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Show Results For
-
All HBS Web
(7,791)
- People (22)
- News (1,365)
- Research (5,250)
- Events (29)
- Multimedia (30)
- Faculty Publications (3,472)
- 29 Oct 2013
- First Look
First Look: October 29
complete. The local was never entirely subsumed by the global. Convergence and homogenization were stronger in aspirations than in preferences for particular products and scents, which remained more persistently local despite the spread...
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Keywords:
Sean Silverthorne
- Web
Business Fundamentals Course - CORe | HBS Online
Managers Economics for Managers will enable you to drive critical business decisions. Explore how businesses approach pricing strategy, evaluate market demand, and differentiate their offerings, and how you...
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- October 1997 (Revised September 2003)
- Case
Eli Lilly and Company: Drug Development Strategy (A)
By: Stefan H. Thomke, Ashok Nimgade and Paul Pospisil
Describes how Eli Lilly and Co. tries to accelerate its new drug development process with the aid of "combinatorial chemistry"--a rapidly emerging and revolutionary approach to preclinical drug discovery. The product manager of a potential blockbuster migraine drug...
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Keywords:
Chemicals;
Finance;
Innovation and Invention;
Time Management;
Markets;
Product Development;
Organizations;
Business Processes;
Problems and Challenges;
Business and Stakeholder Relations;
Competition;
Pharmaceutical Industry
Thomke, Stefan H., Ashok Nimgade, and Paul Pospisil. "Eli Lilly and Company: Drug Development Strategy (A)." Harvard Business School Case 698-010, October 1997. (Revised September 2003.)
- 26 Sep 2011
- HBS Case
HBS Cases: Lady Gaga
larger, but the potential rewards increase, too." “The risks increase as the size of the venue increases, but the potential revenue goes up as well” With arena performances, the Gaga team was looking at some $12 million in start-up View Details
- 04 Feb 2002
- Research & Ideas
How a Juicy Brand Came Back to Life
by asserting that a brand might fit better in one company's portfolio than in another's. But a marketing professional would probably explain the improved fit in terms of distribution economies or manufacturing synergies. I would explain it differently: First, as every...
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- 24 Jun 2008
- First Look
First Look: June 24, 2008
that are important to both of you. Through managing up, you build a productive working relationship with your boss and create a way to use the complementary strengths of you and your boss to deliver value to...
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Keywords:
Martha Lagace
- January 2004
- Background Note
Why Developers Don't Understand Why Consumers Don't Buy
Looks at the psychological biases developers bring to the new product development process. Identifies three reasons why developers may do a poor job of identifying the demand for an innovative, new concept or product: (1) the self-selection bias, (2) differing initial...
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- February 2008 (Revised May 2008)
- Supplement
Lincoln Financial Group (C)
LFG reorganizes its business in order to improve customer intimacy. However, to implement the strategy, they need to effect significant changes in the skills of their salespeople. This case series straddles human resource management, corporate strategy, and sales...
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Keywords:
Organizational Change and Adaptation;
Salesforce Management;
Customer Focus and Relationships;
Financial Services Industry
Godes, David B., and David Lane. "Lincoln Financial Group (C)." Harvard Business School Supplement 508-030, February 2008. (Revised May 2008.)
- February 2003 (Revised February 2008)
- Case
Singapore Inc.
By: Richard H.K. Vietor and Emily Thompson
In early 2003, Prime Minister Goh Chok Tong is assessing Singapore's development strategy--tax cutting combined with an industrial policy focused on six "clusters," including biomedical sciences. After 36 years of stupendous growth, Singapore has slowed down and faces...
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Keywords:
Development Economics;
Economic Growth;
Growth and Development Strategy;
Industry Clusters;
Business and Government Relations;
Competition;
China;
Singapore
Vietor, Richard H.K., and Emily Thompson. "Singapore Inc." Harvard Business School Case 703-040, February 2003. (Revised February 2008.)
- January 2018 (Revised January 2019)
- Case
ZappRx
By: Jeffrey J. Bussgang and Olivia Hull
In October 2015, ZappRx founder Zoe Barry is deciding between two business models for her health technology start-up. Her product, a software application that aims to expedite the prescription fulfillment process for patients with rare diseases, has attracted interest...
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- April 2020
- Article
CEO Behavior and Firm Performance
By: Oriana Bandiera, Stephen Hansen, Andrea Prat and Raffaella Sadun
We measure the behavior of 1,114 CEOs in six countries parsing granular CEO diary data through an unsupervised machine learning algorithm. The algorithm uncovers two distinct behavioral types: "leaders" and "managers." Leaders focus on multi-function, high-level...
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Bandiera, Oriana, Stephen Hansen, Andrea Prat, and Raffaella Sadun. "CEO Behavior and Firm Performance." Journal of Political Economy 128, no. 4 (April 2020): 1325–1369.
