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Show Results For
-
All HBS Web
(3,488)
- People (7)
- News (642)
- Research (1,864)
- Events (24)
- Multimedia (12)
- Faculty Publications (1,247)
- January–February 2020
- Article
Consumer Reactions to Drip Pricing
By: Shelle Santana, Steven Dallas and Vicki Morwitz
This research examines how drip pricing—a strategy whereby a firm advertises only part of a product’s price upfront and then reveals additional mandatory or optional fees/surcharges as the consumer proceeds through the buying process—affects consumer choice and...
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Keywords:
Drip Pricing;
Pricing;
Consumer Protection;
Hidden Fees;
Price;
Consumer Behavior;
Perception
Santana, Shelle, Steven Dallas, and Vicki Morwitz. "Consumer Reactions to Drip Pricing." Marketing Science 39, no. 1 (January–February 2020): 188–210.
- May 1992 (Revised November 1992)
- Case
Fabtek (A)
By: Rowland T. Moriarty Jr., Benson P. Shapiro and Craig E. Cline
Concerns the selection and scheduling of orders by a small industrial titanium fabricator that in recent months has been plagued by poor deliveries and a lack of capacity. Four orders are offered, from which the student must select one. Each order represents different...
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Keywords:
Customer Relationship Management;
Business or Company Management;
Time Management;
Performance Capacity
Moriarty, Rowland T., Jr., Benson P. Shapiro, and Craig E. Cline. "Fabtek (A)." Harvard Business School Case 592-095, May 1992. (Revised November 1992.)
- May 2013
- Supplement
Paul Thomson: Walker Insurance
This is the Spreadsheet Supplement for Walker Insurance: Paul Thomson (HBS Case 813057). Includes Exhibit 1a, Exhibit 1b, Exhibit 2, Exhibit 4, Exhibit 5, Exhibit 6, and Exhibit 7.
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Keywords:
Entrepreneurial Organizations;
Entrepreneurs;
Entrepreneurship;
Search;
Search Funds;
Sales Force Management;
Sales;
Sales Channels;
Insurance And Reinsurance;
Insurance Companies;
Acquisitions;
Hiring;
Service Management;
Service;
Insurance;
Salesforce Management;
Selection and Staffing;
Insurance Industry;
United States
- August 2002 (Revised February 2005)
- Case
Gillette Company (A): Pressure for Change
By: Rosabeth M. Kanter and James Weber
After years of strong performance with market-dominating brands, Gillette's performance slips and a new CEO is selected from outside the company to lead a turnaround. This case describes the business and financial situation he inherited and asks what he should do...
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Keywords:
Business History;
Performance Consistency;
Product Positioning;
Selection and Staffing;
Change Management;
Leading Change;
Competitive Strategy;
Planning;
Retail Industry
Kanter, Rosabeth M., and James Weber. "Gillette Company (A): Pressure for Change." Harvard Business School Case 303-032, August 2002. (Revised February 2005.)
- September 2013
- Case
The Case of the Unidentified Industries—2013
By: Mihir A. Desai, William E. Fruhan Jr. and Elizabeth A. Meyer
Helps students to understand how the characteristics of a business are reflected in its financial statements. This case consists of an exercise in which students are given balance sheet data in percentage form and other selected financial data for companies in 14...
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Keywords:
Financial Management;
Accounting Statements;
Ratio Analysis;
Financial Statements;
Finance
Desai, Mihir A., William E. Fruhan Jr., and Elizabeth A. Meyer. "The Case of the Unidentified Industries—2013." Harvard Business School Case 214-028, September 2013.
- 28 Oct 2022
- News
HBS Announces New RISE Career Fellow Program
- September 2021
- Case
Posse Foundation: Developing Strong Leaders from Diverse Backgrounds
By: John J-H Kim, Robin Mendelson and Julia Kelley
Founded in 1989, Posse Foundation was a nonprofit organization with a mission of developing future leaders who reflected the U.S.’s rich diversity. The organization ran a selective, localized admissions process in 10 U.S. cities to identify outstanding students with...
