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Show Results For
-
All HBS Web
(4,123)
- People (11)
- News (879)
- Research (2,675)
- Events (6)
- Multimedia (20)
- Faculty Publications (1,453)
- June 2013 (Revised August 2017)
- Case
Coupa
By: Michael Roberts and William Sahlman
The case describes the growth of Coupa, a software as a service platform for procurement / expense management. The issues in the case are around how fast to grow and how to finance that growth. The case includes a detailed financial model that will help students...
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- October 2017 (Revised March 2020)
- Case
Medicetra Medtech Company, Inc.
By: Doug J. Chung
Medicetra MedTech Company is a dental equipment distributor, and senior management is deciding whether to implement a new incentive compensation program for the sales force. For many years, Medicetra had paid salespeople only a fixed salary. Although the current plan...
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Keywords:
Sales Compensation;
Sales Force Retention;
Employee Fairness;
Salesforce Management;
Compensation and Benefits;
Motivation and Incentives;
Retention;
Fairness;
Performance Improvement
Chung, Doug J. "Medicetra Medtech Company, Inc." Harvard Business School Case 518-049, October 2017. (Revised March 2020.)
- May–June 2021
- Article
Getting Up to Speed in Your Sales Efforts
By: Frank V. Cespedes and Zoran Latinovic
In a study before the pandemic, Pricewaterhouse Coopers found that companies had made little progress in the previous decade in speeding up their cash-conversion cycle, as the cash crunch generated by the pandemic painfully demonstrated. In most firms, sales velocity...
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Cespedes, Frank V., and Zoran Latinovic. "Getting Up to Speed in Your Sales Efforts." European Business Review (May–June 2021): 68–71.
- October 1992
- Background Note
Managing Sales Interfaces: Developments in Practice
Keywords:
Salesforce Management
Cespedes, Frank V. "Managing Sales Interfaces: Developments in Practice." Harvard Business School Background Note 593-047, October 1992.
- 07 Jun 2022
- News
Navigating Sales Management with Frank Cespedes
- 18 Oct 2022
- News
#TimTalk – Sales management that works with Frank Cespedes
- August 1996 (Revised October 1996)
- Case
Howard, Shea & Chan Asset Management (D): Sales Presentation
Provides the context and hard copy material to accompany a video sales presentation. Participants are asked to develop criteria for evaluating a sales presentation and then to apply the criteria to the video presentation.
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Shapiro, Benson P. "Howard, Shea & Chan Asset Management (D): Sales Presentation." Harvard Business School Case 597-024, August 1996. (Revised October 1996.)
- March 1993
- Teaching Note
Managing Sales Interfaces: Course Module, Instructor's Overview
- 2003
- Other Unpublished Work
New Horizons in Selling and Sales Management
Keywords:
Salesforce Management
- July 2017
- Article
The Four Stages to Becoming an Excellent Front-Line Sales Manager
Sales occupations account for more than 10% of the total U.S. labor force, and that official estimate is almost certainly low: In an increasingly service economy, many people who do business development for a living are not listed as “sales” for reporting purposes....
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Keywords:
Salesforce Management
Cespedes, Frank V. "The Four Stages to Becoming an Excellent Front-Line Sales Manager." Quotable (July 2017).
- 1990
- Book
A Force for Change: How Leadership Differs from Management
By: J. P. Kotter
Kotter, J. P. A Force for Change: How Leadership Differs from Management. New York: Free Press, 1990.
- Article
Sales Methodologies and Selling
Sales methodologies play an important role. A common approach in a sales force allows for consistency, dissemination of best practices, acceleration of learning, and it helps the firm to scale because management then has common metrics to monitor and evaluate. However,...
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Cespedes, Frank V. "Sales Methodologies and Selling." Top Sales Magazine (November 2019), 26–27.
- 17 Feb 2023
- News
Sales Management That Works with Frank Cespedes
- November 2014 (Revised February 2016)
- Case
DoubleDutch
By: Frank V. Cespedes and Matthew G. Preble
Lawrence Coburn and Pankaj Prasad, co-founders of the event solution startup DoubleDutch, have to make a significant decision about their young company's sales function. DoubleDutch's key product was a mobile application (app) and event management platform that...
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Keywords:
Sales Management;
Selling;
Marketing Management;
Strategy Implementation;
Business Marketing;
Sales Force Management;
Salesforce Management;
Marketing;
Sales;
Marketing Strategy;
Strategy;
Entrepreneurship;
Business Startups;
Technology Industry;
United States;
Europe;
Asia
Cespedes, Frank V., and Matthew G. Preble. "DoubleDutch." Harvard Business School Case 815-044, November 2014. (Revised February 2016.)
- May 1985
- Supplement
Quaker Oats Co.: Field Sales Force Strategy and Management, R. Balsbaugh Interview, Video
By: John A. Quelch
Quelch, John A. "Quaker Oats Co.: Field Sales Force Strategy and Management, R. Balsbaugh Interview, Video." Harvard Business School Video Supplement 885-522, May 1985.
- September 1996
- Supplement
Howard, Shea & Chan Asset Management (D): Sales Presentation, Video
Presents a sales presentation, allowing students and executive participants to develop a set of criteria for such a presentation and apply them to a real one.
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Shapiro, Benson P. "Howard, Shea & Chan Asset Management (D): Sales Presentation, Video." Harvard Business School Video Supplement 597-501, September 1996.
- August 2021
- Article
Improving Sales Hiring
Sales hiring presents inherent challenges not found to the same extent in talent management in other functional areas. Moreover, common hiring practices make a tough job needlessly harder. This article suggests practical ways to improve sales hiring: Hire for the Task,...
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Cespedes, Frank V. "Improving Sales Hiring." Top Sales Magazine (August 2021), 20–21.
- 2021
- Book
Sales Management That Works: How to Sell in a World That Never Stops Changing
Selling is changing, but the impact on sales of megatrends like ecommerce, big data, and AI is often misunderstood and not supported by empirical data. Managers who fail to separate fact from hype will make decisions based on bad assumptions and, in a competitive...
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Cespedes, Frank V. Sales Management That Works: How to Sell in a World That Never Stops Changing. Boston, MA: Harvard Business Review Press, 2021.
- April 2008
- Case
Campbell and Bailyn's Boston Office: Managing the Reorganization
By: Anne Donnellon and Dun Gifford Jr
Ken Winston, the regional sales manager at a securities brokerage firm, has reorganized his generalist salespeople into Key Account Teams (KAT) to increase sales of specialized, higher-margin fixed income products. Winston is also implementing a new corporate...
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Keywords:
Organizational Behavior;
Fixed Costs;
Group Dynamics;
Human Resource Management;
Compensation;
Matrix Organization;
Sales;
Leading Teams;
Management;
Leadership;
Organizational Design;
Organizational Structure;
Groups and Teams;
Organizational Culture;
Organizational Change and Adaptation;
Change Management;
Salesforce Management;
Compensation and Benefits;
Financial Services Industry;
Boston
Donnellon, Anne, and Dun Gifford Jr. "Campbell and Bailyn's Boston Office: Managing the Reorganization." Harvard Business School Brief Case 082-182, April 2008.
- October 7, 2014
- Blog Post
How to Select Sales Managers Who Can Actually Manage.
Keywords:
Sales
Cespedes, Frank V. "How to Select Sales Managers Who Can Actually Manage." HubSpot (October 7, 2014). http://blog.hubspot.com/sales/how-to-select-sales-managers-who-can-actually-manage.