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Show Results For
-
All HBS Web
(15,435)
- People (73)
- News (4,297)
- Research (7,343)
- Events (81)
- Multimedia (122)
- Faculty Publications (4,033)
- 2015
- Other Teaching and Training Material
Marketing Reading: Digital Marketing
By: Sunil Gupta and Joseph Davin
Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and...
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Keywords:
Advertising;
Buzz Marketing;
Internet Marketing;
Marketing;
Marketing Management;
Social Media;
Social Networks;
Viral Marketing;
Word-of-mouth Marketing;
Digital;
Internet;
Marketing Channels;
Marketing Reference Programs;
Online Advertising;
Advertising Industry
Gupta, Sunil, and Joseph Davin. "Marketing Reading: Digital Marketing." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8224, 2015.
- 05 Mar 2019
- HBS Seminar
Nailya Ordabayeva, Boston College
- July 2021 (Revised October 2021)
- Case
Trouble at Basecamp: Managing Politics, Polarization, and Conflict in the Workplace (A)
By: Nour Kteily, Deepak Malhotra and David Lane
As founders of the software company Basecamp, Jason Fried and David H. Hansson were used to being the subjects of social media attention. Both maintained active and dedicated Twitter followings for their unique perspectives on management and life. But on April 26,...
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Keywords:
Change;
Communication;
Policy;
Diversity;
Fairness;
Values and Beliefs;
Governance;
Employees;
Working Conditions;
Leading Change;
Leadership Style;
Mission and Purpose;
Organizational Culture;
Work-Life Balance;
Labor and Management Relations;
Conflict and Resolution;
Identity;
Social Issues;
Equality and Inequality;
Digital Platforms;
Conflict Management;
Information Technology Industry;
United States
Kteily, Nour, Deepak Malhotra, and David Lane. "Trouble at Basecamp: Managing Politics, Polarization, and Conflict in the Workplace (A)." Harvard Business School Case 922-003, July 2021. (Revised October 2021.)
- 20 Oct 2017
- News
Is the ‘incredible shrinking universe of stocks’ a bad thing?
- Article
Foreign Competition and Domestic Innovation: Evidence from U.S. Patents
By: David Autor, David Dorn, Gordon H. Hanson, Gary P. Pisano and Pian Shu
Manufacturing accounts for more than three-quarters of U.S. corporate patents. The competitive shock to this sector emanating from China's economic ascent could in theory either augment or stifle U.S. innovation. Using three decades of U.S. patents matched to corporate...
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Autor, David, David Dorn, Gordon H. Hanson, Gary P. Pisano, and Pian Shu. "Foreign Competition and Domestic Innovation: Evidence from U.S. Patents." American Economic Review: Insights 2, no. 3 (September 2020): 357–374.
Michael Chu
Michael Chu was appointed a Senior Lecturer in the General Management Group of the Harvard Business School in July 2003, where he is part of the Social Enterprise Initiative. He is also a Partner Emeritus of the IGNIA Fund, a venture capital firm in Mexico dedicated... View Details
- June 2015 (Revised January 2017)
- Case
Accor: Strengthening the Brand with Digital Marketing
By: Jill Avery, Chekitan S. Dev and Peter O'Connor
Accor, the world's leading hotel operator with a portfolio of fourteen hospitality brands (including Sofitel and Novotel) in 92 countries, prided itself on living up to its motto, "To open new frontiers in hospitality." Accor was indeed contemplating how to do just...
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Keywords:
Digital;
Hospitality;
Branding;
Brand Management;
Marketing;
Brands and Branding;
Marketing Channels;
Marketing Communications;
Marketing Strategy;
E-commerce;
Accommodations Industry;
Travel Industry;
Tourism Industry;
Europe;
France
Avery, Jill, Chekitan S. Dev, and Peter O'Connor. "Accor: Strengthening the Brand with Digital Marketing." Harvard Business School Case 315-138, June 2015. (Revised January 2017.)
- July–August 2017
- Article
Why Outlet Stores Exist: Averting Cannibalization in Product Line Extensions
By: Donald Ngwe
Outlet stores are a large and growing component of many firms' retailing strategies, particularly in the fashion industry. Outlet stores offer attractive prices in locations far from central shopping districts. The main perspectives on why outlet stores exist can be...
