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Show Results For
-
All HBS Web
(2,910)
- People (4)
- News (423)
- Research (1,925)
- Events (14)
- Multimedia (5)
- Faculty Publications (979)
- 08 Jan 2019
- First Look
New Research and Ideas, January 8, 2019
model to the data by regularizing the coefficients of the logistic regression. Wehunt and Morse then compare the models and select the model most effective at correctly...
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Dina Gerdeman
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
versus Posted Prices in Online Markets By: Einav, Liran, Chiara Farronato, Jonathan Levin, and Neel Sundaresan Abstract—Auctions were very popular in the early days of internet commerce, but today online...
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Sean Silverthorne
- 21 Aug 2007
- First Look
First Look: August 21, 2007
innovating managers will instead segment their markets by the different jobs that customers might use their products for, their probability of success will be much higher. Understanding the job is much more...
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Martha Lagace
- 26 Feb 2001
- Research & Ideas
David, Goliath, and Disruption
of HelloBrain.com Intelligent, handheld devices that hold basic information such as personal calendars and statistics have been around for some time, Schreck reminded the group. The great innovation of the Palm, he offered, was that it...
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by Martha Lagace
- 14 Aug 2018
- First Look
First Look at New Research and Ideas, August 14, 2018
emerged from its first sales season with two distinct customer segments: the High Net Worth (HNW) woman and the High Earner, Not Rich Yet (HENRY) woman. As it began to scale its operations, it had to decide which customer View Details
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by Sean Silverthorne
- February 2011 (Revised December 2012)
- Case
The Ford Fiesta
By: John Deighton and Leora Kornfeld
Executives at Ford wondered if social media could be the marketing solution for the launch of the youth-oriented 2010 Fiesta. But with social media came a ceding of control. Some at the company believed that if Ford was going to move beyond its conservative brand image...
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Keywords:
Advertising Campaigns;
Digital Marketing;
Leadership;
Goals and Objectives;
Brands and Branding;
Marketing Strategy;
Product Launch;
Market Entry and Exit;
Standards;
Auto Industry
Deighton, John, and Leora Kornfeld. "The Ford Fiesta." Harvard Business School Case 511-117, February 2011. (Revised December 2012.) (request a courtesy copy.)
- 07 Dec 2021
- Op-Ed
Want to Build Better Leaders? Focus on Mindset, Skills, Knowledge
class=infogram-embed data-id=_/zKh5RuKYpwdq5VANdcPm][/div] M: Mindset. The foundational level of the MSK Leader Development Framework pyramid targets a leader’s mindset, in particular, the beliefs that orient the way we handle situations...
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by Hise Gibson and Shawnette Rochelle
- March 2024
- Teaching Note
CoPilot(s): Generative AI at Microsoft and GitHub
By: Frank Nagle and Maria P. Roche
This teaching note is the companion to case N9-624-010 CoPilot(s): Generative AI at Microsoft and GitHub, which takes place in late 2021. The case briefly describes the history of both GitHub and Microsoft with a particular focus on open source software (OSS)—software...
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- January 2008 (Revised August 2012)
- Case
Retail Sales of Health Insurance: Blue Cross Blue Shield of Florida
By: Regina E. Herzlinger and Grady Clouse
The BCBS of Florida is contemplating whether to enter the consumer-driven health care market and if so, whether to target such groups—and individuals—and in which of its geographic markets, and how.
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- 15 Jun 2009
- Research & Ideas
GM: What Went Wrong and What’s Next
auto market in the 1950s. The industry leader, unbothered by competition and looming threats, began to coast on its former glory, however, and bypass such areas as consumer...
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- November 2001 (Revised March 2002)
- Case
Digital Angel
By: Youngme E. Moon and Kerry Herman
Digital Angel is considering the appropriate marketing plan for the launch of its new locator device. The device, a watch and pager worn in combination, provides GPS location information and monitors heart rate and body temperature via body sensors. Parents of young...
