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All HBS Web
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- Faculty Publications (3,291)
- April 1992 (Revised August 1994)
- Case
Apple Computer--1992
By: David B. Yoffie
In 1992, Apple received the only profitable standard other than IBM/Microsoft/Intel in the PC industry. The case examines Apple's dilemma of how to retain its profitability as the structure of the industry deteriorates. Apple's CEO poses the critical question: Can...
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Yoffie, David B. "Apple Computer--1992." Harvard Business School Case 792-081, April 1992. (Revised August 1994.)
- March 1992
- Case
Applied Materials
Describes three subsequent generations of product development effort at an equipment firm supplying the semiconductor industry. The firm is partway into the third generation development and must decide whether and how to accelerate product development to respond to...
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Keywords:
Product Development;
Competitive Strategy;
Decision Making;
Industry Structures;
Industrial Products Industry;
Semiconductor Industry
Wheelwright, Steven C. "Applied Materials." Harvard Business School Case 692-078, March 1992.
- March 1992 (Revised October 1994)
- Case
AT&T Consumer Products
Describes the factors AT&T Consumer Products managers considered in deciding whether to locate a new plant for telephone answering machines in the United States, Asia, or Mexico. Describes in depth the restructuring of AT&T during the 1980s, the competition facing its...
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Keywords:
Restructuring;
Competitive Strategy;
Trade;
Management;
Operations;
Crime and Corruption;
Executive Compensation;
Selection and Staffing;
Demand and Consumers;
Asia;
Mexico
Badaracco, Joseph L., Jr. "AT&T Consumer Products." Harvard Business School Case 392-108, March 1992. (Revised October 1994.)
- March 1992 (Revised June 1992)
- Case
Thermo Electron Corp.
George Hatsopoulos, CEO at Thermo Electron Corp., is considering whether to issue shares in a subsidiary via an initial public offering (IPO). The company has developed an unusual corporate structure in which subsidiaries fund new ventures by raising debt and equity in...
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Keywords:
Financial Management;
Business Subsidiaries;
Resource Allocation;
Valuation;
Organizational Structure;
Business Headquarters;
Initial Public Offering;
Capital Structure;
Capital Markets;
Financial Strategy;
Corporate Finance;
Semiconductor Industry;
Technology Industry
Baldwin, Carliss Y. "Thermo Electron Corp." Harvard Business School Case 292-104, March 1992. (Revised June 1992.)
- February 1992 (Revised December 1994)
- Case
Birds Eye and the U.K. Frozen Food Industry (A)
By: David J. Collis
Describes the forty-year evolution of the U.K. frozen food industry, and traces the emergence, dominance, and the decline of Birds Eye. Its success is as a vertically integrated producer, distributor, and marketer of frozen foods that pioneers the industry in the U.K....
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Keywords:
Business Growth and Maturation;
Industry Growth;
Vertical Integration;
Food and Beverage Industry;
United Kingdom
Collis, David J. "Birds Eye and the U.K. Frozen Food Industry (A)." Harvard Business School Case 792-074, February 1992. (Revised December 1994.)
- February 1992 (Revised January 1996)
- Supplement
Birds Eye and the U.K. Frozen Food Industry (B)
By: David J. Collis
Describes the change in strategy Birds Eye adopted in the 1980s in the face of declining profitability and eroding market share. Updates the (A) case.
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Keywords:
Stock Shares;
Adoption;
Business Strategy;
Corporate Strategy;
Vertical Integration;
Food and Beverage Industry;
United Kingdom
Collis, David J. "Birds Eye and the U.K. Frozen Food Industry (B)." Harvard Business School Supplement 792-078, February 1992. (Revised January 1996.)
- February 1992 (Revised December 1992)
- Case
MCI Vision (A)
This case series focuses on divisional marketing and sales efforts concerning Vision, a new telecommunication product intended for the small business marketplace. Vision represents both a significant opportunity, and different field marketing requirements, for MCI....
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Keywords:
Change Management;
Marketing Strategy;
Product Launch;
Product Development;
Groups and Teams;
Sales;
Opportunities;
Competitive Strategy
Cespedes, Frank V. "MCI Vision (A)." Harvard Business School Case 592-083, February 1992. (Revised December 1992.)
