Filter Results
:
(6,749)
Show Results For
-
All HBS Web
(6,749)
- People (20)
- News (1,065)
- Research (4,688)
- Events (26)
- Multimedia (22)
- Faculty Publications (3,188)
Show Results For
-
All HBS Web
(6,749)
- People (20)
- News (1,065)
- Research (4,688)
- Events (26)
- Multimedia (22)
- Faculty Publications (3,188)
- 03 Apr 2013
- News
A 4-step guide to landing a start-up job
- October 2007 (Revised March 2008)
- Case
Dove: Evolution of a Brand
By: John A. Deighton
Examines the evolution of Dove from functional brand to a brand with a point of view after Unilever designated it as a masterbrand, and expanded its portfolio to cover entries into a number of sectors beyond the original bath soap category. The development causes the...
View Details
Keywords:
History;
Expansion;
Marketing Strategy;
Social Marketing;
Digital Marketing;
Brands and Branding;
Consumer Products Industry;
Consumer Products Industry
Deighton, John A. "Dove: Evolution of a Brand." Harvard Business School Case 508-047, October 2007. (Revised March 2008.) (request a courtesy copy.)
- September 2003 (Revised March 2004)
- Compilation
PEARL Project, The: Work Patterns at Ditto (A)
By: Leslie A. Perlow
Describes life on a product development team, the behaviors that are rewarded, and the difficult tradeoffs members often have to make as a result. This is a rewritten version of an earlier case.
View Details
Keywords:
Product Development;
Time Management;
Groups and Teams;
Work-Life Balance;
Motivation and Incentives;
Information Technology Industry
Perlow, Leslie A. "PEARL Project, The: Work Patterns at Ditto (A)." Harvard Business School Compilation 404-055, September 2003. (Revised March 2004.)
- January 2019 (Revised February 2024)
- Teaching Note
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
By: Ayelet Israeli
Teaching Note for HBS No. 519-011. As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a...
View Details
Keywords:
DTC;
Direct To Consumer Marketing;
Health Care;
Mobile;
Attribution;
Experimentation;
Experiments;
Churn/retention;
Customer Lifetime Value;
Internet Marketing;
Big Data;
Analytics;
A/B Testing;
CRM;
Advertising;
Marketing;
Marketing Channels;
Marketing Strategy;
Media;
Brands and Branding;
Marketing Communications;
Digital Marketing;
Acquisition;
Growth and Development Strategy;
Customer Focus and Relationships;
Consumer Behavior;
Social Media;
E-commerce
- 2012
- Working Paper
Level II Negotiations: Helping the Other Side Meet Its 'Behind the Table' Challenges
A long analytic tradition explores the challenge of productively synchronizing "internal" with "external" negotiations, especially focusing on how each side can best manage internal opposition to agreements negotiated "at the table." Implicit in much of this work is...
View Details
Keywords:
Negotiation;
Conflict Management;
Agreements and Arrangements;
Government and Politics;
Mathematical Methods;
United States;
Germany
Sebenius, James K. "Level II Negotiations: Helping the Other Side Meet Its 'Behind the Table' Challenges." Harvard Business School Working Paper, No. 13-004, July 2012.
David A. Thomas
David Thomas is H. Naylor Fitzhugh Professor of Business Administration at Harvard Business School. His research addresses issues related to executive development, cultural diversity in organizations, leadership and organizational change. He recently served as a... View Details
- May 2022
- Article
When Harry Fired Sally: The Double Standard in Punishing Misconduct
By: Mark Egan, Gregor Matvos and Amit Seru
We examine gender differences in misconduct punishment in the financial advisory industry. We find evidence of a “gender punishment gap”: following an incident of misconduct, female advisers are 20% more likely to lose their jobs and 30% less likely to find new jobs...
View Details
Keywords:
Financial Advisers;
Brokers;
Gender Discrimination;
Consumer Finance;
Financial Misconduct And Fraud;
FINRA;
Financial Institutions;
Employees;
Crime and Corruption;
Gender;
Prejudice and Bias;
Personal Finance;
Financial Services Industry
Egan, Mark, Gregor Matvos, and Amit Seru. "When Harry Fired Sally: The Double Standard in Punishing Misconduct." Journal of Political Economy 130, no. 5 (May 2022): 1184–1248.
- 27 Oct 2017
- News
Wanted for any job: A bachelor’s degree. Is that smart?
- November 2009 (Revised August 2011)
- Case
Warner Bros. Entertainment
By: Gary P. Pisano and Alison Berkley Wagonfeld
Examines the process used by a major motion picture studio to develop and select movie projects. Warner Bros.' strategy is to focus its efforts on a small number of major "event" films (i.e., films with the potential to generate gross box office receipts of $300...
View Details
Keywords:
Decision Choices and Conditions;
Film Entertainment;
Risk Management;
Product Development;
Strategic Planning;
Projects;
Sales;
Motion Pictures and Video Industry
Pisano, Gary P., and Alison Berkley Wagonfeld. "Warner Bros. Entertainment." Harvard Business School Case 610-036, November 2009. (Revised August 2011.)
- 2014
- Working Paper
Cleaning House: The Impact of Information Technology on Employee Corruption and Performance
By: Lamar Pierce, Daniel Snow and Andrew McAfee
This paper examines how firm investments in technology-based employee monitoring impact both misconduct and productivity. We use unique and detailed theft and sales data from 392 restaurant locations from five firms that adopt a theft monitoring information technology...
