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All HBS Web
(1,107)
- Faculty Publications (223)
- February 2020 (Revised August 2022)
- Case
Anomalie
By: Jeffrey F. Rayport and Thomas O. Jones
In early 2019, the founders of Anomalie, an online direct-to-consumer provider of bridal gowns, have just agreed to a $13.6 million Series A investment from a Silicon Valley VC. They are considering three major initiatives as they move forward. (1) To scale their very...
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Keywords:
Direct-to-consumer;
Entrepreneurship;
Internet and the Web;
Growth and Development Strategy;
Decision Choices and Conditions;
Technology Industry;
Technology Industry
Rayport, Jeffrey F., and Thomas O. Jones. "Anomalie." Harvard Business School Case 820-100, February 2020. (Revised August 2022.)
- February 2020
- Case
Seso Global: Building a Blockchain-enabled Property Marketplace in Nigeria
By: Boris Vallee and Yang (Dolly) Yu
The mutual aspiration of addressing the housing shortage and improving real estate market efficiency led Daniel and Phillip to co-found Seso Global in 2017. Seso Global developed a unique integrated platform to streamline and rationalize the process of acquiring and...
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Keywords:
Fintech;
Blockchain;
Developing Markets;
Entrepreneurial Management;
Financing and Loans;
Internet and the Web;
Business Model;
Property;
Growth and Development Strategy;
Developing Countries and Economies;
Real Estate Industry;
Africa;
Nigeria
Vallee, Boris, and Yang (Dolly) Yu. "Seso Global: Building a Blockchain-enabled Property Marketplace in Nigeria." Harvard Business School Case 220-055, February 2020.
- January–February 2020
- Article
Competing in the Age of AI
By: Marco Iansiti and Karim R. Lakhani
Today’s markets are being reshaped by a new kind of firm—one in which artificial intelligence (AI) runs the show. This cohort includes giants like Google, Facebook, and Alibaba, and growing businesses such as Wayfair and Ocado. Every time we use their services, the...
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Keywords:
Artificial Intelligence;
Algorithms;
Technological Innovation;
Business Model;
Competition;
Competitive Strategy;
AI and Machine Learning
Iansiti, Marco, and Karim R. Lakhani. "Competing in the Age of AI." Harvard Business Review 98, no. 1 (January–February 2020): 60–67.
- May 2020
- Article
Scalable Holistic Linear Regression
By: Dimitris Bertsimas and Michael Lingzhi Li
We propose a new scalable algorithm for holistic linear regression building on Bertsimas & King (2016). Specifically, we develop new theory to model significance and multicollinearity as lazy constraints rather than checking the conditions iteratively. The resulting...
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Bertsimas, Dimitris, and Michael Lingzhi Li. "Scalable Holistic Linear Regression." Operations Research Letters 48, no. 3 (May 2020): 203–208.
- November 2019 (Revised June 2020)
- Case
Indigo Agriculture: Harnessing Nature
By: Marco Iansiti, Michael W. Toffel and James Barnett
Indigo Agriculture used a digital-enabled research and development (R&D) process to launch its initial product, microbial coatings for agricultural seeds, which increase crop yields while reducing the need for fertilizers. In doing so, the company developed direct...
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Keywords:
Carbon Sequestration;
Operations;
Supply Chain;
Social Enterprise;
Product Development;
Distribution Channels;
Business Strategy;
Digital Platforms;
Environmental Sustainability;
Science-Based Business;
Climate Change;
Green Technology Industry;
Green Technology Industry;
United States;
Massachusetts
Iansiti, Marco, Michael W. Toffel, and James Barnett. "Indigo Agriculture: Harnessing Nature." Harvard Business School Case 620-024, November 2019. (Revised June 2020.)
- October 2019 (Revised August 2020)
- Case
The Predictive Index
By: Lynda M. Applegate and James Weber
Mike Zani and Daniel Muzquiz needed to decide next steps to create a new category in the human resources consulting industry and scale their company.
