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- June 2024
- Case
Driving Scale With Otto
By: Rebecca Karp, David Allen and Annelena Lobb
This case asks how startup founders make scaling decisions in light of their priorities for their business and for themselves. Otto was a technology company that applied artificial intelligence technology to sales. It deployed natural language processing to find sales...
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Keywords:
Artificial Intelligence;
Machine Learning;
Natural Language Processing;
B2B;
B2B Innovation;
Startups;
Scaling;
Scaling Tech Ventures;
Business Ventures;
Information Technology;
Finance;
Sales;
Strategy;
Information Technology Industry;
United States;
Cambridge;
New York (city, NY);
Spain
Karp, Rebecca, David Allen, and Annelena Lobb. "Driving Scale With Otto." Harvard Business School Case 724-407, June 2024.
- 2024
- Working Paper
Health, Human Capital Development and the Longevity of Japanese Elites Since 710
By: Tom Nicholas and Hiroshi Shimizu
We examine the lifespan of over 40,000 elites in Japan born between 710 and 1912, including samurai warriors, feudal lords, business, political, cultural, and religious leaders at the apex of the social hierarchy. Japanese elites experienced increases in lifespan about...
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Nicholas, Tom, and Hiroshi Shimizu. "Health, Human Capital Development and the Longevity of Japanese Elites Since 710." Working Paper, June 2024.
- May–June 2024
- Article
Should Your Brand Hire a Virtual Influencer?
By: Serim Hwang, Shunyuan Zhang, Xiao Liu and Kannan Srinivasan
Followers respond more favorably to sponsored posts by virtual influencers versus those by humans, costs are lower, and creating an influencer from scratch allows marketers to introduce more diversity.
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Hwang, Serim, Shunyuan Zhang, Xiao Liu, and Kannan Srinivasan. "Should Your Brand Hire a Virtual Influencer?" Harvard Business Review 102, no. 3 (May–June 2024): 56–60.
- 2024
- Working Paper
What Is Newsworthy? Theory and Evidence
By: Luis Armona, Matthew Gentzkow, Emir Kamenica and Jesse M. Shapiro
We study newsworthiness in theory and practice. We focus on situations in which a news outlet observes the realization of a state of the world and must decide whether to report the realization to a consumer who pays an opportunity cost to consume the report. The...
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Armona, Luis, Matthew Gentzkow, Emir Kamenica, and Jesse M. Shapiro. "What Is Newsworthy? Theory and Evidence." NBER Working Paper Series, No. 32512, May 2024.
- March 2024
- Case
Katharine Graham: Changing the World
By: Robert Simons and Shirley Sun
This case traces the life of Katharine Graham from housewife to publisher of the Washington Post. Born into a family of wealth, Graham described herself as a “doormat wife” after she married Phil Graham and stayed at home to raise their children. His unexpected death...
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Keywords:
Mission and Purpose;
Values and Beliefs;
Power and Influence;
Personal Characteristics;
Leadership Style;
Success;
Work-Life Balance;
News;
Newspapers;
Media
Simons, Robert, and Shirley Sun. "Katharine Graham: Changing the World." Harvard Business School Case 124-035, March 2024.
- March 2024
- Exercise
'Storrowed': A Generative AI Exercise
By: Mitchell Weiss
"Storrowed" is an exercise to help participants raise their capacity and curiosity for generative AI. It focuses on generative AI for problem understanding and ideation, but can be adapted for use more broadly. Participants use generative AI tools to understand a...
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Weiss, Mitchell. "'Storrowed': A Generative AI Exercise." Harvard Business School Exercise 824-188, March 2024.
- March 2024
- Case
Unintended Consequences of Algorithmic Personalization
By: Eva Ascarza and Ayelet Israeli
“Unintended Consequences of Algorithmic Personalization” (HBS No. 524-052) investigates algorithmic bias in marketing through four case studies featuring Apple, Uber, Facebook, and Amazon. Each study presents scenarios where these companies faced public criticism for...
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Keywords:
Race;
Gender;
Marketing;
Diversity;
Customer Relationship Management;
Prejudice and Bias;
Customization and Personalization;
Technology Industry;
Retail Industry;
United States
Ascarza, Eva, and Ayelet Israeli. "Unintended Consequences of Algorithmic Personalization." Harvard Business School Case 524-052, March 2024.
