop, unlikely ideas become runaway hits, and—despite rapid technological advances and intense... View Details
- 01 Dec 2015
- News
Research Brief: What Makes a Mobile Money Service Thrive in an Emerging Market?
Ishan Sachdev (MBA 2013) Since 2009, more than 80 mobile money services have popped up in emerging markets to offer financial services to the millions of people who have a cell phone but no traditional bank account. Taking advantage of...
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Erin Peterson
- January 2019
- Supplement
Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis
By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Luckily, an old consumer research study on the Nestlé Crunch Bar...
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Keywords:
Brand Management;
Market Research;
Brand Positioning;
Value Proposition;
Consumer Products;
Fast Moving Consumer Goods;
Qualitative Methods;
Zaltman Metaphor Elicitation Technique;
ZMET;
Data Analysis;
Marketing;
Marketing Strategy;
Brands and Branding;
Consumer Behavior;
Marketing Communications;
Analytics and Data Science;
Analysis;
Consumer Products Industry;
Food and Beverage Industry;
Advertising Industry;
United States;
North America;
Italy
Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis." Harvard Business School Supplement 519-062, January 2019.
- 06 May 2015
- Research & Ideas
A Flood of Picassos Threatens to Water Down the Art Market
Khaire is a good barometer for such estimations, having deeply researched how value and markets are constructed around creative industries and products. In studying the modern Indian art market, for example,...
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- 28 May 2019
- Research & Ideas
Investor Lawsuits Against Auditors Are Falling, and That's Bad News for Capital Markets
We asked Srinivasan, the Philip J. Stomberg Professor of Business Administration, to explain. Martha Lagace: What is the context for the research you are doing? Suraj Srinivasan: Auditors play a key role in capital View Details
- November 2008
- Journal Article
Can Research Committees Add Value for Investors? An Analysis of Lehman Brothers' Ten Uncommon Values® Recommendations
By: Boris Groysberg, Paul M. Healy and Yang Gui
Since 1949 Lehman Brothers has used an investment committee to select the top ten recommendations made by its analysts each year. We examine the performance of this committee's recommendations and find that on average its selections generated abnormal returns of 2.7%...
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Keywords:
Forecasting and Prediction;
Stocks;
Financial Markets;
Investment;
Investment Return;
Governing Rules, Regulations, and Reforms;
Performance Expectations;
Groups and Teams;
Research;
Value Creation
Groysberg, Boris, Paul M. Healy, and Yang Gui. "Can Research Committees Add Value for Investors? An Analysis of Lehman Brothers' Ten Uncommon Values® Recommendations." Journal of Financial Transformation 24 (November 2008): 123–130.
- 20 Feb 2017
- Working Paper Summaries
Where Should We Build a Mall? The Formation of Market Structure and Its Effect on Sales
- 2018
- Chapter
Between Economic Planning and Market Competition: International Law and Economics in the U.S.
By: Laura Phillips Sawyer
The impact of institutional economics in shaping the American regulatory tradition has largely been dismissed as an incoherent attack on the neoclassical economic paradigm. This essay briefly reconstructs the interwar institutionalist movement, exploring the...
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Keywords:
Economics;
History;
Governing Rules, Regulations, and Reforms;
Business and Government Relations;
United States
Phillips Sawyer, Laura. "Between Economic Planning and Market Competition: International Law and Economics in the U.S." In New Perspectives on the History of Political Economy, edited by Robert Fredona and Sophus A. Reinert, 349–374. New York: Palgrave Macmillan, 2018.
- Web
Center for Research in Security Prices (CRSP) | Baker Library | Bloomberg Center | Harvard Business School
mutual fund?Where do I find data on bonds? MFLINKS WRDS - Wharton Research Data Services Financial Markets Database AttributesCoverage1925 - CurrentCategories Stock Prices Fixed Income Mutual Funds, Hedge...
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- March 2009
- Journal Article
Does Individual Performance Affect Entrepreneurial Mobility? Empirical Evidence from the Financial Analysis Market
By: Boris Groysberg, Ashish Nanda and M. Julia Prats
Our paper contributes to the studies on the relationship between workers' human capital and their decision to become self-employed as well as their probability to survive as entrepreneurs. Analysis from a panel data set of research analysts in investment banks over...
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Keywords:
Entrepreneurship;
Investment Banking;
Retention;
Human Capital;
Performance Effectiveness;
Banking Industry
Groysberg, Boris, Ashish Nanda, and M. Julia Prats. "Does Individual Performance Affect Entrepreneurial Mobility? Empirical Evidence from the Financial Analysis Market." Journal of Financial Transformation 25 (March 2009): 95–106.
- 30 Jun 2009
- Research Event
Business Summit: The Role of Business Leaders in Sustaining Market Capitalism
also earn an attractive profit. In this way, market capitalism can be a legitimate and sustainable solution for some of the world's major problems. Key concepts include: HBS research shows that attitudes...
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Re: Multiple Faculty
- Web
The Business History of India & South Asia - Creating Emerging Markets
Conferences The Business History of India & South Asia: Recent Trends in Research This one-day conference brought together leading scholars from Asia, Europe, and the United States to discuss the latest View Details
- 12 Jun 2023
- Blog Post
Creating Emerging Markets Sustainability Series - Leapfrogging Traditional Agricultural Development in Africa
Creating Emerging Markets Sustainability Series – Leapfrogging Traditional Agricultural Development in Africa Cover image features Mostafa Terrab. By 2050, the world’s population is expected to reach 9.7 billion people, with more than...
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- Web
Money talks: Banks can accelerate decarbonization, research shows - Blog - Business in Global Society
company and market that dirty industries will find it harder to raise money? Why does coal divestment work? In short, money talks. Vallee and Green’s research reveals that the coal industry has few options...
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- Working Paper
Visual Uniqueness in Peer-to-Peer Marketplaces: Machine Learning Model Development, Validation, and Application
By: Flora Feng, Charis Li and Shunyuan Zhang
Peer-to-peer (P2P) marketplaces have seen exponential growth in recent years featured by unique offerings from individual providers. Despite the perceived value of uniqueness, scalable quantification of visual uniqueness in P2P platforms like Airbnb has been largely...
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Keywords:
Peer-to-peer Markets;
Marketplace Matching;
AI and Machine Learning;
Demand and Consumers;
Digital Platforms;
Marketing
Feng, Flora, Charis Li, and Shunyuan Zhang. "Visual Uniqueness in Peer-to-Peer Marketplaces: Machine Learning Model Development, Validation, and Application." SSRN Working Paper Series, No. 4665286, February 2024.
- Web
EMIS (Emerging Markets Information System) | Baker Library | Bloomberg Center | Harvard Business School
Reports & Financial Statements Africa Asia China Eastern Europe India Latin America Middle East Private Company Profiles Consumer Industries Science & Technology Industries International Markets Region Specific News Keywords annual...
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- Research Summary
Overview
John's research focuses on behavioral decision theory, which studies all the ways in which people systematically deviate from rational decision making. To date, his work has looked at the ways in which people irrationally respond to pricing, to product portfolios, and...
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Marketing
- 01 Sep 2014
- News
Book Review: Getting Beyond Yes
need to align their in-the-moment thinkers with the big picture and their strategists with practical day-to-day sales operations. But you don’t have to take Cespedes’s word for it—though he does head HBS’s executive program on this very topic and has led the Strategic...
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