Show Results For
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All HBS Web
(3,657)
- Faculty Publications (757)
Show Results For
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All HBS Web
(3,657)
- Faculty Publications (757)
- Research Summary
Personal Data in Marketing
- Teaching Interest
Reimagining Capitalism: Business and Big Problems
Professor Serafeim teaches with Professor Rebecca Henderson the course "Reimagining Capitalism: Business and Big Problems" in the second year of the MBA. Cases taught in this course include among others:
Fighting corruption and turning around an organization... View Details
- Forthcoming
- Article
Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers
- Research Summary
Research
- Research Summary
Research Questions
One overarching question drives my research: What are effective marketing strategies for managers in creative industries?
I focus on three sub-questions:
- How can managers in creative industries effectively manage products and product... View Details
- Research Summary
Research Thrust
- 2010
- Other Unpublished Work
Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions
- Research Summary
Selection, Reallocation, and Spillover: Identifying the Sources of Gains from Multinational Production (with Maggie Chen)
Quantifying the gains from multinational production has been a vital topic of economic research. Positive productivity gains are often attributed to knowledge spillover from multinational to domestic firms. An alternative, less stressed explanation is firm selection... View Details
- Forthcoming
- Article
Sixty Years of the Voting Rights Act: Progress and Pitfalls
- Teaching Interest
Strategy and Technology
The Strategy and Technology elective course explores the unique aspects of creating effective strategies for technology-intensive businesses.
- What strategies win in markets with network effects?
- How can technology be... View Details
- Teaching Interest
Strategy and Technology (Elective Curriculum)
This course explores the unique aspects of creating effective management and investment strategies for technology-intensive businesses. What strategies can win in markets with strong network effects? How can firms leverage technology to build multi-sided platforms?... View Details
- Teaching Interest
The Business of Entertainment, Media, and Sports (Executive Education)
- Forthcoming
- Article
The Disappearing Index Effect
- Forthcoming
- Article
The Impact of Minority Representation at Mortgage Lenders
- Forthcoming
- Article
The Labor Market Effects of Loan Guarantee Programs
- Research Summary
The Role of Information Technology in the Provision of Services
- Forthcoming
- Article
Whether to Apply
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