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Keywords:
Fashion;
Industrial Organization;
Outlet Stores;
Price Discrimination;
Retail;
Channel Management;
Luxury;
Product Marketing;
Price;
Retail Industry;
Fashion Industry
Ngwe, Donald. "Why Outlet Stores Exist: Averting Cannibalization in Product Line Extensions." Marketing Science 36, no. 4 (July–August 2017): 523–541.
- May 4, 2018
- Article
Continuous Development Will Change Organizations as Much as Agile Did
By: Jeffrey J. Bussgang and Samuel Clemens
It's not just for tech companies and startups.
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Bussgang, Jeffrey J., and Samuel Clemens. "Continuous Development Will Change Organizations as Much as Agile Did." Harvard Business Review (website) (May 4, 2018).
- 03 Apr 2017
- What Do You Think?
How About Investing in Human Infrastructure?
SUMMING UP: Investment in Human Infrastructure: Not Whether But How? Few dispute the notion that a significant US investment in human infrastructure is warranted and timely, although there were significant differences of opinion about how...
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- Research Summary
Business Strategy at the Base of the Pyramid
Rangan is studying how businesses create value for the 4.2 billion low income, and poorer income residents at the base of the global income pyramid. These are individuals who live on less than $5/day. Providing food, water, sanitation, healthcare, education, skills...
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- October 2018
- Case
African Bank Investments Limited (A)
By: Lynn S. Paine and Will Hurwitz
Less than a year after joining the board of African Bank Investments Limited (ABIL), the newest director finds himself in difficult discussions with other directors about removing the struggling company’s CEO. The case is set in South Africa in mid-2014 as shares in...
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Keywords:
Ethics;
Personal Finance;
Corporate Accountability;
Governing and Advisory Boards;
Corporate Governance;
Crisis Management;
Insurance;
Leadership;
Management;
Risk Management;
Banking Industry;
Financial Services Industry;
Insurance Industry;
Africa;
South Africa
Paine, Lynn S., and Will Hurwitz. "African Bank Investments Limited (A)." Harvard Business School Case 319-052, October 2018.
- December 1997 (Revised October 2008)
- Case
Wolfgang Keller at Konigsbrau-TAK (A)
By: John J. Gabarro
Wolfgang Keller, manager of the Ukrainian subsidiary of a German beer company, faces a managerial dilemma. His subordinate, Dmitri Brodsky, is a talented and experienced commercial director who is not meeting his goals expediently and often requires considerable...
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Keywords:
Business Subsidiaries;
Performance Evaluation;
Management Style;
Managerial Roles;
Behavior;
Conflict Management;
Situation or Environment;
Failure;
Employee Relationship Management;
Food and Beverage Industry;
Ukraine;
Germany
Gabarro, John J. "Wolfgang Keller at Konigsbrau-TAK (A)." Harvard Business School Case 498-045, December 1997. (Revised October 2008.)
- June 1998 (Revised August 2001)
- Case
Wells Fargo Online Financial Services (A)
By: Robert S. Kaplan and Nicole Tempest
Wells Fargo, the industry leader in electronic banking, has implemented a Balanced Scorecard in its online financial services group (OFS) to track and measure performance. The OFS group develops and supports services that allow existing and future banking customers to...
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Keywords:
Balanced Scorecard;
Internet and the Web;
Corporate Entrepreneurship;
Corporate Strategy;
Performance Evaluation;
Finance;
Change;
Situation or Environment;
Measurement and Metrics;
Banking Industry;
Financial Services Industry
Kaplan, Robert S., and Nicole Tempest. "Wells Fargo Online Financial Services (A)." Harvard Business School Case 198-146, June 1998. (Revised August 2001.)
- September 2019 (Revised July 2021)
- Case
Gap, Inc., 2019
By: John R. Wells and Benjamin Weinstock
In 2000, The Gap, Inc. (Gap) was the world’s largest player in specialty fashion retailing, and companies such as Inditex of Spain, H&M of Sweden, and Fast Retailing of Japan were less than a quarter of Gap’s size. But after two decades of growth, Gap’s progress...
