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Show Results For
-
All HBS Web
(12,587)
- People (32)
- News (2,545)
- Research (7,940)
- Events (66)
- Multimedia (102)
- Faculty Publications (5,512)
- Teaching Interest
Launching Technology Ventures
This course takes the perspective of founders struggling to achieve product market fit in their early-stage startups. Our cases focus on founder decision during this search and discovery phase, both in the experiments that they design and run as well as the... View Details
- November 1992 (Revised December 1994)
- Case
BEA Associates: Enhanced Equity Index Funds
By: Andre F. Perold
BEA's enhanced index fund product uses derivatives and cash market securities to find the most efficient way to "track an index." The considerations involve transaction costs, custodial fees, withholding taxes on dividends, and fees from securities lending. In this...
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Keywords:
Credit Derivatives and Swaps;
Investment Portfolio;
Management;
Investment Banking;
Competitive Advantage;
Cost Management
Perold, Andre F. "BEA Associates: Enhanced Equity Index Funds." Harvard Business School Case 293-024, November 1992. (Revised December 1994.)
- 20 Nov 2019
- Research & Ideas
It's No Joke: AI Beats Humans at Making You Laugh
their product recommendations in a personalized way,” says Yeomans, who co-authored the article with Jon Kleinberg of Cornell University and Anuj Shah and Sendhil Mullainathan, both of the University of Chicago. “The fact that the View Details
Keywords:
by Dina Gerdeman
- January 2012 (Revised August 2020)
- Case
The Swatch Group
By: Rohit Deshpandé, Karol Misztal and Daniela Beyersdorfer
In March 2011, Nicolas Hayek, the CEO of the leading Swiss watch manufacturer Swatch Group, reflected on the positioning of Omega, its revived flagship brand. Which marketing strategy would best allow it to confront its main competitor Rolex? And how would potential...
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Keywords:
Marketing Strategy;
Brands and Branding;
Segmentation;
Product Positioning;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry
Deshpandé, Rohit, Karol Misztal, and Daniela Beyersdorfer. "The Swatch Group." Harvard Business School Case 512-052, January 2012. (Revised August 2020.)
- April 1983
- Case
National Chemical Corp.: Tiger-Tread
A large chemical company has developed a novel industrial maintenance item, for which a marketing program and budget must be prepared. Case requires students to forecast demand at end-user and industrial customer levels to identify elements of the marketing mix, and to...
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Cardozo, Richard N. "National Chemical Corp.: Tiger-Tread." Harvard Business School Case 583-151, April 1983.
- 12 Apr 2013
- HBS Seminar
Gary Frazier, USC Marshall School of Business
- May 1992 (Revised May 2002)
- Case
NIKE in Transition (B): Phil Knight Returns
After returning to the CEO/COO job, Phil Knight makes changes to Nike's strategy, organization, and management between 1983 and 1987 aimed at making Nike more responsive to the market place. He takes cost-cutting measures, and experiments with several management and...
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Keywords:
Change;
Entrepreneurship;
Cost Management;
Growth and Development Strategy;
Brands and Branding;
Organizational Change and Adaptation;
Business Strategy
Bartlett, Christopher A. "NIKE in Transition (B): Phil Knight Returns." Harvard Business School Case 392-106, May 1992. (Revised May 2002.)
- September 2018
- Article
Knowledge Integrators and the Survival of Manufacturing Clusters
By: Giulio Buciuni and Gary P. Pisano
Over the past two decades, the greater prevalence of global supply chains has had contrasting effects on Western manufacturing clusters. While some of them dwindled, others proved resilient. Contributing to the recent literature on co-located clusters and clusters'...
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Buciuni, Giulio, and Gary P. Pisano. "Knowledge Integrators and the Survival of Manufacturing Clusters." Special Issue on Challenges in International Business Development. Journal of Economic Geography 118, no. 5 (September 2018): 1069–1089.
- 15 Oct 2020
- Research & Ideas
IT Job Wages Are No Longer 'Exceptional'
areas are Silicon Valley, Seattle, New York City, and Washington DC. Indianapolis ranked 81 in 2012, 58 in 2006, and 95 in 2000. Among the lowest ranked in 2018, Little Rock, Arkansas was number 128 in 2012, 122 in 2006, and 129 in 2000....
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- June 2018 (Revised October 2019)
- Case
Back to the Roots
By: Elizabeth A. Keenan and Leslie K. John
Email mking@hbs.edu for a courtesy copy.
Back to the Roots (BTTR) is a start-up with a social mission to “undo food”—to reconnect people to where their food comes from. In late 2017, Back to the Roots cofounders... View Details
Back to the Roots (BTTR) is a start-up with a social mission to “undo food”—to reconnect people to where their food comes from. In late 2017, Back to the Roots cofounders... View Details
Keywords:
Organic Food;
Startup;
Crowdfunding;
Sustainability;
Transparency;
Entrepreneurship;
Business Startups;
Product Development;
Product Marketing;
Growth and Development Strategy;
Decision Making;
Food;
Food and Beverage Industry
Keenan, Elizabeth A., and Leslie K. John. "Back to the Roots." Harvard Business School Case 518-073, June 2018. (Revised October 2019.) (Email mking@hbs.edu for a courtesy copy.)
