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All HBS Web
(5,783)
- Faculty Publications (973)
- October 2023
- Case
Houghton Mifflin Harcourt: A Curriculum Provider Puts Itself on the Hook for Student Outcomes
By: John J-H Kim, Derek C. M. van Bever, Michael Norris and Max Hancock
Jack Lynch, CEO of Houghton Mifflin Harcourt (HMH) since 2017, was leading the company’s transformation from a legacy textbook publisher to a digital-first student outcomes provider, which earned subscription revenue from digital products and curriculum. In 2023, HMH...
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Keywords:
Edtech;
Textbook;
Publishing;
Leading Change;
Change Management;
Transformation;
Digital Transformation;
Expansion;
Business Strategy;
Publishing Industry;
Publishing Industry;
United States
Kim, John J-H, Derek C. M. van Bever, Michael Norris, and Max Hancock. "Houghton Mifflin Harcourt: A Curriculum Provider Puts Itself on the Hook for Student Outcomes." Harvard Business School Case 324-011, October 2023.
- October 2023 (Revised March 2024)
- Case
GameStop: Social Media Finds a Cheat Code
By: Joseph Pacelli and Sarah Mehta
This case covers the events leading up to the 2021 GameStop short squeeze. Using GameStop as an illustrative example, the case explores the rise in retail trading, increased financial information sharing on social media, and the gamification of investing enabled by...
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- October 2023
- Case
Kevin O'Leary: Building a Brand in Shark-infested Waters
By: Reza Satchu and Patrick Sanguineti
For more than fifteen years, successful Canadian entrepreneur and investor Kevin O’Leary had developed his brand into a global powerhouse. Since his first appearance on the Canadian television program Dragons’ Den in 2006 and his meteoric rise to stardom through the...
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Keywords:
Personal Brand;
Crisis;
Brands and Branding;
Entrepreneurship;
Crisis Management;
Social Media;
Public Opinion;
Power and Influence;
Financial Services Industry
Satchu, Reza, and Patrick Sanguineti. "Kevin O'Leary: Building a Brand in Shark-infested Waters." Harvard Business School Case 824-095, October 2023.
- 2023
- Working Paper
Bringing Science to Market: Knowledge Foundations and Performance
By: Justine Boudou and Maria Roche
Possessing unique knowledge is widely considered a critical source of competitive advantage. In this paper, we assess whether new ventures that exploit their founders’ technologically unique knowledge perform better on the exit market than those that do not (or only...
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Keywords:
Firm Performance;
Knowledge Foundations;
Exits;
Academic Startups;
Competitive Advantage;
Value Creation;
Research;
Information Publishing;
Business Startups;
Entrepreneurship
Boudou, Justine, and Maria Roche. "Bringing Science to Market: Knowledge Foundations and Performance." Harvard Business School Working Paper, No. 24-021, October 2023.
- October 2023
- Article
Speedy Activists: Firm Response Time to Sociopolitical Events Influences Consumer Behavior
Organizations face growing pressure from their consumers and stakeholders to take public stances on sociopolitical issues. However, many are hesitant to do so lest they make missteps, promises they cannot keep, appear inauthentic, or alienate consumers, employees, or...
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Nam, Jimin, Maya Balakrishnan, Julian De Freitas, and Alison Wood Brooks. "Speedy Activists: Firm Response Time to Sociopolitical Events Influences Consumer Behavior." Special Issue on Consumer Insights from Text Analysis edited by Grant Packard, Sarah G. Moore, and Jonah Berger. Journal of Consumer Psychology 33, no. 4 (October 2023): 632–644.
- September 2023
- Supplement
David Beckham (B): Signing Lionel Messi to Inter Miami CF
By: Anita Elberse and David Moreno Vicente
In June 2023, David Beckham, co-owner of Major League Soccer team Inter Miami CF, is hoping to find a way to bring Lionel Messi, widely regarded as one of the best players the world of soccer has ever seen, to his team. But Messi—a seven-time winner of the Ballon d’Or...
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Keywords:
Soccer;
Football;
Superstars;
General Management;
Sports;
Negotiation Offer;
Competitive Strategy;
Compensation and Benefits;
Entertainment;
Media;
Marketing;
Sports Industry;
Miami
Elberse, Anita, and David Moreno Vicente. "David Beckham (B): Signing Lionel Messi to Inter Miami CF." Harvard Business School Supplement 524-040, September 2023.
- September 2023 (Revised January 2024)
- Case
Icahn Enterprises: Ponzi Scheme or Sound Investment
By: Aiyesha Dey, Jonas Heese and James Weber
Icahn Enterprises, a publicly traded limited partnership founded and operated by famed activist investor Carl Icahn, had earned above market returns for over a decade. Between 2018 and early 2023, it had a compound annual return of 31%. Icahn invested in undervalued...
