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Show Results For
-
All HBS Web
(12,513)
- People (32)
- News (2,262)
- Research (8,372)
- Events (86)
- Multimedia (121)
- Faculty Publications (6,480)
- February 2010
- Supplement
Marketing Analysis Toolkit: Market Size and Market Share Analysis (CW)
By: Thomas J. Steenburgh and Jill Avery
This Excel worksheet contains sample problems, prebuilt Excel models to run market sizing and market share analyses, and charts and graphs which help visualize the results. It is designed to accompany Marketing Analysis Tookit: Market Size and Market Share Analysis....
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- November 1990 (Revised June 1993)
- Background Note
Price-Quantity Determination
Examines the important economic considerations affecting a firm's price-quantity decision for a product. Begins with a discussion of the appropriate decision criterion. Next, it motivates the concept of a demand curve for a product and defines demand elasticity....
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Dhebar, Anirudh S. "Price-Quantity Determination." Harvard Business School Background Note 191-093, November 1990. (Revised June 1993.)
- January 2007 (Revised December 2007)
- Case
PSI: Social Marketing Clean Water
By: V. Kasturi Rangan, Nava Ashraf and Marie Bell
Senior management at PSI, arguably the world's largest and most successful social marketer with impressive achievements in the field of family planning, HIV/AIDS, and malaria prevention must determine what to do about their slow-to-take-off clean water initiative....
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Keywords:
Investment Funds;
Health Care and Treatment;
Social Marketing;
Natural Environment;
Social Enterprise;
Business Strategy
Rangan, V. Kasturi, Nava Ashraf, and Marie Bell. "PSI: Social Marketing Clean Water." Harvard Business School Case 507-052, January 2007. (Revised December 2007.) (Request a courtesy copy.)
- January 1999
- Case
Ciba Specialty Chemicals
Based on extensive interviews, this case discusses the environmental policies of a successful firm in the specialty chemicals business. Executives at Ciba have differentiated products along environmental lines and have used environmental scrutiny as a tool for cutting...
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Keywords:
Environmental Sustainability;
Business or Company Management;
Cost Management;
Risk Management;
Business Strategy;
Globalized Firms and Management;
Competitive Advantage;
Chemical Industry
Reinhardt, Forest L. "Ciba Specialty Chemicals." Harvard Business School Case 799-086, January 1999.
- 23 Jan 2020
- News
Digital Transformation’s Emerging Effect on Customer Expectations
- 05 Feb 2018
- News
Why CEOs are becoming activists
- 10 Feb 2012
- News
World's Best B-School Professors: Clayton Christensen
- February 2011
- Exercise
Carbon Trading Simulation: Green Cement Inc.
By: Peter A. Coles
This simulation presents students the opportunity to experience firsthand the economics of carbon markets and permit trading. Each student has private role information about a company he or she manages. The student must make decisions about pollution-reducing...
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Keywords:
Ethics;
Investment;
Markets;
Agreements and Arrangements;
Production;
Corporate Social Responsibility and Impact;
Business and Government Relations;
Environmental Sustainability;
Pollutants
Coles, Peter A. "Carbon Trading Simulation: Green Cement Inc." Harvard Business School Exercise 911-051, February 2011.
- August 2001 (Revised March 2003)
- Background Note
Comments on the Second Toyota Paradox: With appendix on modularity for managing complex-systems design
Two groups of people start out with the same task, equipped with the same resources and the same initial conditions. One, however, consistently beats the other. What are the differences between what the two groups are doing, and what can we adopt from the better...
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Spear, Steven J. "Comments on the Second Toyota Paradox: With appendix on modularity for managing complex-systems design." Harvard Business School Background Note 602-035, August 2001. (Revised March 2003.)
- 29 Feb 2000
- Research & Ideas
Whence IT Value?
During the past few years inventory turns among U.S. manufacturers have climbed steadily, and it appears as if productivity has improved nicely. One explanation for these happy trends is that the massive investments we've been making in...