- January 1992
- Teaching Note
MCI Communications Corporation (1983) TN
Teaching Note for (9-284-057).
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- January 1992 (Revised March 1993)
- Case
Maison Bouygues
By: John A. Quelch
The vice president of marketing is reviewing the 1991 marketing plan and budget for Maison Bouygues, the leading builder of new single family homes in France. Due to recession, the company's sales are forecast to be flat and adjustments may need to be made in the...
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Keywords:
Housing;
Marketing Strategy;
Forecasting and Prediction;
Brands and Branding;
Construction Industry;
France
Quelch, John A. "Maison Bouygues." Harvard Business School Case 592-059, January 1992. (Revised March 1993.)
- Article
Formulating Channel Strategy in a Rapidly Changing Market: A Case Study and Recommendations
Cespedes, Frank V. "Formulating Channel Strategy in a Rapidly Changing Market: A Case Study and Recommendations." Journal of Managerial Issues 4, no. 4 (Winter 1992): 17–26.
- December 1991 (Revised October 1998)
- Case
Eli Lilly and Co.: Manufacturing Process Technology Strategy--1991
By: Gary P. Pisano, Steven C. Wheelwright and Jonathan West
Outlines the evolution of Lilly's corporate manufacturing strategy over the past decade. The corporate vice president of manufacturing must decide on the next phase of Lilly's strategy for the early 1990s, as well as to what extent and what role process development...
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Keywords:
Cost vs Benefits;
Management Practices and Processes;
Industry Structures;
Product Development;
Production;
Research and Development;
Competitive Advantage;
Corporate Strategy;
Manufacturing Industry
Pisano, Gary P., Steven C. Wheelwright, and Jonathan West. "Eli Lilly and Co.: Manufacturing Process Technology Strategy--1991." Harvard Business School Case 692-056, December 1991. (Revised October 1998.)
- November 1991 (Revised April 1994)
- Case
Nucleon, Inc.
By: Gary P. Pisano
Nucleon is a small biotechnology company whose first potential product is about to enter clinical testing. Before Nucleon can begin clinical trials, however, its management must decide how and where to manufacture the product. Three options are being contemplated: 1)...
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Keywords:
Factories, Labs, and Plants;
Entrepreneurship;
Health Testing and Trials;
Rights;
Product Development;
Production;
Partners and Partnerships;
Research and Development;
Biotechnology Industry
Pisano, Gary P. "Nucleon, Inc." Harvard Business School Case 692-041, November 1991. (Revised April 1994.)
- November 1991 (Revised June 1997)
- Case
Micom Caribe (A)
By: David M. Upton and Joshua D. Margolis
Describes the Puerto Rican manufacturing plant of a transnational company. The award-winning plant has dramatically improved the quality of flexibility of its operations, by taking a radical approach to manufacturing. The methods center on the use of specific...
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Keywords:
Business Plan;
Multinational Firms and Management;
Management Analysis, Tools, and Techniques;
Product Launch;
Production;
Performance Improvement;
Quality;
Strategy;
Manufacturing Industry
Upton, David M., and Joshua D. Margolis. "Micom Caribe (A)." Harvard Business School Case 692-002, November 1991. (Revised June 1997.)
- November 1991
- Case
Magic Johnson: Endorsements ""After""...?
On Thursday, November 7, 1991, Los Angeles Lakers star Earvin "Magic" Johnson announced his retirement from basketball in the wake of having tested positive for HIV, the virus that causes AIDS. Magic Johnson was one of the most popular figures in sports, both...
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Keywords:
Marketing Strategy;
Value;
Sports;
Advertising;
Alliances;
Problems and Challenges;
Decision Choices and Conditions;
Brands and Branding;
Consumer Products Industry;
Sports Industry;
Entertainment and Recreation Industry
Greyser, Stephen A. Magic Johnson: Endorsements ""After""...? Harvard Business School Case 592-057, November 1991.
