Show Results For
-
All HBS Web
(8,024)
- Faculty Publications (1,948)
Show Results For
-
All HBS Web
(8,024)
- Faculty Publications (1,948)
- 1981
- Article
A Consumer Based Approach for Establishing Priorities in Consumer Information Programs: Implications for Public Policy
- December 1980 (Revised July 1991)
- Case
Loctite Corp.: Industrial Products Group
- March 1980 (Revised February 1987)
- Case
Sweco, Inc. (A)
- December 1978 (Revised March 1992)
- Case
Archdiocese of New York
- January 1978 (Revised February 1983)
- Case
Polaroid-Kodak (B1)
- October 1976 (Revised June 1993)
- Case
Sunkist Growers, Inc.
- March 1969 (Revised January 2000)
- Case
Industrial Products, Inc.
- Teaching Interest
Agribusiness Seminar - Executive Education
- Research Summary
Building Small Business Utopia: How Artificial Intelligence and Big Data Can Increase Small Business Success
- Research Summary
Competing in New Markets
Strategic advisors counsel managers to conduct a thorough competitive analysis emphasizing key points of differentiation. But for new markets, Professor McDonald’s research suggests that reports of the threat posed by similar rivals may be greatly exaggerated, and... View Details
- Teaching Interest
Competing in the Age of Digital Platforms—(Executive Education)
Without exception, the most valuable companies in the world today are platforms. Microsoft, Apple, Amazon, Google, Facebook, and many other firms have built their fortunes by facilitating innovation across global ecosystems or... View Details
- Research Summary
Consumer Decision Making and Behavioral Research
John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details
- Research Summary
corporate strategy, international strategy, strategy process
- Research Summary
Creating Corporate Value Added
- Website
Creating Emerging Markets
- Teaching Interest
Creating the Modern Financial System
Creating the Modern Financial System offers a vital perspective on finance and the financial system by exploring the historical development of key financial instruments and institutions worldwide. The premise of the course is that students will gain a richer and... View Details
- Research Summary
Current Research
Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.
Professor John’s work has been published in leading... View Details
- Research Summary
Customer-Centricity as a Vehicle for Organic Growth
- Teaching Interest
Digital Marketing Strategy
When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details
- Research Summary