Zani and Muzquiz, serial entrepreneurs, acquired Predictive Index in 2014. Previously, as clients of the... View Details
Zani and Muzquiz, serial entrepreneurs, acquired Predictive Index in 2014. Previously, as clients of the... View Details
Keywords:
Human Resources;
Selection and Staffing;
Talent and Talent Management;
Recruitment;
Corporate Entrepreneurship;
Venture Capital;
Change Management;
Disruptive Innovation;
Digital Platforms;
Growth and Development Strategy;
Consulting Industry;
Service Industry;
United States
Applegate, Lynda M., and James Weber. "The Predictive Index." Harvard Business School Case 820-034, October 2019. (Revised August 2020.)
- October 2019 (Revised January 2020)
- Case
Dulcie Madden (A)—Growth or Exit?
By: Shikhar Ghosh, Christopher Payton and Shweta Bagai
This is part of a three-case series that follows Dulcie Madden's journey as a founder over five years. Case (A) is about managing growth and cash flow; Case (B) is about the exit decision and conditions on a sale; Case (C) shows Madden dealing with adversity and the...
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Keywords:
Entrepreneurial Management;
Family;
Family Conflicts;
Founders' Agreements;
Growth And Development;
Hardware;
VC;
Scaling;
Start-up;
Female Ceo;
Risk Assessment;
Entrepreneurship;
Growth Management;
Equity;
Cash Flow;
Success;
Failure;
Acquisition;
Business Model;
Information Technology;
Valuation;
Family and Family Relationships;
Information Infrastructure;
Technology Industry;
Technology Industry;
United States
Ghosh, Shikhar, Christopher Payton, and Shweta Bagai. "Dulcie Madden (A)—Growth or Exit?" Harvard Business School Case 820-052, October 2019. (Revised January 2020.)
- October 2019 (Revised January 2020)
- Supplement
Dulcie Madden (B)—A Difficult Choice
By: Shikhar Ghosh and Shweta Bagai
This is part of a three-case series that follows Dulcie Madden's journey as a founder over five years. Case (A) is about managing growth and cash flow; Case (B) is about the exit decision and conditions on a sale; Case (C) shows Madden dealing with adversity and the...
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Keywords:
Entrepreneurial Management;
Family;
Family Conflicts;
Founders' Agreements;
Growth And Development;
Hardware;
VC;
Scaling;
Start-up;
Female Ceo;
Risk Assessment;
Entrepreneurship;
Growth Management;
Cash Flow;
Equity;
Success;
Failure;
Acquisition;
Business Model;
Information Technology;
Valuation;
Family and Family Relationships;
Information Infrastructure
Ghosh, Shikhar, and Shweta Bagai. "Dulcie Madden (B)—A Difficult Choice." Harvard Business School Supplement 820-053, October 2019. (Revised January 2020.)
- September 30, 2019
- Article
Climate Change and Our Emerging Cultural Shift
Today, we have made climate change trivial by making its solutions easy, looking for simple answers that are palatable, generally framing it in the language of commerce. In the long run, it won’t work. There is no technological or political silver bullet to solving our...
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Hoffman, Andrew J. "Climate Change and Our Emerging Cultural Shift." Behavioral Scientist (September 30, 2019).
- September 2019
- Case
Netflix: A Creative Approach to Culture and Agility
By: Ranjay Gulati, Allison Ciechanover and Jeff Huizinga
By 2018, Netflix had been credited for revolutionizing how viewers consumed entertainment—shifting from ad-fueled linear network programming to a highly personalized, on-demand, all-you-can-consume, ad-free model. The company was riding a long wave of revenue and...
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Keywords:
Digital Technologies;
Streaming;
Video On Demand;
International Expansion;
Leadership;
Information Technology;
Entrepreneurship;
Innovation and Management;
Innovation Strategy;
Leadership Style;
Management Style;
Organizational Culture;
Entertainment;
Media;
Change Management;
Expansion;
Technology Industry;
United States
Gulati, Ranjay, Allison Ciechanover, and Jeff Huizinga. "Netflix: A Creative Approach to Culture and Agility." Harvard Business School Case 420-055, September 2019.
