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Show Results For
-
All HBS Web
(1,848)
- People (1)
- News (257)
- Research (1,437)
- Events (4)
- Multimedia (15)
- Faculty Publications (855)
- May 2013 (Revised March 2014)
- Case
Gap, Inc., 2012
By: John R. Wells and Galen Danskin
Between 2000 and 2012, Gap, Inc. (Gap) ceded its world leadership position in specialty fashion retailing to Inditex of Spain and H&M of Sweden. These two companies, each less than a quarter of Gap's size in 2000, were now setting the pace in the global mass fashion...
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Keywords:
Strategic Change;
Fashion;
Multinational;
Brands;
Competition;
Multinational Firms and Management;
Performance Improvement;
Strategy;
Brands and Branding;
Change Management;
Retail Industry;
Fashion Industry;
Apparel and Accessories Industry;
Sweden;
Spain;
United States
Wells, John R., and Galen Danskin. "Gap, Inc., 2012." Harvard Business School Case 713-511, May 2013. (Revised March 2014.)
- September 1990 (Revised January 1992)
- Case
Procter & Gamble Japan (A)
Ten years after entering Japan, P&G had accumulated over $250 million in operating losses on declining annual sales of $120 million by 1983. The decision facing the president of P&G International: exit, retrench or rebuild the operation? Ironically, the initial entry...
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Keywords:
Restructuring;
Change Management;
Profit;
Market Entry and Exit;
Market Participation;
Sales;
Competition;
Technology;
Beauty and Cosmetics Industry;
Consumer Products Industry;
Japan
Yoshino, Michael Y. "Procter & Gamble Japan (A)." Harvard Business School Case 391-003, September 1990. (Revised January 1992.)
- July 2011 (Revised April 2012)
- Case
The Clorox Company: Leveraging Green for Growth
By: Elie Ofek and Lauren Barley
The Clorox Company needs to decide on the marketing strategy going forward for its three sustainable brands, Brita, Burt's Bees and Green Works. These brands had fared differently over the past 3 years and each presents multiple courses of action heading into 2011....
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Keywords:
Decision Making;
Managerial Roles;
Brands and Branding;
Marketing Strategy;
Social Marketing;
Corporate Social Responsibility and Impact;
Sales;
Opportunities;
Corporate Strategy;
Environmental Sustainability;
Chemical Industry;
Food and Beverage Industry
Ofek, Elie, and Lauren Barley. "The Clorox Company: Leveraging Green for Growth." Harvard Business School Case 512-009, July 2011. (Revised April 2012.)
- September 2010 (Revised February 2011)
- Case
Red Lobster
By: David E. Bell and Jason Riis
Red Lobster, a 40-year-old chain of seafood restaurants, has just completed some market research revealing an opportunity to shift its target customer segment. The chain is in the final stages of a 10-year plan of rejuvenation under CEO Kim Lopdrup. When he took over...
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Keywords:
Advertising;
Customer Satisfaction;
Marketing Strategy;
Consumer Behavior;
Research;
Segmentation;
Food and Beverage Industry
Bell, David E., and Jason Riis. "Red Lobster." Harvard Business School Case 511-052, September 2010. (Revised February 2011.)
- April 1993 (Revised June 1993)
- Case
Bayerische Motoren Werke AG (BMW)
By: Robert J. Dolan
In 1992, BMW attempts to revive its position in the United States market. In 1991, unit sales had fallen to 53,000 from 88,000 in 1987. The new CEO of North America considers a multifaceted plan to turn around the situation.
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Keywords:
Product Positioning;
Marketing Strategy;
Multinational Firms and Management;
Market Entry and Exit;
Sales;
Manufacturing Industry;
Auto Industry;
Germany;
North America
Dolan, Robert J. "Bayerische Motoren Werke AG (BMW)." Harvard Business School Case 593-082, April 1993. (Revised June 1993.)
- June 2010 (Revised January 2011)
- Case
Scientific Glass Incorporated: Inventory Management
By: Steven C. Wheelwright and William Schmidt
Scientific Glassware is a fast-growing, privately held company that provides specialized glassware for laboratory and research facilities. Excess inventory is tying up extra capital needed to fund the company's expansion plans. The newly hired Manager of Inventory...
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Keywords:
Inventory Control;
Inventory Management;
Materials Management;
Order Processing;
Warehousing;
Salesforce Management;
Logistics;
Operations;
Order Taking and Fulfillment;
Finance;
Consumer Products Industry;
Technology Industry
Wheelwright, Steven C., and William Schmidt. "Scientific Glass Incorporated: Inventory Management." Harvard Business School Brief Case 104-208, June 2010. (Revised January 2011.)
