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Show Results For
-
All HBS Web
(2,676)
- People (9)
- News (540)
- Research (1,698)
- Events (7)
- Multimedia (8)
- Faculty Publications (492)
- January 2021
- Exercise
E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer
By: Ayelet Israeli and Fedor (Ted) Lisitsyn
The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for...
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Keywords:
Data Analysis;
Data Analytics;
CPG;
Consumer Packaged Goods (CPG);
Online Channel;
Retail Analytics;
Retail;
Retailing Industry;
Data;
Data Sharing;
Ecommerce;
CRM;
Loyalty Management;
Assortment Planning;
Assortment Optimization;
Lifetime Value (LTV);
Analytics and Data Science;
Analysis;
Retention;
E-commerce;
Consumer Products Industry;
Consumer Products Industry;
United States
Israeli, Ayelet, and Fedor (Ted) Lisitsyn. "E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer." Harvard Business School Exercise 521-079, January 2021.
- 28 Nov 2005
- Research & Ideas
Unilever: Transformation and Tradition
proved difficult to change ingrained routines and practices. Shared values and strong networks kept Unilever together, but the need for agreement and discussion before taking action meant that it was hard to...
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- February 2012 (Revised August 2013)
- Case
What's the Deal with LivingSocial?
By: Michael I. Norton, Luc Wathieu, Betsy Page Sigman and Marco Bertini
Tim O'Shaughnessy, the 29-year-old CEO of LivingSocial, is growing a revolutionary worldwide business of "daily deals"—in which retailers offer a heavily-discounted product or service available for purchase for brief (often 24-hour) windows. The case explores the...
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Keywords:
Marketing;
Innovation and Invention;
Advertising;
Brands and Branding;
Management;
Web Services Industry
Norton, Michael I., Luc Wathieu, Betsy Page Sigman, and Marco Bertini. "What's the Deal with LivingSocial?" Harvard Business School Case 512-065, February 2012. (Revised August 2013.)
- October 2023
- Case
To Fizzle Out or Heat Up? PepsiCo and Coca-Cola’s SodaStream and Costa Coffee Acquisitions
By: David Collis and Haisley Wert
U.S. beverage giants PepsiCo and Coca-Cola shared many similarities by August 2018—both were founded by pharmacists in the 1890s, grew to offer hundreds of drink brands, and championed rival flagship products that drove loyalists into taste-testing wars. That month,...
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Keywords:
Corporate Strategy;
Acquisition;
Diversification;
Expansion;
Brands and Branding;
Food and Beverage Industry
Collis, David, and Haisley Wert. "To Fizzle Out or Heat Up? PepsiCo and Coca-Cola’s SodaStream and Costa Coffee Acquisitions." Harvard Business School Case 724-394, October 2023.
- January 2018
- Case
Trian Partners' Proxy Contest at Procter & Gamble
By: Suraj Srinivasan and Quinn Pitcher
In July 2017, activist hedge fund Trian Partners announced that it was launching a proxy fight at U.S. consumer goods giant Procter & Gamble. P&G would be the largest company ever subjected to a proxy fight, as Trian sought to have its CEO, Nelson Peltz, elected to the...
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- August 2001
- Case
Finnigan Corporation
By: Carliss Y. Baldwin and Barbara Feinberg
Finnigan Corp., headquartered in San Jose, CA, was the world's leading producer of mass spectrometers, holding a 45% market share of instruments used for chemical analysis in pharmaceutical product development, environmental testing, genetic testing, and other...
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Keywords:
Business Exit or Shutdown;
Financial Crisis;
Machinery and Machining;
Technology Industry;
San Jose
Baldwin, Carliss Y., and Barbara Feinberg. "Finnigan Corporation." Harvard Business School Case 902-045, August 2001.
- March 1996 (Revised February 2006)
- Case
Arborite
Describes the competitive position of Arborite, a Canadian manufacturer of high-pressure laminates (HPL) (a product sold under the Formica name in the United States). Arborite's market share has slipped, and a new general manager must evaluate whether a change in...
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McGahan, Anita M. "Arborite." Harvard Business School Case 796-146, March 1996. (Revised February 2006.)
- July 1997 (Revised February 1998)
- Case
Aladdin Knowledge Systems
By: John A. Quelch
The founder, president, and CEO of a leading software security company has just announced the $5.1 million cash acquisition of a key competitor. As a result, his company becomes the market share leader in Europe and number two in the United States. But now, he and the...
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Keywords:
Distribution;
Marketing;
Applications and Software;
Globalization;
Acquisition;
Sales;
Information Technology Industry;
United States;
Europe
Quelch, John A., and Robin Root. "Aladdin Knowledge Systems." Harvard Business School Case 598-018, July 1997. (Revised February 1998.)
- 05 Jul 2006
- Working Paper Summaries
The Presentation of Self in the Information Age
- 17 Oct 2019
- Research & Ideas
‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells
your order.” Gender-tailored marketing messages from these brands and others—including Mangria and Pink Power tools—are common, yet new research shows they can turn off consumers, particularly women. In fact, they often backfire to the point of dissuading women from...
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- 21 Aug 2017
- Lessons from the Classroom
Companies Love Big Data But Lack the Strategy To Use It Effectively
brands goes to digital media. What happens when products with sensors generate such volumes of customer experience data that advertising may be a less significant factor?” Jeff Polzer, of the Organizational Behavior faculty, introduced...
