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Show Results For
-
All HBS Web
(17,977)
- People (25)
- News (3,322)
- Research (12,217)
- Events (89)
- Multimedia (276)
- Faculty Publications (10,148)
- April 2012 (Revised March 2014)
- Case
Social Strategy at Nike
By: Mikolaj Jan Piskorski and Ryan Johnson
Nike, which first started experimenting with social media and networking in 2004, has been consistently reducing its spending on traditional advertising. Yet, Nike has not pulled back on its overall marketing budget, instead opting to focus on "nontraditional"...
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Keywords:
Strategy;
Advertising Campaigns;
Social and Collaborative Networks;
Online Advertising;
Apparel and Accessories Industry;
Sports Industry
Piskorski, Mikolaj Jan, and Ryan Johnson. "Social Strategy at Nike." Harvard Business School Case 712-484, April 2012. (Revised March 2014.)
- April 1988 (Revised September 1992)
- Case
Frito-Lay, Inc.: The Backhaul Decision
Prior to the Motor Carrier Act of 1980, companies with private trucking fleets were generally prohibited from selling transportation services to other companies. The deregulation of the trucking industry in 1980 allowed private carriers to offer for-hire transportation...
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Keywords:
Cost Management;
Revenue;
Governing Rules, Regulations, and Reforms;
Marketing Strategy;
Distribution;
Service Operations;
Sales;
Salesforce Management;
Transportation;
Food and Beverage Industry
Hammond, Janice H. "Frito-Lay, Inc.: The Backhaul Decision." Harvard Business School Case 688-104, April 1988. (Revised September 1992.)
- 09 Nov 2023
- News
From the Brink
Antonio Weiss (MBA 1994), Adam Chepenik (MBA 2010), Sebastián Negrón-Reichard (JD/MBA 2024) As the senior top official in the US Treasury Department on domestic finance issues, Antonio Weiss (MBA 1994) could see Puerto Rico’s financial meltdown coming, like watching a...
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Keywords:
Ralph Ranalli
- August 2013 (Revised November 2013)
- Supplement
Ford vs. GM: The Evolution of Mass Production (B)
By: Willy Shih
This case explores the very different paths taken by the Ford Motor Company and the General Motors Corporation in the first three decades of the twentieth century. Henry Ford's Model T was a car for the masses. After considerable experimentation, Ford Motor... View Details
Keywords:
Innovation;
Exploration;
Dominant Design;
Business Growth and Maturation;
Business History;
Innovation and Management;
Innovation Strategy;
Technological Innovation;
Leading Change;
Growth and Development Strategy;
Product Positioning;
Product Design;
Product Development;
Business Strategy;
Corporate Strategy;
Vertical Integration;
Auto Industry;
Manufacturing Industry;
Michigan
Shih, Willy. "Ford vs. GM: The Evolution of Mass Production (B)." Harvard Business School Supplement 614-011, August 2013. (Revised November 2013.)
- 2023
- Other Unpublished Work
Visions of Vision Pro
Daily ups and downs of the market are often driven by changes in interest-rate expectations and investor risk aversion. But over the long run, it's often technological change that is the primary driver of value. A decade ago, Tyler Cowen argued in his book The Great...
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Cohen, Randolph B. "Visions of Vision Pro." August 2023. (LinkedIn Articles.)
- September 2014
- Article
The Interrelationships Between Brand and Channel Choice
By: Scott Neslin, Kenshuk Jerath, Anand Bodapati, Eric T. Bradlow, John A. Deighton, Sonja Gensler, Leonard Lee, Elisa Montaguti, Rahul Telang, Raj Venkatesan, Peter C. Verhoef and Z. John Zhang
We propose a framework for the joint study of the consumer's decision of where to buy and what to buy. The framework is rooted in utility theory where the utility is for a particular channel/brand combination. The framework contains firm actions, the consumer search...