- February 2024
- Background Note
Frederick Herzberg on Motivating Employees
By: Willy C. Shih
This background note summarizes Frederick Herzberg's development of his motivation-hygiene theory, his theory regarding job enrichment, and how the theory has evolved. This is at the core of extrinsic versus intrinsic motivation.
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- February 26, 2024
- Article
Making Workplaces Safer Through Machine Learning
By: Matthew S. Johnson, David I. Levine and Michael W. Toffel
Machine learning algorithms can dramatically improve regulatory effectiveness. This short article describes the authors' scholarly work that shows how the U.S. Occupational Safety and Health Administration (OSHA) could have reduced nearly twice as many occupational...
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Keywords:
Government Experimentation;
Auditing;
Inspection;
Evaluation;
Process Improvement;
Government Administration;
AI and Machine Learning;
Safety;
Governing Rules, Regulations, and Reforms
Johnson, Matthew S., David I. Levine, and Michael W. Toffel. "Making Workplaces Safer Through Machine Learning." Regulatory Review (February 26, 2024).
- February 2024
- Case
TimeCredit
TimeCredit is an artificial intelligence (AI) startup that is developing large language models (LLMs) to generate accounting memos. The case follows Ndonga Sagnia, a Gambian Harvard Business School MBA student with an accounting background, as she decides how much...
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Keywords:
Accounting;
Business Startups;
Entrepreneurship;
Financing and Loans;
AI and Machine Learning;
Entrepreneurial Finance;
Identity;
Technology Industry
Colonnelli, Emanuele, Raymond Kluender, and Shai Benjamin Bernstein. "TimeCredit." Harvard Business School Case 824-139, February 2024.
- 2024
- Working Paper
Corporate Culture Homogeneity and Top Executive Incentive Design: Evidence from CEO Compensation Contracts
By: Dennis Campbell, Ruidi Shang and Zhifang Zhang
We examine how corporate cultures characterized by high degrees of homogeneity in the underlying values and beliefs of organizational members are related to the design of CEO incentive compensation contracts. We argue that culture homogeneity within firms lowers...
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Keywords:
Corporate Culture;
Compensation Design;
Accounting;
Management Control;
Incentive Systems;
Organizational Culture;
Job Design and Levels;
Governance;
Executive Compensation;
Motivation and Incentives
Campbell, Dennis, Ruidi Shang, and Zhifang Zhang. "Corporate Culture Homogeneity and Top Executive Incentive Design: Evidence from CEO Compensation Contracts." Harvard Business School Working Paper, No. 24-054, February 2024.
- February 2024
- Article
Diversification as an Adaptive Learning Process: An Empirical Study of General-Purpose and Market-Specific Technological Know-How in New Market Entry
By: Dominika Kinga Randle and Gary P. Pisano
An enduring trait of modern corporations is their propensity to diversify into multiple lines of business. Penrosian theories conceptualize diversification as a strategy to exploit a firm’s fungible, yet “untradeable”, resources and point to redeployment of...
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Randle, Dominika Kinga, and Gary P. Pisano. "Diversification as an Adaptive Learning Process: An Empirical Study of General-Purpose and Market-Specific Technological Know-How in New Market Entry." Special Issue on Knowledge Resources and Heterogeneity of Entrants within and across Industries. Industrial and Corporate Change 33, no. 1 (February 2024): 238–252.
- February 2024
- Article
Pricing Power in Advertising Markets: Theory and Evidence
By: Matthew Gentzkow, Jesse M. Shapiro, Frank Yang and Ali Yurukoglu
Existing theories of media competition imply that advertisers will pay a lower price in equilibrium to reach consumers who multi-home across competing outlets. We generalize, extend, and test this prediction. We find that television outlets whose viewers watch more...
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Gentzkow, Matthew, Jesse M. Shapiro, Frank Yang, and Ali Yurukoglu. "Pricing Power in Advertising Markets: Theory and Evidence." American Economic Review 114, no. 2 (February 2024): 500–533.
- January 2024
- Supplement
Buurtzorg
By: Ethan Bernstein and Tatiana Sandino
As co-founders of home nursing company Buurtzorg, Jos de Blok and Gonnie Kronenberg prized both self-management and organizational learning. Buurtzorg’s 10,000 nurses across 950 neighborhood nursing teams in the Netherlands were empowered to manage themselves, both in...