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Keywords:
by Dina Gerdeman
- 02 Apr 2001
- Research & Ideas
Not All M&As Are Alike—and That Matters
competitors in geographically fragmented industries; to extend into new products or markets; as a substitute for R&D; and to exploit eroding industry boundaries by inventing an industry. Despite the massive number of books and...
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Keywords:
by Joseph L. Bower
- April 1999 (Revised May 2000)
- Case
Compaq Computer: Intel Inside?
By: David E. Bell and Ann Leamon
Presents the results of quantitative and qualitative market research on the possible acceptance of a non-Intel processor in Compaq Computer's consumer notebook line. If the low-priced, non-Intel notebook is a success, the company will maintain or increase its 45% share...
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Keywords:
Distribution;
Production;
Success;
Performance Evaluation;
Mathematical Methods;
Competition;
Computer Industry
Bell, David E., and Ann Leamon. "Compaq Computer: Intel Inside?" Harvard Business School Case 599-061, April 1999. (Revised May 2000.)
- 08 Dec 2021
- Blog Post
The Drive to Succeed: Silvio Memme (MBA 2020) and the Transition to Venture Capital
to move from Toronto, Canada to Maranello, Italy to join the Ferrari Product Development team and kick off his career in the automotive industry. However, this is not a story about Memme’s career designing engines for some of the top...
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- 10 Jul 2012
- Working Paper Summaries
Communicating Frames in Negotiations
Keywords:
by Kathleen L. McGinn & Markus Nöth
- November – December 2011
- Article
Competitive Strategy for Open Source Software
By: Vineet Kumar, Brett Gordon and Kannan Srinivasan
Commercial open source software (COSS) products-privately developed software based on publicly available source code-represent a rapidly growing, multibillion-dollar market. A unique aspect of competition in the COSS market is that many open source licenses require...
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Keywords:
Applications and Software;
Competitive Strategy;
Product Development;
Growth and Development;
Markets;
Motivation and Incentives;
Quality;
Policy;
Perspective;
Profit;
Open Source Distribution;
Emerging Markets
Kumar, Vineet, Brett Gordon, and Kannan Srinivasan. "Competitive Strategy for Open Source Software." Marketing Science 30, no. 6 (November–December 2011): 1066–1078.
- February 2000 (Revised October 2000)
- Case
Open Market, Inc.: The E-Commerce Wars
By: James I. Cash Jr., Janis Lee Gogan, Michael Haselkorn and Mani Subramani
Continues the story of Open Market, Inc., a company founded in 1994 to support electronic commerce on the Internet. Despite a very successful initial public offering, the firm had reached a growth plateau, and the management team was considering several strategic...
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Keywords:
Entrepreneurship;
Technological Innovation;
Management;
Growth and Development Strategy;
Marketing Channels;
Product Marketing;
Product Development;
Competitive Strategy;
Corporate Strategy;
Information Technology Industry;
Web Services Industry
Cash, James I., Jr., Janis Lee Gogan, Michael Haselkorn, and Mani Subramani. "Open Market, Inc.: The E-Commerce Wars." Harvard Business School Case 800-255, February 2000. (Revised October 2000.)
- February 1989 (Revised October 1994)
- Case
Asahi Breweries Ltd.
Focuses on competitive repositioning, organizational renewal, and personal leadership. Describes how Asahi Breweries was faced with a major capacity expansion decision after succeeding in increasing market share dramatically in the traditionally stable Japanese beer...
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Keywords:
Competitive Strategy;
Expansion;
Leadership;
Organizational Structure;
Product Launch;
Management Teams;
Business or Company Management;
Marketing Strategy;
Supply Chain Management;
Mission and Purpose;
Food and Beverage Industry;
Japan
Salter, Malcolm S. "Asahi Breweries Ltd." Harvard Business School Case 389-114, February 1989. (Revised October 1994.)
- 2010
- Working Paper
The Influence of Prior Industry Affiliation on Framing in Nascent Industries: The Evolution of Digital Cameras
New industries sparked by technological change are characterized by high uncertainty. In this paper we explore how a firm's conceptualization of products in this context, as reflected by product feature choices, is influenced by prior industry affiliation. We study...
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Keywords:
Experience and Expertise;
Technological Innovation;
Product Launch;
Market Entry and Exit;
Industry Growth;
Product Development;
Behavior;
Competitive Strategy;
Electronics Industry
Benner, Mary J., and Mary Tripsas. "The Influence of Prior Industry Affiliation on Framing in Nascent Industries: The Evolution of Digital Cameras." Harvard Business School Working Paper, No. 11-007, July 2010. (Revised December 2010.)
- October 2007
- Case
Colgate Max Fresh: Global Brand Roll-Out
By: John A. Quelch
In February 2005, Nigel Burton, in his third year as president of global oral care at Colgate-Palmolive Company (CP), had every reason to feel optimistic. Worldwide market shares were strong and Colgate Max Fresh (CMF), a new toothpaste that had helped drive Colgate to...
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Keywords:
Marketing Strategy;
Product Launch;
Global Strategy;
Brands and Branding;
Consumer Products Industry;
Consumer Products Industry;
China;
Mexico
Quelch, John A., and Jacquie Labatt-Randle. "Colgate Max Fresh: Global Brand Roll-Out." Harvard Business School Case 508-009, October 2007.