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Show Results For
-
All HBS Web
(4,248)
- People (8)
- News (764)
- Research (2,811)
- Events (12)
- Multimedia (13)
- Faculty Publications (1,676)
- October 2001 (Revised April 2002)
- Case
Calgene, Inc.
By: Ray A. Goldberg and John T. Gourville
In 1993, Calgene is on the verge of introducing the world's first genetically engineered plant product--a tomato will taste better and stay fresh longer. At the same time, it is using biotechnology to produce improved plant products for the cottonseed and the...
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Keywords:
Information Technology;
Marketing Strategy;
Market Entry and Exit;
Product Launch;
Innovation Strategy;
Social Issues;
Production;
Problems and Challenges;
Biotechnology Industry;
Agriculture and Agribusiness Industry
Goldberg, Ray A., and John T. Gourville. "Calgene, Inc." Harvard Business School Case 502-041, October 2001. (Revised April 2002.)
- 05 Jul 2006
- Working Paper Summaries
What’s Law Got to Do with It: A Systems Approach to Management
- 21 Aug 2023
- Book
You’re More Than Your Job: 3 Tips for a Healthier Work-Life Balance
People will pigeonhole you. “The longer you equate your identity with your occupation, the more that’s how the market will see you as well,” she says. This is important for managers, too, who might get into hiring ruts and have a myopic...
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Keywords:
by Kara Baskin
- August 1996 (Revised October 2003)
- Case
NutraSweet in China (A)
By: Michael Y. Yoshino and Carin-Isabel Knoop
Eve Stacey, a recent Harvard MBA, has the challenging task of evaluating the market opportunity for NutraSweet in China. She must decide how best to develop the market for the product in China. May be used with NutraSweet in China (B).
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Yoshino, Michael Y., and Carin-Isabel Knoop. "NutraSweet in China (A)." Harvard Business School Case 397-029, August 1996. (Revised October 2003.)
- 14 Mar 2017
- First Look
First Look at New Research, March 14
Schwartz Abstract—Brands spend billions of dollars a year on lavish efforts to establish and maintain a social media presence. But do those campaigns actually increase revenue? New research provides an answer to this question, which has...
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Keywords:
Sean Silverthorne
- Web
Featured Topics - Faculty & Research
History Case Method Project Creating Emerging Markets Digital Data Design Institute at Harvard Entrepreneurship Global Health Care Impact Investments Impact-Weighted Accounts Institute for Business in Global Society Institute for Strategy...
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- TeachingInterests
Strategy and Technology (Elective Curriculum)
By: David B. Yoffie
This course explores the unique aspects of creating effective management and investment strategies for technology-intensive businesses. What strategies can win in markets with strong network effects? How can firms leverage technology to build multi-sided platforms?... View Details
- 12 Nov 2008
- First Look
First Look: November 12, 2008
viewership numbers. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=808121 MP3 Portable Audio Player Market Harvard Business School Case 608-119 The emergence of the MP3 file-based music format not only...
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Keywords:
Martha Lagace
- 2010
- Book
The American Bourgeoisie: Distinction and Identity in the Nineteenth Century
By: Julia Rosenbaum and Sven Beckert
What precisely constitutes an American bourgeoisie? Scholars have grappled with the question for a long time. Economic positions—the ownership of capital, for instance—most obviously defines this group. Control of resources cannot explain, however, the emergence of...
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Rosenbaum, Julia and Sven Beckert, eds. The American Bourgeoisie: Distinction and Identity in the Nineteenth Century. New York: Palgrave Macmillan, 2010.
- Article
Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness
By: Tami Kim, Kate Barasz and Leslie K. John
Given the increasingly specific ways marketers can target ads, many consumers and regulators are demanding ad transparency: disclosure of how consumers’ personal information was used to generate ads. We investigate how and why ad transparency impacts ad effectiveness....
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Keywords:
Digital Marketing;
Customization and Personalization;
Information;
Trust;
Performance Effectiveness
Kim, Tami, Kate Barasz, and Leslie K. John. "Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness." Journal of Consumer Research 45, no. 5 (February 2019): 906–932.
- Web
Required Curriculum - MBA
finance. Functions of modern capital markets and financial institutions. Standard techniques of analysis, including capital budgeting, discounted cash flow valuation, and risk analysis. Financial Reporting and Control (FRC) Recognizing...
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- 17 Dec 2008
- Lessons from the Classroom
‘Ted Levitt Changed My Life’
The details differ slightly, but the story, in its telling, is always the same. Ninety or so MBA students sit nervously awaiting the start of their first Marketing class. At the appointed time—not a minute more or less—a slight man with...
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- March 2013
- Case
Currency Wars
By: Laura Alfaro and Hilary White
In February 2013, the G-20 finance ministers met in Moscow, Russia to discuss the rising anxieties over a potential international currency war. It was speculated that certain countries were purposely devaluing their currencies in order to improve their competitiveness...
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Keywords:
Currency;
Competitiveness;
Trade Policy;
Devaluation;
Exchange Rate;
Monetary Policy;
Quantitative Easing;
Inflation Targeting;
Capital Flows;
Central Banking;
Currency Exchange Rate;
Competitive Strategy;
Emerging Markets;
Policy;
Trade;
Conflict and Resolution;
Banking Industry;
Public Administration Industry;
Moscow
Alfaro, Laura, and Hilary White. "Currency Wars." Harvard Business School Case 713-074, March 2013.
- 18 May 2015
- News
Advertisers Get Serious About Playing With Their Brands
- 2016
- Working Paper
The Empirical Economics of Online Attention
By: Andre Boik, Shane Greenstein and Jeffrey Prince
In several markets, firms compete not for consumer expenditure but instead for consumer attention. We model and characterize how households allocate their scarce attention in arguably the largest market for attention: the Internet. Our characterization of household...
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Keywords:
Internet and the Web;
Competition;
Behavior;
Resource Allocation;
Household;
Cognition and Thinking
Boik, Andre, Shane Greenstein, and Jeffrey Prince. "The Empirical Economics of Online Attention." NBER Working Paper Series, No. 22427, July 2016.
- Program
The Business of Entertainment, Media, and Sports
driving revenue and success in today's entertainment environment. Through an up-close examination of why some creative businesses thrive while others fail to survive, you will learn when to make smaller versus blockbuster bets, the best way to capitalize on View Details
- 29 Jul 2008
- First Look
First Look: July 29, 2008
social categories (gender, tenure within the firm). In dyad-level models of the probability that pairs of individuals communicate, we find very large effects of formal organization structure and spatial collocation on the rate of...
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Keywords:
Martha Lagace
- 23 Oct 2008
- Working Paper Summaries
Economic Impacts of Immigration: A Survey
Keywords:
by Sari Pekkala Kerr & William R. Kerr
- 09 Mar 2003
- Research & Ideas
Education, Technology, and Business: What’s the Catch?
The intersection of education, business, and technology is a key nexus for those looking to affect the future of our children, our economy, and our nation, according to the four panelists at the recent "Education, Business, and Technology" session at the HBS...
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- February 2024
- Module Note
Collaborate on the Core, Compete on the Edges
By: Frank Nagle
In the rapidly evolving environment of modern business, the digitization of economic activity and the ubiquitous integration of technology across industries are fundamentally altering how companies develop and implement strategy. The rise of digital technologies has...
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Nagle, Frank. "Collaborate on the Core, Compete on the Edges." Harvard Business School Module Note 724-453, February 2024.