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All HBS Web
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- News (696)
- Research (2,290)
- Events (24)
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- Faculty Publications (922)
Show Results For
-
All HBS Web
(3,605)
- People (2)
- News (696)
- Research (2,290)
- Events (24)
- Multimedia (18)
- Faculty Publications (922)
- December 1986 (Revised November 1989)
- Case
Hewlett-Packard: Manufacturing Productivity Division (A)
- April 2013
- Article
In Search of a Second Act: Riding the Popularity of a Great First Product Is Easy; Finding the Next One Is Hard
- 28 May 2019
- News
Research Brief: Field Research
- Research Summary
Current Research
Professor Chung models the effect of incentive compensation to study its impact on the sales force. Using data from a Fortune 500 company, he has developed a dynamic structural model of sales force response to a bonus-based compensation plan and examined how various... View Details
- Research Summary
Current Research
Some of my current projects explore the untapped power of differences in collaboration, how to create more inclusion and belonging in the workplace, the unintended consequences of cancel culture, how to have productive conflicts, the surprising consequences of... View Details
- 23 Apr 2012
- Research & Ideas
How to Brand a Next-Generation Product
- Research Summary
Research Questions
One overarching question drives my research: What are effective marketing strategies for managers in creative industries?
I focus on three sub-questions:
- How can managers in creative industries effectively manage products and product... View Details
- Research Summary
Product Policy and Pricing
- 15 Jul 2012
- News
Productivity Trick: Hide!
- November 1992 (Revised June 1994)
- Case
Packaged Products Company: Handy-Pak Introduction
- September 2022
- Article
Find and Replace: R&D Investment Following the Erosion of Existing Products
- October 1995 (Revised October 1996)
- Case
Disney Consumer Products in Lebanon
- 24 Jul 2017
- Blog Post
Transitioning to Product Management at HBS
- July 2012 (Revised April 2014)
- Case
Research In Motion: The Mobile OS Platform War
- December 2009
- Supplement
TruEarth Healthy Foods: Market Research for a New Product Introduction, Instructor's Spreadsheet (Brief Case)
- Web
Faculty & Research
- Web
Research Staff Services - Faculty & Research
- 2023
- Book