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- March 1990 (Revised March 1992)
- Case
New York Against AIDS (A): The Saatchi & Saatchi Compton Advertising Campaign
By: V. Kasturi Rangan and Sohel Karim
Describes the background leading to the development of an advertising campaign to help prevention of AIDS in New York City. The three television networks, however, for various reasons reject the campaign, to the dismay of Saatchi & Saatchi executives.
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Keywords:
Advertising Campaigns;
Growth and Development;
Health Care and Treatment;
Marketing Communications;
Failure;
Advertising Industry;
New York (city, NY)
Rangan, V. Kasturi, and Sohel Karim. "New York Against AIDS (A): The Saatchi & Saatchi Compton Advertising Campaign." Harvard Business School Case 590-036, March 1990. (Revised March 1992.)
- March 1990 (Revised March 1992)
- Supplement
New York Against AIDS (B): Backlash to the Advertising Campaign
By: V. Kasturi Rangan and Sohel Karim
Provides a follow-up to the (A) case.
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Rangan, V. Kasturi, and Sohel Karim. "New York Against AIDS (B): Backlash to the Advertising Campaign." Harvard Business School Supplement 590-037, March 1990. (Revised March 1992.)
- August 1988 (Revised August 1989)
- Case
Poletown Dilemma, The
By: Thomas R. Piper
Senior management of General Motors must select a site for a new assembly plant to replace two plants located in Detroit. The economics strongly favor a site in an adjacent state. However, a relocation would have substantial, negative impact on the existing work force,...
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Keywords:
Factories, Labs, and Plants;
Business and Government Relations;
Corporate Social Responsibility and Impact;
Business Offices;
Management Teams;
Restructuring;
Economics;
Auto Industry;
Michigan
Piper, Thomas R. "Poletown Dilemma, The." Harvard Business School Case 389-017, August 1988. (Revised August 1989.)
- June 1987 (Revised September 1997)
- Case
Mebel, Doran & Co.
Puts the student in the position of a senior official of a major New York investment bank who discovers that information has leaked to the market on a confidential takeover plan that was being developed by a corporate client. The official has to decide how to deal with...
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Keywords:
Ethics;
Decision Choices and Conditions;
Investment Banking;
Mergers and Acquisitions;
Crisis Management;
Banking Industry;
Financial Services Industry
Hayes, Samuel L., III. "Mebel, Doran & Co." Harvard Business School Case 287-001, June 1987. (Revised September 1997.)
- August 1985 (Revised July 1991)
- Case
Bankers Trust New York Corp.
By: Dwight B. Crane and Robert G. Eccles Jr.
Crane, Dwight B., and Robert G. Eccles Jr. "Bankers Trust New York Corp." Harvard Business School Case 286-005, August 1985. (Revised July 1991.)
- December 1984 (Revised October 1987)
- Case
Marginalism in the State of New York
Keywords:
New York (state, US)
Vietor, Richard H.K. "Marginalism in the State of New York." Harvard Business School Case 385-218, December 1984. (Revised October 1987.)
- April 1984 (Revised July 1986)
- Case
MTA of New York
By: Carliss Y. Baldwin and Scott P. Mason
Baldwin, Carliss Y., and Scott P. Mason. "MTA of New York." Harvard Business School Case 284-010, April 1984. (Revised July 1986.)
- October 1983 (Revised July 1995)
- Teaching Note
Rise of the New York Port, Teaching Note
Keywords:
History
- August 1983 (Revised June 1984)
- Case
Rise of the New York Port
Tedlow, Richard S. "Rise of the New York Port." Harvard Business School Case 384-023, August 1983. (Revised June 1984.)
- September 1982
- Case
New York Telephone Co.: The MTS Piece-Part Model
Schleifer, Arthur, Jr. "New York Telephone Co.: The MTS Piece-Part Model." Harvard Business School Case 183-084, September 1982.
- January 1982
- Case
New York Telephone Co.: The 1975 Revenue Forecast
Schleifer, Arthur, Jr. "New York Telephone Co.: The 1975 Revenue Forecast." Harvard Business School Case 182-060, January 1982.
- May 1979 (Revised March 1984)
- Case
Quality Life of New York
Cash, James I., Jr. "Quality Life of New York." Harvard Business School Case 179-200, May 1979. (Revised March 1984.)
- December 1978 (Revised March 1992)
- Case
Archdiocese of New York
By: Stephen A. Greyser and John A. Quelch
A print media campaign to improve attitudes toward the Catholic priesthood and to indirectly increase vocations is evaluated through a comparison of pretest and post-test data.
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Keywords:
Advertising Campaigns;
Measurement and Metrics;
Media;
Public Opinion;
Valuation;
Media and Broadcasting Industry;
New York (state, US)
Greyser, Stephen A., and John A. Quelch. "Archdiocese of New York." Harvard Business School Case 579-123, December 1978. (Revised March 1992.)
- March 1974 (Revised June 1995)
- Case
First National City Bank Operating Group (B)
By: Jay W. Lorsch
Growth in demands on the bank's "back office" required a totally new approach to management. New stress on systems orientation, objectives, measurement, process design and control has resulted in lower costs, fewer people, and higher quality. Also resulted in fear,...
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Keywords:
Change Management;
Transition;
Banks and Banking;
Management Practices and Processes;
Managerial Roles;
Production;
Outcome or Result;
Banking Industry
Lorsch, Jay W. "First National City Bank Operating Group (B)." Harvard Business School Case 474-166, March 1974. (Revised June 1995.)
- March 1974 (Revised June 1996)
- Case
First National City Bank Operating Group (A)
By: Jay W. Lorsch
Growth in the banking field has produced new demands on the "back office." Traditional management practices in check processing and paper handling operations have resulted in ten years of cost increases and quality loss. New manager of the operating group faces an...
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Keywords:
Change Management;
Transition;
Banks and Banking;
Management Practices and Processes;
Managerial Roles;
Production;
Banking Industry
Lorsch, Jay W. "First National City Bank Operating Group (A)." Harvard Business School Case 474-165, March 1974. (Revised June 1996.)
- May 1968 (Revised January 1992)
- Case
Graybar Syndications
A potential investor evaluates a proposed offering—a major office building in downtown Manhattan.
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Keywords:
Buildings and Facilities;
Investment;
Construction;
City;
Valuation;
Real Estate Industry;
Construction Industry;
New York (city, NY)
Poorvu, William J. "Graybar Syndications." Harvard Business School Case 313-324, May 1968. (Revised January 1992.)
- Research Summary
Current Research
By: Leslie K. John
Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.
Professor John’s work has been published in leading... View Details
- Forthcoming
- Article
Location-Specificity and Relocation Incentive Programs for Remote Workers
By: Thomaz Teodorovicz, Prithwiraj Choudhury and Evan Starr
The precipitous growth of remote work has given rise to a new phenomenon: the emergence of relocation incentive programs that localities use to compete for the physical presence of remote workers. Remote workers with high general human capital may create value for...
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