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All HBS Web
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- News (187)
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Show Results For
-
All HBS Web
(1,328)
- People (4)
- News (187)
- Research (792)
- Events (6)
- Multimedia (1)
- Faculty Publications (366)
- Program
Creating Brand Value
Kris Johnson Ferreira
Kris Ferreira is the Edgerley Family Associate Professor of Business Administration in the Technology and Operations Management (TOM) Unit. She teaches the Supply Chain Management course in the MBA elective curriculum and analytics in numerous Executive Education... View Details
- January 2018 (Revised September 2023)
- Case
Giving Birth to Ovia Health
Joseph B. Fuller
Joseph Fuller is a Professor of Management Practice in General Management and co-leads the school’s initiative, Managing the Future of Work. He currently teaches the Becoming a General Manager course in the second year of the MBA program and formerly headed The... View Details
- January 1995 (Revised September 1997)
- Case
TV Guide (B)
- Forthcoming
- Article
Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals
- August 2021 (Revised March 2022)
- Case
Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences
- 02 Feb 2016
- News
Hiring Star Salespeople Isn’t the Best Way to Grow
- Research Summary
Overview
- Web
Business Fundamentals Course - CORe | HBS Online
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
- December 2018
- Article
Reserve Design: Unintended Consequences and the Demise of Boston's Walk Zones
Clayton S. Rose
Clayton Rose is Baker Foundation Professor of Management Practice. From 2015 until 2023 he served as president of Bowdoin College. Prior to Bowdoin, beginning in 2007, he was a member of the HBS faculty, teaching and writing on issues of... View Details
- 2024
- Working Paper
Estimating Models of Supply and Demand: Instruments and Covariance Restrictions
- Web
Online Leadership Principles Course | HBS Online
- March 2016
- Teaching Note
Advanced Leadership Pathways: Laurent Adamowicz and Bon'App
- August 2003 (Revised September 2003)
- Case
Tower Software
- Web
Design Thinking Course | HBS Online
- January 2013
- Case
Omidyar Network: Pioneering Impact Investment
- April 2021
- Case