- April 2010
- Case
Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug
By: John A. Quelch and Heather Beckham
Metabical is a new weight loss drug from Cambridge Sciences Pharmaceuticals intended for moderately overweight individuals. In anticipation of final FDA approval, the senior director of marketing, Barbara Printup, prepares for the product launch and must make several...
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Keywords:
Return On Investment;
Forecasting;
Pricing Policies;
Demand Planning;
Marketing Strategy;
Price;
Consumer Behavior;
Investment Return;
Forecasting and Prediction;
Product Launch;
Planning;
Brands and Branding;
Pharmaceutical Industry
Quelch, John A., and Heather Beckham. "Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug." Harvard Business School Brief Case 104-183, April 2010.
- November 1997
- Case
Polygram Classics
There has been no growth in classical recorded music sales from 1991 to 1996. Polygram Classics, the market leader, has appointed a new management team to revive growth. All areas of marketing are analyzed as the basis for a new strategy.
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Arnold, David J. "Polygram Classics." Harvard Business School Case 598-074, November 1997.
- 22 Mar 2010
- Research & Ideas
One Strategy: Aligning Planning and Execution
Every firm has two strategies, we learn early on in the pages of One Strategy: Organization, Planning, and Decision Making. "Explicit" strategy is the one you read about in your company's planning memos and PowerPoint slides....
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- 01 May 2015
- News
A Flood of Picassos Threatens to Water Down the Art Market
- September 2020 (Revised June 2021)
- Case
Gong: Resonating Conversational Insights
By: Alison Wood Brooks and Trevor Spelman
In 2015, Amit Bendov was struck by a realization about a new technology that might be able to transcribe musical notation in real-time, which eventually became known as Gong. Gong’s business proposition was simple: provide software that automatically captures,...
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Keywords:
Applications and Software;
Technological Innovation;
Communication;
Performance Effectiveness;
Sales;
Customer Satisfaction;
Competitive Strategy
Brooks, Alison Wood, and Trevor Spelman. "Gong: Resonating Conversational Insights." Harvard Business School Case 921-015, September 2020. (Revised June 2021.)
- June 2002 (Revised October 2005)
- Case
Inside Intel Inside
By: Youngme E. Moon and Christina L. Darwall
In early 2002, Pamela Pollace, vice president and director of Intel's worldwide marketing operations, is debating whether the company should extend its "Intel Inside" branding campaign to non-PC product categories, such as cell phones and PDAs. The "Intel Inside"...
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Keywords:
Advertising Campaigns;
Growth and Development;
Brands and Branding;
Marketing Strategy;
Product Positioning;
Sales;
Expansion;
Competitive Advantage;
Semiconductor Industry;
Manufacturing Industry;
California
Moon, Youngme E., and Christina L. Darwall. "Inside Intel Inside." Harvard Business School Case 502-083, June 2002. (Revised October 2005.)
- September 2011 (Revised August 2013)
- Case
The Pepsi Refresh Project: A Thirst for Change
By: Michael I. Norton and Jill Avery
In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which...
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Keywords:
Risk Management;
Marketing Strategy;
Customer Focus and Relationships;
Advertising Campaigns;
Investment Return;
Brands and Branding;
Marketing Communications;
Social Marketing;
Cost vs Benefits;
Food and Beverage Industry
Norton, Michael I., and Jill Avery. "The Pepsi Refresh Project: A Thirst for Change." Harvard Business School Case 512-018, September 2011. (Revised August 2013.)
- November 1997 (Revised November 2010)
- Case
Hikma Pharmaceuticals (A)
By: John A. Quelch
The president of a Jordanian pharmaceutical company is contemplating how to further penetrate the U.S. market, either through its own manufacturing and sales efforts, or as a supplier to a third party.
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Keywords:
Entrepreneurship;
Globalized Markets and Industries;
Emerging Markets;
Expansion;
Pharmaceutical Industry;
Jordan;
United States
Quelch, John A., and Robin Root. "Hikma Pharmaceuticals (A)." Harvard Business School Case 598-019, November 1997. (Revised November 2010.)
- 2015
- Working Paper
Executives' Financial Preferences and Shareholder Tax Outcomes
By: Gerardo Pérez Cavazos and Andreya M. Perez-Silva
We demonstrate that executives’ personal financial preferences impact both layers of shareholder taxes, corporate taxes and corporate payouts. We reconstruct executives’ insider equity portfolios to quantify their personal incentives and analyze stock sales that reveal...