- November 1991 (Revised October 1993)
- Supplement
British Airways: ""Go for It, America!"" Promotion (B)
Provides details on the results of the campaign for British Airways (BA) in terms of expenditure by BA, press coverage, effect on bookings, and effect on overall market share.
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Keywords:
Advertising Campaigns;
Cost Management;
Information Publishing;
Marketing Strategy;
Market Participation;
Aerospace Industry
Greyser, Stephen A. British Airways: ""Go for It, America!"" Promotion (B). Harvard Business School Supplement 592-050, November 1991. (Revised October 1993.)
- 1991
- Book
Advantage Sweden
By: Michael E. Porter, Orjan Solvell and I. Zander
Keywords:
Industry Clusters;
Competitive Advantage;
Corporate Strategy;
Industry Structures;
Global Strategy;
Economy;
Sweden
Porter, Michael E., Orjan Solvell, and I. Zander. Advantage Sweden. Stockholm: Norstedts Förlag, 1991. (Second ed., Stockholm: Norstedts Juridik, 1993.)
- October 1991 (Revised August 2000)
- Case
Becton Dickinson & Company: VACUTAINER Systems Division (Condensed)
By: V. Kasturi Rangan and Frank V. Cespedes
Becton Dickinson, a phenomenally successful company with an 80% market share in the blood collection needles and syringes market faces a change in the customer buying environment (cost containment pressures at hospitals). This forces a reevaluation of the company's...
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Keywords:
Business Divisions;
Customer Satisfaction;
Demand and Consumers;
Market Participation;
Distribution Channels;
Success;
Corporate Strategy;
Value Creation;
Health Industry
Rangan, V. Kasturi, and Frank V. Cespedes. "Becton Dickinson & Company: VACUTAINER Systems Division (Condensed)." Harvard Business School Case 592-037, October 1991. (Revised August 2000.)
- September 1991 (Revised November 1997)
- Case
Gillette's Launch of Sensor
By: Pankaj Ghemawat and Benjamin C. Esty
The introduction of the Sensor Shaving System, one of the biggest product launches ever, forced Gillette to reevaluate its strategy in its shaving and non-shaving business. It had to decide whether to go ahead with the launch and if so, at what scale. Permits analysis...
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Keywords:
Product Launch;
Technological Innovation;
Innovation Strategy;
Business Strategy;
Marketing Strategy;
Measurement and Metrics;
Consumer Products Industry
Ghemawat, Pankaj, and Benjamin C. Esty. "Gillette's Launch of Sensor." Harvard Business School Case 792-028, September 1991. (Revised November 1997.)
- September 1991 (Revised February 1993)
- Case
Burroughs Wellcome and AZT (A)
Burroughs Wellcome Co., developer of AZT, the first drug approved by the U.S. Food and Drug Administration for the treatment of Acquired Immune Deficiency Syndrome (AIDS), finds itself under siege in September 1989 by AIDS activists and various segments of the U.S....
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Keywords:
Governing Rules, Regulations, and Reforms;
Ethics;
Business and Government Relations;
Communication Strategy;
Health Care and Treatment;
Monopoly;
Intellectual Property;
Research and Development;
Price;
Pharmaceutical Industry;
London
Emmons, Willis M., III. "Burroughs Wellcome and AZT (A)." Harvard Business School Case 792-004, September 1991. (Revised February 1993.)
- September 1991 (Revised January 1992)
- Case
Allegheny Ludlum: Research and Engineering Resource Allocation
By: Dorothy Leonard-Barton and Geoffrey K. Gill
Allegheny Ludlum's (AL) technical vice president, Jack Shilling faces the task of determining how to allocate engineering resources among five areas of technology. AL's technology organization has great strategic importance and has therefore been untouched by the...
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Keywords:
Engineering;
Resource Allocation;
Information Technology;
Policy;
Leadership;
Decisions;
Competency and Skills;
Projects;
Joint Ventures;
Strategy;
Electronics Industry;
Technology Industry
Leonard-Barton, Dorothy, and Geoffrey K. Gill. "Allegheny Ludlum: Research and Engineering Resource Allocation." Harvard Business School Case 692-027, September 1991. (Revised January 1992.)