View Details
Keywords:
Management Practices and Processes;
Information Technology;
Ethics;
Performance Productivity;
Employees
Pierce, Lamar, Daniel Snow, and Andrew McAfee. "Cleaning House: The Impact of Information Technology on Employee Corruption and Performance." MIT Sloan Research Paper, No. 5029-13, October 2014.
- 04 Feb 2002
- Research & Ideas
How a Juicy Brand Came Back to Life
by asserting that a brand might fit better in one company's portfolio than in another's. But a marketing professional would probably explain the improved fit in terms of distribution economies or manufacturing synergies. I would explain it differently: First, as every...
View Details
- 31 Aug 2007
- Working Paper Summaries
Innovation through Global Collaboration: A New Source of Competitive Advantage
- March 2010 (Revised October 2018)
- Case
Toby Johnson (A): Leading After School
By: Boris Groysberg, Leslie Danford, Amy Lodge and Tereh Sayles
After completing her MBA in 2007, Toby Johnson, a former army pilot with the 18th Airborne Corps Rapid Deployment Force, joined PepsiCo's Leadership Development Program (LDP). For her first assignment with PepsiCo, Johnson accepted a position as a manufacturing-manager...
View Details
Keywords:
Leading Change;
Organizational Change and Adaptation;
Organizational Structure;
Compensation and Benefits;
Business or Company Management
Groysberg, Boris, Leslie Danford, Amy Lodge, and Tereh Sayles. "Toby Johnson (A): Leading After School." Harvard Business School Case 410-103, March 2010. (Revised October 2018.)
- May 2007 (Revised March 2010)
- Case
Maria Sharapova: Marketing a Champion (A)
By: Anita Elberse and Margarita Golod
In July 2004, a then 17-year-old Maria Sharapova won Wimbledon, arguably the most prestigious tennis tournament in the world. Max Eisenbud, Sharapova's agent at International Management Group (IMG), knew the championship would lead to a flood of new opportunities. What...
View Details
Elberse, Anita, and Margarita Golod. "Maria Sharapova: Marketing a Champion (A)." Harvard Business School Case 507-065, May 2007. (Revised March 2010.)
- October 2000 (Revised November 2018)
- Exercise
Web-Based Beer Game Exercise
The Web-based beer game is an exercise that demonstrates supply channel dynamics. Simulates the flow of material and information in a simplified channel of beer production and distribution, focusing on the linkages between a beer manufacturer, its distributors, a...
View Details
- Career Coach
Veni Arora
Veni worked in private equity and management consulting before HBS and spent her summer at eBay working with the Product team. While looking for her summer internship, she spent time evaluating multiple...
View Details
- Article
Update on E-liability Accounting
By: Robert Kaplan, Karthik Ramanna and Piyush Jha
Since publication of the original E-liability carbon accounting paper (HBR, Nov 2021), we created the E-liability Institute to help companies, governments, and nonprofits implement the method. The Institute’s mission is to test and validate the method, and develop...
View Details
Keywords:
Decarbonization;
Carbon Footprint;
Supply Chain;
Environmental Sustainability;
Environmental Accounting
Kaplan, Robert, Karthik Ramanna, and Piyush Jha. "Update on E-liability Accounting." Accountability in a Sustainable World Quarterly, no. 4 (September 2023): 96–117.
- July 2018 (Revised August 2018)
- Case
Rocky Mountain Condiments: Close Encounters with the Legal System for the First Time
By: Lena G. Goldberg
The founder of a Colorado start-up focused on developing a line of condiments confronts a host of legal issues that threaten the viability of her young enterprise. She is suing a co-packer for, among other things, breach of contract, theft of recipes and trade secrets,...
View Details
Keywords:
Law And Regulation;
Start-ups;
Founders' Agreements;
Cross-Border Jurisdiction;
Torts;
Consumer Protection;
Non-disclosure Agreements;
Intellectual Property Protection;
Fraud;
Legal Remedies;
Law;
Lawsuits and Litigation;
Laws and Statutes;
Business Startups;
Contracts;
Intellectual Property;
Food and Beverage Industry
Goldberg, Lena G. "Rocky Mountain Condiments: Close Encounters with the Legal System for the First Time." Harvard Business School Case 319-029, July 2018. (Revised August 2018.)
- Web
Strategy Execution Online Course | HBS Online
This course is part of the CLIMB program, Leadership & Management and Strategy track. Introduction to Strategy Execution Strategy Execution $1,850 Next 8-week session starts July 17th Apply Gain the tools, skills, and frameworks to...
View Details
- October 2003 (Revised December 2020)
- Case
Globalizing Consumer Durables: Singer Sewing Machine before 1914
By: Geoffrey Jones and David Kiron
Examines the global strategy of Singer, one of the world's first multinationals, before 1914. Singer, a U.S. pioneer of the modern sewing machine, established its first foreign factory in Scotland in 1867. Investments followed in manufacturing and marketing in other...
View Details
Keywords:
Business History;
Multinational Firms and Management;
Global Strategy;
Entrepreneurship;
Investment;
Globalization
Jones, Geoffrey, and David Kiron. "Globalizing Consumer Durables: Singer Sewing Machine before 1914." Harvard Business School Case 804-001, October 2003. (Revised December 2020.)