- 07 Nov 2005
- What Do You Think?
Is Less Becoming More?
Summing Up Less is increasingly more, at least in the minds of customers, according to nearly every respondent to this month's column. However, some cite product complexity as the cause of rising real and psychological consumer...
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- May 2008 (Revised August 2010)
- Case
ScriptLogic®: Point, Click, Done!™
ScriptLogic is a software company that has built a product portfolio that fits under a 'Point, Click, Done!' umbrella; its products are easy to download, easy to install, and easy to use. The company's online marketing program and inside sales force have been very...
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Keywords:
Investment Return;
Growth and Development Strategy;
Product Marketing;
Product Development;
Salesforce Management;
Software;
Information Technology Industry
Steenburgh, Thomas J., and Alexander Crisses. "ScriptLogic®: Point, Click, Done!™." Harvard Business School Case 508-114, May 2008. (Revised August 2010.)
- May 2023
- Article
Where Sales Technology (Really) Helps
Interest in Sales Enablement (SE), the catch-all term for attempts to increase sales productivity with AI and other technologies, is driven by multiple factors. One is the declining costs of the tools. Also, selling is now data-hungry work and not just in tech sectors....
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- February 1981 (Revised May 1988)
- Case
Marriott's Rancho Las Palmas Resort
Management of a resort hotel near Palm Springs is reviewing the hotel's performance nine months after opening and planning a marketing strategy for 1980. Of particular concern is the strategy to adopt during the shoulder and off-seasons when demand for the product is...
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Lovelock, Christopher H. "Marriott's Rancho Las Palmas Resort." Harvard Business School Case 581-084, February 1981. (Revised May 1988.)
- 25 Mar 2013
- Research & Ideas
How Chapter 11 Saved the US Economy
relatively short time, much of the corporate debt that defaulted during the financial crisis has been managed down, mass liquidations have been averted, and corporate profits, balance sheets, and values have rebounded with remarkable...
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- February 2008
- Case
EFI, Inc. (A)
By: David B. Godes and Lauren Barley
EFI has a unique sales compensation challenge. They cannot allocate sales credit for their core product to individual salespeople. So, they've historically paid the sales force as a team. This has worked out fine, since they've been a near-monopoly seller of a single...
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Keywords:
Change Management;
Compensation and Benefits;
Performance Evaluation;
Groups and Teams;
Salesforce Management;
Motivation and Incentives
Godes, David B., and Lauren Barley. "EFI, Inc. (A)." Harvard Business School Case 508-044, February 2008.
- February 2007
- Case
Behavioral Finance at JP Morgan
By: Malcolm P. Baker and Aldo Sesia
Following a successful model in Europe, JP Morgan has introduced a set of five U.S. retail mutual funds with an investment philosophy and marketing strategy grounded in behavioral finance. The asset management group believes that understanding investor biases like...
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Keywords:
Banks and Banking;
Investment Funds;
Behavioral Finance;
Competitive Advantage;
Asset Management;
Marketing Strategy;
Product Marketing;
Customer Focus and Relationships;
Banking Industry;
Financial Services Industry;
United States;
Europe
Baker, Malcolm P., and Aldo Sesia. "Behavioral Finance at JP Morgan." Harvard Business School Case 207-084, February 2007.
- January 2021
- Article
'Mobile'izing Agricultural Advice: Technology Adoption, Diffusion and Sustainability
By: Shawn A. Cole and A. Nilesh Fernando
We examine the role of management in agricultural productivity by evaluating a mobile-phone based agricultural advice service provided to farmers in India. Demand for advice is high, and advice changes practices, increasing yields in cumin (28%) and cotton (8.6% for a...
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Keywords:
Agricultural Extension;
Informational Inefficiencies;
Technology Adoption;
Agribusiness;
Information;
Mobile Technology;
India
Cole, Shawn A., and A. Nilesh Fernando. "'Mobile'izing Agricultural Advice: Technology Adoption, Diffusion and Sustainability." Economic Journal 131, no. 633 (January 2021): 192–219.
- December 1996 (Revised July 1997)
- Case
Parker's Biscuits, Inc.: Venturing into China
Carol Wittenberg's first major task as president of the Asia/Pacific business for Parker's Biscuits is to set up a joint venture to manufacture biscuits in China. The team that Wittenberg has put together to find a joint venture partner has narrowed the choice down to...
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Keywords:
Joint Ventures;
Decision Choices and Conditions;
Manufacturing Industry;
Food and Beverage Industry;
China
Gray, Ann E. "Parker's Biscuits, Inc.: Venturing into China." Harvard Business School Case 697-056, December 1996. (Revised July 1997.)