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Keywords:
Organizational Design;
Management Style;
Business Model;
Knowledge Dissemination;
Learning;
Organizational Culture;
Health Industry;
Netherlands
Bernstein, Ethan, and Tatiana Sandino. "Buurtzorg." Harvard Business School Multimedia/Video Supplement 424-705, January 2024.
- January–February 2024
- Article
The Challenge of Maintaining Passion for Work over Time: A Daily Perspective on Passion and Emotional Exhaustion
By: Joy Bredehorst, Kai Krautter, Jirs Meuris and Jon M. Jachimowicz
Passion for work is highly coveted, but many employees report struggling to maintain their passion over time. In the current research, we explain the challenge of pursuing passion by conceptualizing passion as an attribute with temporal variation. Viewed through a...
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Bredehorst, Joy, Kai Krautter, Jirs Meuris, and Jon M. Jachimowicz. "The Challenge of Maintaining Passion for Work over Time: A Daily Perspective on Passion and Emotional Exhaustion." Organization Science 35, no. 1 (January–February 2024): 364–386.
- December 2023
- Case
Robert McNamara: Changing the World
By: Robert Simons and Shirley Sun
This case traces the life of Robert McNamara from Harvard Business School to Ford Motor Company to the U.S. Department of Defense. McNamara excelled in every job along the way: becoming the youngest-ever professor at Harvard Business School, the first non-family...
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Keywords:
Performance Measurement;
Leadership;
Business Education;
Military;
Leadership Development;
Values and Beliefs;
Personal Characteristics;
Leadership Style;
Success;
Business and Government Relations;
Power and Influence
Simons, Robert, and Shirley Sun. "Robert McNamara: Changing the World." Harvard Business School Case 124-036, December 2023.
- December 2023
- Teaching Note
Buurtzorg
By: Ethan Bernstein and Tatiana Sandino
Teaching Note for HBS Case No. 122-101. As co-founders of home nursing company Buurtzorg, Jos de Blok and Gonnie Kronenberg prized both self-management and organizational learning. Buurtzorg’s 10,000 nurses across 950 neighborhood nursing teams in the Netherlands were...
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- December 2023
- Case
Monsters in the Machine? Tackling the Challenge of Responsible AI
By: Paul M. Healy and Debora L. Spar
In November of 2022, the small tech company OpenAI released ChatGPT, an artificial intelligence chatbot which quickly captured the public’s imagination—becoming the world’s fastest-growing consumer application within months of its release. Though observers from across...
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Keywords:
Technological Innovation;
AI and Machine Learning;
Ethics;
Governing Rules, Regulations, and Reforms;
Technology Adoption;
Corporate Social Responsibility and Impact;
Technology Industry;
United States;
European Union;
China
Healy, Paul M., and Debora L. Spar. "Monsters in the Machine? Tackling the Challenge of Responsible AI." Harvard Business School Case 324-062, December 2023.
- December 2023
- Article
Discerning Saints: Moralization of Intrinsic Motivation and Selective Prosociality at Work
By: Mijeong Kwon, Julia Lee Cunningham and Jon M. Jachimowicz
Intrinsic motivation has received widespread attention as a predictor of positive work outcomes, including employees’ prosocial behavior. In the current research, we offer a more nuanced view by proposing that intrinsic motivation does not uniformly increase prosocial...
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Kwon, Mijeong, Julia Lee Cunningham, and Jon M. Jachimowicz. "Discerning Saints: Moralization of Intrinsic Motivation and Selective Prosociality at Work." Academy of Management Journal 66, no. 6 (December 2023): 1625–1650.
- December 2023
- Article
Self-Orienting in Human and Machine Learning
By: Julian De Freitas, Ahmet Uğuralp, Zeliha Uğuralp, Laurie Paul, Joshua B. Tenenbaum and T. Ullman
A current proposal for a computational notion of self is a representation of one’s body in a specific time and place, which includes the recognition of that representation as the agent. This turns self-representation into a process of self-orientation, a challenging...
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De Freitas, Julian, Ahmet Uğuralp, Zeliha Uğuralp, Laurie Paul, Joshua B. Tenenbaum, and T. Ullman. "Self-Orienting in Human and Machine Learning." Nature Human Behaviour 7, no. 12 (December 2023): 2126–2139.