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Dey, Aiyesha, Jonas Heese, and James Weber. "Icahn Enterprises: Ponzi Scheme or Sound Investment." Harvard Business School Case 124-013, September 2023. (Revised January 2024.)
- September 2023 (Revised October 2023)
- Case
Mohamed Salah
By: Anita Elberse and Taher El Moataz Bellah
In June 2022, Mohamed Salah, one of the world’s best soccer players, and his lawyer and advisor Ramy Abbas Issa were in ongoing discussions with top English Premier League club Liverpool FC about a new playing contract for Salah. Arguably the Arab world’s biggest...
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Keywords:
Soccer;
Football;
Superstars;
General Management;
Sports;
Entertainment;
Media;
Marketing;
Strategy;
Compensation and Benefits;
Contracts;
Negotiation Participants;
Negotiation Process;
Sports Industry;
England
Elberse, Anita, and Taher El Moataz Bellah. "Mohamed Salah." Harvard Business School Case 524-031, September 2023. (Revised October 2023.)
- September 2023
- Case
The Meteoric Rise of Skims
Since its founding in 2019 by Kim Kardashian and Jens Grede, Skims, a solutions-oriented brand creating the next generation of underwear, loungewear, and shapewear with an eye toward body-type and skin-tone inclusivity, has experienced a meteoric rise. Kardashian, who...
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Keywords:
Brand;
Branding;
Direct-to-consumer;
DTC;
Influencers;
Influencer Marketing;
Fashion;
Growth;
Direct Marketing;
Influence;
Reputation;
Social Inference;
Consumer Goods;
Consumer Products;
Female Entrepreneur;
Female Protagonist;
Entrepreneurship And Strategy;
Brand & Product Management;
Competitive Advantage;
Online Followers;
Retail;
Retail Formats;
Retailing;
Online Retail;
Celebrities;
Celebrity;
Celebrity Endorsement;
Go To Market Strategy;
Apparel;
Startup Marketing;
Startups;
Brands and Branding;
Growth and Development Strategy;
Growth Management;
Distribution Channels;
Digital Marketing;
Advertising;
Power and Influence;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
United States
Israeli, Ayelet, Jill Avery, and Leonard A. Schlesinger. "The Meteoric Rise of Skims." Harvard Business School Case 524-023, September 2023.
- 2023
- Working Paper
Mapping Organizational-Level Networks Using Individual-Level Connections: Evidence from Online Professional Networks
By: Shelley Xin Li, Frank Nagle and Aner Zhou
Organization-level networks facilitate the flow of information and business activities in the
economy. Prior research relies solely on high-level connections to measure these networks. Therefore, to
understand the role of employee connections at all job levels in...
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Keywords:
Networks;
Value;
Social and Collaborative Networks;
Innovation and Invention;
Knowledge Sharing;
Employees;
Social Media
Li, Shelley Xin, Frank Nagle, and Aner Zhou. "Mapping Organizational-Level Networks Using Individual-Level Connections: Evidence from Online Professional Networks." Harvard Business School Working Paper, No. 24-010, August 2023.
- July 13, 2023
- Article
Threads Foreshadows a Big—and Surprising—Shift in Social Media
By: Scott Duke Kominers and Liang Wu
Threads, Meta’s Twitter competitor, has become the fastest downloaded app in history. One of the reasons for this is because it allows users to port over their profiles and follows from the already popular social media platform Instagram, also owned by Meta—a feature...
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Keywords:
Decentralization;
Twitter;
Facebook;
Instagram;
Crypto Economy;
Blockchain;
Network;
Industrial Organization;
Competition;
Open Innovation;
Open Platforms;
Open Source Innovation;
Social Networks;
Social Media;
Applications and Software;
Information Technology Industry
Kominers, Scott Duke, and Liang Wu. "Threads Foreshadows a Big—and Surprising—Shift in Social Media." Harvard Business Review Digital Articles (July 13, 2023).
- July 2023
- Article
Negative Expressions Are Shared More on Twitter for Public Figures Than for Ordinary Users
By: Jonas P. Schöne, David Garcia, Brian Parkinson and Amit Goldenberg
Social media users tend to produce content that contains more positive than negative emotional language. However, negative emotional language is more likely to be shared. To understand why, research has thus far focused on psychological processes associated with...
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Schöne, Jonas P., David Garcia, Brian Parkinson, and Amit Goldenberg. "Negative Expressions Are Shared More on Twitter for Public Figures Than for Ordinary Users." PNAS Nexus 2, no. 7 (July 2023).
- 2023
- Working Paper
Algorithm Failures and Consumers' Response: Evidence from Zillow
By: Isamar Troncoso, Runshan Fu, Nikhil Malik and Davide Proserpio
In November 2021, Zillow announced the closure of its iBuyer business. Popular media largely attributed this to a failure of its proprietary forecasting algorithm. We study the response of consumers to Zillow’s iBuyer business closure. We show that after the iBuyer...
