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Show Results For
-
All HBS Web
(2,112)
- People (10)
- News (597)
- Research (1,204)
- Events (3)
- Multimedia (4)
- Faculty Publications (732)
- February 2014 (Revised March 2014)
- Case
Red Star Furniture Group Co. Ltd.
By: Krishna G. Palepu and Pedro Nueno
Founded in 1986, Red Star had become the leading department store in China for furniture and home equipment products (bathroom, lamps, textiles complements, etc.). The business model of Red Star was to provide adequate space for vendors (that rented the space) in good...
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Keywords:
Entrepreneurship In Emerging Markets;
Growth Strategy And Execution;
Growth and Development Strategy;
Retail Industry;
China
Palepu, Krishna G., and Pedro Nueno. "Red Star Furniture Group Co. Ltd." Harvard Business School Case 114-053, February 2014. (Revised March 2014.)
- October 2013
- Supplement
Dongfeng Nissan's Venucia (B)
By: Forest Reinhardt, Mayuka Yamazaki and G.A. Donovan
The (A) case describes the launch of a new passenger vehicle in China, produced jointly by Nissan of Japan and by Chinese automaker Dongfeng. Early sales results following the April 2012 launch were disappointing and the joint venture's managers had to decide how to...
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Keywords:
China;
Japan;
Multinational Firms;
Cross-cultural/cross-border;
Environment;
Sustainability;
Competitive Strategy;
Product Launch;
Global Strategy;
Multinational Firms and Management;
Crisis Management;
Cross-Cultural and Cross-Border Issues;
Auto Industry;
China;
Japan
Reinhardt, Forest, Mayuka Yamazaki, and G.A. Donovan. "Dongfeng Nissan's Venucia (B)." Harvard Business School Supplement 714-015, October 2013.
- 2020
- Working Paper
Digital Experimentation and Startup Performance: Evidence from A/B Testing
By: Rembrand Koning, Sharique Hasan and Aaron Chatterji
Recent work argues that experimentation is the appropriate framework for entrepreneurial strategy. We investigate this proposition by exploiting the time-varying adoption of A/B testing technology, which has drastically reduced the cost of experimentally testing...
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Keywords:
Experimentation;
A/B Testing;
Data-driven Decision-making;
Entrepreneurship;
Strategy;
Business Startups;
Information Technology;
Performance
Koning, Rembrand, Sharique Hasan, and Aaron Chatterji. "Digital Experimentation and Startup Performance: Evidence from A/B Testing." Harvard Business School Working Paper, No. 20-018, August 2019. (Revised September 2020. SSRN Working Paper Series, No. 3440291, August 2019)
- October 2013
- Supplement
Dongfeng Nissan's Venucia (C)
By: Forest Reinhardt, Mayuka Yamazaki and G.A. Donovan
The (A) case describes the launch of a new passenger vehicle in China, produced jointly by Nissan of Japan and by Chinese automaker Dongfeng. Early sales results following the April 2012 launch were disappointing and the joint venture's managers had to decide how to...
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Keywords:
China;
Japan;
Environment;
Sustainability;
Cross-cultural/cross-border;
Competitive Strategy;
Product Launch;
Global Strategy;
Multinational Firms and Management;
Crisis Management;
Cross-Cultural and Cross-Border Issues;
Auto Industry;
China;
Japan
Reinhardt, Forest, Mayuka Yamazaki, and G.A. Donovan. "Dongfeng Nissan's Venucia (C)." Harvard Business School Supplement 714-016, October 2013.
- October 2013
- Case
Dongfeng Nissan's Venucia (A)
By: Forest Reinhardt, Mayuka Yamazaki and G.A. Donovan
The (A) case describes the launch of a new passenger vehicle in China, produced jointly by Nissan of Japan and by Chinese automaker Dongfeng. Early sales results following the April 2012 launch were disappointing and the joint venture's managers had to decide how to...
View Details
Keywords:
China;
Japan;
Cross-cultural/cross-border;
Multinational Firms;
Competitive Strategy;
Product Launch;
Global Strategy;
Multinational Firms and Management;
Crisis Management;
Cross-Cultural and Cross-Border Issues;
Auto Industry;
China;
Japan
Reinhardt, Forest, Mayuka Yamazaki, and G.A. Donovan. "Dongfeng Nissan's Venucia (A)." Harvard Business School Case 714-014, October 2013.