- September 2019 (Revised February 2020)
- Teaching Note
Fishbowl: Scaling Up
By: Leslie K. John
Email mking@hbs.edu for a courtesy copy.
Teaching Note for HBS No. 919-013. Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and... View Details
Teaching Note for HBS No. 919-013. Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and... View Details
Keywords:
Communication Technologies;
Customer Value;
Value Chain;
Interpersonal Communication;
Talent and Talent Management;
Customer Value and Value Chain;
Entrepreneurship;
Business Model;
Growth and Development Strategy;
Marketing Strategy;
Advertising;
Product Marketing;
Digital Platforms;
Consumer Behavior;
Network Effects;
Emotions;
Motivation and Incentives;
Trust;
Applications and Software;
Technology Adoption;
Digital Platforms;
Technology Industry;
Technology Industry;
Technology Industry;
Technology Industry;
Technology Industry;
United States
John, Leslie K. "Fishbowl: Scaling Up." Harvard Business School Teaching Note 920-022, September 2019. (Revised February 2020.) (Email mking@hbs.edu for a courtesy copy.)
- 2020
- Working Paper
Digital Experimentation and Startup Performance: Evidence from A/B Testing
By: Rembrand Koning, Sharique Hasan and Aaron Chatterji
Recent work argues that experimentation is the appropriate framework for entrepreneurial strategy. We investigate this proposition by exploiting the time-varying adoption of A/B testing technology, which has drastically reduced the cost of experimentally testing...
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Keywords:
Experimentation;
A/B Testing;
Data-driven Decision-making;
Entrepreneurship;
Strategy;
Business Startups;
Information Technology;
Performance
Koning, Rembrand, Sharique Hasan, and Aaron Chatterji. "Digital Experimentation and Startup Performance: Evidence from A/B Testing." Harvard Business School Working Paper, No. 20-018, August 2019. (Revised September 2020. SSRN Working Paper Series, No. 3440291, August 2019)
- August 2019 (Revised March 2023)
- Case
Rand Fishkin at Moz (A)
In 2016, senior management at Moz, a venture capital–backed startup providing software tools for digital marketing professionals, must decide how to address a looming cash flow crisis precipitated by failed efforts to broaden its product line. Seattle-based Moz had...
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Keywords:
Startups;
Scaling;
Entrepreneurship;
Failure;
Business Startups;
Diversification;
Growth Management;
Technology Industry
Eisenmann, Thomas R. "Rand Fishkin at Moz (A)." Harvard Business School Case 820-002, August 2019. (Revised March 2023.)
- August 2019 (Revised March 2022)
- Case
Lemonade: Disrupting Insurance with Instant Everything, Killer Prices, and a Big Heart
By: Elie Ofek and Danielle Golan
Launching its first products in the fall of 2016 in New York, insurtech startup Lemonade was on a mission to disrupt the insurance market by using AI and behavioral economics principles. The company offered renters, homeowners, and condo insurance and mainly targeted...
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Keywords:
AI;
Business Startups;
Insurance;
Technological Innovation;
Business Model;
Disruption;
Brands and Branding;
Growth and Development Strategy;
Global Strategy;
Decision Making;
Technology Industry;
Technology Industry
Ofek, Elie, and Danielle Golan. "Lemonade: Disrupting Insurance with Instant Everything, Killer Prices, and a Big Heart." Harvard Business School Case 520-020, August 2019. (Revised March 2022.)
- April 2019 (Revised June 2019)
- Case
Western Governors University: 10x Vision
By: William R. Kerr and Susie L. Ma
Western Governors University (WGU) was a nonprofit institution of higher education whose online learning model served more than 100,000 students in 2019 and was scaling rapidly. President Scott Pulsipher wanted to expand WGU’s reach to millions more with a plan called...
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Keywords:
Online Education;
Enrollment;
Scaling;
Higher Education;
Internet and the Web;
Business Model;
Expansion;
Growth and Development Strategy;
Education Industry;
United States
Kerr, William R., and Susie L. Ma. "Western Governors University: 10x Vision." Harvard Business School Case 819-093, April 2019. (Revised June 2019.)