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Keywords:
Algorithmic Pricing;
Price;
Forecasting and Prediction;
Consumer Behavior;
Real Estate Industry
Troncoso, Isamar, Runshan Fu, Nikhil Malik, and Davide Proserpio. "Algorithm Failures and Consumers' Response: Evidence from Zillow." Working Paper, July 2023.
- 2023
- Working Paper
Firm Visibility and Acquisition Likelihood: Evidence from Seeking Alpha Coverage
By: Pu Gu, Benjamin Yost and Yuan Zou
This study investigates whether social media coverage influences a firm’s likelihood of being acquired. Specifically, we hypothesize that coverage of a firm on the Seeking Alpha platform raises its visibility to potential acquirers and M&A advisers (i.e., investment...
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Gu, Pu, Benjamin Yost, and Yuan Zou. "Firm Visibility and Acquisition Likelihood: Evidence from Seeking Alpha Coverage." Working Paper, July 2023.
- June 2023
- Case
ByteDance: TikTok and the Trials of Going Viral in 2023
By: William C. Kirby, Noah B. Truwit and John P. McHugh
In March 2023, Chew, with an army of well-paid U.S. lobbyists and TikTok creators, descended on Washington. In his testimony, he planned to highlight the 150 million daily active American users on TikTok and how the platform had benefitted small business owners and...
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- June 2023 (Revised July 2023)
- Case
Social Media Background Screening at Fama Technologies
By: Joseph Pacelli, Jillian Grennan and Alexis Lefort
Fama Technologies is an online screening company that uses AI to analyze job applicants' publicly available online content for signs of risk and culture fit. The case opens with Ben Mones, founder and CEO, looking to secure funding from venture firms. He is running...
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Keywords:
Human Resources;
Recruitment;
Retention;
Selection and Staffing;
Organizational Culture;
Talent and Talent Management;
AI and Machine Learning;
Social Media;
Venture Capital;
Entrepreneurship;
United States
Pacelli, Joseph, Jillian Grennan, and Alexis Lefort. "Social Media Background Screening at Fama Technologies." Harvard Business School Case 123-010, June 2023. (Revised July 2023.)
- June 2023
- Supplement
Social Media Background Screening at Fama Technologies (B)
By: Joseph Pacelli, Jillian Grennan and Alexis Lefort
Fama Technologies is an online screening company that uses AI to analyze job applicants' publicly available online content for signs of risk and culture fit. The case opens with Ben Mones, founder and CEO, looking to secure funding from venture firms. He is running...
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Keywords:
Human Resources;
Recruitment;
Retention;
Selection and Staffing;
Organizational Culture;
Talent and Talent Management;
United States
Pacelli, Joseph, Jillian Grennan, and Alexis Lefort. "Social Media Background Screening at Fama Technologies (B)." Harvard Business School Supplement 123-086, June 2023.
- June 2023
- Article
Amplification of Emotion on Social Media
By: Amit Goldenberg and Robb Willer
Why do expressions of emotion seem so heightened on social media? Brady et al. argue that extreme moral outrage on social media is not only driven by the producers and sharers of emotional expressions, but also by systematic biases in the way people that perceive moral...
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Goldenberg, Amit, and Robb Willer. "Amplification of Emotion on Social Media." Nature Human Behaviour 7, no. 6 (June 2023): 845–846.
- 2023
- Working Paper
Teams in the Digital Workplace: Technology's Role for Communication, Collaboration, and Performance
By: Jacqueline N. Lane, Paul Leonardi, Noshir Contractor and Leslie DeChurch
This paper addresses the need for theoretical advancements in understanding team processes and the impact of technology on teams. Specifically, it examines the use of digital collaboration technologies by organizational teams and their effect on team communication and...
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Keywords:
Affordances;
Groups and Teams;
Communication Technology;
Social Media;
Organizational Change and Adaptation;
Perception
Lane, Jacqueline N., Paul Leonardi, Noshir Contractor, and Leslie DeChurch. "Teams in the Digital Workplace: Technology's Role for Communication, Collaboration, and Performance." Harvard Business School Working Paper, No. 23-079, June 2023. (Accepted by Small Group Research. Revised July 2023.)
- May 2023
- Case
Twitter Blues: Does Paid Verification Check Out?
By: Scott Duke Kominers, Das Narayandas and Kerry Herman
Elon Musk proposes to offer verification status on Twitter to paying subscribers. Chaos ensues.
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Kominers, Scott Duke, Das Narayandas, and Kerry Herman. "Twitter Blues: Does Paid Verification Check Out?" Harvard Business School Case 523-106, May 2023.