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Keywords:
COVID-19 Pandemic;
Education;
Higher Education;
Decision Making;
Demographics;
Diversity;
Ethnicity;
Income;
Race;
Values and Beliefs;
Geography;
Geographic Scope;
Growth and Development;
Leadership;
Leading Change;
Goals and Objectives;
Growth and Development Strategy;
Mission and Purpose;
Partners and Partnerships;
Social Enterprise;
Nonprofit Organizations;
Identity;
Social Issues;
Wealth and Poverty;
Expansion;
Education Industry;
North and Central America;
United States
Kim, John J-H, Robin Mendelson, and Julia Kelley. "Posse Foundation: Developing Strong Leaders from Diverse Backgrounds." Harvard Business School Case 322-016, September 2021.
- November 2007 (Revised March 2009)
- Case
Allston: Brand vs. Architecture
By: Andre F. Perold, Arthur I Segel and Christopher M. Gordon
Harvard President Lawrence Summers had presided over the final interviews of world-renowned architects being considered for the science complex planned for Harvard's expanded campus in Allston. The selection process had absorbed nine months in 2005 and amplified the...
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Keywords:
Decision Choices and Conditions;
Brands and Branding;
Design;
Urban Development;
Selection and Staffing;
Construction Industry;
Boston
Perold, Andre F., Arthur I Segel, and Christopher M. Gordon. "Allston: Brand vs. Architecture." Harvard Business School Case 208-079, November 2007. (Revised March 2009.)
- 01 Sep 2021
- News
Harvard Business School Announces 2021 Goldsmith Fellows
- April 1999 (Revised August 2000)
- Case
Compaq Computer: Focus Groups
By: David E. Bell and Ann Leamon
Gives the final report, both results and methodology, of the focus group on Compaq Computer's new consumer notebook. Describes the groups, selection method, and methodology in detail. Should Compaq base its product design on the opinions of 64 people? Must be used with...
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Keywords:
Selection and Staffing;
Management Analysis, Tools, and Techniques;
Product Design;
Outcome or Result;
Corporate Strategy;
Computer Industry
Bell, David E., and Ann Leamon. "Compaq Computer: Focus Groups." Harvard Business School Case 599-092, April 1999. (Revised August 2000.)
- November 2017
- Teaching Note
Predicting Consumer Tastes with Big Data at Gap
By: Ayelet Israeli and Jill Avery
CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big...
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Keywords:
Brands;
Brand & Product Management;
Big Data;
"Marketing Analytics";
Consumer Behavior;
Predictive Analytics;
Forecasting;
Preferences;
Operation Management;
Distribution Channels;
Marketing;
Marketing Channels;
Marketing Strategy;
Brands and Branding;
Forecasting and Prediction;
Data and Data Sets;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
United States;
North America
- January 2024
- Article
A Cost Model for a Low Threshold Clinic Treating Opioid Use Disorder
By: Sarah E. Wakeman, Elizabeth Powell, Syed Shehab, Grace Herman, Laura Kehoe and Robert S. Kaplan
The US fee-for-service payment system under-reimburses clinics offering access to comprehensive treatments for opioid use disorder (OUD). The funding shortfall limits a clinic’s ability to expand and improve access, especially for socially marginalized patients with...
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Wakeman, Sarah E., Elizabeth Powell, Syed Shehab, Grace Herman, Laura Kehoe, and Robert S. Kaplan. "A Cost Model for a Low Threshold Clinic Treating Opioid Use Disorder." Journal of Behavioral Health Services & Research 51, no. 1 (January 2024): 22–30.
- January 2017 (Revised January 2019)
- Case
Shisong Cardiac Center: Kumbo, Cameroon
By: Kevin Schulman and Nelly-Ange Konthcou
Shisong Cardiac Center in Kumbo, Cameroon, is a regional cardiac referral center in central Africa. As the continent transitions from communicable to non-communicable diseases, there is a critical shortage of surgical care required to treat these conditions. This case...
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Schulman, Kevin, and Nelly-Ange Konthcou. "Shisong Cardiac Center: Kumbo, Cameroon." Harvard Business School Case 317-085, January 2017. (Revised January 2019.)
- March 22, 2016
- Article
The Globalization of Corporate Environmental Disclosure: Accountability or Greenwashing?
By: Christopher Marquis, Michael W. Toffel and Yanhua Zhou
This article is a layman summary of "Scrutiny, Norms, and Selective Disclosure: A Global Study of Greenwashing," published in Organization Science 27, no. 2 (March–April 2016): 483–504.