- March 2019
- Teaching Note
Numenta: Inventing and (or) Commercializing AI
By: David B. Yoffie
This teaching notes accompanies the Numenta case, HBS No. 716-469. The focus is how to scale a new artificial intelligence technology, how to build a platform and overcome chicken-or-the-egg problems, and how to utilize open source software and licensing.
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- February 2019 (Revised August 2019)
- Case
KangaTech
By: Karim R. Lakhani, Patrick J. Ferguson, Sarah Fleischer, Jin Hyun Paik and Steven Randazzo
On a warm January afternoon in 2019, Steve Saunders, Dave Scerri, Carl Dilena, and Nick Haslam (see Exhibit 1 for biographies), co-founders of KangaTech, wrapped up the latest round of discussions about the future direction of their sports-technology start-up. Focused...
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Keywords:
Startup;
Technology Commercialization;
Prototype;
Business Startups;
Technological Innovation;
Sports;
Health;
Commercialization;
Research and Development;
Decision Making;
Growth and Development Strategy;
Technology Industry;
Technology Industry;
Technology Industry;
Australia
Lakhani, Karim R., Patrick J. Ferguson, Sarah Fleischer, Jin Hyun Paik, and Steven Randazzo. "KangaTech." Harvard Business School Case 619-049, February 2019. (Revised August 2019.)
- February 2019
- Case
Canibal—Play It Green!
By: Frank V. Cespedes, Joseph B. Fuller, Tonia Labruyere and Elena Corsi
In 2011, Canibal launched a machine that could sort and compress aluminum cans, plastic bottles, and cups. Users could play a jackpot-style game on the machine’s digital display, while disposing of their beverage containers and earning coupons or other rewards. The...
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Keywords:
Sales Growth;
Recycling;
Start-up;
Scaling;
Market Selection;
Sales;
Marketing;
Business Startups;
Growth and Development Strategy;
Segmentation;
Product Positioning;
Technology Industry;
France
Cespedes, Frank V., Joseph B. Fuller, Tonia Labruyere, and Elena Corsi. "Canibal—Play It Green!" Harvard Business School Case 319-089, February 2019.
- February 2019 (Revised August 2019)
- Case
Maccabitech: The Promise of Israel's Healthcare Data
By: Scott Duke Kominers and Carin-Isabel Knoop
Dr. Varda Shalev bridges technology and medicine through Maccabitech, a "research and innovation wing" of Israel's Maccabi Healthcare Services (MHS) that partners with research institutions, pharmaceutical companies, and startups. Shalev hopes to scale Maccabitech's...
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Keywords:
Big Data;
Healthcare;
Analytics and Data Science;
Digital Platforms;
Health Care and Treatment;
Innovation and Invention;
Research;
Entrepreneurship;
Risk Management;
Israel
Kominers, Scott Duke, and Carin-Isabel Knoop. "Maccabitech: The Promise of Israel's Healthcare Data." Harvard Business School Case 819-032, February 2019. (Revised August 2019.)
- January 2019 (Revised October 2019)
- Case
Glossier: Co-Creating a Cult Brand with a Digital Community
By: Jill Avery
Glossier’s proclaimed strategy was “born from content; fueled by community.” The digital-first, direct-to-consumer beauty brand had experienced rapid growth, with sales up 600% in 2017 and a customer portfolio that grew by threefold. But, its founder, Emily Weiss, was...
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Keywords:
Brands;
Brand Management;
Brand Communication;
Retailing;
DTC;
Influencer;
Startup;
Internet Marketing;
Big Data;
Crowdsourcing;
Growth and Development Strategy;
Social Media;
E-commerce;
Internet and the Web;
Digital Marketing;
Consumer Products Industry;
Beauty and Cosmetics Industry;
Retail Industry;
United States;
North America
Avery, Jill. "Glossier: Co-Creating a Cult Brand with a Digital Community." Harvard Business School Case 519-022, January 2019. (Revised October 2019.)