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Keywords:
by Andrew McAfee
- Web
Baker Library Policies | Baker Library | Bloomberg Center | Harvard Business School
and data to support the generation of knowledge and ideas.ACCOUNTABLE: Associate your identity with every product you create; you are responsible for the timeliness and accuracy of what you produce.ACCURATE: Use accurate and reliable...
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- 17 Jan 2008
- Research & Ideas
If Marketing Experts Ran Elections
voters" of U.S. politics. There are 5 structural reasons why this is the case. In U.S. general elections, voters usually see only 2 viable candidates on the ballot. That's one reason turnout is low. In any other product category,...
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Keywords:
by John A. Quelch
- 2006
- Book
Design-Inspired Innovation
By: James Utterback, Bengt–Arne Vedin, Eduardo Alvarez, Sten Ekman, Susan Walsh Sanderson, Bruce Tether and Roberto Verganti
When an innovation is inspired by design, it transcends technology and utility. The design delights the user, seamlessly integrating the physical object, a service, and its use into something whole. A design-inspired innovation is so simple that it becomes an extension...
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Utterback, James, Bengt–Arne Vedin, Eduardo Alvarez, Sten Ekman, Susan Walsh Sanderson, Bruce Tether, and Roberto Verganti. Design-Inspired Innovation. World Scientific Publishing, 2006.
- 09 Sep 2015
- HBS Seminar
Judith A. Chevalier, Yale University
- 10 Mar 2016
- Cold Call Podcast
For Today’s Travel Businesses, Is It TripAdvisor or Bust?
- November 1992 (Revised December 1994)
- Case
BEA Associates: Enhanced Equity Index Funds
By: Andre F. Perold
BEA's enhanced index fund product uses derivatives and cash market securities to find the most efficient way to "track an index." The considerations involve transaction costs, custodial fees, withholding taxes on dividends, and fees from securities lending. In this...
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Keywords:
Credit Derivatives and Swaps;
Investment Portfolio;
Management;
Investment Banking;
Competitive Advantage;
Cost Management
Perold, Andre F. "BEA Associates: Enhanced Equity Index Funds." Harvard Business School Case 293-024, November 1992. (Revised December 1994.)
- September 2009
- Case
ZINK Imaging: 'Zero Ink™'
By: William A. Sahlman and Sarah Flaherty
"ZINK Imaging" describes the issues confronting CEO Wendy Caswell as she uses a partnership model to commercialize ZINK's disruptive printing technology platform, ZINK Paper. The case focuses on the frameworks ZINK has used to decide which markets to target and which...
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Keywords:
Entrepreneurship;
Capital;
Disruptive Innovation;
Technological Innovation;
Marketing Strategy;
Partners and Partnerships;
Horizontal Integration;
Technology Industry
Sahlman, William A., and Sarah Flaherty. "ZINK Imaging: 'Zero Ink™'." Harvard Business School Case 810-050, September 2009.
- Article
Improved Bounds on the Sizes of S.P Numbers
By: Paul Myer Kominers and Scott Duke Kominers
A number which is S.P in base r is a positive integer which is equal to the sum of its base-r digits multiplied by the product of its base-r digits. These numbers have been studied extensively in The Mathematical Gazette. Recently, Shah Ali...
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Keywords:
Mathematical Methods
Kominers, Paul Myer, and Scott Duke Kominers. "Improved Bounds on the Sizes of S.P Numbers." Mathematical Gazette 94, no. 529 (March 2010): 127–129.
- September 2007
- Case
Vendor Compliance at Geoffrey Ryans (A)
Geoffrey Ryans, a regional department store, faced two major issues relating to its retail furniture line: a large percentage of stock received from East Asian vendors was not in sellable condition, and furniture pieces had high customer return rates. Discusses...
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Kulp, Susan L., Nicole DeHoratius, and Zahra Kanji. "Vendor Compliance at Geoffrey Ryans (A)." Harvard Business School Case 108-022, September 2007.