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Keywords:
Reporting;
Environmental Performance;
Civil Society;
Corporate Disclosure;
Integrated Corporate Reporting;
Corporate Social Responsibility and Impact;
Civil Society or Community;
Environmental Sustainability
Marquis, Christopher, Michael W. Toffel, and Yanhua Zhou. "The Globalization of Corporate Environmental Disclosure: Accountability or Greenwashing?" Work In Progress (American Sociological Association blog) (March 22, 2016). (Reprinted as Environmental disclosure: corporate accountability or greenwashing?” LSE Business Review, June 9, 2016.)
- November 2009 (Revised August 2011)
- Case
Warner Bros. Entertainment
By: Gary P. Pisano and Alison Berkley Wagonfeld
Examines the process used by a major motion picture studio to develop and select movie projects. Warner Bros.' strategy is to focus its efforts on a small number of major "event" films (i.e., films with the potential to generate gross box office receipts of $300...
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Keywords:
Decision Choices and Conditions;
Film Entertainment;
Risk Management;
Product Development;
Strategic Planning;
Projects;
Sales;
Motion Pictures and Video Industry
Pisano, Gary P., and Alison Berkley Wagonfeld. "Warner Bros. Entertainment." Harvard Business School Case 610-036, November 2009. (Revised August 2011.)
- January 2014 (Revised May 2015)
- Case
Yahoo: Both Sides of the Stamped Deal
By: Jeffrey J. Bussgang and Lisa C. Mazzanti
In 2012, Marissa Mayer became the CEO of Yahoo!, a tech giant with a tumultuous past. When Mayer tries to reinvigorate the company, she hires Jacqueline Reses, who has a private equity background, to head both human resources and mergers and acquisitions (M&A). As part...
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Keywords:
Mobile App;
Acquisition-hire;
Exit Strategy;
Start-up;
Mobile and Wireless Technology;
Mergers and Acquisitions;
Human Resources;
Entrepreneurship;
Business Startups;
Product Development;
Technology Industry;
Sunnyvale;
New York (city, NY)
Bussgang, Jeffrey J., and Lisa C. Mazzanti. "Yahoo: Both Sides of the Stamped Deal." Harvard Business School Case 814-051, January 2014. (Revised May 2015.)
- July 1994 (Revised January 1997)
- Case
Steamboat Ski & Resort Corporation
The largest ski resort in Colorado must determine how to select customer segments to focus its promotional and service-delivery efforts. Making segmentation work depends on reordering its pricing policy and "service packages."
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Rayport, Jeffrey F., Mary E. Callahan, Don Bramley, Katie King, and Hilary Nicholas. "Steamboat Ski & Resort Corporation." Harvard Business School Case 395-019, July 1994. (Revised January 1997.)
- January 2000
- Case
Claiborne Asks Web Surfers to Name New Line
Presents results of an Internet-voting promotion used to guide selection of a brand name for a new clothing firm extension.
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Fournier, Susan M., and Andrea Carol Wojnicki. "Claiborne Asks Web Surfers to Name New Line." Harvard Business School Case 500-055, January 2000.
- April 2003 (Revised April 2009)
- Case
Paul Levy: Taking Charge of the Beth Israel Deaconess Medical Center
By: David A. Garvin and Michael Roberto
On January 7, 2002, Paul Levy became CEO of the Beth Israel Deaconess Medical Center. He took over a troubled organization, in serious financial difficulty. This multimedia case describes the situation Levy inherited, his negotiations prior to taking the job, and his...
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Keywords:
Communication Strategy;
Decision Choices and Conditions;
Leadership Style;
Leading Change;
Managerial Roles;
Organizational Culture;
Health Industry
Garvin, David A., and Michael Roberto. "Paul Levy: Taking Charge of the Beth Israel Deaconess Medical Center." Harvard Business School Multimedia/Video Case 303-058, April 2003. (Revised April 2009.)
- 19 May 2011
- Research & Ideas
Empathy: The Brand Equity of Retail
Harvard Business School, professor Ananth Raman discussed the importance of empathy in customer-facing business. "As we're talking about things like retail efficiency and profitability, this is a topic that I think needs more attention,"...
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