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Keywords:
Brand Choice;
Channel Choice;
Utility Theory;
Marketing;
Decision Choices and Conditions;
Consumer Behavior;
Learning;
Electronics Industry;
Auto Industry;
Information Technology Industry;
Telecommunications Industry;
Aerospace Industry
Neslin, Scott, Kenshuk Jerath, Anand Bodapati, Eric T. Bradlow, John A. Deighton, Sonja Gensler, Leonard Lee, Elisa Montaguti, Rahul Telang, Raj Venkatesan, Peter C. Verhoef, and Z. John Zhang. "The Interrelationships Between Brand and Channel Choice." Marketing Letters 25, no. 3 (September 2014): 319–330.
- September 2006 (Revised November 2007)
- Case
Patrimonio Hoy: A Financial Perspective
By: Arthur I Segel, Michael Chu and Gustavo A. Herrero
Patrimonio Hoy, a program targeting the housing needs of low-income families launched by CEMEX, a major Mexican corporation and a leading global cement company, has gone from a market research project to a highly visible initiative in 22 cities and has earned public...
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Keywords:
Diversification;
Housing;
Income;
Corporate Social Responsibility and Impact;
Emerging Markets;
Finance;
Mexico
Segel, Arthur I., Michael Chu, and Gustavo A. Herrero. "Patrimonio Hoy: A Financial Perspective." Harvard Business School Case 207-059, September 2006. (Revised November 2007.)
- February 2011
- Exercise
Pitch Your Project!
By: Thomas Steenburgh
No matter what you do later in your career, you are going to have to learn how to pitch ideas. Perhaps you will want to convince a venture capitalist to invest in your new business idea. Perhaps you will want to convince your company to develop an innovative product....
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Keywords:
Business Plan;
Change;
Venture Capital;
Governing and Advisory Boards;
Collaborative Innovation and Invention;
Marketing;
Product Development;
Interests;
Complexity;
Chicago;
New York (state, US)
Steenburgh, Thomas. "Pitch Your Project!" Harvard Business School Exercise 511-116, February 2011.
- 18 Apr 2023
- Research & Ideas
What Happens When Banks Ditch Coal: The Impact Is 'More Than Anyone Thought'
Consumers who are eager to mitigate climate change can take many actions, such as reducing the number of airline flights they take or installing solar panels on their homes. But the planet is in a race against time, and individual action alone won’t help most countries...
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- January 1989 (Revised December 1991)
- Case
British Airways: ""Go for It, America!"" Promotion (A)
Senior marketing executives of a major international airline are deciding on a strategy to address a crisis situation precipitated by a series of terrorist acts. The company is experiencing the worst downturn ever in its U.S.-U.K. travel business due to media reports...
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Keywords:
Advertising Campaigns;
Crime and Corruption;
Crisis Management;
Management Teams;
Time Management;
Marketing Strategy;
Perception;
Value Creation;
Travel Industry;
United Kingdom;
United States
Greyser, Stephen A. British Airways: ""Go for It, America!"" Promotion (A). Harvard Business School Case 589-089, January 1989. (Revised December 1991.)
- 2012
- Chapter
Structuring Consulting Firms
By: Tim Morris, Heidi K. Gardner and N. Anand
This chapter presents a model of the way in which consulting and other professional-service firms organize themselves and grow. We will argue that the fundamental structural-design challenge for consulting firms, like other professional firms, is to adapt appropriately...
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Keywords:
Experience and Expertise;
Management Practices and Processes;
Demand and Consumers;
Service Operations;
Organizational Design;
Organizational Structure;
Projects;
Groups and Teams;
Consulting Industry;
Service Industry
Morris, Tim, Heidi K. Gardner, and N. Anand. "Structuring Consulting Firms." In The Oxford Handbook of Management Consulting, edited by Matthias Kipping and Timothy Clark. Oxford University Press, 2012.
- 22 Aug 2006
- First Look
First Look: August 22, 2006
Working PapersCartels and Competition: Neither Markets nor Hierarchies Author:Jeffrey Fear Abstract This article provides an overview on the rise and fall of cartels since the late 19th century when the modern cartel movement properly...
