Show Results For
-
All HBS Web
(6,531)
- Faculty Publications (2,153)
Show Results For
-
All HBS Web
(6,531)
- Faculty Publications (2,153)
- April 1978 (Revised January 1985)
- Case
Searle Medical Instruments Group (Abridged)
- January 1978 (Revised February 1983)
- Case
Polaroid-Kodak (B1)
- October 1976 (Revised June 1993)
- Case
Sunkist Growers, Inc.
- November 1975 (Revised October 1976)
- Case
Cross River Products
- April 1975 (Revised November 1988)
- Case
La Grande Alliance-Restaurant Francaise
- Article
Consumer Behavior, Retailer Power and Performance in Consumer Goods Industries
- 01 Oct 1971
- Conference Presentation
La Modernizacion de la Produccion y los Ajustes en el Sistema de Mercadea: El Caso de la Industria Arrocera Nicaraguense
- March 1969 (Revised January 2000)
- Case
Industrial Products, Inc.
- Research Summary
Nanda is working on a project that studies how management of conflict of interest influences professional identity, the role of professional associations, and the... View Details
- Teaching Interest
Agribusiness Seminar - Executive Education
- Research Summary
Building Small Business Utopia: How Artificial Intelligence and Big Data Can Increase Small Business Success
- Research Summary
Business and Low Income Sectors: The Creation of Economic and Social Value
- Forthcoming
- Article
Collusion in Brokered Markets
- Research Summary
Concentrated Capital Losses and the Pricing of Corporate Credit Risk
In studying the U.S. credit default swap (CDS) market, Professor Siriwardane has discovered that the selling of CDS protection is extremely concentrated, with five sellers accounting for nearly half the market. Further, in contrast to what neoclassical theory... View Details
- Research Summary
Consumer Decision Making and Behavioral Research
John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details
- Research Summary
Creating Corporate Value Added
- Research Summary
Customer-Centricity as a Vehicle for Organic Growth
- Teaching Interest
Digital Marketing Strategy
When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details
- Research Summary
Evolution of firm structure in vertical specialized technology supply chains
- Teaching Interest
Executive Education: Leading Growth through Customer Centricity — India
Establishing a strategic advantage in India's highly competitive marketplace requires a systemic shift in focus—away from selling products and toward meeting the needs of customers. But how many companies are prepared to carry out such fundamental change? By... View Details