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Show Results For
-
All HBS Web
(3,458)
- People (8)
- News (716)
- Research (2,215)
- Events (19)
- Multimedia (22)
- Faculty Publications (1,288)
- May 2020 (Revised October 2021)
- Case
Valuing Peloton
Peloton Interactive, a well-known venture-capital-backed unicorn in the connected fitness space, recently had gone public with a market capitalization of over $8.0 billion. However, in the weeks following its public debut, Peloton’s stock price had fallen by over 25%....
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Keywords:
Business Model;
Public Equity;
Initial Public Offering;
Disruptive Innovation;
Business Strategy;
Valuation;
Entertainment and Recreation Industry;
United States
Mayfield, E. Scott. "Valuing Peloton." Harvard Business School Case 220-060, May 2020. (Revised October 2021.)
- 28 Nov 2005
- Research & Ideas
Unilever: Transformation and Tradition
possessed, first, strong capabilities in branding and marketing. It understood local markets, and it knew how to market to them. It was at the frontier of market segmentation strategies in packaged consumer products. It opened up new View Details
- 20 Apr 2021
- Book
A Simple Question That Can Guide Companies to Epic Success
they eschew efforts—even bold, cutting-edge proposals—that are unlikely to generate value for customers, employees, or suppliers. “Companies that raise customer willingness to pay in a distinctive manner attract the very customers that find the firm’s View Details
Keywords:
by Danielle Kost
- November 2006 (Revised March 2012)
- Case
Clocky: The Runaway Alarm Clock
By: Elie Ofek and Eliot Sherman
Gauri Nanda is the creator of an innovative new product: an alarm clock named Clocky that, in addition to ringing, rolls around the room in order to force its owner to get out of bed. Beset by media attention and consumer interest but still at least a year away from...
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Keywords:
Management;
Product Positioning;
Partners and Partnerships;
Production;
Marketing Strategy;
Media;
Entrepreneurship;
Independent Innovation and Invention;
Product Launch
Ofek, Elie, and Eliot Sherman. "Clocky: The Runaway Alarm Clock." Harvard Business School Case 507-016, November 2006. (Revised March 2012.)
- 06 Oct 2020
- News
Congress made a lousy case for breaking up Big Tech
- November 2018 (Revised January 2022)
- Case
JUUL and the Vaping Revolution
By: Michael W. Toffel, John Masko and Sarah Mehta
In late 2019, San Francisco-based electronic cigarette (e-cigarette) maker JUUL Labs (pronounced “jewel”) faced intense pressure. Sales of JUUL products exceeded $1 billion in 2018, dominating the e-cigarette category. While JUUL Labs’ stated goal was to help current...
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Keywords:
Electronic Cigarettes;
E-Cigarettes;
Vaping;
Nicotine Replacement;
JUUL;
Juuling;
Advertising;
Digital Marketing;
Customers;
Innovation and Invention;
Marketing;
Ethics;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Product Marketing;
Corporate Social Responsibility and Impact;
Social Issues;
Information Technology;
Technology Industry;
San Francisco;
California
Toffel, Michael W., John Masko, and Sarah Mehta. "JUUL and the Vaping Revolution." Harvard Business School Case 619-006, November 2018. (Revised January 2022.)
- 2015
- Book
How the Internet Became Commercial: Innovation, Privatization, and the Birth of a New Network
By: Shane Greenstein
In less than a decade, the Internet went from being a series of loosely connected networks used by universities and the military to the powerful commercial engine it is today. This book describes how many of the key innovations that made this possible came from...
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Greenstein, Shane. How the Internet Became Commercial: Innovation, Privatization, and the Birth of a New Network. Princeton University Press, 2015.
- June 2007 (Revised June 2008)
- Case
GE's Imagination Breakthroughs: The Evo Project
By: Christopher A. Bartlett, Brian J. Hall and Nicole Bennett
In September 2003, Jeff Immelt challenged the business leaders at GE to come up with "Imagination Breakthroughs," innovative new projects that would serve as the centerpiece of GE's organic growth initiative. Follows the company as these changes are driven through the...