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Keywords:
Martha Lagace
- 07 Mar 2007
- Research & Ideas
How Do You Value a “Free” Customer?
for the auction house, which must determine how to allocate marketing and other expenditures between buyers and sellers to attract new business. As more job seekers sign on to Monster.com, more employers are willing to be paying customers...
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- 27 Jul 2010
- First Look
First Look: July 27
likely to perceive CSR strategies favorably. Our results show how CSR strategies can affect value creation in public equity markets through analyst recommendations. Institutional Stock Trading on Loan Market...
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Keywords:
Martha Lagace
- June 2013 (Revised June 2014)
- Case
Valero Energy Corporation and Tight Oil
By: Richard H.K. Vietor, Eric Adamson, Aaron Byrd, Ned Chiverton, Mariko Meier and Rob Rain
Valero Energy, an incredibly successful US refiner, needs to make some decisions about tight oil. As production of light tight oil increases—from Eagle Ford, Bakken and elsewhere—Valero considers whether to add topping capacity to handle it, on top of its recent...
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Keywords:
Petroleum;
Oil & Gas;
Energy;
Environment;
Refining;
Globalization;
Tight Oil;
Strategy;
Natural Environment;
Demand and Consumers;
Supply and Industry;
Policy;
Energy Sources;
Energy Industry;
United States
Vietor, Richard H.K., Eric Adamson, Aaron Byrd, Ned Chiverton, Mariko Meier, and Rob Rain. "Valero Energy Corporation and Tight Oil." Harvard Business School Case 713-083, June 2013. (Revised June 2014.)
- 16 Jun 2021
- HBS Case
Cruising in Crisis: How Carnival Is Riding Out the COVID-19 Storm
companies are often considered financially distressed. “Indeed, early in the pandemic, with the financial markets in turmoil, Carnival reportedly entered into discussions with a group of private equity and hedge fund investors—who...
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- April 2015 (Revised April 2015)
- Case
Yale University Investments Office: February 2015
By: Josh Lerner
David Swensen and the Investments Office staff must decide whether to continue to allocate the bulk of the university's endowment to illiquid investments—hedge funds, private equity, real estate—given the impact of the recent market turmoil. The case explores the risks...
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Keywords:
Asset Management;
Resource Allocation;
Investment;
Venture Capital;
Investment Funds;
Property;
Private Equity
Lerner, Josh. "Yale University Investments Office: February 2015." Harvard Business School Case 815-124, April 2015. (Revised April 2015.)
- June 2014
- Teaching Note
Steve Carpenter at Cake Financial
After investing $9 million of venture capital, Cake Financial had failed to reach critical mass. In early 2010 Cake's assets were sold and the company was dissolved. Founded in 2006, the San Francisco-based Internet company allowed users to monitor their investments...
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- December 2011 (Revised January 2012)
- Supplement
Pierre Frankel in Moscow (C): Results
By: Rosabeth Moss Kanter and Matthew Bird
After 18 months as the deputy managing director of a global technology company's Russia subsidiary, a young and upcoming French executive prepared to hand over leadership. The executive reflected on what he had achieved and how as he considered next steps. He wanted to...
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Keywords:
Management Succession;
Personal Development and Career;
Manufacturing Industry;
Technology Industry;
Moscow
Kanter, Rosabeth Moss, and Matthew Bird. "Pierre Frankel in Moscow (C): Results." Harvard Business School Supplement 312-072, December 2011. (Revised January 2012.)
- February 2006 (Revised April 2006)
- Case
Grove International Partners
By: Robert F. Higgins, Carin-Isabel Knoop and Suzanne Petrela
Grove International Partners, one of the world's largest international real estate private equity funds, is actively seeking new investment opportunities in the seniors housing industry. The firm has identified two potential opportunities--one located in Japan and one...
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Keywords:
Decision Choices and Conditions;
Private Equity;
Investment;
Opportunities;
Financial Services Industry;
Health Industry;
Japan;
United Kingdom
Higgins, Robert F., Carin-Isabel Knoop, and Suzanne Petrela. "Grove International Partners." Harvard Business School Case 806-096, February 2006. (Revised April 2006.)