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- September 1985
- Case
H.J. Heinz Co.: Plastic Bottle Ketchup (B)
By: John A. Quelch
The Heinz Ketchup product manager discovers she does not have sufficient finished inventory and production capacity to meet trade demand for a new plastic bottle ketchup. Alternatives include cancelling promotion events and putting the trade on allocation.
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Keywords:
Distribution;
Crisis Management;
Innovation and Invention;
Product Marketing;
Food and Beverage Industry
Quelch, John A. "H.J. Heinz Co.: Plastic Bottle Ketchup (B)." Harvard Business School Case 586-036, September 1985.
- June 1982 (Revised May 1995)
- Case
Ellis Manufacturing Co.
By: Roy D. Shapiro
Ellis finds itself in a weakening competitive position largely due to the lack of rationalization in its plants. Driven by a strong traditionally decentralized sales organization, Ellis finds that all plants want control over all product lines. As a result, overall...
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Keywords:
Factories, Labs, and Plants;
Cost;
Analytics and Data Science;
Brands and Branding;
Performance Capacity;
Competitive Strategy;
Construction Industry
Shapiro, Roy D. "Ellis Manufacturing Co." Harvard Business School Case 682-103, June 1982. (Revised May 1995.)
- August 1979
- Case
Capacity Planning and Facilities Choice, Course Module
Wheelwright, Steven C. "Capacity Planning and Facilities Choice, Course Module." Harvard Business School Case 979-001, August 1979.
- April 1978 (Revised January 1985)
- Case
Searle Medical Instruments Group (Abridged)
SMIG, a division of G.D. Searle, was a fast growing high market-share company in the field of nuclear medical instruments. It manufactured two basically different product lines, one very successful and the other less so. Although marketing was separate for these...
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Keywords:
Change;
Brands and Branding;
Market Participation;
Production;
Success;
Performance Capacity;
Expansion;
Medical Devices and Supplies Industry
Wheelwright, Steven C. "Searle Medical Instruments Group (Abridged)." Harvard Business School Case 678-189, April 1978. (Revised January 1985.)
- Research Summary
Business and Low Income Sectors: The Creation of Economic and Social Value
By: Michael Chu
In the last three decades, innovative commercial solutions have emerged in developing nations focusing on providing effective responses to the hugely underserved needs of low-income populations, both as consumers as well as active participants in productive value...
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- Research Summary
National Innovative Capacity and the Ideas Production Function
Joint research with Scott Stern (MIT) is exploring the determinants of innovative capacity across countries using time series/cross-section data ("Measuring the "Ideas" Production Function: Evidence from International Patent...
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