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All HBS Web
(3,624)
- People (4)
- News (734)
- Research (2,321)
- Events (14)
- Multimedia (15)
- Faculty Publications (1,410)
- September 1985
- Case
H.J. Heinz Co.: Plastic Bottle Ketchup (B)
By: John A. Quelch
The Heinz Ketchup product manager discovers she does not have sufficient finished inventory and production capacity to meet trade demand for a new plastic bottle ketchup. Alternatives include cancelling promotion events and putting the trade on allocation.
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Keywords:
Distribution;
Crisis Management;
Innovation and Invention;
Product Marketing;
Food and Beverage Industry
Quelch, John A. "H.J. Heinz Co.: Plastic Bottle Ketchup (B)." Harvard Business School Case 586-036, September 1985.
- 21 May 2019
- Cold Call Podcast
If the Key to Business Success Is Focus, Why Does Amazon Work?
- 01 Dec 2017
- News
2017 in Manufacturing: The Supply Chain Goes High Tech
market differentiation are now even more important than they have been historically. These truths apply across the manufacturing sector, but general industrial equipment and electronics are two areas where these forces are particularly...
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- 09 Mar 2016
- Lessons from the Classroom
In This Classroom, Beer Can Improve Your Grade
Casadesus-Masanell says. The new version of Strategic Brew is easier to play. The number of regions breweries operated in dropped from three to one. Customer market segments—like premium or craft—were pared down from seven to five. The...
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- 01 Dec 2019
- News
Regional Alumni Events Address Climate Change
Kyung-Ah Park (MBA 1998), managing director and head of Environmental Markets at Goldman Sachs, who will be meeting with members of the investment team at her company. Grant says the gathering “was useful in helping me to develop a...
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Keywords:
Jen Myers
- March 2014
- Teaching Note
Oral Rehydration Therapy
By: Nava Ashraf and Natalie Kindred
This Teaching Note accompanies the case "Oral Rehydration Therapy" (911-035). The case highlights the puzzlingly high rate of diarrhea-related child mortality in developing countries despite the existence of a simple, effective treatment: oral rehydration therapy...
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- Teaching Interest
Overview
Teaching has been a lifelong passion of mine. As the third generation of academics in my family, I see good teaching as a means to give back and to encourage others to share my passion for discovery. I’ve been very lucky to have many teaching opportunities, both as an...
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Keywords:
Big Data;
Technology Strategy;
Machine Learning;
Data Science;
"Marketing Analytics";
Data Visualization;
Analysis;
Technological Innovation;
Innovation and Invention;
Intellectual Property;
Corporate Strategy;
Software;
Information Technology;
Entrepreneurship;
Marketing;
Technology Industry;
Information Technology Industry;
Green Technology Industry;
Computer Industry;
Advertising Industry
- October 1995 (Revised January 1998)
- Case
Cybersmith
Cybersmith is a new company that has created a new retailing concept. This particular store has been reported in over 250 newspapers, and by every major American television network. Some would classify it as an on-line cafe, but management has positioned the store as...
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Keywords:
Marketing Strategy;
Joint Ventures;
Consumer Behavior;
Product Marketing;
Innovation and Invention;
Retail Industry;
Cambridge
Sviokla, John J., and Thomas A. Gerace. "Cybersmith." Harvard Business School Case 396-314, October 1995. (Revised January 1998.)
- November 2015
- Case
Rubicon Global
By: William A. Sahlman and Hunter Ashmore
The case describes Rubicon Global, a startup that aimed to disrupt the waste management industry. The company started with a bold idea: create a cloud-based, full-service waste management company providing low-cost, highly efficient, and environmentally friendly...
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Keywords:
Entrepreneurial Finance;
Rubicon;
Rubicon Global;
Waste Management;
Startups;
Disruptive Technology;
Technological Innovation;
Disruptive Innovation;
Market Entry and Exit;
Entrepreneurship;
Wastes and Waste Processing;
Business Startups;
Corporate Finance;
Service Industry
Sahlman, William A., and Hunter Ashmore. "Rubicon Global." Harvard Business School Case 816-015, November 2015.