- March 2010 (Revised May 2012)
- Case
Bank of America: Mobile Banking
By: Sunil Gupta and Kerry Herman
In January 2010, Jen McDonald, head of Bank of America Corporation's (BAC) Digital Marketing group, was discussing the bank's mobile strategy with Douglas Brown, senior vice president, Mobile Product Development. BAC launched mobile banking in 2007 and within three...
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Keywords:
Marketing;
Digital Marketing;
Financial Services;
Mobile Banking;
Channels;
Strategy;
Banks and Banking;
Marketing Strategy;
Service Delivery;
Mobile and Wireless Technology;
Banking Industry;
United States
Gupta, Sunil, and Kerry Herman. "Bank of America: Mobile Banking." Harvard Business School Case 510-063, May 2012. (Revised from original March 2010 version.)
- October 2022 (Revised December 2022)
- Case
Reimagining Enel: Enabling Sustainable Progress
By: Michael L. Tushman and Kerry Herman
CEO Francesco Starace is considering what is next for Enel SpA, one of world's largest energy companies. From 2014 to 2022, he has wrought a dramatic transformation at Enel, restructuring the company's business units; redeploying senior talent across functions and...
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Keywords:
Leadership;
Leadership And Change Management;
Leadership Style;
Leadership Succession;
Renewables;
Energy;
Transformation;
Renewable Energy;
Business Divisions;
Digital Transformation;
Restructuring;
Organizational Structure;
Energy Industry;
Europe;
Latin America;
North America;
Spain;
Italy
Tushman, Michael L., and Kerry Herman. "Reimagining Enel: Enabling Sustainable Progress." Harvard Business School Case 423-001, October 2022. (Revised December 2022.)
- October 1987 (Revised January 1999)
- Case
Microsoft Corporation: The Introduction of Microsoft Works
Microsoft must decide how to design a new software product for global markets, identify the timing for entry into different countries, and position the product around the world.
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Keywords:
Product Positioning;
Applications and Software;
Product Design;
Product Launch;
Globalized Markets and Industries;
Information Technology Industry;
United States
Kosnik, Thomas J. "Microsoft Corporation: The Introduction of Microsoft Works." Harvard Business School Case 588-028, October 1987. (Revised January 1999.)
- June 2007 (Revised April 2016)
- Case
Octone Records
By: Anita Elberse and Elie Ofek
In February 2007, Octone Records founders James Diener, Ben Berkman, and David Boxenbaum had been highly successful with the first two bands they had signed, Maroon 5 and Flyleaf. Known for its grassroots marketing campaigns, Octone operated through a unique...
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Keywords:
Arts;
Joint Ventures;
Investment Return;
Marketing Strategy;
Product Launch;
Product Development;
Outcome or Result;
Creativity;
Music Industry
Elberse, Anita, and Elie Ofek. "Octone Records." Harvard Business School Case 507-082, June 2007. (Revised April 2016.)
- November 2011
- Case
Four Products: Predicting Diffusion (2011)
An updated "Four Products" case. This 2011 version includes: sliced peanut butter, artificial dirt for thoroughbred race tracks, interactive tombstones, and stride-changing running shoes. These four products form the basis to assess the drivers of new product adoption....
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Gourville, John T. "Four Products: Predicting Diffusion (2011)." Harvard Business School Case 512-047, November 2011.
- December 2004 (Revised October 2005)
- Case
Hasbro Games -- POX (A)
By: David B. Godes and Elie Ofek
Hasbro's newest toy is so unique it requires a unique launch strategy. Comparing traditional media (TV, print) with a non-traditional viral campaign, Matt Collins must weigh the risks and benefits of doing things the way they've always been done or blazing a new path...
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Keywords:
Risk and Uncertainty;
Cost vs Benefits;
Marketing Strategy;
Advertising Campaigns;
Product Launch;
Innovation and Invention;
Entertainment and Recreation Industry
Godes, David B., and Elie Ofek. "Hasbro Games -- POX (A)." Harvard Business School Case 505-046, December 2004. (Revised October 2005.)
- 08 May 2012
- First Look
First Look: May 8
supported this prediction. Auxiliary analyses suggest that contrast effects and non-random scheduling of interviews are unlikely alternative explanations. Six Myths of Product Development Authors:Stefan Thomke and Donald Reinertsen...