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Keywords:
Innovation and Management;
Leading Change;
Growth and Development Strategy;
Business Processes;
Organizational Change and Adaptation;
Organizational Culture;
Environmental Sustainability;
Green Technology Industry
Bartlett, Christopher A., Brian J. Hall, and Nicole Bennett. "GE's Imagination Breakthroughs: The Evo Project." Harvard Business School Case 907-048, June 2007. (Revised June 2008.)
- October 2011 (Revised June 2014)
- Case
inge watertechnologies, GmbH
By: Ramana Nanda, Carin-Isabel Knoop and Markus Mittermaier
Using the financing history and exit choices of a German clean-tech startup as a lens, this case explores the reasons why venture-backed entrepreneurship is much lower in Germany than the US, despite a robust SME sector and large-corporate innovation in Germany. It...
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Keywords:
Entrepreneurial Finance;
Finance;
Venture Capital;
Negotiation;
Entrepreneurship;
Technology Industry;
Germany
Nanda, Ramana, Carin-Isabel Knoop, and Markus Mittermaier. "inge watertechnologies, GmbH." Harvard Business School Case 812-002, October 2011. (Revised June 2014.)
- 12 Jun 2014
- News
What Does Pixar’s Collective Genius Look Like?
- 02 Oct 2007
- First Look
First Look: October 2, 2007
development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour. All of the contributors in the Handbook of New Product Development Management...
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Keywords:
Martha Lagace
- 2002
- Case
Hindustan Lever
By: Vijay Govindarajan and Chris Trimble
Hindustan Lever, Ltg (HLL), the Indian subsidiary of Unilever PLC, is one of the most respected multinationals operating in India and one of the first multinationals to recognize that the poor in developing countries represent an untapped growth opportunity. They...
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Keywords:
Business Subsidiaries;
Marketing Strategy;
Brands and Branding;
Consumer Products Industry;
India
Govindarajan, Vijay, and Chris Trimble. "Hindustan Lever." 2002. (Case No. 2-0011.)
- 17 Nov 2015
- HBS Seminar
Kevin Boudreau, Harvard Business School, London Business School
- 18 Dec 2018
- First Look
New Research and Ideas, December 18, 2018
2018 Innovation Policy and the Economy The Orphan Drug Act at 35: Observations and an Outlook for the Twenty-First Century By: Bagley, Nicholas, Benjamin Berger, Amitabh Chandra, Craig Garthwaite, and Ariel Dora Stern Abstract—On the 35th...
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Keywords:
Dina Gerdeman
- January 2001
- Case
Abgenix and the XenoMouse
By: Robert J. Dolan
Abgenix has a unique method for generating antibodies useful in treating a number of diseases, including cancer. In early 2000, the company's cancer has performed very well in animal testing and is moving to early stage human testing. Abgenix must decide whether to...
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Keywords:
Product Development;
Marketing Strategy;
Health Testing and Trials;
Risk and Uncertainty;
Technological Innovation;
Innovation Strategy;
Science-Based Business;
Biotechnology Industry
Dolan, Robert J. "Abgenix and the XenoMouse." Harvard Business School Case 501-061, January 2001.
- February 2012 (Revised October 2013)
- Case
OpenIDEO
By: Karim R. Lakhani, Anne-Laure Fayard, Natalia Levina and Stephanie Healy Pokrywa
The case describes OpenIDEO, an online offshoot of IDEO, one of the world's leading product design firms. OpenIDEO leverages IDEO's innovative design process and an online community to create solutions for social issues. Emphasis is placed on comparing the IDEO and...
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Keywords:
Social Issues;
Product Design;
Social and Collaborative Networks;
Collaborative Innovation and Invention;
Ghana;
New Zealand
Lakhani, Karim R., Anne-Laure Fayard, Natalia Levina, and Stephanie Healy Pokrywa. "OpenIDEO." Harvard Business School Case 612-066, February 2012. (Revised October 2013.)
- 23 Jul 2001
- Research & Ideas
Sam Walton: Great From the Start
Brothers, he did not sell his products at prevailing prices. Instead, he discounted his merchandise, passing the savings he achieved on to the consumer, and made his profit on volume rather than on margin. "Simple enough," as...
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- 10 Dec 2013
- News
Mary Barra and the New General Motors
- 11 Apr 2016
- HBS Seminar