- 01 Jun 2014
- News
Case Study: A Souped-Up Strategy
interests, and then reserve their spot. Hosts set the price of their meals, and Bookalokal earns a commission on each meal. Soon after launching the site, however, Bookalokal's market expanded. It turns out that local diners—especially...
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- Web
Courses by Faculty - Course Catalog
Institutions General Management,Business, Government & the International Economy Spring2025 Q3 1.5 Livia Alfonsi Negotiation Negotiation, Organizations & Markets Spring2025 Q3Q4 3.0 Tomomichi Amano IFC: Japan; Exploring Japan's View Details
- January 1997 (Revised September 1997)
- Case
Improving the Product Development Process at Kirkham Instruments Corp.
By: Clayton M. Christensen
Describes the efforts of a manufacturer of scientific instruments to implement new methods of managing new product development, which its executives had learned in a Harvard Business School seminar. The executives left the seminar excited to implement a new way of...
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Keywords:
Change Management;
Product Launch;
Innovation and Invention;
Product Development;
Manufacturing Industry;
Technology Industry;
United States
Christensen, Clayton M. "Improving the Product Development Process at Kirkham Instruments Corp." Harvard Business School Case 697-058, January 1997. (Revised September 1997.)
- 13 Sep 2011
- First Look
First Look: September 13
practices creating a learning and innovative organization; and tracking results in terms of the "four Rs" of retention, referrals, returns to labor, and relationships with customers. It shows "the culture cycle" at...
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Keywords:
Sean Silverthorne
- 24 Sep 2014
- Op-Ed
Tackling Climate Change Will Cost Less Than We Think
world spends $523 billion a year subsidizing fossil fuels as against $88 billion a year to renewables. But of course we shouldn't be subsidizing —or mandating —any fuel directly! If we were to mobilize the private sector by creating a truly competitive View Details
- 01 Jun 2008
- News
Alumni Books
innovations drive industry transformation and market creation, the authors explain how to unlock disruption’s transformational power. They provide a set of market-proven tools and approaches to View Details
Keywords:
Management
- September 2002 (Revised October 2002)
- Case
GolfLogix: Measuring the Game of Golf
By: John T. Gourville and Professor Jerry N. Conover
GolfLogix has developed a small, GPS-based device to help golfers track their play. They must decide how best to distribute these devices: 1) sell them directly to golfers through traditional retail channels; 2) sell them to courses, which would then provide them to...
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Keywords:
Distribution Channels;
Product Launch;
Brands and Branding;
Innovation and Invention;
Measurement and Metrics
Gourville, John T., and Professor Jerry N. Conover. "GolfLogix: Measuring the Game of Golf." Harvard Business School Case 503-004, September 2002. (Revised October 2002.)
- 05 Aug 2002
- What Do You Think?
Is Platform Leadership Old Hat or the Wave of the Future?
Summing Up Platform leadership, the process by which base technologies are developed and on which innovations created by many entrepreneurs can be based, may be characteristic of the knowledge economy. But it isn't new, at least to...
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Keywords:
by James Heskett
- January 2010 (Revised February 2011)
- Case
The Random House Response to the Kindle
By: Bharat N. Anand and Peter Olson
In early 2010, e-readers, like Amazon's Kindle and Apple's impending iPad, threatened to disrupt the book publishing industry. The case provides an overview of the industry, describes the broader trends regarding e-readers, and asks: how should major publishers like...
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Keywords:
Change Management;
Trends;
Disruptive Innovation;
Technological Innovation;
Consumer Behavior;
Industry Structures;
Corporate Strategy;
Hardware;
Publishing Industry
Anand, Bharat N., and Peter Olson. "The Random House Response to the Kindle." Harvard Business School Case 710-444, January 2010. (Revised February 2011.)
- January 2024
- Case
CloudEats: Revolutionizing the Cloud Kitchen in Southeast Asia
By: Paul A. Gompers and Adina Wong
Philippines-headquartered cloud kitchen CloudEats harbored the ambition of becoming the largest cloud kitchen in Southeast Asia, but it was considering several strategic paths forward.
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- Web
Partners - Managing the Future of Work
works and lives. For more information, please visit their website. Grads of Life Grads of Life is a national initiative that catalyzes market demand for Opportunity Youth by transforming employer perceptions and hiring practices. Their...
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