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Keywords:
Carmen Nobel
- January 2006 (Revised August 2006)
- Case
Four Products: Predicting Diffusion (2006)
One of the critical tasks in the marketing of new innovations is predicting demand and rates of diffusion for those products. Focuses on four innovative products from different domains. Although one can speculate on the scope and rate of diffusion for each of these...
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Keywords:
Forecasting and Prediction;
Innovation and Invention;
Product Launch;
Demand and Consumers;
Technology Adoption
Gourville, John T. "Four Products: Predicting Diffusion (2006)." Harvard Business School Case 506-050, January 2006. (Revised August 2006.)
- 11 Jan 2016
- Blog Post
Meet the Business and Environment Initiative
The Business and Environment Initiative (BEI) at HBS launched back in 2010. It was founded in order to educate business leaders about the environmental challenges and opportunities confronting businesses today and to help them design...
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- September 1991 (Revised December 1991)
- Case
USA Today Decision, The: Making Headlines Across the Nation (A)
This two-part case series describes how the option of launching USA Today was defined and evaluated by the Gannett Corp. This case supports a broad discussion of whether the concept of a national, general interest daily fits with the changing external environment and...
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Keywords:
Strategic Planning;
Decision Making;
Product Launch;
Product Development;
Journalism and News Industry;
Publishing Industry;
United States
Ghemawat, Pankaj. "USA Today Decision, The: Making Headlines Across the Nation (A)." Harvard Business School Case 792-030, September 1991. (Revised December 1991.)
- 09 Jun 2003
- Research & Ideas
Around the World of Entrepreneurial Ventures
pizza delivery to what he termed technologically-intensive ones, such as CD metallization and products for cell phones. All twenty-nine sites are closely linked to their country context. They also represent a variety of deal structures...
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Keywords:
by Martha Lagace
- October 2003 (Revised January 2016)
- Exercise
The BCPC Internet Strategy Team: An Exercise
By: Amy C. Edmondson and Laura Feldman
This short fictional case forms the basis of a team decision-making exercise. The case, inspired by a real decision facing a major telecommunications company, describes a cross-functional management team convened by the CEO for the purpose of developing a...
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Keywords:
Groups and Teams;
Decision Making;
Risk and Uncertainty;
Information Management;
Perspective;
Product Launch;
Internet and the Web;
Knowledge Sharing;
Telecommunications Industry
Edmondson, Amy C., and Laura Feldman. "The BCPC Internet Strategy Team: An Exercise." Harvard Business School Exercise 604-035, October 2003. (Revised January 2016.) (Six supplements available for Chris Berkowitz, Dana Jones, Jan Trow, Kim Wilson, Leslie Rhee, and Terry Maneri.)
- October 2021
- Case
Unshrinking the Pie: Desirée Stolar's Negotiation Saga (A)
By: James K. Sebenius and Alex Green
When Desirée (“Des”) Stolar’s wool sweater shrank two sizes, the Harvard Business School student worked with classmates to develop a solution that both fixed her problem and launched Unshrinkit, a successful consumer goods company with a widely-available product for...
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Keywords:
Bargaining;
Startups;
Negotiation;
Contracts;
Negotiation Tactics;
Entrepreneurship;
Business Startups;
Strategy;
Consumer Products Industry
Sebenius, James K., and Alex Green. "Unshrinking the Pie: Desirée Stolar's Negotiation Saga (A)." Harvard Business School Case 922-012, October 2021.
- February 2003 (Revised February 2006)
- Case
Precise Software Solutions
When and how should a firm introduce an innovative new product? Introduce too early and functionality may not be there, too late and strong competition might appear. Precise Software Solutions, headquartered in Westwood, MA, is a small, growing company with a...
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Keywords:
Applications and Software;
Product Launch;
Innovation and Invention;
Product Development;
Sales;
Information Technology Industry;
Massachusetts
Godes, David B. "Precise Software Solutions." Harvard Business School Case 503-064, February 2003. (Revised February 2006.)
- September 1999 (Revised October 2006)
- Case
MarketSoft
By: Joseph B. Lassiter III and Diana S. Gardner
Greg Erman and Nancy Benovich-Gilby have assembled a team and selected a market for the launch of a high-potential venture based on using an Internet-based service to manage the flow of sales leads between principals and their distribution channel partners. Their...
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Lassiter, Joseph B., III, and Diana S. Gardner. "MarketSoft." Harvard Business School Case 800-069, September 1999. (Revised October 2006.)