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Keywords:
Strategic Change;
Fashion;
Multinational;
Brands;
Fast Fashion;
Competition;
Multinational Firms and Management;
Performance Improvement;
Management Teams;
Brands and Branding;
Change Management;
Strategy;
Retail Industry;
Fashion Industry;
Apparel and Accessories Industry;
Sweden;
Spain;
United States
Wells, John R., and Benjamin Weinstock. "Gap, Inc., 2019." Harvard Business School Case 720-377, September 2019. (Revised July 2021.)
- 09 Jan 2024
- Blog Post
Insights From Harvard Business School’s Peek Program
School? What surprised me the most during my participation in the Peek program was the incredible diversity at HBS. During the Peek student panels, I was impressed by HBS students’ varied backgrounds and passions for different causes....
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- November 2013
- Article
The Performance of Corporate Alliances: Evidence from Oil and Gas Drilling in the Gulf of Mexico
By: John Beshears
I use data on oil and gas drilling in the Gulf of Mexico to measure how a corporate alliance—a group of firms that jointly develops an offshore tract—performs relative to a solo firm. I employ a regression discontinuity strategy based on bids in first-price sealed-bid...
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Keywords:
Organizational Form;
Corporate Alliances;
Oil And Gas Production;
Lease Auctions;
Regression Discontinuity;
Alliances;
Organizational Structure;
Auctions;
Performance;
Energy Sources;
Leasing;
Energy Industry
Beshears, John. "The Performance of Corporate Alliances: Evidence from Oil and Gas Drilling in the Gulf of Mexico." Journal of Financial Economics 110, no. 2 (November 2013): 324–346.
- January 19, 2024
- Article
Value-Based Health Care Can Transform the Treatment of Patients with Substance Use Disorder
By: Robert S. Kaplan and Sarah E. Wakeman
U.S. overdose deaths currently exceed 100,000 per year. New facilities, known as bridge clinics, are broadening access to high-quality care by offering outpatient substance use disorder (SUD) treatment with few access barriers. But many of the critical services offered...
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Kaplan, Robert S., and Sarah E. Wakeman. "Value-Based Health Care Can Transform the Treatment of Patients with Substance Use Disorder." Health Affairs Forefront (January 19, 2024).
- March 2020
- Case
Thingtesting: Launching a Brand Discovery and Testing Digital Community
By: Ayelet Israeli and Jill Avery
Thingtesting, a brand discovery and testing digital community devoted to uncovering and exploring direct-to-consumer brands, had just received seed funding and was contemplating a second year of growth. The new year brought many challenges, as founder Jenny Gyllander...
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Keywords:
Influencer Marketing;
Monetization;
Female Ceo;
Female Entrepreneur;
Female Protagonist;
Influencers;
Influencer;
Direct-to-consumer;
Marketing;
Brands and Branding;
Marketing Strategy;
Venture Capital;
Entrepreneurship;
Marketing Communications;
Consumer Products Industry;
Financial Services Industry;
Advertising Industry;
London;
United Kingdom;
United States;
Europe;
North America
Israeli, Ayelet, and Jill Avery. "Thingtesting: Launching a Brand Discovery and Testing Digital Community." Harvard Business School Case 520-086, March 2020.
- March 2009
- Case
Barbara Norris: Leading Change in the General Surgery Unit
By: Boris Groysberg, Nitin Nohria and Deborah Bell
Barbara Norris struggles to address the many problems facing her as a recently promoted nurse manager in the General Surgery Unit (GSU) at Eastern Massachusetts University Hospital (EMU). She has inherited a unit with the lowest employee satisfaction scores and highest...
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Keywords:
Employee Relationship Management;
Leading Change;
Service Delivery;
Organizational Change and Adaptation;
Organizational Culture;
Groups and Teams;
Motivation and Incentives;
Satisfaction;
Health Industry
Groysberg, Boris, Nitin Nohria, and Deborah Bell. "Barbara Norris: Leading Change in the General Surgery Unit." Harvard Business School Case 409-090, March 2009.