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Keywords:
Executives;
Capital Gain;
Dividends;
Effective Tax Rate;
Tax Avoidance;
Taxation;
Management Teams;
Business and Shareholder Relations
Pérez Cavazos, Gerardo, and Andreya M. Perez-Silva. "Executives' Financial Preferences and Shareholder Tax Outcomes." Harvard Business School Working Paper, No. 16-034, September 2015.
- October 2006 (Revised August 2007)
- Case
Marketing Chateau Margaux
By: John A. Deighton, Leyland Pitt, Vincent Marie Dessain, Daniela Beyersdorfer and Anders Sjoman
Chateau Margaux, luxury brand or connoisseur brand? Although France is awash with unsold wine, demand has never been stronger for the very finest Bordeaux. How should Margaux sustain and grow its business? The Chateau management team is wondering if it can take more...
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Keywords:
Price;
Growth and Development Strategy;
Brands and Branding;
Distribution;
Luxury;
Food and Beverage Industry;
France
Deighton, John A., Leyland Pitt, Vincent Marie Dessain, Daniela Beyersdorfer, and Anders Sjoman. "Marketing Chateau Margaux." Harvard Business School Case 507-033, October 2006. (Revised August 2007.) (request a courtesy copy.)
- 23 Oct 2006
- Research & Ideas
Will the “Long Tail” Work for Hollywood?
reported in their recent working paper, "Superstars and Underdogs: An Examination of the Long-Tail Phenomenon in Video Sales," and have significant implications not only for the types of films studios decide to fund in future, but also View Details
- February 22, 2023
- Article
How to Seed Organic Marketing in a Video-First World
By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins
Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies...
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Keywords:
Online Business;
Ecommerce;
E-commerce;
E-Commerce Strategy;
Omnichannel Retail;
Omnichannel Retailing;
Influencer Marketing;
Consumer;
Organic Growth;
Video Advertising;
Promotion;
Celebrities;
Online Advertising;
Online Channel;
Online Communities;
Online Community;
Go To Market Strategy;
Platform;
Media;
Media Content;
Digital;
Digital Culture;
Digital Influencers;
Direct To Consumer Marketing;
Direct-to-consumer;
Innovation & Entrepreneurship;
Innovation;
Sales;
Digital Platforms;
Digital Marketing;
Digital Strategy;
Consumer Behavior;
Internet and the Web;
Advertising;
Business Model;
Growth Management;
Marketing;
Marketing Strategy;
Marketing Channels;
Marketing Communications;
Communication Strategy;
Innovation Strategy;
Retail Industry;
Consumer Products Industry;
Fashion Industry;
Advertising Industry;
Apparel and Accessories Industry;
Beauty and Cosmetics Industry;
Food and Beverage Industry;
Media and Broadcasting Industry;
United States;
North America
Israeli, Ayelet, Leonard A. Schlesinger, and Matt Higgins. "How to Seed Organic Marketing in a Video-First World." Harvard Business Review (website) (February 22, 2023).
- March 2000 (Revised February 2005)
- Case
Thomas Weisel Partners (A)
Thomas Weisel, longtime leader of Montgomery Securities, realizes that the sale of Montgomery to NationsBank was the biggest mistake of his life. After his exit from NationsBanc Montgomery Securities, Weisel develops a business plan for a new merchant bank, Thomas...
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Keywords:
Competitive Strategy;
Business Plan;
Financial Institutions;
Management Teams;
Financial Services Industry
DeLong, Thomas J., Ashish Nanda, Boris Groysberg, Matthew C. Lieb, and Scott D Landry. "Thomas Weisel Partners (A)." Harvard Business School Case 800-215, March 2000. (Revised February 2005.)
- June 1999 (Revised May 2001)
- Case
CardioThoracic Systems
CardioThoracic Systems, a company that has developed a new system for performing heart surgery on a beating heart, is facing marketing challenges. Discusses the numerous reasons for the system's low penetration (including existing techniques, surgeon resistance, and a...
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Keywords:
Problems and Challenges;
Technological Innovation;
Situation or Environment;
Marketing Strategy;
Sales;
Health Care and Treatment;
Technology Industry;
Health Industry;
Medical Devices and Supplies Industry;
United States
Roberts, Michael J., and Diana S. Gardner. "CardioThoracic Systems." Harvard Business School Case 899-281, June 1999. (Revised May 2001.)