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All HBS Web
(20,219)
- Faculty Publications (7,854)
- February 1982 (Revised May 1992)
- Case
MCI Telecommunications Corp. (A): Corporate and Marketing Strategy
By: John F. Cady and Frank V. Cespedes
Cady, John F., and Frank V. Cespedes. "MCI Telecommunications Corp. (A): Corporate and Marketing Strategy." Harvard Business School Case 582-106, February 1982. (Revised May 1992.)
- February 1982 (Revised August 1984)
- Case
Jordan Marsh Co.: Merchandising Men's Tailored Clothing
Tedlow, Richard S. "Jordan Marsh Co.: Merchandising Men's Tailored Clothing." Harvard Business School Case 582-149, February 1982. (Revised August 1984.)
- February 1982 (Revised June 1990)
- Case
Massey-Ferguson Ltd.—1980
By: Carliss Y. Baldwin and Scott P. Mason
Massey Ferguson began fiscal year 1981 in default on $2.5 billion of outstanding debt. The company's future depends on the ability of lenders, the governments of Canada and Ontario, and management, to agree on a refinancing plan. The case reviews Massey's performance...
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Keywords:
Financial Condition;
Financial Markets;
Financing and Loans;
Insolvency and Bankruptcy;
Financial Strategy;
Borrowing and Debt;
Corporate Finance;
Canada
Baldwin, Carliss Y., and Scott P. Mason. "Massey-Ferguson Ltd.—1980." Harvard Business School Case 282-043, February 1982. (Revised June 1990.)
- 1982
- Article
Incentive Compatibility in a Market with Indivisible Goods
By: A. E. Roth
Roth, A. E. "Incentive Compatibility in a Market with Indivisible Goods." Economics Letters 9, no. 2 (1982): 127–132.
- December 1981 (Revised September 1986)
- Background Note
Research Methods in Marketing: Survey Research
By: Robert J. Dolan
Presents basic issues in survey research, covering both measurement and sampling error. The intention is to consider each element of the survey process: problem statement, questionnaire design, sampling, and data analysis.
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Dolan, Robert J. "Research Methods in Marketing: Survey Research." Harvard Business School Background Note 582-055, December 1981. (Revised September 1986.)
- December 1981 (Revised July 1991)
- Case
Ocean Drilling, Inc.
By: Thomas R. Piper
Management must choose between two mutually exclusive bids to build two drilling rigs. Both bids involve attractive export credit financing denominated in foreign currencies.
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Piper, Thomas R. "Ocean Drilling, Inc." Harvard Business School Case 282-050, December 1981. (Revised July 1991.)
- 1981
- Chapter
Consumer Satisfaction and Dissatisfaction in the Elderly Market
By: S. Ash, J. Quelch and D. Gardiner
- 1981
- Chapter
Explanation and Social Interaction: Some Dialogues on Dialogue
By: R. F. Kidd and T. M. Amabile
- Article
On Market Timing and Investment Performance Part II: Statistical Procedures for Evaluating Forecasting Skills
By: Robert C. Merton and Roy D. Henriksson
Merton, Robert C., and Roy D. Henriksson. "On Market Timing and Investment Performance Part II: Statistical Procedures for Evaluating Forecasting Skills." Journal of Business 54, no. 4 (October 1981): 513–533.
- 1981
- Book
Germany and the Two World Wars
By: Andreas Hillgruber and William C. Kirby
Hillgruber, Andreas, and William C. Kirby. Germany and the Two World Wars. Cambridge: Harvard University Press, 1981. (William C. Kirby, translator.)
- 01 Aug 1981
- Conference Presentation
The Development and Transmission of New Workplace Structures: Organizational and Market Characteristics of Innovating Corporations
By: R. M. Kanter
- July 1981 (Revised October 1992)
- Case
Chipman-Union, Inc.: Odor-Eaters Socks
By: John A. Quelch
The company is considering whether or not to introduce a branded line of men's athletic socks. Considers a preliminary marketing program, including supermarket and drug store distribution.
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Keywords:
Distribution Channels;
Product Marketing;
Brands and Branding;
Apparel and Accessories Industry;
Apparel and Accessories Industry
Quelch, John A. "Chipman-Union, Inc.: Odor-Eaters Socks." Harvard Business School Case 581-073, July 1981. (Revised October 1992.)
- July 1981 (Revised June 1987)
- Case
Hartmann Luggage Co.: Price Promotion Policy
By: John A. Quelch
The president and the marketing vice president are reviewing past Hartmann price promotions in order to decide whether to run one or more promotions in 1981-82.
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Quelch, John A. "Hartmann Luggage Co.: Price Promotion Policy." Harvard Business School Case 581-068, July 1981. (Revised June 1987.)
- Article
Nonstore Marketing: Fast Track or Slow?
By: John A. Quelch and Hirotaka Takeuchi
Keywords:
Marketing
Quelch, John A., and Hirotaka Takeuchi. "Nonstore Marketing: Fast Track or Slow?" Harvard Business Review 59, no. 4 (July–August 1981): 75–84.
- July 1981
- Article
On Market Timing and Investment Performance Part I: An Equilibrium Theory of Value for Market Forecasts
By: Robert C. Merton
Merton, Robert C. "On Market Timing and Investment Performance Part I: An Equilibrium Theory of Value for Market Forecasts." Journal of Business 54, no. 3 (July 1981): 363–406.
- June 1981 (Revised August 1985)
- Case
Shopfair Supermarkets (A)
By: John A. Quelch
The marketing vice president of the leading supermarket chain in a major metropolitan area has to plan his 1981 strategy in light of increasing warehouse store competition. Considers relationships with major manufacturers who are supplying warehouse stores with deal...
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Quelch, John A. "Shopfair Supermarkets (A)." Harvard Business School Case 581-158, June 1981. (Revised August 1985.)
- June 1981
- Article
Sociological Versus Strategic Factors in Bargaining
By: A. E. Roth, M. Malouf and J. K. Murnighan
Roth, A. E., M. Malouf, and J. K. Murnighan. "Sociological Versus Strategic Factors in Bargaining." Journal of Economic Behavior & Organization 2, no. 2 (June 1981): 153–177.
- May 1981 (Revised December 1992)
- Case
Chesebrough-Pond's, Inc.: Vaseline Petroleum Jelly
By: John A. Quelch
The product manager for Vaseline Petroleum Jelly has to prepare the 1978 brand budget and determine expenditure levels for advertising, trade promotion, and consumer promotion.
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Keywords:
Advertising;
Budgets and Budgeting;
Product Marketing;
Brands and Branding;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry
Quelch, John A. "Chesebrough-Pond's, Inc.: Vaseline Petroleum Jelly." Harvard Business School Case 581-047, May 1981. (Revised December 1992.)
- May – June 1981
- Article
Is Your Stock Worth Its Market Price?
By: W. E. Fruhan Jr. and Thomas R. Piper
Fruhan, W. E., Jr., and Thomas R. Piper. "Is Your Stock Worth Its Market Price?" Harvard Business Review 59, no. 3 (May–June 1981).