- November 2019 (Revised February 2022)
- Teaching Note
Innovation at Uber: The Launch of Express POOL
By: Chiara Farronato and Sarah Mehta
Teaching Note for HBS No. 619-003. Set in March 2018, the Case follows ride-sharing company Uber as it develops and launches a new product called Express POOL. The Teaching Note offers guidance for instructors who wish to use the case either with or without its dataset...
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- 2021
- Working Paper
Development of Ultrasound Scanning: Case Histories of Significant Medical Advances
By: Amar Bhidé, Srikant M. Datar and Katherine Stebbins
We describe how efforts on multiple fronts, including advocacy, training and technological development made ultrasound the second most used diagnostic imaging technology (after X-rays). Specifically, we chronicle: 1) ultrasound’s development and introduction in the...
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Keywords:
Health Care and Treatment;
Technological Innovation;
Innovation Strategy;
Technology Adoption;
Collaborative Innovation and Invention;
Innovation and Invention;
Governing Rules, Regulations, and Reforms
Bhidé, Amar, Srikant M. Datar, and Katherine Stebbins. "Development of Ultrasound Scanning: Case Histories of Significant Medical Advances." Harvard Business School Working Paper, No. 20-003, July 2019. (Revised May 2021.)
- 05 Oct 2022
- Video
About Face: Pivoting from Science to Entrepreneurship
- September–October 2017
- Article
The Surprising Power of Online Experiments: Getting the Most Out of A/B and Other Controlled Tests
By: Ron Kohavi and Stefan Thomke
In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At Bing, a small headline change an employee proposed was deemed a low priority and shelved for months until one engineer decided to do a quick online controlled...
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Kohavi, Ron, and Stefan Thomke. "The Surprising Power of Online Experiments: Getting the Most Out of A/B and Other Controlled Tests." Harvard Business Review 95, no. 5 (September–October 2017): 74–82.
- July 2023
- Case
HealthVerity: Real World Data and Evidence
By: Satish Tadikonda
Andrew Kress (CEO and founder) and his team had built a promising marketplace business at HealthVerity serving its core market in healthcare, with a focus on pharmaceutical R&D and services. Thus far, HealthVerity’s products had been unique to the pharma and pharma...
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Tadikonda, Satish. "HealthVerity: Real World Data and Evidence." Harvard Business School Case 824-019, July 2023.
Suraj Srinivasan
Suraj Srinivasan is a Professor in the Accounting and Management area at Harvard Business School. He is currently the course-head for the HBS required course Financial Reporting and Control. He also teaches to executives, Strategic Financial Analysis for... View Details
- 04 May 2009
- Research & Ideas
What’s Next for the Big Financial Brands
(Editor's note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business. It is reprinted on HBS Working Knowledge.) Recent View Details
- 25 Mar 2021
- Blog Post
Meet the Student Academic Services Support Team at HBS!
Determining how to successfully balance responsibilities, opportunities, and challenges is imperative to a positive and productive student experience. The Student and Academic Services (SAS) Support Services team in the MBA Program...
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- April 2018
- Case
The Bayer - Monsanto Merger: GMOs and 'Science for a Better Life'
By: Martha J. Crawford and James Barnett
This case allows students to explore the economic, ethical and legal challenges faced by agri-business companies, after several decades of promoting and selling Genetically Modified (GM) crops. Starting in the 1980s, the widespread introduction of GM crops was...
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Keywords:
Merger;
Acquisition;
GMO;
Genetically Modified Crops;
Neonics;
Pesticides;
Crop Seeds;
EU;
Mergers and Acquisitions;
Agribusiness;
Genetics;
Natural Environment;
Corporate Social Responsibility and Impact;
Governing Rules, Regulations, and Reforms;
Consolidation;
Agriculture and Agribusiness Industry;
Europe;
United States
- October 1991 (Revised December 1993)
- Case
Ben & Jerry's Homemade Ice Cream, Inc.: Keeping the Mission(s) Alive
Ben & Jerry's is an anti-establishment, values-driven company that has become a successful venture. The dominant founder, Ben Cohen, is not an effective manager, but he brings creative marketing and product skills that have been important to the company's success. He...
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Keywords:
Mission and Purpose;
Organizational Culture;
Entrepreneurship;
Compensation and Benefits;
Manufacturing Industry;
Food and Beverage Industry
Theroux, John B. "Ben & Jerry's Homemade Ice Cream, Inc.: Keeping the Mission(s) Alive." Harvard Business School Case 392-025, October 1991. (Revised December 1993.)