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All HBS Web
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- Faculty Publications (68)
Show Results For
-
All HBS Web
(483)
- People (3)
- News (122)
- Research (283)
- Events (1)
- Multimedia (2)
- Faculty Publications (68)
- 14 Mar 2017
- First Look
First Look at New Research, March 14
Stephen A. Greyser
Stephen A. Greyser is Richard P. Chapman Professor (Marketing/Communications) Emeritus, of the Harvard Business School, specializes in brand marketing, advertising, corporate communications, the business of sports, and nonprofit management. A... View Details
- 22 Jun 2018
- News
Harvard Business School Welcomes Dwyane Wade As Executive Fellow
- 17 Jun 2011
- HBS Case
KFC’s Explosive Growth in China
- July 2015 (Revised January 2020)
- Case
Horst Dassler, Adidas, and the Commercialization of Sport
- 18 Apr 2005
- Research & Ideas
Selling Luxury to Everyone
Michael S. Kaufman
A Senior Lecturer at the Harvard Business School, Michael co-developed and teaches a second year MBA course, “Challenges and Opportunities in the Restaurant Industry.”
A founder and partner of Positive Strategy LLC, a management/strategy consulting... View Details
- March 2011
- Case
Cash Flow Productivity at PepsiCo: Communicating Value to Retailers
- 28 Sep 2017
- HBS Seminar
Annelle Sheline, GWU
- May 2013
- Case
Launching Krispy Natural: Cracking the Product Management Code
- December 2014 (Revised May 2019)
- Case
Bhutan: Governing for Happiness
- March 2024 (Revised April 2024)
- Case
Angel City Football Club: Scoring a New Model
David C. Edelman
A sought-after advisor on digital transformation and marketing strategy, David developed foundational business concepts such as “The Customer Decision Journey,” and “Segment-of-One Marketing.” Most recently, he guided Aetna (now part of CVS Health) through becoming... View Details
- 08 Apr 2008
- First Look
First Look: April 8, 2008
- 2016
- Working Paper
Alternative Paths of Green Entrepreneurship: The Environmental Legacies of The North Face's Doug Tompkins and Patagonia's Yvon Chouinard
- Career Coach
Nicola Pugliese
- March 2011
- Case
Terror at the Taj Bombay: Customer-Centric Leadership
- March 2001 (Revised April 2002)
- Case
Ginzel et al v. Kolcraft Enterprises et al (A)
- May 2020
- Case
Big Boom Beverages: Fight or Flight?
- 05 Feb 2014
- Research & Ideas