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Keywords:
Information;
Safety;
Rights;
Market Entry and Exit;
Ethics;
Product Launch;
Brands and Branding;
Product Development
Moon, Youngme E., and Kerry Herman. "Digital Angel." Harvard Business School Case 502-021, November 2001. (Revised March 2002.)
- August 2019
- Article
When and How to Diversify—A Multicategory Utility Model for Personalized Content Recommendation
By: Yicheng Song, Nachiketa Sahoo and Elie Ofek
Sometimes we desire change, a break from the same or an opportunity to fulfill different aspects of our needs. Noting that consumers seek variety, several approaches have been developed to diversify items recommended by personalized recommender systems. However,...
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Keywords:
Recommender Systems;
Personalization;
Recommendation Diversity;
Variety Seeking;
Collaborative Filtering;
Consumer Utility Models;
Digital Media;
Clickstream Analysis;
Learning-to-rank;
Consumer Behavior;
Media;
Customization and Personalization;
Strategy;
Mathematical Methods
Song, Yicheng, Nachiketa Sahoo, and Elie Ofek. "When and How to Diversify—A Multicategory Utility Model for Personalized Content Recommendation." Management Science 65, no. 8 (August 2019): 3737–3757.
- Research Summary
Clinical Trials as a setting for Health Policy and Management Research
The clinical trial marketplace is in flux. A decade ago, pharmaceutical firms almost exclusively conducted the study of their novel drug compounds within major academic medical centers. But today, industry-sponsored clinical trials are increasingly using community...
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- 16 Mar 2023
- Blog Post
HySynergy and Crossbridge Energy
production targets in the nascent hydrogen market. Our visit to Crossbridge Energy provided clarity on the usage as well as the financial and sustainability aspects of these production targets. HySynergy’s...
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- June 2018
- Article
The Fed, the Bond Market, and Gradualism in Monetary Policy
By: Jeremy C. Stein and Adi Sunderam
We develop a model of monetary policy with two key features: (i) the central bank has some private information about its long-run target for the policy rate, and (ii) the central bank is averse to bond-market volatility. In this setting, discretionary monetary policy...
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Stein, Jeremy C., and Adi Sunderam. "The Fed, the Bond Market, and Gradualism in Monetary Policy." Journal of Finance 73, no. 3 (June 2018): 1015–1060.
- 01 Sep 2009
- News
Professor, Historian, and Storyteller
criteria did you use in selecting the New York Times articles for the book? The book is organized around three broad themes: The rise and role of the corporation; the impact of technological change, as...
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- 30 May 2018
- Research & Ideas
Should Retailers Match Their Own Prices Online and in Stores?
featured in the April 2018 issue of Marketing Science. He co-authored the article with Yale assistant professor Vineet Kumar and former HBS doctoral student Pavel Kireyev. Is self-matching an effective...
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- October 2019 (Revised February 2020)
- Case
Relevent and LaLiga: Bringing Spanish Soccer to America
By: Anita Elberse and David Moreno Vicente
“Barcelona backs out of proposed LaLiga match in Miami.” It is December 2018, and Daniel Sillman, chief executive officer of sports and entertainment company Relevent, is tasked with finding a way forward after a significant setback. Relevent had found success by...
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Keywords:
Soccer;
Football;
Superstars;
Talent;
Talent Development;
General Management;
Marketing;
Entertainment;
Sports;
Media;
Talent and Talent Management;
Globalization;
Strategy;
Sports Industry
Elberse, Anita, and David Moreno Vicente. "Relevent and LaLiga: Bringing Spanish Soccer to America." Harvard Business School Case 520-021, October 2019. (Revised February 2020.)
- 16 Jun 2020
- Research & Ideas
Your Customers Have Changed. Here's How to Engage Them Again.
has dropped sharply—they must find new markets to grow. Hence, American, Delta, and United Airlines are now employing airplanes previously targeted for passengers to fulfill...
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- 09 Jan 2014
- Working Paper Summaries